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Seamless Packaging Means Elevated Branding

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The right packaging does more than protect a product; it protects reputation, efficiency and brand value. Marta Bortolotti, Division Manager Consumables, Haver & Boecker, discusses smart packaging solutions that are becoming a strategic priority for manufacturers.

When it comes to product packaging, every element, from design and materials to compatibility with machinery, product and closure type, plays a vital role in achieving both efficient function and a positive brand image. To maintain a competitive edge, producers must carefully evaluate their packaging choices.

Partner with an expert
Unlike providers who specialise solely in packaging, full-service manufacturers can combine their expertise in packing equipment and product analysis. They can provide bag recommendations that integrate seamlessly with machinery. This approach enhances efficiency, expedites the filling process and ensures operational flow — all while saving resources, preserving product and strengthening brand perception.
A full-service approach tackles common issues like bag leaks, poor sealing or inefficiencies in bag performance. By leveraging detailed testing processes, such as bag volume checks and valve inspections, some manufacturers ensure the bag material and design are tailored to each packing line and product. This precision minimises production disruptions, optimises workflow and delivers packaging that enhances brand visibility and market impact.

Analyse your operational needs
Some manufacturers conceptualise the full-service philosophy as a practical framework that ensures bags, equipment and products work as a cohesive system. By aligning all three pillars, they can create solutions that reduce waste, save resources, improve operational efficiency and maximise output to achieve the perfect flow.
To begin, an expert will analyse the product to define the ideal machine technology and design a packaging solution that fits seamlessly into the operation’s preexisting process. This holistic approach ensures each packing facility can tackle even the most challenging requirements with precision and efficiency. Whether an operation is making a switch from open-mouth to valve-bag equipment and wants to ensure it goes smoothly or is simply looking for inefficiencies with their current packing line, analysing your bags should be a part of the equation.

Test and fine-tune your production line
The process begins with consultations and testing to gain a full understanding of the facility’s products and systems. The manufacturer’s engineers then create a custom bag report and fine-tune designs after thorough testing with the machinery. Finally, look for a manufacturer that can manage the entire supply chain, from bag testing to supply, ensuring a smooth and hassle-free experience. Some manufacturers also provide bag optimisation plans focused solely on the performance of existing bags to ensure they align with the demands of the production line. Through analysis, these manufacturers identify areas for improvement, offering specific recommendations to enhance bag materials, structure and compatibility. This method not only increases productivity and efficiency but also ensures cost-effectiveness and reliability by minimising downtime, reducing waste, optimising resource use and delivering consistent results across all operations.

A bag that reflects your brand
More than just a functional component, a bag serves as a powerful branding tool and a visual business card for each company. While some companies work with multiple providers for packaging, partnering with a single OEM expert, who understands the product, equipment, and production goals, provides unbeatable efficiency and peace of mind. With an integrated approach, every bag becomes a powerful asset for the brand and business.

About the author:
Marta Bortolotti, Division Manager , Consumables, Haver & Boeckers
a driven packaging solutions leader focused on consumables, helping businesses achieve efficient operations, consistent quality, and long-term competitiveness through continuous learning and innovation.

Concrete

Shree Cement Targets Above Industry Volume Growth In FY27

Chairman says firm will favour organic expansion and higher dividends

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Shree Cement expects to outpace the industry in the financial year 2026-27 as it pursues organic expansion and pricing discipline following a recent investor conference. The chairman said the company has completed a pricing realignment and recovered volumes lost during that exercise. Management signalled a clear preference for internal investments rather than acquisitions to support growth.

The company reported that capacity additions and demand growth across core markets are expected to underpin stronger volume performance, with a target of growing volumes at around 1.1 times the industry growth rate. Cash levels are likely to decline as capital expenditure progresses and shareholder distributions increase, the chairman indicated. The board has prioritised higher dividends over a buyback as a means of reducing excess cash.

Shree Cement described a market shift towards value and affordability rather than a race to the lowest price, which links demand expansion more closely with pricing. Historically, prices have risen at around three per cent annually over long periods, the company noted, and while prices may increase faster this year because of cost pressures from geopolitical tensions, a material improvement in industry profitability is not anticipated. In North India, the company expects additional capacity to be absorbed as demand grows, estimating a requirement of roughly 10 million (mn) tonne (t) of incremental demand annually.

The next phase of expansion will focus on the north, west, east and northeast regions, with existing projects and planned capacities viewed as sufficient to meet future demand without pursuing acquisitions. Management said it has already regained lost volumes while sustaining higher prices and will continue to monitor regional opportunities, including a possible investment in West Bengal pending clarity on industrial policy. The company, which has a current market capitalisation of Rs 852,948.9 mn, has seen its shares lose more than 20 per cent over the past year.

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Concrete

Ramco Cements’ Hard Worker Campaign Wins Seven Awards

Campaign earns honours for direction, editing and cinematography

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The Hard Worker campaign by The Ramco Cements has secured seven honours at the Good Ads Matter Awards 2026, adding to its growing list of accolades and reinforcing its standing among the year’s most recognised advertising campaigns.
The awards were presented during the Good Ads Matter Awards Night 2026 held at Mehboob Studios in Mumbai. The campaign received recognition across multiple categories, highlighting excellence in direction, editing, cinematography and storytelling.
Among the honours, the campaign won Silver in the Campaign of the Year – Direction category, while filmmaker Prakash Varma was named Director of the Year for the films Tortoise & Hare and Eco Plaster. Tortoise & Hare also received Silver awards for Best Editing and Best Colour Grading, along with a Bronze award for Best Cinematography. Eco Plaster earned Bronze awards in the Best Direction – Narrative and Best Direction – Humour categories.
Both films extended their award-winning run, with Eco Plaster being recognised for its narrative centred on water conservation through innovative construction solutions, while Tortoise & Hare was honoured for its storytelling and craft execution.
The Hard Worker campaign was built around the idea that hard work deserves recognition and respect. Through culturally rooted and emotionally engaging stories, the campaign has connected with consumers, engineers, masons and the wider construction community across the country.
Commenting on the achievement, A V Dharmakrishnan, CEO of The Ramco Cements Limited, said that the continued recognition across leading creative platforms reflects the company’s commitment to meaningful and authentic communication rooted in the values of the people it serves.
Balaji K Moorthy, Executive Director – Marketing, The Ramco Cements Limited, said the awards recognise the craftsmanship behind the storytelling, from direction and cinematography to editing and narrative execution.
Following recognition at both the Kyoorius Creative Awards and the Good Ads Matter Awards, the Hard Worker campaign continues to demonstrate the impact of purpose-driven storytelling combined with strong creative execution and consumer relevance.

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Concrete

Cement Makers Reaffirm Commitment to Sustainable Growth

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World Environment Day spotlight on innovation and circularity

On World Environment Day, the Indian cement industry reiterated its commitment to supporting India’s climate ambitions through sustainable manufacturing, resource efficiency and the adoption of cleaner technologies.

The Cement Manufacturers’ Association (CMA) said the sector remains aligned with the Government of India’s Net Zero commitments and is accelerating efforts to reduce its environmental footprint while supporting the country’s infrastructure and development agenda.

Parth Jindal, President, CMA and Managing Director, JSW Cement, said the industry is increasingly adopting cleaner technologies, improving energy efficiency and expanding the use of alternative fuels and raw materials. He also highlighted the growing importance of circular economy practices, where industrial by-products and waste streams from one sector are utilised as resources in another.

“The Indian Cement Industry is aligned to the Government’s commitments on carbon mitigation and is accelerating the adoption of cleaner technologies, resource efficiency and circular economy practices while actively exploring the potential of Carbon Capture, Utilisation and Storage (CCUS) as a critical pathway for deep decarbonisation,” said Jindal.

He added that coprocessing industrial waste and by-products helps conserve natural resources, reduce disposal requirements and lower the environmental footprint across multiple sectors.

According to Jindal, sustainability is no longer limited to manufacturing processes but is increasingly influencing investment decisions, innovation strategies and long-term growth plans within the industry.

Echoing similar views, Dr Raghavpat Singhania, Vice President, CMA and Managing Director, JK Cement, said sustainable development extends beyond emissions reduction and must also focus on responsible resource utilisation and waste minimisation.

“Sustainability in the built environment cannot be measured by emissions alone. It is equally about how efficiently we use resources, how effectively we minimise waste and how responsibly we create the infrastructure that will serve future generations,” said Singhania.

He noted that the cement industry is advancing its sustainability agenda through greater resource efficiency, increased circularity, technological innovation and continuous improvements in manufacturing practices. As a key contributor to India’s infrastructure development, the sector has a critical role to play in balancing economic growth with environmental responsibility.

On the occasion of World Environment Day, industry leaders reaffirmed their commitment to supporting India’s climate goals while delivering the materials required for resilient, durable and sustainable infrastructure.

 

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