Pushp Raj Singh, Group President – Sales and Marketing, JK Cement, explains how brand loyalty is cultivated with superior product performance and consistent communication for a...
Kaushlesh Maheshwari, President – Sales and Marketing, Mangalam Cement, contends that the strongest cement brands are not built on advertising budgets but on the quiet, consistent...
Mohammed Albawardi, Sales & Marketing Director, Riyadh Cement Company, explains the compounding combination of product consistency, technical credibility and purposeful emotional connection. The cement industry’s branding...
Payal Babbar, Head – Marketing, Shree Cement, explains how cement branding has fundamentally outgrown its identity as a support function and is more focussed on building...
Lubrication has evolved from a routine maintenance activity into a critical driver of reliability, energy efficiency, and sustainability in cement manufacturing. ICR explores how advanced lubricants,...
Satish Maheshwari, Chief Manufacturing Officer, Shree Cement, discusses a disciplined, phased roadmap for cement plants looking to scale thermal substitution rates without sacrificing kiln performance or...
Optimised batching can drive overall efficiencies in large projects.
Jignesh Kundaria, Director and CEO, Fornnax Technology India is simultaneously grappling with two crises: a mounting waste emergency and an urgent need to decarbonise its most...
This study explores how KPI-driven frameworks can optimise packing and logistics costs in the cement industry. It highlights cost structures and demonstrates how mathematical optimisation can...
Pushpank Kaushik, CEO, Jassper Shipping, discusses how integrated logistics, digital tools and sustainable transport solutions are transforming cement movement from plant to project site. The cement...
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