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Product performance is non-negotiable.

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Satish Maheshwari, Chief Manufacturing Officer, Shree Cement, discusses a disciplined, phased roadmap for cement plants looking to scale thermal substitution rates without sacrificing kiln performance or clinker quality.

As decarbonisation moves from boardroom commitment to plant-floor reality, Satish Maheshwari, Chief Manufacturing Officer, Shree Cement, offers a manufacturer’s perspective on what it genuinely takes to make green cement competitive in India.

How is your organisation redefining ‘green cement’ beyond compliance to create a competitive advantage?
At Shree Cement, green cement is not a compliance exercise but a core manufacturing strategy and a clear competitive advantage. We focus on structurally reducing carbon, energy, and resource intensity across the value chain by designing highly energy-efficient plants and integrating waste heat recovery, renewable power and advanced process technologies from
the outset.
At the same time, we are accelerating the shift toward lower clinker blended cements through the optimal use of supplementary cementitious materials, ensuring lower embedded carbon without compromising strength, durability, or quality. Circularity through alternative fuels, industrial by-products and responsible water stewardship is embedded into everyday operations. Sustainability, therefore, strengthens cost efficiency, operational resilience, and asset longevity, making green cement the way we manufacture today and remain future-ready.

What mix of technologies—blended cements, clinker reduction, CCUS, or alternative binders—will drive your decarbonisation roadmap?
Our decarbonisation roadmap is driven by a pragmatic mix of mature and emerging technologies, deployed in a phased and scalable manner. In the near to medium term, blended cements and sustained clinker reduction remain the most impactful levers, supported by higher use of supplementary cementitious materials and continuous improvements in thermal and energy efficiency.
Alternative fuels and the circular use of industrial by-products are already integral to our operations, helping reduce fossil fuel dependence.
We are also actively evaluating carbon capture, utilisation and storage (CCUS) as a longer-term solution, recognising that it will be critical for deep decarbonisation beyond current limits. Alternative binders and new chemistries are also being closely tracked, with adoption depending on technical viability, scalability, and lifecycle impact.

How do you manage the trade-off between sustainability targets, cost pressures and performance expectations in green cement products?
We address this balance by ensuring sustainability and efficiency reinforce each other rather than compete. At Shree Cement, we focus on solutions such as blended cements, clinker reduction, alternative fuels, and energy efficiency, which reduce carbon intensity while also strengthening cost competitiveness.
Product performance is non-negotiable, and every green cement solution is validated for strength, durability, and application suitability before being scaled. Where newer solutions involve incremental costs, we follow a phased approach aligned with scale, learning, and long-term value creation. In
our view, the most effective green products are those where environmental gains translate into operational efficiency, economic resilience, and sustained customer confidence.

What are the biggest bottlenecks in scaling green cement adoption in India—supply chain, standards, or customer perception?
The challenge lies across all three areas. On the supply side, the consistent availability and efficient logistics of supplementary cementitious materials remain significant constraints across regions. From a standards perspective, faster acceptance and clearer recognition of newer cement formulations would support wider adoption. Customer perception also plays a crucial role, as blended and low-carbon cements are sometimes misunderstood despite their proven long-term performance. Greater awareness, stronger standardisation, and demonstrated applications across infrastructure and construction projects will help address these gaps and enable broader, sustained adoption of green cement in India.

How are evolving regulations and ESG expectations influencing your capital allocation and product innovation strategy?
Evolving regulations and ESG expectations are increasingly shaping both our capital allocation and product innovation priorities. Capital is being directed toward projects that deliver long-term efficiency, lower environmental impact, and stronger asset resilience, such as energy-efficient plants, renewable energy integration, and clinker-efficient process upgrades.
On the product side, ESG expectations are accelerating the shift toward blended and lower-carbon cement solutions that balance sustainability with consistent performance. Our focus remains on innovations that are scalable, economically viable, and aligned with long-term value creation, ensuring regulatory readiness and market competitiveness progress together.

What role do partnerships (startups, academia, waste processors) play in accelerating your green cement initiatives?
Partnerships play a critical role in accelerating green cement initiatives by expanding capability beyond traditional manufacturing boundaries. Collaboration with waste processors supports higher use of alternative fuels and stronger circular material flows. Engagements with academia and research institutions help validate new materials, processes, and performance characteristics under Indian conditions.
Startups bring agility and innovation, particularly in emerging technologies and process improvements. These partnerships enable faster learning, shared risk, and scalable implementation, allowing us to advance sustainability objectives while maintaining reliability, quality, and operational discipline.

Over the next decade, what structural shifts will determine whether green cement becomes the industry norm in India?
Green cement will become the industry norm in India, if a few structural shifts align effectively. Wider acceptance of blended and low-clinker cements as default construction materials will be a major driver. Stronger integration of circular supply chains for fuels and raw materials, along with performance-based standards that support modern cement formulations, will further accelerate progress.
Cost-efficient scale-up of low-carbon manufacturing assets and greater confidence among engineers, contractors and end users will also be critical. Ultimately, green cement will become mainstream when sustainability, performance and economics converge seamlessly across the entire construction ecosystem.

  • Kanika Mathur

Concrete

Cement Sector Faces Sluggish Growth in First Half of FY27

April Price Hikes Unlikely To Offset Margin Decline

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Nuvama Institutional Equities has warned that India’s cement industry is expected to record subdued volume growth in the first half of fiscal year 2026-27 before a recovery in the second half. The brokerage assessed that price increases implemented in April 2026 will be insufficient to offset an overall decline in sector profitability. It attributed the outlook to weak demand and fresh capacity additions scheduled during fiscal years 2026-27 and 2027-28 that are likely to keep prices under pressure.

The report noted that demand was sluggish in April and May 2026 owing to global uncertainty, labour shortages, heatwaves, constraints in raw materials and unseasonal rainfall. Producers raised prices across regions in April to mitigate rising petcoke costs and higher packaging expenses, but the increases proved short lived. Nuvama reported that standard petcoke prices rose to USD153/t, around USD41/t higher than in the third quarter of fiscal year 2025-26.

Price correction followed weaker demand, limiting the net increase to about Rs 10-12 per bag by the end of the quarter. Imported petcoke prices have since fallen to USD132/t from a recent peak of USD168/t, although they remained roughly USD20/t higher quarter on quarter. The brokerage expected the higher input cost impact to begin reflecting from late quarter one of FY27 and to continue into early quarter two.

Nuvama also estimated that crude linked increases were likely to raise packaging costs by about Rs 120-150/t and to exert upward pressure on freight. It warned that soft demand combined with significant new supply coming on stream in FY27-28 would keep pricing under strain and constrain near term margin recovery. The report concluded that volume growth was likely to be sluggish in the first half of FY27 before recovering in the second half.

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Nuvoco Vistas launches Limla cement plant, expands Gujarat footprint

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Nuvoco Vistas opens a 2 MMTPA grinding unit at Limla, entering Gujarat and advancing its target of 35 MMTPA capacity by FY 2028.

Surat (Gujarat)

Nuvoco Vistas Corporation Ltd, a part of Nirma Group and one of India’s leading building materials company, has inaugurated the Limla Cement Plant in Surat (Gujarat), one of Vadraj Cement Limited’s (VCL) principal manufacturing facilities. The commissioning represents a key milestone in Nuvoco’s acquisition and restoration of VCL, while supporting the company’s expansion across the Western Indian cement market.

Vadraj Cement Limited is a subsidiary of Nuvoco Vistas Corporation Limited and has installed cement capacity of 6 MMTPA across its assets. The Limla inauguration therefore represents the first operational step in the acquired platform’s wider revival, while the Kutch facilities provide clinker supply, mineral security and coastal logistics support for the western business.

Nuvoco completed its acquisition of Vadraj Cement Limited, then under the Corporate Insolvency Resolution Process, after paying a consideration of Rs 1,800 crore in June 2025. VCL’s asset portfolio comprises a clinker unit at Kutch and a grinding unit at Limla in Surat. It also includes high-quality captive limestone reserves and a captive jetty at Kutch, supporting more efficient logistics. Following the takeover, Nuvoco began an extensive programme of restoration, refurbishment and expansion at both locations, leading to the commissioning of the Limla plant.

The Limla Cement Plant is expected to support a phased increase in sales volumes across Gujarat. It will also help Nuvoco supply neighbouring markets in Western Maharashtra and release cement capacity from its northern plants, which can consequently be redirected towards markets in North India. The plant will manufacture a full portfolio comprising Ordinary Portland Cement, Portland Slag Cement, Portland Pozzolana Cement and Portland Composite Cement. It will additionally produce the complete Nuvoco Duraguard range, including the premium Nuvoco Duraguard Microfibre product. The acquisition is also expected to generate operational synergies with Nuvoco’s existing plants at Nimbol and Chittorgarh in Rajasthan, improving logistics optimisation and market reach across important regional markets.

The grinding unit at the Limla Cement Plant was completed ahead of schedule, with 2 MMTPA of capacity now inaugurated to expand Nuvoco’s operating scale and customer reach. After Vadraj Cement’s assets become fully operational, plants in North and West India are expected to account for nearly 40 per cent of Nuvoco’s total cement capacity. This will broaden the company’s manufacturing network, strengthen access to high-growth markets and support its plan to increase consolidated cement capacity to 35 MMTPA by FY 2028, reinforcing its longer-term growth strategy.

Commenting on the development, Jayakumar Krishnaswamy, Managing Director, Nuvoco Vistas Corp Ltd, said: “The inauguration of the Limla Grinding Unit in Surat is an important milestone in Nuvoco’s growth journey and demonstrates our commitment to disciplined, value-accretive expansion. Gujarat is strategically significant for Nuvoco, with substantial opportunities arising from infrastructure investment, industrial growth, rapid urbanisation and continuing demand from the housing and construction sectors. The facility strengthens our regional footprint, improves operational flexibility and increases our ability to serve customers across northern and western markets with greater reliability and efficiency.”

He added: “Through the Vadraj acquisition, we have refurbished and restarted a strategically important asset, returning it to operations in record time through strong execution and collaboration between teams. The achievement demonstrates our ability to create value from acquired assets, fulfil our commitments and retain the confidence of stakeholders. It also highlights the strength of our project delivery capabilities and our continued focus on building sustainable, profitable growth over the long term.”

Nuvoco Vistas Corporation Limited is a building materials company whose vision is to build a safer, smarter and more sustainable world. It is among the leading players in East India and has a significant presence across North and West India. Nuvoco began operations in 2014 with a greenfield cement plant at Nimbol, Rajasthan. It later acquired Lafarge India Limited, which had entered India in 1999, followed by Emami Cement Limited in 2020 and Vadraj Cement Limited in April 2025. The company has also announced an expansion in eastern India through a new grinding mill at the Arasmeta Cement Plant, supported by several debottlenecking programmes involving equipment upgrades, process improvements and internal capacity initiatives. These developments place Nuvoco on track to achieve total cement capacity of approximately 35 MMTPA. The company reported total income of Rs 11,362 crore in FY 2025-26, reflecting its continuing growth trajectory.

Nuvoco operates a diversified portfolio across three segments: Cement, Ready-Mix Concrete and Modern Building Materials. Its cement portfolio includes Concreto, Duraguard, Double Bull, PSC, Nirmax and Infracem, covering Ordinary Portland Cement, Portland Slag Cement, Portland Pozzolana Cement and Portland Composite Cement. Its pan-India RMX business provides value-added products under Concreto for performance concrete, Artiste for decorative concrete, InstaMix for ready-to-use bagged concrete, X-Con covering M20 to M60 grades, and Ecodure for specialised green concrete. Nuvoco has supplied materials to projects including the Mumbai-Ahmedabad Bullet Train, Birsa Munda Hockey Stadium in Rourkela, Aquatic Gallery at Science City in Ahmedabad, and metro railway projects in Delhi, Jaipur, Noida and Mumbai.

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Cement Prices To Hold Steady Amid Monsoon Slump

Centrum report says demand weakness will limit hikes

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Centrum, a financial services firm, has reported that cement prices are likely to remain largely unchanged in July as weak demand during the monsoon season constrains pricing power. The report noted that construction activity remained subdued in the first quarter of fiscal year 2027 owing to labour shortages and slower execution of government projects. While June showed some volume recovery driven by delayed monsoons and quarter end sales, dealers are cautious about sustaining any price increases.

The analysis suggested that seasonal slowdown related to monsoon will prolong demand and pricing challenges through the second quarter. Dealers saw most recent attempts at price hikes as protective measures rather than genuine shifts in market fundamentals. They signalled that pockets of demand in select regions could prompt isolated adjustments but that broad based increases were unlikely while construction activity remained weak. Market participants therefore expected a cautious stance on pricing.

The report highlighted that despite intermittent recovery in shipments during June, the underlying demand trajectory remained muted as monsoon hampered site level activity and logistics. Commercial builders and retail dealers both reported constrained order books and slower payment cycles, which in turn reduced room for margin expansion among manufacturers. Analysts noted that unless government project execution accelerates markedly, demand improvement would be gradual. Price setters were thus likely to focus on protecting market shares rather than pursuing aggressive increases.

Market watchers said the near term outlook would be shaped by monsoon progress and fiscal spending patterns, with any acceleration in public works offering the most tangible support. Traders expected that regional variations would persist and that trade flows between surplus and deficit centres would determine local price movements. The report concluded that stakeholders should prepare for a period of subdued pricing until demand signals strengthen.

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