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Adopting CCUS technologies requires breaking silos

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Neelam Pandey Pathak, Founder and CEO, Social Bay Consulting and Rozgar Dhaba, shares insights on how CCUS can revolutionise the cement industry’s approach to sustainability.

A holistic approach towards sustainability is the need of the hour for the cement sector. With Carbon Capture, Utilisation and Storage (CCUS) emerging as a strategic solution for the issue of emissions, Neelam Pandey Pathak, Founder and CEO, Social Bay Consulting and Rozgar Dhaba, discusses the key challenges, investments and the role of cross-functional collaboration in accelerating CCUS adoption. Drawing from her expertise in ESG and sustainability, she also highlights the importance of inclusive leadership in driving green innovation.

With your extensive experience in driving innovation across industries, how do you see CCUS transforming the cement sector?
The cement industry is a cornerstone of global infrastructure, with an annual production of over 4 billion tonnes globally and around 370 million tonnes in India in 2023. It contributes to approximately seven to eight per cent of global CO2 emissions, making it one of the most significant industrial contributors to climate change. As nations strive to meet their net zero targets, the industry faces increasing pressure to innovate and adopt green technologies. Carbon Capture, Utilisation and Storage (CCUS) has emerged as a transformative technology that holds the potential to revolutionise cement manufacturing by addressing its carbon footprint while supporting global sustainability goals.
CCUS has the potential to be a game-changer for the cement industry, which accounts for about seven to eight per cent of global CO2 emissions. It addresses one of the sector’s most significant challenges—emissions from clinker production. By capturing CO2 at the source and either storing it or repurposing it into value-added products, CCUS not only reduces the carbon footprint but also creates new economic opportunities.
Globally, companies like Heidelberg Materials are pioneering CCUS adoption through projects such as the Brevik Cement Plant in Norway, which aims to capture 400,000 tonnes of CO2 annually. In India, Dalmia Cement is exploring CCUS to meet its carbon-negative goal by 2040. By integrating CCUS, the cement industry can align with global climate goals, enhance sustainability and foster a circular economy.

Given your expertise in ESG and sustainability, what are the key challenges in aligning CCUS initiatives with corporate sustainability goals?
Aligning CCUS with corporate sustainability goals involves several challenges:

  • High costs: The cost of carbon capture, which ranges between $40 and $120 per tonne, is a significant hurdle, especially for smaller players.
  • Policy gaps: While some countries have robust CCUS policies, India still lacks comprehensive frameworks, subsidies, or carbon pricing mechanisms to incentivise adoption.
  • Integration challenges: Incorporating CCUS into broader sustainability frameworks, such as the UN SDGs or science-based targets, requires a cohesive approach that balances technical, financial and operational considerations.
  • Data availability and standardisation: Reliable and consistent data on CO2 emissions, capture rates and storage volumes are crucial for accurate life-cycle assessments and effective monitoring, verification and reporting.
  • Technological maturity: While advancements are being made, many CCUS technologies are still under development and require further research and optimisation to achieve commercial viability and scalability.

To address these challenges, cement companies must engage with policymakers, leverage government incentives and prioritise R&D to lower technology costs.

How can cross-functional teams and global collaboration accelerate the adoption of CCUS technologies in cement manufacturing?
Adopting CCUS technologies requires breaking silos and fostering collaboration across functions and geographies.

  • Cross-functional teams: By involving R&D, operations, finance and sustainability teams, companies can identify synergies between CCUS and existing initiatives, optimising resources and reducing implementation timelines.
  • Global collaboration: Partnerships with global organisations like the Global Cement and Concrete Association (GCCA) enable knowledge-sharing and joint innovation. For instance, European countries are collaborating on CO2 transport and storage infrastructure through projects like Northern Lights.
  • Supply chain collaboration: Engaging with suppliers, customers, and other stakeholders across the value chain can facilitate the development of integrated CCUS solutions and create a more sustainable and resilient
    supply chain.

In India, international collaborations can also provide funding and technical expertise, accelerating CCUS adoption in a cost-effective manner.

Drawing from your strategic planning experience, what should be the key focus areas for cement companies investing in CCUS?
Cement companies should focus on the following areas to maximise the impact of their CCUS investments:

  • Research and development: Innovating to make CCUS technologies more cost-effective and efficient is critical. Global leaders like Lafarge Holcim are setting benchmarks by dedicating substantial resources to CCUS R&D.
  • Pilot projects: Testing CCUS technology in local contexts helps identify potential barriers and refine implementation strategies.
  • Policy advocacy: Companies must actively lobby for carbon credits, tax incentives and supportive regulations to make CCUS projects financially viable.
  • Public-private partnerships: Collaborations with government bodies, similar to the US’s 45Q tax credit for CCUS, can help scale projects in India.
  • Lifecycle assessment: Conduct comprehensive lifecycle assessments to evaluate the environmental and economic impacts of CCUS projects throughout their entire lifecycle.
  • Risk management: Develop robust risk management strategies to address potential challenges, such as technological uncertainties, market fluctuations and regulatory changes.

By focusing on these areas, companies can position themselves as sustainability leaders while contributing to national and global climate goals.

From a programme management perspective, what factors are critical for successfully implementing large scale CCUS projects in cement plants?
Successful implementation of large scale CCUS projects hinges on several factors:
1. Stakeholder engagement: Gaining buy-in from local communities, governments and industry stakeholders is critical for project success.
2. Infrastructure development: Building infrastructure for CO2 transport and storage, such as pipelines and storage sites, is a prerequisite.
3. Monitoring and reporting: Advanced monitoring systems ensure transparency and compliance, building trust among stakeholders.
4. Risk management: Identifying and mitigating risks related to technology, finance and operations is essential for ensuring project viability.
For instance, Europe’s Northern Lights project exemplifies the importance of robust infrastructure and stakeholder collaboration in scaling CCUS technologies.

How can lessons from the automotive and wind energy sectors inform the cement industry’s approach to carbon reduction through CCUS?
The automotive and wind energy sectors offer valuable lessons for the cement industry:

1. Technology innovation: Both sectors have achieved scalability through continuous innovation and standardisation. Cement companies can follow a similar trajectory by establishing technology hubs for CCUS research.
2. Policy incentives: Government incentives, such as subsidies for electric vehicles and tax credits for wind projects, have been critical to driving adoption. The cement industry can lobby for similar financial support for CCUS.
3. Supply chain optimisation: Optimised supply chains in these sectors have reduced costs and improved efficiency. The cement industry can adopt modular CCUS systems and localised CO2 storage solutions to minimise transportation challenges.
By leveraging these insights, the cement industry can accelerate its journey towards carbon neutrality.

What role do you see for diversity and inclusive leadership in driving innovation and adoption of green technologies like CCUS in the cement industry?
Diversity and inclusivity are crucial for fostering innovation in green technologies like CCUS.
Diverse teams bring unique perspectives and creative solutions, enhancing problem-solving and decision-making capabilities.

  • Empowering women: Encouraging women to take leadership roles in sustainability can unlock untapped potential. For example, platforms like WIMA (Women in Manufacturing and Allied sectors) provide mentorship and upskilling opportunities, empowering women to contribute to green innovation in cement.
  • Inclusive culture: Companies with inclusive leadership are more likely to embrace transformative technologies, as they create environments where all ideas are valued.
  • Ethical considerations: Diverse and inclusive teams are better equipped to address the ethical and social implications of CCUS technologies and ensure that these technologies are developed and deployed in a responsible and equitable manner.

Organisations like Dalmia Cement are already promoting diversity in leadership, setting a precedent for the industry. By embracing inclusivity, the cement sector can drive meaningful change while fostering innovation.
CCUS is poised to revolutionise the cement industry by addressing its carbon footprint and aligning with global climate goals. While challenges remain, collaborative efforts, strategic investments and inclusive leadership can unlock the potential of CCUS technologies.

By learning from other industries and leveraging global partnerships, the cement sector can transform its operations, setting an example for other high-emission industries to follow. As the world moves towards net zero emissions, CCUS offers a promising pathway for a sustainable future.

Concrete

JSW Cement Commissions 1 MTPA Unit in Rajasthan

Rajasthan grinding capacity rises to 3.50 MTPA after commissioning

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JSW Cement has commissioned an additional 1 MTPA cement grinding unit in Nagaur, Rajasthan, taking the company’s total cement grinding capacity to 25.1 MTPA. The commissioning was announced on Tuesday, October 6.

The company said the new unit had increased the total cement grinding capacity at its Rajasthan plant to 3.50 MTPA. The expansion adds to JSW Cement’s production infrastructure as it continues to build capacity across its operating network.

The company’s total clinker manufacturing capacity, including capacity at its joint venture JSW Cement FZC, stands at 9.74 MTPA. Clinker is an intermediate material used in cement production, and its availability supports the company’s grinding operations.

JSW Cement is also pursuing a proposed merger of its listed subsidiary Shiva Cement with the company. The scheme, approved by the boards of the respective companies, involves issuing five fully paid-up JSW Cement equity shares for every 41 shares held by Shiva Cement shareholders other than JSW Cement.

The arrangement remains subject to shareholder and regulatory approvals. JSW Cement currently holds 66.23 per cent of Shiva Cement’s paid-up equity share capital, and the shares held by JSW Cement in the subsidiary will be cancelled under the proposal without any issue of JSW Cement shares against that holding.

The scheme has an appointed date of April 1, 2026, and the company has indicated that completion could take 12 to 14 months, depending on the receipt of approvals. These include clearances from stock exchanges, the Securities and Exchange Board of India, the National Company Law Tribunal and other applicable authorities, along with approvals from shareholders and creditors where required. JSW Cement shares closed at Rs. 113.15 on the BSE, up Rs. 2.05, or 1.85 per cent.

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Concrete

Wonder Cement appoints Mahesh Singh as VP Corporate Brand Communication 

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Singh brings 20+ years of brand and marketing experience, and will lead integrated corporate brand communication initiatives at Wonder Cement 

New Delhi

Wonder Cement, a leading cement manufacturer, has appointed Mahesh Singh as Vice President – Corporate Brand Communication. In his new role, he will oversee corporate brand strategy and communication, including digital and performance marketing, public relations, trade, events, exhibitions, sports and experiential marketing. 

Singh brings over two decades of experience across marketing and communications, with roles spanning the automotive industry, agencies and entrepreneurship. He spent more than a decade with Honda Motorcycle & Scooter India, working across integrated communication, media, digital, retail and consumer engagement. His stint also included helping build the company’s digital marketing capabilities. 

He moved to dentsu X India as Vice President – Strategy & Planning, working across categories such as automotive, auto components, electric vehicles, FMCG, consumer electronics, BFSI, apparel and brand consulting. His responsibilities included media and marketing strategy, product launches, content, performance marketing and consumer activations. 

Singh subsequently took an entrepreneurial route with Radiant Brands before joining Shriram Ltd (SPR Autotech) as Head – Marketing & Communications. There, his remit included brand and corporate strategy, communications, PR and ORM, retail identity, loyalty programmes and events. 

At Wonder Cement, Singh will be responsible for bringing together the company’s corporate brand communication initiatives across digital, performance marketing, PR, trade, sports and experiential platforms. The role will focus on creating an integrated approach to communication across consumers, trade partners and other key stakeholders. 

The appointment brings to Wonder Cement a marketer whose career has spanned the brand, agency and entrepreneurial sides of the communications ecosystem. 

Wonder Cement, part of the RK Group, is a cement manufacturer with roots in Rajasthan and a focus on quality, trust and transparency. The company has grown to six manufacturing plants, and a cement capacity of 21.5 MTPA. With more than 2,000 employees and a network of over 5,000 dealers, its operations span manufacturing, distribution and customer engagement, with a focus on consistent product quality and efficient execution. 

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Concrete

JSW Cement commissions additional 1 MTPA grinding unit in Rajasthan

The Nagaur expansion takes JSW Cement’s total grinding capacity to 25.10 MTPA.

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JSW Cement has commissioned an additional 1 million tonne per annum (MTPA) cement grinding unit at its Nagaur Integrated Plant in Rajasthan. The commissioning takes the company’s total cement grinding capacity to 25.10 MTPA. 
JSW Cement’s total clinker manufacturing capacity, including its joint venture JSW Cement FZC, now stands at 9.74 MTPA.
The company began operations in North India in March 2026 with the Nagaur Integrated Plant, comprising a 3.30 MTPA clinkerisation unit and a 2.50 MTPA cement grinding unit. With the latest expansion, the plant’s total grinding capacity has increased to 3.50 MTPA.
The additional capacity will cater to cement demand across Rajasthan, Haryana, Punjab and the National Capital Region (NCR). The expansion has been funded through a combination of equity and long-term debt.
During the quarter ended September 30, 2026, JSW Cement also commissioned an Alternate Fuel Handling System and a Waste Heat Recovery System (WHRS) at the Nagaur plant.
Nilesh Narwekar, CEO, JSW Cement, said the additional grinding capacity was a strategic priority for the company’s expansion in North India. He added that the Alternate Fuel Handling System and WHRS were expected to reduce production costs.

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