The numbers are stark. According to the World Cement Association, global cement demand could fall by as much as 22 per cent by 2050, driven not...
Strategic branding brings assured return on investment in the form of intangible gains such as brand recall, loyalty and product preference amongst the stakeholders of the...
Pushp Raj Singh, Group President – Sales and Marketing, JK Cement, explains how brand loyalty is cultivated with superior product performance and consistent communication for a...
Payal Babbar, Head – Marketing, Shree Cement, explains how cement branding has fundamentally outgrown its identity as a support function and is more focussed on building...
Nuvoco Vistas opens a 2 MMTPA grinding unit at Limla, entering Gujarat and advancing its target of 35 MMTPA capacity by FY 2028. Surat (Gujarat) Nuvoco...
Gaurav K Mathur, Director & Chief Executive, Global Technical Services, argues that lubrication excellence is no longer a maintenance function but a strategic discipline that directly...
A panel of industry leaders convened on April 15 to assess the cascading impact of West Asia’s geopolitical turmoil on one of India’s most energy-intensive sectors....
Performance and material selection in industrial filtration Filtration plays a critical role in improving air quality, particularly in industries such as steel, cement and mining. In...
Jignesh Kundaria, Director and CEO, Fornnax Technology India is simultaneously grappling with two crises: a mounting waste emergency and an urgent need to decarbonise its most...
CRISIL warns of 150–200 bps margin decline this fiscal
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