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Having crossed several milestones in energy efficiency and sustainability, Indian cement industry is set to achieve the pinnacle.
Increasing competitive pressures, rising energy prices, coupled with stricter regulations for environmental protection are making energy efficiency and sustainable use of resources a top priority for the manufacturers in the recent years, and the cement industry is no exception.
Indian cement industry has already crossed several milestones on energy efficiency ans sustainability parameters. It has emerged as one of the most energy-efficient industry globally with the lowest carbon footprint in the world and it is among few large scale modern industries that do not produce any hazardous solid or liquid discharge, according to Cement Manufacturers’ Association (CMA).
But the icing on the cake has come from the Cement Sustainability Initiative (CSI) an initiative of the World Business Council for Sustainable Development (WBCSD). In 2015 itself CSI had said, "The member companies from India are more efficient.
They emit less CO2 than the companies in Europe and the US. Their energy consumption is also less." The distinction between Indian firms from those in the US and Europe is technology. Indian companies use the latest technology since many of the cement plants are relatively new, CSI had said. CSI was then a 23-member organisation including nine Indian cement companies, including UltraTech Cement and Dalmia Bharat, and seven global companies with operations in India.
Since then the industry is taking a number of measures aimed at further improving its performance on parameters like specific heat consumption, setting up of waste recovery systems and use of alternate fuels. In fact, all these measures help the companies attain the GreenCo rating, where the core focus is on energy efficiency. For example, the industry has increased the Thermal Substitution Rate (TSR) through use of alternative fuels and raw materials to 4 per cent in 2017, from a meagre 0.6 per cent in 2014. Performance
The cement production process is quite energy intensive, both in terms of electrical and thermal energy consumption (E&TEC). There are plants in India that have achieved energy efficiency figures which are considerable to the world’s best. However, the presence of old plants with high specific energy consumption (SEC) brings down the average figures. Cement production involves the heating, calcining and sintering of blended and ground materials to form clicker. As a result, cement manufacturing is the third largest cause of man-made CO2 emissions due to the production of lime, the key ingredient in cement. Therefore, energy savings during cement production could lead to lower environmental impact.
Improvement in the cement industry’s energy efficiency and reduction of CO2 emissions could be mainly achieved through two procedures:
(i) By changes in the manufacturing and production processes, and
(ii) By adjusting the chemical composition of cement.
Improvement in manufacturing and production processes can be achieved by changing energy management processes and by investing in new equipment and/or upgrades. The same way, changes in the chemical formulation of cement have proved to save energy and reduce CO2 emissions. The same holds good for cement industry, which is a highly capital intensive and competitive sector with long economic lifetimes, making changes in the existing capital stock difficult.
"The average electrical energy consumption in India is around 90-95 kWh/tonne cement (OPC) whereas the best achievement is around 80 kWh/tonne cement (OPC). Similarly, average TEC is around 760 kcal/kg clinker, whereas the best figures achieved are around 680 kcal/ kg clinker. There is scope for reduction in both E&TEC in many of the cement plants in India," says PK Ghosh, Group Managing Director, Ercom Engineers.
The best achievable figures are generally observed for the larger scale plants in India using the state of the art technology when operating at or higher than design levels, Ghosh added.
The contribution of the various departments to power and heat consumption is given in the Table-1.PAT Scheme
Perform, Achieve & Trade (PAT) scheme of the Bureau of Energy Efficiency (BEE), a market-based mechanism focused on reducing specific energy consumption – energy used per unit of production – in large industries, has managed to save a whopping Rs 47,185 crore in three years between 2012 and 2015 in the form of energy savings achieved on the back of robust implementation of energy efficiency measures. The scheme facilitates these large, energy-intensive industries to achieve their legal obligation under the Energy Conservation Act of 2001, while also motivating them with market-based incentives to reduce their energy use and surpass their individual energy saving targets.
A Government of India initiative, PAT’s first cycle covered 478 designated industries from 8 energy-intensive sectors – Aluminium, Cement, Chlor-alkali, Fertilizer, Iron and Steel, Pulp and Paper, Textiles and Thermal power plant. Together, these sectors account for around one-third of India’s primary energy consumption.
"The scheme resulted in saving of energy equivalent to 8.67 million tonnes of oil, exceeding the target of 6.86 million tonnes by about 30 per cent. This also resulted in avoided generation of about 5,635 MW of power, resulting in monetary savings of
Rs 37,685 crore. At the same time Rs 9,500 crore has been saved due to reduction in energy consumption," according to BEE.
The third PAT cycle was also notified from April 1, 2017 for 3 years including 116 new units with a reduction target of 1.06 MTOE. Key processes
The energy efficiency achieved is the result of optimisation between capital expenditure and reducing operating expenses.
Adoption of alternative fuels as a means of increasing cost competitiveness is gaining ground. But the industry has a long way to go before achieving 25% TSR. The Thermal Substitution Rate (TSR) in India has shown a very positive trend year on year, reaching a level of around 4 per cent in 2017. As indicated in the CII approach paper, India plans to achieve 25 per cent TSR by 2025. "In comparison to global standards, we are far behind as in many countries the substitution is in the range of 60-100 per cent," says Milind Murumkar, Advisor AFR, Vicat India.
Another way to reduce energy and process emissions in cement production is to blend cements with increased proportions of alternative (non-clinker) feed stocks, such as volcanic ash, granulated blast furnace slag from iron production, or fly ash from coal-fired power generation. Indian cement plants consume a quarter of the fly ash produced in the country annually, according to CMA. For the long run, cement industry lacks a viable carbon-free alternative, and the IEA suggested scenarios imply a heavy reliance on Carbon Capture and Storage (CCS) cement kilns with xy-fuelling. Waste heat recovery systems are expected to play a much bigger role as more of it gets tapped. "In case of specific heat consumption, approximately 20 per cent losses are through preheater exhaust gases, 12 per cent are through cooler exhaust gases and around 4-5 per cent are radiation losses (for 6 stage preheater – precalciner system with the state-of-the-art cooler), says Ghosh.
The cement grinding department and the raw material grinding are the major consumers of electrical energy. The material transport systems have also to be looked in to ensure that the power consumption is lowered.
Ghosh of Ercom says, "The implementation of MIS (management Information systems) like SAP helps in keeping track of key performance indicators. Management is able to monitor both plant operations and the productivity in a continuous manner for achieving energy efficiency targets."
When comparing the state of the art technologies in terms of sustainability, suitability, performance, robustness, cost-efficiency, patent restrictions (availability), and competence requirements, it can be expected that at least in the short term cement companies are going to be based on pyro processing and grinding mills.
Having tasted the fruits of energy efficiency measures over the recent years, and development of a host of case studies highlighting several achievements and sustainable development, the Indian cement industry is set to reach the pinnacle in energy efficiency in the world.Underutilisation and Energy Efficiency
Consider a Cement manufacturing unit which is designed for clinkerisation capacity of 5000 tpd (tonnes per day) and correspondingly OPC of 5250 tpd for the sake of this discussion.
The specific heat consumption of this precalciner kiln will lie in range of 695-700 kcal/ kg clinker at the design capacity. The operating temperatures for calcination (900-950oC) and clinkerisation (1350-1400oC) will be the same irrespective of the operating level. The gas and material temperatures in the preheater stages will also to be maintained at similar levels. As a result, the total heat loss due to radiation will remain the same at all production levels. This will cause a higher specific heat consumption for lower than design operating levels as depicted in Figure 1.
The specific electrical energy consumption is around 90 kWh/t of Cement (OPC). The electrical drives, the fans and the HT motors are also designed to have maximum efficiency at their design operating levels. As a result, they will have suboptimum energy consumptions at lower than design production levels. This is depicted in Figure 2.
One of the ways to take care of underutilisation is by operating at design capacities and keeping the plant idle for extended periods of time. This may be feasible for those plants with multiple Pyro processing lines. At 80% annual production, the plant can be shut down for a total of 2 more months, and at 70% there are 3 extra months of shut down. However, the clinker storage section will be a constraint for this mode of operation.
Increased number of kiln shutdowns leads to wastage of heat during kiln cool down and start-up. The refractory life also reduced even though these shutdowns are planned. There are maintenance issues if the equipment has extended idle times.
Hence most plants settle for a production level which helps them meet the demands of the market while continuing to keep the kiln under operation for extended levels of time. However, it is important to note that there is a minimum turndown level, below which gas velocities in cyclones will reduce to a value which will not support the efficient heat transfer in the preheater and affect the gas-solid reaction in the calciner.– P. K. Ghosh, Group Managing Director,
Ercom Engineers

– BS Srinivasalu Reddy

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Concrete

Adani’s Strategic Emergence in India’s Cement Landscape

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Milind Khangan, Marketing Head, Vertex Market Research, sheds light on Adani’s rapid cement consolidation under its ‘One Business, One Company’ strategy while positioning it to rival UltraTech, and thus, shaping a potential duopoly in India’s booming cement market.

India is the second-largest cement-producing country in the world, following China. This expansion is being driven by tremendous public investment in the housing and infrastructure sectors. The industry is accelerating, with a boost from schemes such as PM Gati Shakti, Bharatmala, and the Vande Bharat corridors. An upsurge in affordable housing under the Pradhan Mantri Awas Yojana (PMAY) further supports this expansion. In May 2025, local cement production increased about 9 per cent from last year to about 40 million metric tonnes for the month. The combined cement capacity in India was recorded at 670 million metric tonnes in the 2025 fiscal year, according to the Cement Manufacturers’ Association (CMA). For the financial year 2026, this is set to grow by another 9 per cent.
In spite of the growing demand, the Indian cement industry is highly competitive. UltraTech Cement (Aditya Birla Group) is still the market leader with domestic installed capacity of more than 186 MTPA as on 2025. It is targeted to achieve 200 MTPA. Adani Cement recently became a major player and is now India’s second-largest cement company. It did this through aggressive consolidation, operational synergies, and scale efficiencies. Indian players in the cement industry are increasingly valuing operational efficiency and sustainability. Some of the strategies with high impact are alternative fuels and materials (AFR) adoption, green cement expansion, and digital technology investments to offset changing regulatory pressure and increasing energy prices.

Building Adani Cement brand
Vertex Market Research explains that the Adani Group is executing a comprehensive reorganisation and consolidation of its cement business under the ‘One Business, One Company’ strategy. The plan is to integrate its diversified holdings into one consolidated corporate entity named Adani Cement. The focus is on operating integration, governance streamlining, and cost reduction in its expanding cement business.
Integration roadmap and key milestones:

  • September 2022: The consolidation process started with the $6.4 billion buyout of Holcim’s majority stakes in Ambuja Cements and ACC, with Ambuja becoming the focal point of the consolidation.
  • December 2023: Bought Sanghi Industries to strengthen the firm’s presence in western India.
  • August 2024: Added Penna Cement to the portfolio, improving penetration of the southern market of India.
  • April 2025: Further holding addition in Orient Cement to 46.66 per cent by purchasing the same from CK Birla Group, becoming the promoter with control.
  • Ambuja Cements amalgamated with Adani Cement: This was sanctioned by the NCLT on 18th July 2025 with effect from April 1, 2024. This amalgamation brings in limestone reserves and fresh assets into Ambuja.
  • Subject to Sanghi and Penna merger with Ambuja: Board approvals in December 2024 with the aim to finish between September to December 2025.
  • Ambuja-ACC future integration: The latter is being contemplated as the final step towards consolidation.
  • Orient Cement: It would serve as a principal manufacturing facility following the merger.

Scale, capacity expansion and market position
In financial year-2025, Adani Cement, including Ambuja, surpassed 100 MTPA. This makes it one of the world’s top ten cement companies. Along with ACC’s operations, it is now firmly placed as India’s second-largest cement company. In FY25, the Adani group’s sales volume per annum clocked 65 million metric tonnes. Adani Group claims that it now supplies close to 30 per cent of the cement consumed in India’s homes and infrastructure as of June 2025.
The organisation is pursuing aggressive brownfield expansion:

  • By FY 2026: Reach 118 MTPA
  • By FY 2028: Target 140 MTPA

These goals will be driven by commissioning new clinker and grinding units at key sites, with civil and mechanical works underway.
As of 2024, Adani Cement had its market share pegged at around 14 to 15 per cent, with an ambition to scale this up to 20 per cent by FY?2028, emerging as a potent competitor to UltraTech’s 192?MTPA capacity (186 domestic and overseas).

Strategic advantages and competitive benefits
The consolidation simplifies decision-making by reducing legal entities, centralising oversight, and removing redundant functions. This drives compliance efficiency and transparent reporting. Using procurement power for raw materials and energy lowers costs per ton. Integrated logistics with Adani Ports and freight infrastructure has resulted in an estimated 6 per cent savings in logistics. The group aims for additional savings of INR 500 to 550 per tonne by FY 2028 by integrating green energy, using alternative fuel resources, and improving sourcing methods.

Market coverage and brand consistency
Brand integration under one strategy will provide uniform product quality and easier distribution networks. Integration with Orient Cement’s dealer base, 60 per cent of which already distributes Ambuja/ACC products, enhances outreach and responsiveness.
By having captive limestone reserves at Lakhpat (approximately 275 million tonnes) and proposed new manufacturing facilities in Raigad, Maharashtra, Adani Cement derives cost advantage, raw material security, and long-term operational robustness.

Strategic implications and risks
Consolidation at Adani Cement makes it not just a capacity leader but also an operationally agile competitor with the ability to reap digital and sustainability benefits. Its vertically integrated platform enables cost leadership, market responsiveness, and scalability.

Challenges potentially include:

  • Integration challenges across systems, corporate cultures, and plant operations
  • Regulatory sanctions for pending mergers and new capacity additions
  • Environmental clearances in environmentally sensitive areas and debt management with input price volatility

When materialised, this revolution would create a formidable Adani–UltraTech duopoly, redefining Indian cement on the basis of scale, innovation, and sustainability. India’s leading four cement players such as Adani (ACC and Ambuja), Dalmia Cement, Shree Cement, and UltraTech are expected to dominate the cement market.

Conclusion
Adani’s aggressive consolidation under the ‘One Business, One Company’ strategy signals a decisive shift in the Indian cement industry, positioning the group as a formidable challenger to UltraTech and setting the stage for a potential duopoly that could dominate the sector for years to come. By unifying operations, leveraging economies of scale, and securing vertical integration—from raw material reserves to distribution networks—Adani Cement is building both capacity and resilience, with clear advantages in cost efficiency, market reach, and sustainability. While integration complexities, regulatory hurdles, and environmental approvals remain key challenges, the scale and strategic alignment of this consolidation promise to redefine competition, pricing dynamics, and operational benchmarks in one of the world’s fastest-growing cement markets.

About the author:
Milind Khangan is the Marketing Head at Vertex Market Research and comes with over five years of experience in market research, lead generation and team management.

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Concrete

Precision in Motion: A Deep Dive into PowerBuild’s Core Gear Series

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PowerBuild’s flagship Series M, C, F, and K geared motors deliver robust, efficient, and versatile power transmission solutions for industries worldwide.

Products – M, C, F, K: At the heart of every high-performance industrial system lies the need for robust, reliable, and efficient power transmission. PowerBuild answers this need with its flagship geared motor series: M, C, F, and K. Each series is meticulously engineered to serve specific operational demands while maintaining the universal promise of durability, efficiency, and performance.
Series M – Helical Inline Geared Motors: Compact and powerful, the Series M delivers exceptional drive solutions for a broad range of applications. With power handling up to 160kW and torque capacity reaching 20,000 Nm, it is the trusted solution for industries requiring quiet operation, high efficiency, and space-saving design. Series M is available with multiple mounting and motor options, making it a versatile choice for manufacturers and OEMs globally.
Series C – Right Angled Heli-Worm Geared Motors: Combining the benefits of helical and worm gearing, the Series C is designed for right-angled power transmission. With gear ratios of up to 16,000:1 and torque capacities of up to 10,000 Nm, this series is optimal for applications demanding precision in compact spaces. Industries looking for a smooth, low-noise operation with maximum torque efficiency rely on Series C for dependable performance.
Series F – Parallel Shaft Mounted Geared Motors: Built for endurance in the most demanding environments, Series F is widely adopted in steel plants, hoists, cranes, and heavy-duty conveyors. Offering torque up to 10,000 Nm and high gear ratios up to 20,000:1, this product features an integral torque arm and diverse output configurations to meet industry-specific challenges head-on.
Series K – Right Angle Helical Bevel Geared Motors: For industries seeking high efficiency and torque-heavy performance, Series K is the answer. This right-angled geared motor series delivers torque up to 50,000 Nm, making it a preferred choice in core infrastructure sectors such as cement, power, mining, and material handling. Its flexibility in mounting and broad motor options offer engineers’ freedom in design and reliability in execution.
Together, these four series reflect PowerBuild’s commitment to excellence in mechanical power transmission. From compact inline designs to robust right-angle drives, each geared motor is a result of decades of engineering innovation, customer-focused design, and field-tested reliability. Whether the requirement is speed control, torque multiplication, or space efficiency, Radicon’s Series M, C, F, and K stand as trusted powerhouses for global industries.

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Concrete

Driving Measurable Gains

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Klüber Lubrication India’s Klübersynth GEM 4-320 N upgrades synthetic gear oil for energy efficiency.

Klüber Lubrication India has introduced a strategic upgrade for the tyre manufacturing industry by retrofitting its high-performance synthetic gear oil, Klübersynth GEM 4-320 N, into Barrel Cold Feed Extruder gearboxes. This smart substitution, requiring no hardware changes, delivered energy savings of 4-6 per cent, as validated by an internationally recognised energy audit firm under IPMVP – Option B protocols, aligned with
ISO 50015 standards.

Beyond energy efficiency, the retrofit significantly improved operational parameters:

  • Lower thermal stress on equipment
  • Extended lubricant drain intervals
  • Reduction in CO2 emissions and operational costs

These benefits position Klübersynth GEM 4-320 N as a powerful enabler of sustainability goals in line with India’s Business Responsibility and Sustainability Reporting (BRSR) guidelines and global Net Zero commitments.

Verified sustainability, zero compromise
This retrofit case illustrates that meaningful environmental impact doesn’t always require capital-intensive overhauls. Klübersynth GEM 4-320 N demonstrated high performance in demanding operating environments, offering:

  • Enhanced component protection
  • Extended oil life under high loads
  • Stable performance across fluctuating temperatures

By enabling quick wins in efficiency and sustainability without disrupting operations, Klüber reinforces its role as a trusted partner in India’s evolving industrial landscape.

Klüber wins EcoVadis Gold again
Further affirming its global leadership in responsible business practices, Klüber Lubrication has been awarded the EcoVadis Gold certification for the fourth consecutive year in 2025. This recognition places it in the top three per cent
of over 150,000 companies worldwide evaluated for environmental, ethical and sustainable procurement practices.
Klüber’s ongoing investments in R&D and product innovation reflect its commitment to providing data-backed, application-specific lubrication solutions that exceed industry expectations and support long-term sustainability goals.

A trusted industrial ally
Backed by 90+ years of tribology expertise and a global support network, Klüber Lubrication is helping customers transition toward a greener tomorrow. With Klübersynth GEM 4-320 N, tyre manufacturers can take measurable, low-risk steps to boost energy efficiency and regulatory alignment—proving that even the smallest change can spark a significant transformation.

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