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Product performance is non-negotiable.

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Satish Maheshwari, Chief Manufacturing Officer, Shree Cement, discusses a disciplined, phased roadmap for cement plants looking to scale thermal substitution rates without sacrificing kiln performance or clinker quality.

As decarbonisation moves from boardroom commitment to plant-floor reality, Satish Maheshwari, Chief Manufacturing Officer, Shree Cement, offers a manufacturer’s perspective on what it genuinely takes to make green cement competitive in India.

How is your organisation redefining ‘green cement’ beyond compliance to create a competitive advantage?
At Shree Cement, green cement is not a compliance exercise but a core manufacturing strategy and a clear competitive advantage. We focus on structurally reducing carbon, energy, and resource intensity across the value chain by designing highly energy-efficient plants and integrating waste heat recovery, renewable power and advanced process technologies from
the outset.
At the same time, we are accelerating the shift toward lower clinker blended cements through the optimal use of supplementary cementitious materials, ensuring lower embedded carbon without compromising strength, durability, or quality. Circularity through alternative fuels, industrial by-products and responsible water stewardship is embedded into everyday operations. Sustainability, therefore, strengthens cost efficiency, operational resilience, and asset longevity, making green cement the way we manufacture today and remain future-ready.

What mix of technologies—blended cements, clinker reduction, CCUS, or alternative binders—will drive your decarbonisation roadmap?
Our decarbonisation roadmap is driven by a pragmatic mix of mature and emerging technologies, deployed in a phased and scalable manner. In the near to medium term, blended cements and sustained clinker reduction remain the most impactful levers, supported by higher use of supplementary cementitious materials and continuous improvements in thermal and energy efficiency.
Alternative fuels and the circular use of industrial by-products are already integral to our operations, helping reduce fossil fuel dependence.
We are also actively evaluating carbon capture, utilisation and storage (CCUS) as a longer-term solution, recognising that it will be critical for deep decarbonisation beyond current limits. Alternative binders and new chemistries are also being closely tracked, with adoption depending on technical viability, scalability, and lifecycle impact.

How do you manage the trade-off between sustainability targets, cost pressures and performance expectations in green cement products?
We address this balance by ensuring sustainability and efficiency reinforce each other rather than compete. At Shree Cement, we focus on solutions such as blended cements, clinker reduction, alternative fuels, and energy efficiency, which reduce carbon intensity while also strengthening cost competitiveness.
Product performance is non-negotiable, and every green cement solution is validated for strength, durability, and application suitability before being scaled. Where newer solutions involve incremental costs, we follow a phased approach aligned with scale, learning, and long-term value creation. In
our view, the most effective green products are those where environmental gains translate into operational efficiency, economic resilience, and sustained customer confidence.

What are the biggest bottlenecks in scaling green cement adoption in India—supply chain, standards, or customer perception?
The challenge lies across all three areas. On the supply side, the consistent availability and efficient logistics of supplementary cementitious materials remain significant constraints across regions. From a standards perspective, faster acceptance and clearer recognition of newer cement formulations would support wider adoption. Customer perception also plays a crucial role, as blended and low-carbon cements are sometimes misunderstood despite their proven long-term performance. Greater awareness, stronger standardisation, and demonstrated applications across infrastructure and construction projects will help address these gaps and enable broader, sustained adoption of green cement in India.

How are evolving regulations and ESG expectations influencing your capital allocation and product innovation strategy?
Evolving regulations and ESG expectations are increasingly shaping both our capital allocation and product innovation priorities. Capital is being directed toward projects that deliver long-term efficiency, lower environmental impact, and stronger asset resilience, such as energy-efficient plants, renewable energy integration, and clinker-efficient process upgrades.
On the product side, ESG expectations are accelerating the shift toward blended and lower-carbon cement solutions that balance sustainability with consistent performance. Our focus remains on innovations that are scalable, economically viable, and aligned with long-term value creation, ensuring regulatory readiness and market competitiveness progress together.

What role do partnerships (startups, academia, waste processors) play in accelerating your green cement initiatives?
Partnerships play a critical role in accelerating green cement initiatives by expanding capability beyond traditional manufacturing boundaries. Collaboration with waste processors supports higher use of alternative fuels and stronger circular material flows. Engagements with academia and research institutions help validate new materials, processes, and performance characteristics under Indian conditions.
Startups bring agility and innovation, particularly in emerging technologies and process improvements. These partnerships enable faster learning, shared risk, and scalable implementation, allowing us to advance sustainability objectives while maintaining reliability, quality, and operational discipline.

Over the next decade, what structural shifts will determine whether green cement becomes the industry norm in India?
Green cement will become the industry norm in India, if a few structural shifts align effectively. Wider acceptance of blended and low-clinker cements as default construction materials will be a major driver. Stronger integration of circular supply chains for fuels and raw materials, along with performance-based standards that support modern cement formulations, will further accelerate progress.
Cost-efficient scale-up of low-carbon manufacturing assets and greater confidence among engineers, contractors and end users will also be critical. Ultimately, green cement will become mainstream when sustainability, performance and economics converge seamlessly across the entire construction ecosystem.

  • Kanika Mathur

Concrete

Cement Makers Reaffirm Commitment to Sustainable Growth

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World Environment Day spotlight on innovation and circularity

On World Environment Day, the Indian cement industry reiterated its commitment to supporting India’s climate ambitions through sustainable manufacturing, resource efficiency and the adoption of cleaner technologies.

The Cement Manufacturers’ Association (CMA) said the sector remains aligned with the Government of India’s Net Zero commitments and is accelerating efforts to reduce its environmental footprint while supporting the country’s infrastructure and development agenda.

Parth Jindal, President, CMA and Managing Director, JSW Cement, said the industry is increasingly adopting cleaner technologies, improving energy efficiency and expanding the use of alternative fuels and raw materials. He also highlighted the growing importance of circular economy practices, where industrial by-products and waste streams from one sector are utilised as resources in another.

“The Indian Cement Industry is aligned to the Government’s commitments on carbon mitigation and is accelerating the adoption of cleaner technologies, resource efficiency and circular economy practices while actively exploring the potential of Carbon Capture, Utilisation and Storage (CCUS) as a critical pathway for deep decarbonisation,” said Jindal.

He added that coprocessing industrial waste and by-products helps conserve natural resources, reduce disposal requirements and lower the environmental footprint across multiple sectors.

According to Jindal, sustainability is no longer limited to manufacturing processes but is increasingly influencing investment decisions, innovation strategies and long-term growth plans within the industry.

Echoing similar views, Dr Raghavpat Singhania, Vice President, CMA and Managing Director, JK Cement, said sustainable development extends beyond emissions reduction and must also focus on responsible resource utilisation and waste minimisation.

“Sustainability in the built environment cannot be measured by emissions alone. It is equally about how efficiently we use resources, how effectively we minimise waste and how responsibly we create the infrastructure that will serve future generations,” said Singhania.

He noted that the cement industry is advancing its sustainability agenda through greater resource efficiency, increased circularity, technological innovation and continuous improvements in manufacturing practices. As a key contributor to India’s infrastructure development, the sector has a critical role to play in balancing economic growth with environmental responsibility.

On the occasion of World Environment Day, industry leaders reaffirmed their commitment to supporting India’s climate goals while delivering the materials required for resilient, durable and sustainable infrastructure.

 

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Building a Greener Future Together

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Environmental sustainability requires immediate action, not just long-term commitments and discussions. Recycling, circular economy practices, and technology-driven waste management can help industries reduce environmental impact while supporting sustainable growth.

Author: Jignesh Kundaria, Director and CEO, Fornnax Technology

World Environment Day serves as an important reminder that environmental sustainability can no longer remain confined to discussions, reports, or long-term commitments. The environmental challenges facing the world today demand immediate, measurable, and collective action. Across industries and communities, waste generation continues to outpace our ability to process it responsibly, placing increasing pressure on ecosystems, natural resources, public health, and the well-being of future generations.

One of the most significant shifts required today is a change in how society perceives waste. Rather than being viewed as a material to be discarded, waste must be recognised as a valuable resource that can contribute to both economic growth and environmental protection when managed through the right technologies and systems. This mindset forms the foundation of the circular economy model that countries across the world are increasingly adopting to reduce landfill dependence, recover valuable materials, and create more sustainable industrial ecosystems.

India has made meaningful progress in strengthening awareness around sustainability, recycling, and environmental responsibility over the past decade. Significant efforts are being made to formalise the recycling sector through improved infrastructure, technology adoption, policy implementation, and broader stakeholder participation. These developments are creating a stronger foundation for responsible waste management and resource recovery across the country.

However, achieving long-term environmental impact requires collaboration from all stakeholders. Industries, policymakers, technology providers, and communities must work together with greater accountability to strengthen recycling ecosystems, encourage responsible waste management practices, and create sustainable outcomes through consistent execution rather than temporary interventions.

As someone closely associated with the recycling industry, I firmly believe that technology will play a decisive role in addressing future environmental challenges. Advanced recycling systems have the potential to recover valuable resources, reduce pollution, minimise landfill burdens, and conserve energy, creating a more sustainable future for generations to come. This belief is deeply reflected in Fornnax’s motto, “Committed to Create a Green Future,” which embodies our commitment to building long-term environmental value through innovation and responsible action.

At the same time, technology alone cannot deliver meaningful change. Real progress requires intent, awareness, participation, and a shared sense of responsibility. Sustainable development can only be achieved when innovation is supported by collective action and a genuine commitment to environmental stewardship.

On this World Environment Day, let us move beyond conversations and take meaningful steps towards creating a cleaner, greener, and more sustainable planet. By embracing innovation, strengthening recycling ecosystems, and acting responsibly today, we can create lasting environmental impact and secure a better future for generations to come.

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JK Lakshmi Advances LC3 Cement Expansion

Company highlights commercial production and research partnerships

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The meeting reviewed progress in limestone calcined clay cement (LC3) technology and its commercial adoption in India’s cement sector, focusing on low-carbon alternatives to conventional binders. JK Lakshmi Cement noted that limestone calcined clay cement can reduce carbon dioxide emissions by up to 40 per cent compared with conventional cement and said this reduction supports industry decarbonisation. The company highlighted that it was among the first two cement manufacturers in India to move LC3 into commercial production after the Bureau of Indian Standards approved the technology as a cement standard.

Vinita Singhania said the transition of LC3 from research to commercial production reflected collaboration between industry, academia and international institutions. Maya Tissafi acknowledged JK Lakshmi Cement’s role in advancing LC3 adoption in India and its contribution in taking the technology from laboratory trials to commercial implementation. Both representatives underlined the growing relevance of sustainable construction materials as India expands infrastructure and urban development.

The meeting explored continued collaboration with Swiss research institutions such as EPFL, EMPA and ETH Zurich alongside Indian academic partners and development organisations. JK Lakshmi Cement has been associated with the LC3 initiative since 2014 and worked with EPFL, IIT Delhi, IIT Madras, Development Alternatives and Technology and Action for Rural Advancement. The company conducted one of the earliest industrial trials of LC3 and recently announced commercial production of Green Pro LC3 cement from its Jaykaypuram plant in Rajasthan.

India remains the world’s second-largest cement producer and expansion of infrastructure, urbanisation and housing demand continue to support long-term sector growth, increasing interest in low-carbon technologies. The company reported an annual turnover of more than Rupees (Rs) 60 bn and current cement capacity of about 18 million (mn) tonnes (t) per annum, with a target of reaching 30 million (mn) tonnes (t) by 2030. Apart from grey cement, the company also makes ready-mix concrete, gypsum plaster, wall putty, primers, adhesives and fly ash blocks, and both sides concluded on the need for continued collaboration to develop sustainable construction solutions.

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