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Our backward integration strategy is a key differentiator

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Mayank Gugalia, Director, Mahakoshal Refractories, talks about their specialisation in alumina refractories with a strong focus on sustainability with their commitment to quality, innovation in AFR solutions, and backward integration set them apart in the industry.

Could you share the sustainability initiatives undertaken by your company and how they contribute to environmental preservation?
Our company specialises in manufacturing alumina refractories and has grown to become one of the largest producers in India. Our product range includes alumina bricks, castables, high alumina cements, and synthetic aggregates.
Regarding sustainability, we recently installed a 1.5-megawatt solar power plant, which meets a significant portion of our energy requirements. Over the past three years, we have planted approximately 1,500 trees, reflecting our commitment to afforestation. Additionally, we have obtained the EcoWater certification, a notable recognition in sustainability and ESG. These efforts align with the government’s emphasis on green initiatives and underscore our dedication to environmental stewardship.

How does your brand distinguish itself from competitors, and what key attributes of your company would you like to highlight?
Our company focuses exclusively on alumina refractories, setting us apart from competitors. While others may diversify into basic refractories or flow controls, we prioritise becoming the best in the alumina segment. In terms of volume, we are among India’s largest manufacturers, and our quality standards have earned us a leading position domestically and in export markets, including the Middle East and Europe. Our commitment to sustainability further strengthens our reputation as a trusted and environmentally responsible manufacturer.

Cement is a significant consumer of refractories. Could you explain your association with the cement industry and provide an overview of the products you supply?
Our marketing portfolio is highly diversified, serving industries such as steel, aluminum, cement, and exports. For cement plants, we supply alumina bricks for rotary kilns, preheaters, and coolers, as well as a variety of castables. Our range includes gunning castables, tip casting products, and specialised solutions for critical applications like burner pipes. This extensive product portfolio positions us as a reliable partner for the cement industry.

How does your product portfolio align with the evolving needs of the cement industry, especially in terms of alternative fuels and raw materials (AFR)?
The specifications of AFR vary between cement companies due to its nature as a waste product. To meet these diverse needs, we conduct thorough R&D. We collect AFR samples, analyse their chemical properties in our laboratory, and design castables tailored to specific applications. Recently, we developed and implemented products in cement plants that have shown excellent performance and durability. By focusing on factors such as alkali content and chemical reactions, we ensure our products are optimised for AFR use.

Could you elaborate on the backward integration practices you’ve adopted and how they benefit cement plants?
Our backward integration strategy is a key differentiator. We own bauxite mines, ensuring a consistent supply of high-quality raw materials. We also process raw materials in-house using rotary kilns to produce high alumina cements and synthetic aggregates. These intermediate products are used in our refractory castables and are also sold to other refractory companies in India. This approach allows us to maintain strict quality control, improve product consistency, and enhance self-sustainability.

What is your perspective on the net-zero emissions mission and decarbonisation? How does your company align with these goals?
The net-zero mission is crucial for all industries, including medium-scale enterprises. While some perceive decarbonisation as costly, advancements such as affordable solar power installation have made renewable energy more accessible. Small and medium enterprises can also contribute by adopting eco-friendly fuels, planting trees, and implementing robust pollution control measures to manage dust and emissions. By reducing carbon footprints through these practices, industries can collectively move closer to achieving net-zero goals.

– Kanika Mathur

Concrete

UltraTech to Deploy 600+ Electric Trucks by Dec 2026

Cement major expands green logistics to cut emissions across supply chain

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UltraTech Cement Limited, an Aditya Birla Group company, plans to expand its electric vehicle fleet in logistics operations to more than 600 EV trucks by December 2026, strengthening its green transport initiatives.
The company has signed service agreements with leading EV prime mover manufacturers, including Tata Motors, Ashok Leyland, IPLTech, Energy in Motion and Sany, along with their subsidiaries and logistics partners, for deploying electric trucks.
The expanded fleet will transport around five million MT of clinker and other key materials annually across Gujarat, Uttar Pradesh, Madhya Pradesh, Rajasthan, Chhattisgarh, Maharashtra and Odisha. Once operational, the fleet is expected to reduce annual CO₂ emissions by over 1,17,000 tonnes and replace nearly 39 million litres of diesel consumption.
K C Jhanwar, Managing Director, UltraTech Cement Limited, said the company is extending sustainability beyond its manufacturing plants by adopting greener logistics solutions and decarbonising its value chain.
UltraTech has been among the early adopters of sustainable transport in the cement sector, introducing CNG trucks in 2021 and electric trucks in 2024. The company currently operates more than 850 trucks under its green logistics programme, including CNG and electric vehicles.
With a grey cement capacity exceeding 200 MTPA in India, UltraTech is integrating electrification across its logistics network, covering mine-to-plant movement and inter-plant transportation of clinker and other materials.

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Concrete

UltraTech Cement expands green logistics with 600+ electric truck fleet

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The e-truck fleet will be used to transport five million MT of clinker and other key materials with potential of over 1,17,000 tonnes of net annual CO₂ reduction, displacing the equivalent of 39 million litres of diesel per year.

Mumbai

UltraTech Cement Limited, an Aditya Birla Group company and the world’s largest cement company by sales volume and capacity outside China, has announced that it will scale up its electric vehicle fleet in its logistics operations to 600+ EV trucks by December 2026.

UltraTech has signed service contracts with leading EV prime mover manufacturers including Tata Motors, Ashok Leyland, IPLTech, Energy in Motion and Sany, along with their subsidiaries and other third-party logistics providers, to deploy EV trucks.

The total fleet of 600+ EV trucks will transport about five million MT of clinker and other key materials per annum across Gujarat, Uttar Pradesh, Madhya Pradesh, Rajasthan, Chhattisgarh, Maharashtra and Odisha. Once fully operational, this fleet of over 600 EV trucks will enable a net annual CO₂ reduction of more than 1,17,000 tonnes, displacing the equivalent of 39 million litres of diesel per year.

K C Jhanwar, Managing Director, UltraTech Cement Limited, said, “UltraTech is expanding sustainability beyond its plants by adopting greener logistics solutions. This large-scale transition to green logistics underscores our focus on decarbonising every link of our value chain and supports our commitment to achieving Net Zero.”

UltraTech has been a pioneer in advancing sustainable transport in the cement sector, being the first cement company to deploy heavy-duty electric trucks for long-haul transport of clinker and other materials at scale. The company was among the first in India to introduce green logistics, deploying CNG trucks in 2021 and electric trucks in 2024. UltraTech currently operates 850+ trucks as part of its green logistics operations, including CNG and electric trucks.

UltraTech, with a grey cement capacity of over 200 MTPA in India, operates one of the country’s most complex logistics networks. Its electrification strategy covers the entire supply chain—from mine-to-plant movement to inter-plant transport of clinker and other key materials.

The $ 10 billion UltraTech, the cement flagship company of the Aditya Birla Group, has a total Grey Cement capacity of 205.5 MTPA and White Cement/Putty capacity of 3.2 MTPA. It is a signatory to the GCCA Climate Ambition 2050 and has committed to the Net Zero Concrete roadmap announced by GCCA.

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Concrete

CarbonStrong Raises Rs 125 Million To Scale Low Carbon Cement Tech

To build capacity of 100,000 tonnes a year

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CarbonStrong has raised Rs 125 million (125 mn) to scale a low carbon cement technology and build commercial production capacity. The startup was founded in 2022 by Harsh Jain and Vikramaditya Singh and has moved from customer trials to plans for industrial supply. The company said its material replaces up to 50 per cent of cement in concrete while reducing costs and improving durability.

CarbonStrong states the product is around 30 per cent cheaper than cement and compatible with existing concrete plants, reducing the need for new equipment and operational disruption. Trials and paid pilots have been conducted in Bengaluru, Hyderabad and Chennai with demonstration projects involving ready-mix firms and precast manufacturers. Compatibility with current workflows forms a central part of the commercial strategy, aiming to ease adoption by builders and contractors.

The funding will support construction of a facility with capacity of up to 100,000 tonnes (100,000 t) a year over the next two years to supply early customers commercially. The firm is also developing materials from steel slag, copper slag and mine tailings to expand its feedstock base, while noting the technical challenge of homogenising different waste streams. Recognition by HCL ClimaForce in 2026 and by the Avaana-Startup India-NITI Aayog AIM Grand Challenge in 2025 has underscored progress.

Industry adoption remains the principal test and will require consistent material performance, supply reliability and competitive economics. CarbonStrong projects the Indian market for cement substitutes could reach Rs 250 billion (250 bn) by 2030 and has set an ambition to produce 10 million tonnes a year by 2035 (10 mn t), a target far above its near term capacity. Moving from pilots to production demands capital, manufacturing discipline and customers willing to specify the material beyond demonstrations. The recent Rs 125 million raise is intended to fund the next phase of scale and to demonstrate that industrial waste can become a dependable input for lower carbon construction.

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