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Adopting CCUS technologies requires breaking silos

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Neelam Pandey Pathak, Founder and CEO, Social Bay Consulting and Rozgar Dhaba, shares insights on how CCUS can revolutionise the cement industry’s approach to sustainability.

A holistic approach towards sustainability is the need of the hour for the cement sector. With Carbon Capture, Utilisation and Storage (CCUS) emerging as a strategic solution for the issue of emissions, Neelam Pandey Pathak, Founder and CEO, Social Bay Consulting and Rozgar Dhaba, discusses the key challenges, investments and the role of cross-functional collaboration in accelerating CCUS adoption. Drawing from her expertise in ESG and sustainability, she also highlights the importance of inclusive leadership in driving green innovation.

With your extensive experience in driving innovation across industries, how do you see CCUS transforming the cement sector?
The cement industry is a cornerstone of global infrastructure, with an annual production of over 4 billion tonnes globally and around 370 million tonnes in India in 2023. It contributes to approximately seven to eight per cent of global CO2 emissions, making it one of the most significant industrial contributors to climate change. As nations strive to meet their net zero targets, the industry faces increasing pressure to innovate and adopt green technologies. Carbon Capture, Utilisation and Storage (CCUS) has emerged as a transformative technology that holds the potential to revolutionise cement manufacturing by addressing its carbon footprint while supporting global sustainability goals.
CCUS has the potential to be a game-changer for the cement industry, which accounts for about seven to eight per cent of global CO2 emissions. It addresses one of the sector’s most significant challenges—emissions from clinker production. By capturing CO2 at the source and either storing it or repurposing it into value-added products, CCUS not only reduces the carbon footprint but also creates new economic opportunities.
Globally, companies like Heidelberg Materials are pioneering CCUS adoption through projects such as the Brevik Cement Plant in Norway, which aims to capture 400,000 tonnes of CO2 annually. In India, Dalmia Cement is exploring CCUS to meet its carbon-negative goal by 2040. By integrating CCUS, the cement industry can align with global climate goals, enhance sustainability and foster a circular economy.

Given your expertise in ESG and sustainability, what are the key challenges in aligning CCUS initiatives with corporate sustainability goals?
Aligning CCUS with corporate sustainability goals involves several challenges:

  • High costs: The cost of carbon capture, which ranges between $40 and $120 per tonne, is a significant hurdle, especially for smaller players.
  • Policy gaps: While some countries have robust CCUS policies, India still lacks comprehensive frameworks, subsidies, or carbon pricing mechanisms to incentivise adoption.
  • Integration challenges: Incorporating CCUS into broader sustainability frameworks, such as the UN SDGs or science-based targets, requires a cohesive approach that balances technical, financial and operational considerations.
  • Data availability and standardisation: Reliable and consistent data on CO2 emissions, capture rates and storage volumes are crucial for accurate life-cycle assessments and effective monitoring, verification and reporting.
  • Technological maturity: While advancements are being made, many CCUS technologies are still under development and require further research and optimisation to achieve commercial viability and scalability.

To address these challenges, cement companies must engage with policymakers, leverage government incentives and prioritise R&D to lower technology costs.

How can cross-functional teams and global collaboration accelerate the adoption of CCUS technologies in cement manufacturing?
Adopting CCUS technologies requires breaking silos and fostering collaboration across functions and geographies.

  • Cross-functional teams: By involving R&D, operations, finance and sustainability teams, companies can identify synergies between CCUS and existing initiatives, optimising resources and reducing implementation timelines.
  • Global collaboration: Partnerships with global organisations like the Global Cement and Concrete Association (GCCA) enable knowledge-sharing and joint innovation. For instance, European countries are collaborating on CO2 transport and storage infrastructure through projects like Northern Lights.
  • Supply chain collaboration: Engaging with suppliers, customers, and other stakeholders across the value chain can facilitate the development of integrated CCUS solutions and create a more sustainable and resilient
    supply chain.

In India, international collaborations can also provide funding and technical expertise, accelerating CCUS adoption in a cost-effective manner.

Drawing from your strategic planning experience, what should be the key focus areas for cement companies investing in CCUS?
Cement companies should focus on the following areas to maximise the impact of their CCUS investments:

  • Research and development: Innovating to make CCUS technologies more cost-effective and efficient is critical. Global leaders like Lafarge Holcim are setting benchmarks by dedicating substantial resources to CCUS R&D.
  • Pilot projects: Testing CCUS technology in local contexts helps identify potential barriers and refine implementation strategies.
  • Policy advocacy: Companies must actively lobby for carbon credits, tax incentives and supportive regulations to make CCUS projects financially viable.
  • Public-private partnerships: Collaborations with government bodies, similar to the US’s 45Q tax credit for CCUS, can help scale projects in India.
  • Lifecycle assessment: Conduct comprehensive lifecycle assessments to evaluate the environmental and economic impacts of CCUS projects throughout their entire lifecycle.
  • Risk management: Develop robust risk management strategies to address potential challenges, such as technological uncertainties, market fluctuations and regulatory changes.

By focusing on these areas, companies can position themselves as sustainability leaders while contributing to national and global climate goals.

From a programme management perspective, what factors are critical for successfully implementing large scale CCUS projects in cement plants?
Successful implementation of large scale CCUS projects hinges on several factors:
1. Stakeholder engagement: Gaining buy-in from local communities, governments and industry stakeholders is critical for project success.
2. Infrastructure development: Building infrastructure for CO2 transport and storage, such as pipelines and storage sites, is a prerequisite.
3. Monitoring and reporting: Advanced monitoring systems ensure transparency and compliance, building trust among stakeholders.
4. Risk management: Identifying and mitigating risks related to technology, finance and operations is essential for ensuring project viability.
For instance, Europe’s Northern Lights project exemplifies the importance of robust infrastructure and stakeholder collaboration in scaling CCUS technologies.

How can lessons from the automotive and wind energy sectors inform the cement industry’s approach to carbon reduction through CCUS?
The automotive and wind energy sectors offer valuable lessons for the cement industry:

1. Technology innovation: Both sectors have achieved scalability through continuous innovation and standardisation. Cement companies can follow a similar trajectory by establishing technology hubs for CCUS research.
2. Policy incentives: Government incentives, such as subsidies for electric vehicles and tax credits for wind projects, have been critical to driving adoption. The cement industry can lobby for similar financial support for CCUS.
3. Supply chain optimisation: Optimised supply chains in these sectors have reduced costs and improved efficiency. The cement industry can adopt modular CCUS systems and localised CO2 storage solutions to minimise transportation challenges.
By leveraging these insights, the cement industry can accelerate its journey towards carbon neutrality.

What role do you see for diversity and inclusive leadership in driving innovation and adoption of green technologies like CCUS in the cement industry?
Diversity and inclusivity are crucial for fostering innovation in green technologies like CCUS.
Diverse teams bring unique perspectives and creative solutions, enhancing problem-solving and decision-making capabilities.

  • Empowering women: Encouraging women to take leadership roles in sustainability can unlock untapped potential. For example, platforms like WIMA (Women in Manufacturing and Allied sectors) provide mentorship and upskilling opportunities, empowering women to contribute to green innovation in cement.
  • Inclusive culture: Companies with inclusive leadership are more likely to embrace transformative technologies, as they create environments where all ideas are valued.
  • Ethical considerations: Diverse and inclusive teams are better equipped to address the ethical and social implications of CCUS technologies and ensure that these technologies are developed and deployed in a responsible and equitable manner.

Organisations like Dalmia Cement are already promoting diversity in leadership, setting a precedent for the industry. By embracing inclusivity, the cement sector can drive meaningful change while fostering innovation.
CCUS is poised to revolutionise the cement industry by addressing its carbon footprint and aligning with global climate goals. While challenges remain, collaborative efforts, strategic investments and inclusive leadership can unlock the potential of CCUS technologies.

By learning from other industries and leveraging global partnerships, the cement sector can transform its operations, setting an example for other high-emission industries to follow. As the world moves towards net zero emissions, CCUS offers a promising pathway for a sustainable future.

Concrete

Ramco Cements’ Hard Worker Campaign Wins Seven Awards

Campaign earns honours for direction, editing and cinematography

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The Hard Worker campaign by The Ramco Cements has secured seven honours at the Good Ads Matter Awards 2026, adding to its growing list of accolades and reinforcing its standing among the year’s most recognised advertising campaigns.
The awards were presented during the Good Ads Matter Awards Night 2026 held at Mehboob Studios in Mumbai. The campaign received recognition across multiple categories, highlighting excellence in direction, editing, cinematography and storytelling.
Among the honours, the campaign won Silver in the Campaign of the Year – Direction category, while filmmaker Prakash Varma was named Director of the Year for the films Tortoise & Hare and Eco Plaster. Tortoise & Hare also received Silver awards for Best Editing and Best Colour Grading, along with a Bronze award for Best Cinematography. Eco Plaster earned Bronze awards in the Best Direction – Narrative and Best Direction – Humour categories.
Both films extended their award-winning run, with Eco Plaster being recognised for its narrative centred on water conservation through innovative construction solutions, while Tortoise & Hare was honoured for its storytelling and craft execution.
The Hard Worker campaign was built around the idea that hard work deserves recognition and respect. Through culturally rooted and emotionally engaging stories, the campaign has connected with consumers, engineers, masons and the wider construction community across the country.
Commenting on the achievement, A V Dharmakrishnan, CEO of The Ramco Cements Limited, said that the continued recognition across leading creative platforms reflects the company’s commitment to meaningful and authentic communication rooted in the values of the people it serves.
Balaji K Moorthy, Executive Director – Marketing, The Ramco Cements Limited, said the awards recognise the craftsmanship behind the storytelling, from direction and cinematography to editing and narrative execution.
Following recognition at both the Kyoorius Creative Awards and the Good Ads Matter Awards, the Hard Worker campaign continues to demonstrate the impact of purpose-driven storytelling combined with strong creative execution and consumer relevance.

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Concrete

Cement Makers Reaffirm Commitment to Sustainable Growth

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World Environment Day spotlight on innovation and circularity

On World Environment Day, the Indian cement industry reiterated its commitment to supporting India’s climate ambitions through sustainable manufacturing, resource efficiency and the adoption of cleaner technologies.

The Cement Manufacturers’ Association (CMA) said the sector remains aligned with the Government of India’s Net Zero commitments and is accelerating efforts to reduce its environmental footprint while supporting the country’s infrastructure and development agenda.

Parth Jindal, President, CMA and Managing Director, JSW Cement, said the industry is increasingly adopting cleaner technologies, improving energy efficiency and expanding the use of alternative fuels and raw materials. He also highlighted the growing importance of circular economy practices, where industrial by-products and waste streams from one sector are utilised as resources in another.

“The Indian Cement Industry is aligned to the Government’s commitments on carbon mitigation and is accelerating the adoption of cleaner technologies, resource efficiency and circular economy practices while actively exploring the potential of Carbon Capture, Utilisation and Storage (CCUS) as a critical pathway for deep decarbonisation,” said Jindal.

He added that coprocessing industrial waste and by-products helps conserve natural resources, reduce disposal requirements and lower the environmental footprint across multiple sectors.

According to Jindal, sustainability is no longer limited to manufacturing processes but is increasingly influencing investment decisions, innovation strategies and long-term growth plans within the industry.

Echoing similar views, Dr Raghavpat Singhania, Vice President, CMA and Managing Director, JK Cement, said sustainable development extends beyond emissions reduction and must also focus on responsible resource utilisation and waste minimisation.

“Sustainability in the built environment cannot be measured by emissions alone. It is equally about how efficiently we use resources, how effectively we minimise waste and how responsibly we create the infrastructure that will serve future generations,” said Singhania.

He noted that the cement industry is advancing its sustainability agenda through greater resource efficiency, increased circularity, technological innovation and continuous improvements in manufacturing practices. As a key contributor to India’s infrastructure development, the sector has a critical role to play in balancing economic growth with environmental responsibility.

On the occasion of World Environment Day, industry leaders reaffirmed their commitment to supporting India’s climate goals while delivering the materials required for resilient, durable and sustainable infrastructure.

 

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Concrete

Building a Greener Future Together

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Environmental sustainability requires immediate action, not just long-term commitments and discussions. Recycling, circular economy practices, and technology-driven waste management can help industries reduce environmental impact while supporting sustainable growth.

Author: Jignesh Kundaria, Director and CEO, Fornnax Technology

World Environment Day serves as an important reminder that environmental sustainability can no longer remain confined to discussions, reports, or long-term commitments. The environmental challenges facing the world today demand immediate, measurable, and collective action. Across industries and communities, waste generation continues to outpace our ability to process it responsibly, placing increasing pressure on ecosystems, natural resources, public health, and the well-being of future generations.

One of the most significant shifts required today is a change in how society perceives waste. Rather than being viewed as a material to be discarded, waste must be recognised as a valuable resource that can contribute to both economic growth and environmental protection when managed through the right technologies and systems. This mindset forms the foundation of the circular economy model that countries across the world are increasingly adopting to reduce landfill dependence, recover valuable materials, and create more sustainable industrial ecosystems.

India has made meaningful progress in strengthening awareness around sustainability, recycling, and environmental responsibility over the past decade. Significant efforts are being made to formalise the recycling sector through improved infrastructure, technology adoption, policy implementation, and broader stakeholder participation. These developments are creating a stronger foundation for responsible waste management and resource recovery across the country.

However, achieving long-term environmental impact requires collaboration from all stakeholders. Industries, policymakers, technology providers, and communities must work together with greater accountability to strengthen recycling ecosystems, encourage responsible waste management practices, and create sustainable outcomes through consistent execution rather than temporary interventions.

As someone closely associated with the recycling industry, I firmly believe that technology will play a decisive role in addressing future environmental challenges. Advanced recycling systems have the potential to recover valuable resources, reduce pollution, minimise landfill burdens, and conserve energy, creating a more sustainable future for generations to come. This belief is deeply reflected in Fornnax’s motto, “Committed to Create a Green Future,” which embodies our commitment to building long-term environmental value through innovation and responsible action.

At the same time, technology alone cannot deliver meaningful change. Real progress requires intent, awareness, participation, and a shared sense of responsibility. Sustainable development can only be achieved when innovation is supported by collective action and a genuine commitment to environmental stewardship.

On this World Environment Day, let us move beyond conversations and take meaningful steps towards creating a cleaner, greener, and more sustainable planet. By embracing innovation, strengthening recycling ecosystems, and acting responsibly today, we can create lasting environmental impact and secure a better future for generations to come.

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