Economy & Market

The Best can still get better

Published

9 years ago

April 30, 2018

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Having crossed several milestones in energy efficiency and sustainability, Indian cement industry is set to achieve the pinnacle.
Increasing competitive pressures, rising energy prices, coupled with stricter regulations for environmental protection are making energy efficiency and sustainable use of resources a top priority for the manufacturers in the recent years, and the cement industry is no exception.
Indian cement industry has already crossed several milestones on energy efficiency ans sustainability parameters. It has emerged as one of the most energy-efficient industry globally with the lowest carbon footprint in the world and it is among few large scale modern industries that do not produce any hazardous solid or liquid discharge, according to Cement Manufacturers’ Association (CMA).
But the icing on the cake has come from the Cement Sustainability Initiative (CSI) an initiative of the World Business Council for Sustainable Development (WBCSD). In 2015 itself CSI had said, "The member companies from India are more efficient.
They emit less CO2 than the companies in Europe and the US. Their energy consumption is also less." The distinction between Indian firms from those in the US and Europe is technology. Indian companies use the latest technology since many of the cement plants are relatively new, CSI had said. CSI was then a 23-member organisation including nine Indian cement companies, including UltraTech Cement and Dalmia Bharat, and seven global companies with operations in India.
Since then the industry is taking a number of measures aimed at further improving its performance on parameters like specific heat consumption, setting up of waste recovery systems and use of alternate fuels. In fact, all these measures help the companies attain the GreenCo rating, where the core focus is on energy efficiency. For example, the industry has increased the Thermal Substitution Rate (TSR) through use of alternative fuels and raw materials to 4 per cent in 2017, from a meagre 0.6 per cent in 2014. Performance
The cement production process is quite energy intensive, both in terms of electrical and thermal energy consumption (E&TEC). There are plants in India that have achieved energy efficiency figures which are considerable to the world’s best. However, the presence of old plants with high specific energy consumption (SEC) brings down the average figures. Cement production involves the heating, calcining and sintering of blended and ground materials to form clicker. As a result, cement manufacturing is the third largest cause of man-made CO2 emissions due to the production of lime, the key ingredient in cement. Therefore, energy savings during cement production could lead to lower environmental impact.
Improvement in the cement industry’s energy efficiency and reduction of CO2 emissions could be mainly achieved through two procedures:
(i) By changes in the manufacturing and production processes, and
(ii) By adjusting the chemical composition of cement.
Improvement in manufacturing and production processes can be achieved by changing energy management processes and by investing in new equipment and/or upgrades. The same way, changes in the chemical formulation of cement have proved to save energy and reduce CO2 emissions. The same holds good for cement industry, which is a highly capital intensive and competitive sector with long economic lifetimes, making changes in the existing capital stock difficult.
"The average electrical energy consumption in India is around 90-95 kWh/tonne cement (OPC) whereas the best achievement is around 80 kWh/tonne cement (OPC). Similarly, average TEC is around 760 kcal/kg clinker, whereas the best figures achieved are around 680 kcal/ kg clinker. There is scope for reduction in both E&TEC in many of the cement plants in India," says PK Ghosh, Group Managing Director, Ercom Engineers.
The best achievable figures are generally observed for the larger scale plants in India using the state of the art technology when operating at or higher than design levels, Ghosh added.
The contribution of the various departments to power and heat consumption is given in the Table-1.PAT Scheme
Perform, Achieve & Trade (PAT) scheme of the Bureau of Energy Efficiency (BEE), a market-based mechanism focused on reducing specific energy consumption – energy used per unit of production – in large industries, has managed to save a whopping Rs 47,185 crore in three years between 2012 and 2015 in the form of energy savings achieved on the back of robust implementation of energy efficiency measures. The scheme facilitates these large, energy-intensive industries to achieve their legal obligation under the Energy Conservation Act of 2001, while also motivating them with market-based incentives to reduce their energy use and surpass their individual energy saving targets.
A Government of India initiative, PAT’s first cycle covered 478 designated industries from 8 energy-intensive sectors – Aluminium, Cement, Chlor-alkali, Fertilizer, Iron and Steel, Pulp and Paper, Textiles and Thermal power plant. Together, these sectors account for around one-third of India’s primary energy consumption.
"The scheme resulted in saving of energy equivalent to 8.67 million tonnes of oil, exceeding the target of 6.86 million tonnes by about 30 per cent. This also resulted in avoided generation of about 5,635 MW of power, resulting in monetary savings of
Rs 37,685 crore. At the same time Rs 9,500 crore has been saved due to reduction in energy consumption," according to BEE.
The third PAT cycle was also notified from April 1, 2017 for 3 years including 116 new units with a reduction target of 1.06 MTOE. Key processes
The energy efficiency achieved is the result of optimisation between capital expenditure and reducing operating expenses.
Adoption of alternative fuels as a means of increasing cost competitiveness is gaining ground. But the industry has a long way to go before achieving 25% TSR. The Thermal Substitution Rate (TSR) in India has shown a very positive trend year on year, reaching a level of around 4 per cent in 2017. As indicated in the CII approach paper, India plans to achieve 25 per cent TSR by 2025. "In comparison to global standards, we are far behind as in many countries the substitution is in the range of 60-100 per cent," says Milind Murumkar, Advisor AFR, Vicat India.
Another way to reduce energy and process emissions in cement production is to blend cements with increased proportions of alternative (non-clinker) feed stocks, such as volcanic ash, granulated blast furnace slag from iron production, or fly ash from coal-fired power generation. Indian cement plants consume a quarter of the fly ash produced in the country annually, according to CMA. For the long run, cement industry lacks a viable carbon-free alternative, and the IEA suggested scenarios imply a heavy reliance on Carbon Capture and Storage (CCS) cement kilns with xy-fuelling. Waste heat recovery systems are expected to play a much bigger role as more of it gets tapped. "In case of specific heat consumption, approximately 20 per cent losses are through preheater exhaust gases, 12 per cent are through cooler exhaust gases and around 4-5 per cent are radiation losses (for 6 stage preheater – precalciner system with the state-of-the-art cooler), says Ghosh.
The cement grinding department and the raw material grinding are the major consumers of electrical energy. The material transport systems have also to be looked in to ensure that the power consumption is lowered.
Ghosh of Ercom says, "The implementation of MIS (management Information systems) like SAP helps in keeping track of key performance indicators. Management is able to monitor both plant operations and the productivity in a continuous manner for achieving energy efficiency targets."
When comparing the state of the art technologies in terms of sustainability, suitability, performance, robustness, cost-efficiency, patent restrictions (availability), and competence requirements, it can be expected that at least in the short term cement companies are going to be based on pyro processing and grinding mills.
Having tasted the fruits of energy efficiency measures over the recent years, and development of a host of case studies highlighting several achievements and sustainable development, the Indian cement industry is set to reach the pinnacle in energy efficiency in the world.Underutilisation and Energy Efficiency
Consider a Cement manufacturing unit which is designed for clinkerisation capacity of 5000 tpd (tonnes per day) and correspondingly OPC of 5250 tpd for the sake of this discussion.
The specific heat consumption of this precalciner kiln will lie in range of 695-700 kcal/ kg clinker at the design capacity. The operating temperatures for calcination (900-950oC) and clinkerisation (1350-1400oC) will be the same irrespective of the operating level. The gas and material temperatures in the preheater stages will also to be maintained at similar levels. As a result, the total heat loss due to radiation will remain the same at all production levels. This will cause a higher specific heat consumption for lower than design operating levels as depicted in Figure 1.
The specific electrical energy consumption is around 90 kWh/t of Cement (OPC). The electrical drives, the fans and the HT motors are also designed to have maximum efficiency at their design operating levels. As a result, they will have suboptimum energy consumptions at lower than design production levels. This is depicted in Figure 2.
One of the ways to take care of underutilisation is by operating at design capacities and keeping the plant idle for extended periods of time. This may be feasible for those plants with multiple Pyro processing lines. At 80% annual production, the plant can be shut down for a total of 2 more months, and at 70% there are 3 extra months of shut down. However, the clinker storage section will be a constraint for this mode of operation.
Increased number of kiln shutdowns leads to wastage of heat during kiln cool down and start-up. The refractory life also reduced even though these shutdowns are planned. There are maintenance issues if the equipment has extended idle times.
Hence most plants settle for a production level which helps them meet the demands of the market while continuing to keep the kiln under operation for extended levels of time. However, it is important to note that there is a minimum turndown level, below which gas velocities in cyclones will reduce to a value which will not support the efficient heat transfer in the preheater and affect the gas-solid reaction in the calciner.– P. K. Ghosh, Group Managing Director,
Ercom Engineers

– BS Srinivasalu Reddy

Concrete

ABB Extends Drive Lifespan at ACC Cement Plant Without Production Shutdown

Published

2 hours ago

November 12, 2026

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ABB reconditions 25 drives at ACC’s Jamul cement plant, avoiding 16 tonnes of CO₂ emissions while improving reliability through predictive maintenance.
Chhattisgarh

ABB has signed a multi-year Motion OneCare service agreement with ACC Limited, part of the Adani Group, to modernise ageing industrial drives at its Jamul cement plant in Chhattisgarh, improving operational reliability while avoiding approximately 16 tonnes of carbon dioxide (CO₂) emissions without disrupting production.

Announced on 27 October 2026, the agreement combines scheduled drive reconditioning, digital condition monitoring and energy appraisals to extend equipment lifespan, improve plant uptime and optimise maintenance costs. The initiative marks a shift from conventional equipment replacement towards a more resource-efficient approach to industrial asset management.

The first phase, completed in April 2026, involved the on-site reconditioning of 25 ABB ACS800 variable speed drives without a major plant shutdown. By retaining the existing cabinets and restoring the drive modules rather than replacing entire panels, ABB helped ACC preserve capital investment, minimise material consumption and avoid approximately 16 tonnes of CO₂ emissions.

A second phase, covering an additional 25 ACS800 drive modules, is scheduled for the fourth quarter of 2026. The programme is designed to improve long-term equipment reliability while allowing maintenance activities to be aligned with the plant’s operational schedules.

The ACS800 drives, installed at Jamul in 2010, had delivered more than a decade of near-continuous service in demanding cement manufacturing conditions. However, ageing electrical components and changing fault patterns had begun to affect their ability to meet the plant’s reliability requirements.

Rather than opting for complete equipment replacement, ACC engaged ABB’s certified engineers to conduct a comprehensive asset health assessment. The evaluation found that the existing cabinets and enclosures remained structurally sound, making targeted reconditioning a technically viable and cost-effective alternative to full replacement.

Drawing on nearly two decades of experience with ACC’s equipment and operating requirements, ABB developed a maintenance framework tailored to the plant’s shutdown windows, budget cycles and production priorities.

The Motion OneCare agreement incorporates planned equipment restoration, condition-based monitoring and energy assessments, enabling ACC to adopt a more systematic approach to maintaining critical electrical infrastructure.

As part of the programme, ACC has implemented ABB Ability™ Digital Powertrain Insights to monitor drive performance and identify emerging operational issues before they result in equipment failures.

The digital platform provides continuous visibility into parameters such as temperature, current, vibration and fault patterns. These insights allow maintenance teams to detect early signs of equipment deterioration, schedule interventions more effectively and reduce the likelihood of unexpected downtime.

Amit Gupta, Local Division Manager, Motion Services, ABB India, said: “We know what unchecked wear costs over time: a small inefficiency that eats away at ROI for years. At Jamul, the evidence pointed clearly to assets with productive life still in them.”

“Our job was to restore them properly and give the team the tools to stay ahead of the next problem. At ABB, we don’t just fix what fails. We want to protect what works.”

The initiative also demonstrates the growing relevance of circular economy principles in cement manufacturing, where extending the service life of existing industrial equipment can reduce capital expenditure, material consumption and the environmental impact associated with manufacturing replacement components.

According to ABB, drive reconditioning can reduce lifecycle emissions by 50 to 80 per cent compared with complete equipment replacement. By preserving functional components and restoring critical modules, the process helps retain the economic and material value of existing industrial assets.

The addition of energy appraisals in subsequent phases will further expand the programme beyond equipment restoration, enabling ACC to assess drive performance, identify energy-saving opportunities and improve operating efficiency.

For cement manufacturers, variable speed drives play an important role in controlling motors and optimising energy consumption across production processes. Maintaining their reliability and efficiency is essential for minimising operational disruptions and managing electricity costs.

Vinod Bahety, CEO – Cement Business, Adani Group, said: “Moving from reactive firefighting to a structured maintenance plan was exactly what this operation needed. That kind of peace of mind doesn’t come easily. It comes from a partner that understands how your business runs.”

“We didn’t need a full system overhaul; we needed expert support, actionable insights, and a plan we could execute around our schedule. That’s what we got.”

The project supports ACC’s broader strategy to improve manufacturing efficiency through digital transformation, preventive maintenance and sustainable asset management.

ACC, a subsidiary of Ambuja Cements and part of the Adani Group, operates 20 cement manufacturing facilities and 119 ready-mix concrete plants across India. The company has been advancing initiatives focused on renewable energy, circular economy practices and technology-driven operational improvements.

Alongside Ambuja Cements, ACC is part of a large-scale building materials business committed to achieving net-zero emissions by 2050, with near-term and net-zero targets validated by the Science Based Targets initiative (SBTi).

The Jamul initiative aligns with these sustainability objectives by demonstrating how equipment life extension and digital monitoring can contribute to resource efficiency without requiring large-scale replacement of existing infrastructure.

ABB, a global technology company specialising in electrification and automation, brings more than 140 years of industrial expertise and employs approximately 110,000 people worldwide. Its Motion Services business supports industrial customers through equipment maintenance, modernisation, digital monitoring and lifecycle management solutions.

The agreement also reflects a wider shift in industrial maintenance practices, with manufacturers increasingly adopting predictive technologies to improve equipment availability, manage costs and reduce unplanned shutdowns.

With 25 drives already reconditioned and another 25 scheduled for restoration, ABB’s collaboration with ACC illustrates how targeted modernisation, digital monitoring and circular maintenance practices can extend the operational life of critical equipment while supporting more efficient and sustainable cement production.

Concrete

ABB Drives Digital Transformation at TCI MAX Cement Plant in J&K

Published

2 hours ago

November 12, 2026

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ABB deploys advanced process control at TCI MAX’s Srinagar cement plant to improve clinker quality, energy efficiency and sustainable manufacturing.

Kashmir

ABB has deployed its advanced process control technology at TCI MAX Cement’s Srinagar facility in Jammu and Kashmir, marking the region’s first reported implementation of advanced process control (APC) in cement manufacturing and strengthening efforts towards more efficient, digitally enabled production.

Announced on 5 November 2026, the deployment of ABB Ability™ Expert Optimizer at the facility, operated by Trumboo Industries Pvt. Ltd., aims to improve process stability, clinker quality, energy efficiency and overall plant productivity. The implementation forms part of TCI MAX’s strategy to modernise its manufacturing operations through automation and digital technologies.

Following the integration of ABB’s advanced process control solution and supporting IT infrastructure, TCI MAX has reported improvements in operational productivity, product quality and sustainability-related performance indicators. The technology focuses on optimising the cement pyro process, a critical stage of production involving high-temperature processing and clinker formation.

Waseem Ahmed Trumboo, Director, Trumboo Industries Pvt. Ltd., said: “Introducing advanced process control at TCI MAX is an important step in how we are evolving our operations. Our focus is on improving the stability and efficiency of our processes while maintaining consistent clinker quality. We have been encouraged by the performance of the solution during commissioning and by the support from the ABB team, and we look forward to realizing its full potential.”

ABB Ability™ Expert Optimizer combines advanced process control, model predictive control (MPC) and artificial intelligence (AI) to continuously monitor and optimise manufacturing operations. By analysing process conditions, predicting operational behaviour and automatically adjusting key parameters, the system enables more consistent production while reducing process variability.

In cement manufacturing, maintaining stable pyro-processing conditions is essential for achieving uniform clinker quality and optimising thermal energy consumption. Fluctuations in operating parameters can affect fuel efficiency, production output and product consistency.

The deployment is designed to address these challenges through real-time process optimisation, helping operators maintain more stable kiln operations while improving the utilisation of fuel, electricity and raw materials.

Kapil Agarwal, Senior Vice President and Local Division Manager, Process Industries Division, ABB India, said: “Cement producers are increasingly looking to adopt digital technologies to achieve greater consistency and efficiency while addressing their sustainability priorities. ABB Ability™ Expert Optimizer brings advanced process control and deep cement process expertise together to help operators make their processes more stable and efficient. We are pleased to support TCI MAX as it takes this important step in its digital transformation.”

The technology also supports sustainability objectives by optimising fuel consumption, improving electrical energy efficiency and minimising process waste. More stable operations can contribute to lower energy intensity and reduced emissions associated with cement production.

For TCI MAX, the investment represents a move towards data-driven manufacturing, where automated control systems complement operator expertise to improve production performance and operational reliability.

The implementation is particularly significant for Jammu and Kashmir’s cement industry, as it introduces advanced process optimisation technology to a regional manufacturing facility. Its deployment could demonstrate the potential for wider adoption of digital automation across cement plants seeking to modernise their operations.

The project builds on ABB’s experience in delivering advanced process control solutions to cement manufacturers worldwide. Through the integration of industrial automation, predictive technologies and process engineering expertise, the company supports manufacturers in improving resource efficiency and maintaining consistent production quality.

As cement producers face increasing pressure to manage energy costs, improve productivity and reduce their environmental footprint, technologies such as AI-enabled process control and predictive optimisation are becoming important components of plant modernisation strategies.

ABB’s Expert Optimizer provides a platform for addressing these priorities by enabling automated adjustments based on changing process conditions, reducing reliance on manual intervention and supporting more efficient plant operation.

ABB, a global technology company specialising in electrification and automation, has more than 140 years of industrial experience and approximately 110,000 employees worldwide. Its Automation business employs around 26,000 people and provides technologies and services across process, hybrid and maritime industries.

The TCI MAX deployment reinforces ABB’s growing role in the digital transformation of cement manufacturing in India, where improving process efficiency and reducing energy consumption remain critical to the industry’s long-term sustainability.

With the advanced process control system now implemented at its Srinagar facility, TCI MAX aims to build on the initial operational improvements and further optimise production efficiency, clinker consistency and environmental performance.

Concrete

Ramco Cements’ Hard Worker Wins Eight Awards at ‘Love of Advertising Awards 2026’

Published

3 hours ago

November 12, 2026

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Ramco Cements’ Hard Worker brand wins eight awards for excellence in advertising, packaging and brand identity at the Love of Advertising Awards 2026.

Hyderabad

The Ramco Cements Limited’s construction chemicals brand, Hard Worker, has secured eight awards at the Love of Advertising Awards 2026, recognising its creative excellence across television, digital advertising, packaging design and brand identity.

Organised by the Advertising Club of Trivandrum, the awards were presented at a ceremony held at The Leela Raviz, Kovalam, on 24 October 2026. The recognition highlights Hard Worker’s integrated marketing strategy and its efforts to establish a distinctive presence in India’s competitive construction chemicals market.

The eight awards span multiple creative categories, reflecting the brand’s approach to combining product-focused communication with engaging storytelling, humour and innovative design. Through its campaigns, Hard Worker has sought to simplify technical product benefits and make construction chemicals more accessible and relatable to consumers and construction professionals.

Built around the philosophy of “Hard-working products for hardworking people”, the brand focuses on communicating practical product advantages through memorable advertising narratives while maintaining a consistent identity across different marketing platforms.

Its campaigns for Ramco Hard Worker Eco Plaster and Tile Fix have been central to this approach. The Eco Plaster campaign highlights water conservation through the product’s self-curing properties, positioning it as a solution that supports more efficient construction practices. Meanwhile, Tile Fix promotes specialised tile-fixing solutions by presenting their practical benefits through relatable situations and creative storytelling.

Beyond advertising, Hard Worker has invested in distinctive packaging and brand identity development to improve product recognition and maintain consistency across customer touchpoints. This integrated approach has helped the brand differentiate itself in a category where marketing communication has traditionally focused on technical specifications and functional performance.

A V Dharmakrishnan, CEO, Ramco Cements, said, “Winning eight awards at the Love of Advertising Awards is a proud moment for Ramco Cements and the Hard Worker team. We believe that building a strong brand requires not only quality products but also the ability to communicate their value in a compelling and differentiated manner. Hard Worker’s journey reflects our commitment to combining product performance with innovative marketing to create meaningful connections with our customers and strengthen our presence in the construction chemicals market.”

The recognition comes as building materials manufacturers increasingly focus on brand differentiation, product awareness and customer engagement to strengthen their position in the construction chemicals segment.

By using humour and storytelling to explain product applications and benefits, Hard Worker aims to bridge the communication gap between technical construction solutions and the practical requirements of contractors, applicators and end-users.

Balaji K. Moorthy, Executive Director – Marketing, Ramco Cements, said, “Hard Worker was conceived to bring a fresh perspective to the construction chemicals category, where product communication has traditionally been functional and technical. Our endeavour has been to break through the clutter with distinctive ideas, humour and storytelling, while keeping the product proposition at the heart of every campaign. The recognition across TV and digital advertising, packaging design and brand identity design demonstrates our integrated approach to building the brand. These eight awards are an encouraging recognition of the creative thinking and collaborative effort behind Hard Worker’s marketing initiatives.”

The awards add to Hard Worker’s growing portfolio of creative recognitions and reinforce Ramco Cements’ emphasis on integrating product innovation with strategic marketing.

The brand’s communication initiatives also reflect a wider shift in the construction materials industry, where manufacturers are increasingly adopting consumer-focused marketing strategies to improve product understanding and strengthen relationships with construction professionals.

With its portfolio of construction chemicals, Hard Worker aims to address evolving requirements for durability, application efficiency and construction quality. Its marketing efforts seek to complement these product attributes by building stronger awareness and encouraging the adoption of specialised construction solutions.

Ramco Cements, one of India’s established cement manufacturers, operates across cement and allied building solutions. Through Hard Worker, the company is expanding its presence in the construction chemicals segment with products designed to enhance performance, quality and durability in modern construction applications.

The latest recognition strengthens Hard Worker’s brand visibility and underscores the growing importance of creative communication in promoting technical building materials. Ramco Cements intends to continue combining product development with distinctive marketing initiatives to support the brand’s growth in India’s construction chemicals market.