Keyur Shah, Business Manager, SB Engineers, gives a detailed account of how refractories can be made more efficient and sustainable, thereby making the manufacturing process more...
ICR looks at differentiating factors that influence the branding decisions for cement companies and the impact of messaging and brand positioning on the customer’s mindset. Branding...
Advertising or branding is never about driving sales. It’s about creating brand awareness and recall. It’s about conveying the core values of your brand to your...
Jacob Mathew, Head Communication, Penna Cement Industries, discusses the importance of focussed marketing and branding strategies for cement companies to stay ahead of the competition. How...
Indian cement companies set to raise prices from next month, Motilal
Amidst water crisis in the population-intense parts of the country, cement companies are striving to make a difference with their approach towards water positivity. With various...
Jamshed N Cooper, Managing Director, HeidelbergCement India Ltd. and Zuari Cement, looks at energy consumption across various areas of cement production while emphasising the need to...
The total expenses were at Rs 7,276.72 crore, up 33.09% in Q2 of 2022 Ambuja Cements, one of the leading cement players, reported a 25.46% fall...
As the marketing scenario rapidly shifts to accommodate trends and customer preferences, cement companies need to reinvent their branding strategies. With the onslaught of digital marketing,...
Carbon capture is the imperative action that the cement industry needs to take in order to honour its pledge for a net zero future. Aniruddha Sharma,...
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