Concrete

Our backward integration strategy is a key differentiator

Published

2 years ago

December 24, 2024

Roshna

Mayank Gugalia, Director, Mahakoshal Refractories, talks about their specialisation in alumina refractories with a strong focus on sustainability with their commitment to quality, innovation in AFR solutions, and backward integration set them apart in the industry.

Could you share the sustainability initiatives undertaken by your company and how they contribute to environmental preservation?
Our company specialises in manufacturing alumina refractories and has grown to become one of the largest producers in India. Our product range includes alumina bricks, castables, high alumina cements, and synthetic aggregates.
Regarding sustainability, we recently installed a 1.5-megawatt solar power plant, which meets a significant portion of our energy requirements. Over the past three years, we have planted approximately 1,500 trees, reflecting our commitment to afforestation. Additionally, we have obtained the EcoWater certification, a notable recognition in sustainability and ESG. These efforts align with the government’s emphasis on green initiatives and underscore our dedication to environmental stewardship.

How does your brand distinguish itself from competitors, and what key attributes of your company would you like to highlight?
Our company focuses exclusively on alumina refractories, setting us apart from competitors. While others may diversify into basic refractories or flow controls, we prioritise becoming the best in the alumina segment. In terms of volume, we are among India’s largest manufacturers, and our quality standards have earned us a leading position domestically and in export markets, including the Middle East and Europe. Our commitment to sustainability further strengthens our reputation as a trusted and environmentally responsible manufacturer.

Cement is a significant consumer of refractories. Could you explain your association with the cement industry and provide an overview of the products you supply?
Our marketing portfolio is highly diversified, serving industries such as steel, aluminum, cement, and exports. For cement plants, we supply alumina bricks for rotary kilns, preheaters, and coolers, as well as a variety of castables. Our range includes gunning castables, tip casting products, and specialised solutions for critical applications like burner pipes. This extensive product portfolio positions us as a reliable partner for the cement industry.

How does your product portfolio align with the evolving needs of the cement industry, especially in terms of alternative fuels and raw materials (AFR)?
The specifications of AFR vary between cement companies due to its nature as a waste product. To meet these diverse needs, we conduct thorough R&D. We collect AFR samples, analyse their chemical properties in our laboratory, and design castables tailored to specific applications. Recently, we developed and implemented products in cement plants that have shown excellent performance and durability. By focusing on factors such as alkali content and chemical reactions, we ensure our products are optimised for AFR use.

Could you elaborate on the backward integration practices you’ve adopted and how they benefit cement plants?
Our backward integration strategy is a key differentiator. We own bauxite mines, ensuring a consistent supply of high-quality raw materials. We also process raw materials in-house using rotary kilns to produce high alumina cements and synthetic aggregates. These intermediate products are used in our refractory castables and are also sold to other refractory companies in India. This approach allows us to maintain strict quality control, improve product consistency, and enhance self-sustainability.

What is your perspective on the net-zero emissions mission and decarbonisation? How does your company align with these goals?
The net-zero mission is crucial for all industries, including medium-scale enterprises. While some perceive decarbonisation as costly, advancements such as affordable solar power installation have made renewable energy more accessible. Small and medium enterprises can also contribute by adopting eco-friendly fuels, planting trees, and implementing robust pollution control measures to manage dust and emissions. By reducing carbon footprints through these practices, industries can collectively move closer to achieving net-zero goals.

– Kanika Mathur

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Jammu Division Begins First Cement Rail Traffic to Anantnag

Cement Loading From Kathua for Anantnag to Begin on September 14

Published

4 days ago

September 21, 2026

admin

Jammu Railway Division has placed an indent for the first movement of cement by rail within the division, linking Shaheed Captain Sunil Kumar Choudhary Kathua Railway Station with Anantnag Railway Station. Loading for the consignment is scheduled to begin on September 14.

Concrete

Hard Worker Wins Three Honours at Kyoorius Design Awards

Ramco Cements’ brand secures Grand Prix and two Blue Elephant honours.

Published

4 days ago

September 21, 2026

admin

The Ramco Cements Limited’s construction chemicals brand, Hard Worker, has won three honours at the Kyoorius Design Awards 2026, including the Grand Prix – Grey Elephant in the Design in Action category.

The brand also secured two Blue Elephant honours, one for Design in Action and another for Packaging, recognising the design approach behind its brand identity and packaging.

Launched in 2025, Hard Worker entered the construction chemicals segment with the brand promise, “Hard-working products for hardworking people.” Its visual identity uses animals and birds to represent product benefits. The camel represents the water-retention capability of Hard Worker Eco Plaster, while the cheetah represents the speed and performance of Hard Worker Block Fix.

The visual language has been extended across packaging, retail, communication, literature, digital platforms and other brand touchpoints. Hard Worker uses bold colours, distinctive animal illustrations and simple visual storytelling to communicate product benefits across markets and audiences, including construction workers and applicators.

“For Hard Worker, design was never an afterthought. It was fundamental to how we wanted to build the brand. In a category that is largely functional, we wanted to create a brand that people could recognise, understand and remember instantly. The Kyoorius recognition is a wonderful validation of this design-led approach,” said Mr. AV Dharmakrishnan, CEO, The Ramco Cements Limited.

Mr. Balaji K. Moorthy, Executive Director – Marketing, Ramco Cements said “In a category where communication has traditionally been product-led and functional, we wanted Hard Worker to stand apart by making design an integral part of the brand experience. From the distinctive animal-led packaging to our communication across consumer and trade touchpoints, every element was designed to make the brand more memorable and the product benefits easier to understand.”

Within its first 12 months, Hard Worker crossed Rs 3.5 bn in sales. The latest recognition follows six honours secured by the brand’s campaign at the Kyoorius Creative Awards earlier in 2026, including the Grey Elephant Grand Prix for its Eco Plaster film.

The Kyoorius Design Awards recognise outstanding design work in India’s visual communications sector across multiple categories and platforms. The 2026 awards were announced on 12 September in Goa.

The Ramco Cements Limited is part of the Ramco Group and operates across cement and allied building-material solutions. Hard Worker is its construction chemicals brand, offering solutions across key construction applications.

Concrete

Cement Firms to Invest Rs. 130 bn in Green Energy by FY28

Cement companies plan to expand clean energy capacity to 6 GW by FY28

Published

1 week ago

September 17, 2026

admin

India’s major cement companies are set to raise their clean energy capacity to 6 GW by March 2028 from around 4 GW at the end of March 2026, according to ratings agency ICRA. The planned expansion is expected to involve investments of Rs. 130 bn over the next two years.

The additional capacity could generate annual savings of Rs. 62 bn to Rs. 67 bn, resulting in an estimated payback period of 1.8 to 2.2 years. Cement is an emission-intensive industry, and leading producers have established net-zero roadmaps covering the next 15 to 20 years.

The calcination process accounts for 57 to 60 per cent of the sector’s total emissions, while fuel combustion contributes 27 to 30 per cent and electricity consumption accounts for 10 to 13 per cent. ICRA said the figures highlighted the need for a broad decarbonisation strategy involving green power, blended cement, alternative fuels and improvements in clinker efficiency.

Green energy is considered one of the most commercially attractive decarbonisation options because it can reduce emissions while lowering operating costs. Every 5 per cent increase in green power replacement can reduce power and fuel costs by Rs. 15 to Rs. 16 per tonne. A 25 per cent replacement level could therefore save Rs. 75 to Rs. 80 per tonne and expand operating margins by 140 to 160 basis points.

Cement producers are also assessing carbon capture, utilisation and storage, although high implementation costs, energy requirements and limited transport and storage infrastructure are expected to slow commercial adoption. The government has proposed Rs. 200 bn over five years to support deployment across key sectors. Meanwhile, companies are targeting thermal substitution rates of 10 to 15 per cent over the next three to five years, compared with the current industry level of around 6 per cent.