Economy & Market

Double Tap to Go Green

Published

2 years ago

June 14, 2024

admin

Appropriate sourcing of alternative fuels and raw materials (AFR) has long since been a bone of contention in the cement industry. As net-zero emission becomes a concrete target, every stakeholder in the cement supply chain is exploring green substitutes. Indian Cement Review discovers how collaborative efforts with other industries and innovators is proving to be a boon for the Indian cement sector.

Cement manufacturing is a major contributor to global environmental challenges, primarily due to its significant carbon dioxide (CO2) emissions. The production process is inherently carbon-intensive, involving several stages that each contribute to the overall environmental impact. The primary chemical reaction in cement production is the calcination of limestone (calcium carbonate), which produces lime (calcium oxide) and CO2.
This process alone is responsible for approximately 60 per cent of the total CO2 emissions from cement production. Additionally, high temperatures (around 1450°C) are required in the kilns to facilitate the chemical reactions necessary for clinker formation. This heat is traditionally generated by burning fossil fuels such as coal, petroleum coke, and natural gas, contributing around 30-40 per cent of the CO2 emissions.
At present, the installed capacity of cement in India is 500 MTPA with production of 298 million tonnes per annum. Majority of the cement plants installed capacity (about 35 per cent) is located in the states of south India. In PAT scheme, total installed capacity of cement in India is 325 MTPA, which contributes to 65 per cent coverage of total installed capacity in India. With the increase in growth of infrastructure, the cement production in India is expected to be 800 million tonnes by 2030, according to the Bureau of Energy Efficiency, India.
Moreover, cement manufacturing is energy-intensive, and significant amounts of electricity are consumed during the grinding of raw materials and clinker, as well as in other processes. If the electricity comes from fossil fuel-based sources, it adds to the CO2 footprint. Emissions are also generated from the transportation of raw materials to the plant and the distribution of finished cement products, further contributing to the industry’s overall carbon footprint.
In addition to CO2 emissions, cement plants emit dust and particulate matter, which can cause respiratory problems and other health issues for nearby communities. The combustion process releases nitrogen oxides (NOx) and sulphur oxides (SOx), which contribute to air pollution and acid rain. Large quantities of natural resources, including limestone, clay, and other materials, are extracted, leading to landscape alteration and ecosystem disruption.
According to the World Economic Forum report ‘Net-Zero Industry Tracker 2023’, absolute CO2 emissions declined by less than 1 per cent over the last four years amid increases in global production. Emissions intensity remained static over the same time period despite a 9 per cent rise in the clinker-to-cement ratio. The average ratio is currently
72 per cent, while the proposed GCCA target is 56 per cent. The twin forces of urbanisation and population growth are driving cement consumption in China (51 per cent global demand) and India (9 per cent global demand), which necessitates accelerated action to decarbonise the sector to mitigate the impacts of increased production.
To address these environmental challenges, the cement industry is exploring several mitigation strategies. Utilising biomass, waste-derived fuels, and other renewable energy sources can reduce reliance on fossil fuels and lower CO2 emissions. Incorporating industrial by-products like fly ash and slag can reduce the amount of clinker needed, thereby cutting emissions. Advances in kiln efficiency, carbon capture and storage (CCS), and the development of low-carbon cements are crucial in reducing the industry’s carbon footprint. Implementing energy-efficient practices and technologies throughout the production process can significantly lower overall emissions.
The Ministry of Statistics and Programme Implementation states that there is a high potential for generation of renewable energy from various sources like wind, solar, biomass, small hydro and cogeneration bagasse in India. The total potential for renewable power generation in the country as on 31.03.2023 is estimated at 2,109,654 MW This includes solar power potential of 7,48,990 MW (35.50 per cent), wind power potential of 1,163,856 MW (55.17 per cent) at 150m hub height, large hydro power of 133,410MW (6.32 per cent), SHP (small-hydro power) potential of 21,134 MW (1 per cent), Biomass power of 28,447 MW (1.35 per cent) and 13,818 MW (0.66 per cent) from bagasse-based cogeneration in sugar mills.

AFR – Need of the hour
The urgency of reducing the carbon footprint in cement manufacturing has become a pressing issue due to the industry’s significant contribution to global CO2 emissions. As the world strives to meet climate goals and mitigate the impacts of climate change, there is an increasing demand for more sustainable practices within all sectors, including cement production.
According to an article in the International Journal of Sustainable Engineering, Volume 14, 2021, In 2017, China and India, the world’s biggest producers, together produced 64 per cent of the world’s cement, or 2.61 million tonnes of cement out of 4.05 million tonnes. In 2018, these countries together estimated production of 2.66 million tonnes of the total 4.10 million tonnes, or 65 per cent of the world’s total. In the Middle East, Saudi Arabia, the region’s major cement producer, manufactured 0.47 and 0.45 million tons for 2017 and 2018, respectively. In comparison, in the same years, the United States produced 0.86 and 0.88 million tonnes of cement.
Economic and regulatory pressures further drive the need for alternative fuels and raw materials. Governments and international bodies are implementing stricter environmental regulations and carbon pricing mechanisms to curb greenhouse gas emissions. These policies create financial incentives for companies to reduce their carbon footprint and penalise those that fail to comply. Additionally, consumers and investors are becoming more environmentally conscious, favouring companies that adopt sustainable practices.
Adopting alternative fuels and raw materials offers numerous benefits for the cement industry. Utilising waste-derived fuels and industrial by-products can lower production costs by reducing reliance on expensive fossil fuels and virgin raw materials. This shift not only helps in minimising environmental impact but also supports the circular economy by recycling waste materials. Furthermore, improving energy efficiency and incorporating innovative technologies can enhance the overall competitiveness of cement manufacturers by reducing operational costs and future-proofing against potential regulatory changes.

Anirudh Dani, Manufacturing Head – White Cement Division, JK Cement, states,“Safety and quality are key for co-processing of AFR. We have implemented various key safety initiatives specifically for the handling, storage, feeding, and operational processes related to AFR. We ensure the quality and safety of alternative fuels and raw materials by conducting thorough assessments, adhering to strict handling protocols, providing comprehensive
staff training, and implementing regular monitoring and testing throughout the production process.
We have created dedicated storage with all safety measures to store the AFRs with relevant environmental compliances.”
He adds, “For all AFR, we conduct a comprehensive analysis that includes calorific value, chloride content, proximate and ultimate analysis, major and minor oxides, and heavy metals. To ensure safety, we also perform compatibility tests and flash point analysis. Additionally, for all liquid AFRs, we measure pH and viscosity.”

Technological innovations
Tushar Khandhadia, Senior General Manager – Production, Udaipur Cement Works Limited (UCWL), says, “In general, 65 per cent of CO2 generated during clinker formation is through process emission, which comes from the calcination of limestone and 35 per cent is through burning of fuel. The AFR contributes to reducing the CO2 emitted from fuel combustion. Generally, at every 1 per cent increase in TSR, there is reduction of around 2kg CO2/T of clinker. As there is no substitute to the limestone for the clinker formation, increasing the TSR in clinker formation is the only option to reduce CO2 emission during clinker formation.”

Technological innovations and advanced processes play a crucial role in reducing the environmental impact of cement manufacturing. One key area of progress is advances in kiln technology and fuel efficiency. Modern kilns are designed to operate at higher efficiencies, reducing the amount of fuel required to produce clinker. Innovations such as pre-calciner technology and improved heat recovery systems contribute significantly to lowering energy consumption and CO2 emissions. Additionally, alternative fuels, such as biomass and waste-derived fuels, can be utilised more effectively in these advanced kiln systems.
Carbon capture and storage (CCS) and utilisation (CCU) technologies represent another major technological advancement. CCS involves capturing CO2 emissions from cement plants and storing them underground to prevent their release into the atmosphere. CCU goes a step further by finding ways to use captured CO2 in industrial processes, turning it into useful products like synthetic fuels or construction materials. These technologies have
the potential to drastically reduce the carbon footprint of cement manufacturing, making it a more sustainable industry.
Jigyasa Kishore, Vice President – Enterprise Sales and Solutions, Moglix, says, “Green procurement directly tackles environmental challenges by minimising resource depletion, lowering carbon emissions and protecting ecosystems. Choosing energy-efficient equipment, recycled materials and local suppliers all contribute to a smaller ecological footprint for the business.”

“Green procurement goes beyond the initial purchase. It considers the environmental impact of a product or service throughout its entire life cycle, from raw material extraction and production to use and disposal. Choosing products with recycled content, low energy consumption and easy end-of-life disassembly or recycling options is imperative to make sure that sustainability is built into the entire product journey rather than just the initial stage. Evaluation tools such as Life cycle sustainability assessment (LCSA) can help assess a product’s environmental, social and economic impacts through out its life cycle, from raw materials to disposal,” she adds.
The development of low-clinker and low-carbon cements is also a significant area of innovation. Traditional Portland cement relies heavily on clinker, whose production is highly carbon-intensive. By reducing the clinker content and incorporating alternative materials such as fly ash, slag and pozzolans, manufacturers can produce cements with a much lower environmental impact. Additionally, new formulations of low-carbon cements are being developed that minimise CO2 emissions during production and enhance the durability and performance of concrete.

Implications of AFR
The use of alternative fuels and raw materials in cement manufacturing has significant implications for productivity, cost efficiency, and financial viability. These alternatives can enhance the overall sustainability and economic performance of cement plants.
Radhika Choudary, Co-Founder, Freyr Energy, says, “The average operational expenses towards electricity and fuel for the cement industry ranges between 20 per cent to 30 per cent. By transitioning to solar energy, companies can notably slash these expenses, fostering improved cash flows while demonstrating environmental responsibility. Our customers, who have chosen to go solar, have not only enhanced financial viability but also earned accolades from customers for sustainable practices Commercial and industrial customers can have an ROI of 35 per cent to 40 per cent on their solar asset investment, which means a breakeven period of less than three years, which can be further expedited by leveraging tax benefits. Overall, our energy solutions not only reduce manufacturing costs but also bolster sustainability efforts, leading to enhanced profitability and market competitiveness for our clients.”

Cost efficiency
Alternative fuels and raw materials often come with cost advantages. Waste-derived fuels and industrial by-products are typically less expensive than traditional fossil fuels and virgin raw materials. By reducing reliance on costly conventional fuels, cement plants can achieve substantial savings in fuel expenses. Moreover, utilising local waste materials can lower transportation costs and reduce supply chain disruptions. Enhanced energy efficiency and optimised resource use further contribute to reducing operational costs, making the overall production process more cost-effective.

Economic viability
The financial viability of cement manufacturing is strengthened through the adoption of alternative fuels and raw materials. By diversifying energy and material sources, plants can mitigate the risks associated with price volatility in fossil fuels and raw materials markets. Additionally, many governments offer incentives, subsidies and tax benefits for adopting sustainable practices, which can improve the financial performance of cement plants. Investments in technologies that facilitate the use of alternative fuels and raw materials can yield long-term returns by enhancing competitiveness, reducing environmental compliance costs, and positioning the company as a leader in sustainability.
The use of alternative fuels and raw materials in cement manufacturing enhances productivity, cost efficiency and financial viability. By leveraging these alternatives, cement plants can achieve better operational performance, lower production costs and secure a sustainable economic future.

Conclusion
Incorporating alternative fuels and raw materials in cement manufacturing offers significant benefits in terms of productivity, cost efficiency, and financial viability. Advances in kiln technology and process optimisations enable the efficient use of alternative fuels without compromising product quality, enhancing overall productivity. These improvements not only enhance the economic performance of cement plants but also contribute to a more sustainable and environmentally responsible industry. As the cement industry continues to innovate and embrace these alternatives, it moves closer to achieving long-term sustainability and reduced carbon footprints, ensuring a resilient and economically viable future.

– Kanika Mathur

Up Next

Advanced Gas Balancing

Don't Miss

Durable Concrete

Concrete

ABB Extends Drive Lifespan at ACC Cement Plant Without Production Shutdown

Published

1 day ago

November 12, 2026

admin

ABB reconditions 25 drives at ACC’s Jamul cement plant, avoiding 16 tonnes of CO₂ emissions while improving reliability through predictive maintenance.
Chhattisgarh

ABB has signed a multi-year Motion OneCare service agreement with ACC Limited, part of the Adani Group, to modernise ageing industrial drives at its Jamul cement plant in Chhattisgarh, improving operational reliability while avoiding approximately 16 tonnes of carbon dioxide (CO₂) emissions without disrupting production.

Announced on 27 October 2026, the agreement combines scheduled drive reconditioning, digital condition monitoring and energy appraisals to extend equipment lifespan, improve plant uptime and optimise maintenance costs. The initiative marks a shift from conventional equipment replacement towards a more resource-efficient approach to industrial asset management.

The first phase, completed in April 2026, involved the on-site reconditioning of 25 ABB ACS800 variable speed drives without a major plant shutdown. By retaining the existing cabinets and restoring the drive modules rather than replacing entire panels, ABB helped ACC preserve capital investment, minimise material consumption and avoid approximately 16 tonnes of CO₂ emissions.

A second phase, covering an additional 25 ACS800 drive modules, is scheduled for the fourth quarter of 2026. The programme is designed to improve long-term equipment reliability while allowing maintenance activities to be aligned with the plant’s operational schedules.

The ACS800 drives, installed at Jamul in 2010, had delivered more than a decade of near-continuous service in demanding cement manufacturing conditions. However, ageing electrical components and changing fault patterns had begun to affect their ability to meet the plant’s reliability requirements.

Rather than opting for complete equipment replacement, ACC engaged ABB’s certified engineers to conduct a comprehensive asset health assessment. The evaluation found that the existing cabinets and enclosures remained structurally sound, making targeted reconditioning a technically viable and cost-effective alternative to full replacement.

Drawing on nearly two decades of experience with ACC’s equipment and operating requirements, ABB developed a maintenance framework tailored to the plant’s shutdown windows, budget cycles and production priorities.

The Motion OneCare agreement incorporates planned equipment restoration, condition-based monitoring and energy assessments, enabling ACC to adopt a more systematic approach to maintaining critical electrical infrastructure.

As part of the programme, ACC has implemented ABB Ability™ Digital Powertrain Insights to monitor drive performance and identify emerging operational issues before they result in equipment failures.

The digital platform provides continuous visibility into parameters such as temperature, current, vibration and fault patterns. These insights allow maintenance teams to detect early signs of equipment deterioration, schedule interventions more effectively and reduce the likelihood of unexpected downtime.

Amit Gupta, Local Division Manager, Motion Services, ABB India, said: “We know what unchecked wear costs over time: a small inefficiency that eats away at ROI for years. At Jamul, the evidence pointed clearly to assets with productive life still in them.”

“Our job was to restore them properly and give the team the tools to stay ahead of the next problem. At ABB, we don’t just fix what fails. We want to protect what works.”

The initiative also demonstrates the growing relevance of circular economy principles in cement manufacturing, where extending the service life of existing industrial equipment can reduce capital expenditure, material consumption and the environmental impact associated with manufacturing replacement components.

According to ABB, drive reconditioning can reduce lifecycle emissions by 50 to 80 per cent compared with complete equipment replacement. By preserving functional components and restoring critical modules, the process helps retain the economic and material value of existing industrial assets.

The addition of energy appraisals in subsequent phases will further expand the programme beyond equipment restoration, enabling ACC to assess drive performance, identify energy-saving opportunities and improve operating efficiency.

For cement manufacturers, variable speed drives play an important role in controlling motors and optimising energy consumption across production processes. Maintaining their reliability and efficiency is essential for minimising operational disruptions and managing electricity costs.

Vinod Bahety, CEO – Cement Business, Adani Group, said: “Moving from reactive firefighting to a structured maintenance plan was exactly what this operation needed. That kind of peace of mind doesn’t come easily. It comes from a partner that understands how your business runs.”

“We didn’t need a full system overhaul; we needed expert support, actionable insights, and a plan we could execute around our schedule. That’s what we got.”

The project supports ACC’s broader strategy to improve manufacturing efficiency through digital transformation, preventive maintenance and sustainable asset management.

ACC, a subsidiary of Ambuja Cements and part of the Adani Group, operates 20 cement manufacturing facilities and 119 ready-mix concrete plants across India. The company has been advancing initiatives focused on renewable energy, circular economy practices and technology-driven operational improvements.

Alongside Ambuja Cements, ACC is part of a large-scale building materials business committed to achieving net-zero emissions by 2050, with near-term and net-zero targets validated by the Science Based Targets initiative (SBTi).

The Jamul initiative aligns with these sustainability objectives by demonstrating how equipment life extension and digital monitoring can contribute to resource efficiency without requiring large-scale replacement of existing infrastructure.

ABB, a global technology company specialising in electrification and automation, brings more than 140 years of industrial expertise and employs approximately 110,000 people worldwide. Its Motion Services business supports industrial customers through equipment maintenance, modernisation, digital monitoring and lifecycle management solutions.

The agreement also reflects a wider shift in industrial maintenance practices, with manufacturers increasingly adopting predictive technologies to improve equipment availability, manage costs and reduce unplanned shutdowns.

With 25 drives already reconditioned and another 25 scheduled for restoration, ABB’s collaboration with ACC illustrates how targeted modernisation, digital monitoring and circular maintenance practices can extend the operational life of critical equipment while supporting more efficient and sustainable cement production.

Concrete

ABB Drives Digital Transformation at TCI MAX Cement Plant in J&K

Published

1 day ago

November 12, 2026

admin

ABB deploys advanced process control at TCI MAX’s Srinagar cement plant to improve clinker quality, energy efficiency and sustainable manufacturing.

Kashmir

ABB has deployed its advanced process control technology at TCI MAX Cement’s Srinagar facility in Jammu and Kashmir, marking the region’s first reported implementation of advanced process control (APC) in cement manufacturing and strengthening efforts towards more efficient, digitally enabled production.

Announced on 5 November 2026, the deployment of ABB Ability™ Expert Optimizer at the facility, operated by Trumboo Industries Pvt. Ltd., aims to improve process stability, clinker quality, energy efficiency and overall plant productivity. The implementation forms part of TCI MAX’s strategy to modernise its manufacturing operations through automation and digital technologies.

Following the integration of ABB’s advanced process control solution and supporting IT infrastructure, TCI MAX has reported improvements in operational productivity, product quality and sustainability-related performance indicators. The technology focuses on optimising the cement pyro process, a critical stage of production involving high-temperature processing and clinker formation.

Waseem Ahmed Trumboo, Director, Trumboo Industries Pvt. Ltd., said: “Introducing advanced process control at TCI MAX is an important step in how we are evolving our operations. Our focus is on improving the stability and efficiency of our processes while maintaining consistent clinker quality. We have been encouraged by the performance of the solution during commissioning and by the support from the ABB team, and we look forward to realizing its full potential.”

ABB Ability™ Expert Optimizer combines advanced process control, model predictive control (MPC) and artificial intelligence (AI) to continuously monitor and optimise manufacturing operations. By analysing process conditions, predicting operational behaviour and automatically adjusting key parameters, the system enables more consistent production while reducing process variability.

In cement manufacturing, maintaining stable pyro-processing conditions is essential for achieving uniform clinker quality and optimising thermal energy consumption. Fluctuations in operating parameters can affect fuel efficiency, production output and product consistency.

The deployment is designed to address these challenges through real-time process optimisation, helping operators maintain more stable kiln operations while improving the utilisation of fuel, electricity and raw materials.

Kapil Agarwal, Senior Vice President and Local Division Manager, Process Industries Division, ABB India, said: “Cement producers are increasingly looking to adopt digital technologies to achieve greater consistency and efficiency while addressing their sustainability priorities. ABB Ability™ Expert Optimizer brings advanced process control and deep cement process expertise together to help operators make their processes more stable and efficient. We are pleased to support TCI MAX as it takes this important step in its digital transformation.”

The technology also supports sustainability objectives by optimising fuel consumption, improving electrical energy efficiency and minimising process waste. More stable operations can contribute to lower energy intensity and reduced emissions associated with cement production.

For TCI MAX, the investment represents a move towards data-driven manufacturing, where automated control systems complement operator expertise to improve production performance and operational reliability.

The implementation is particularly significant for Jammu and Kashmir’s cement industry, as it introduces advanced process optimisation technology to a regional manufacturing facility. Its deployment could demonstrate the potential for wider adoption of digital automation across cement plants seeking to modernise their operations.

The project builds on ABB’s experience in delivering advanced process control solutions to cement manufacturers worldwide. Through the integration of industrial automation, predictive technologies and process engineering expertise, the company supports manufacturers in improving resource efficiency and maintaining consistent production quality.

As cement producers face increasing pressure to manage energy costs, improve productivity and reduce their environmental footprint, technologies such as AI-enabled process control and predictive optimisation are becoming important components of plant modernisation strategies.

ABB’s Expert Optimizer provides a platform for addressing these priorities by enabling automated adjustments based on changing process conditions, reducing reliance on manual intervention and supporting more efficient plant operation.

ABB, a global technology company specialising in electrification and automation, has more than 140 years of industrial experience and approximately 110,000 employees worldwide. Its Automation business employs around 26,000 people and provides technologies and services across process, hybrid and maritime industries.

The TCI MAX deployment reinforces ABB’s growing role in the digital transformation of cement manufacturing in India, where improving process efficiency and reducing energy consumption remain critical to the industry’s long-term sustainability.

With the advanced process control system now implemented at its Srinagar facility, TCI MAX aims to build on the initial operational improvements and further optimise production efficiency, clinker consistency and environmental performance.

Concrete

Ramco Cements’ Hard Worker Wins Eight Awards at ‘Love of Advertising Awards 2026’

Published

1 day ago

November 12, 2026

admin

Ramco Cements’ Hard Worker brand wins eight awards for excellence in advertising, packaging and brand identity at the Love of Advertising Awards 2026.

Hyderabad

The Ramco Cements Limited’s construction chemicals brand, Hard Worker, has secured eight awards at the Love of Advertising Awards 2026, recognising its creative excellence across television, digital advertising, packaging design and brand identity.

Organised by the Advertising Club of Trivandrum, the awards were presented at a ceremony held at The Leela Raviz, Kovalam, on 24 October 2026. The recognition highlights Hard Worker’s integrated marketing strategy and its efforts to establish a distinctive presence in India’s competitive construction chemicals market.

The eight awards span multiple creative categories, reflecting the brand’s approach to combining product-focused communication with engaging storytelling, humour and innovative design. Through its campaigns, Hard Worker has sought to simplify technical product benefits and make construction chemicals more accessible and relatable to consumers and construction professionals.

Built around the philosophy of “Hard-working products for hardworking people”, the brand focuses on communicating practical product advantages through memorable advertising narratives while maintaining a consistent identity across different marketing platforms.

Its campaigns for Ramco Hard Worker Eco Plaster and Tile Fix have been central to this approach. The Eco Plaster campaign highlights water conservation through the product’s self-curing properties, positioning it as a solution that supports more efficient construction practices. Meanwhile, Tile Fix promotes specialised tile-fixing solutions by presenting their practical benefits through relatable situations and creative storytelling.

Beyond advertising, Hard Worker has invested in distinctive packaging and brand identity development to improve product recognition and maintain consistency across customer touchpoints. This integrated approach has helped the brand differentiate itself in a category where marketing communication has traditionally focused on technical specifications and functional performance.

A V Dharmakrishnan, CEO, Ramco Cements, said, “Winning eight awards at the Love of Advertising Awards is a proud moment for Ramco Cements and the Hard Worker team. We believe that building a strong brand requires not only quality products but also the ability to communicate their value in a compelling and differentiated manner. Hard Worker’s journey reflects our commitment to combining product performance with innovative marketing to create meaningful connections with our customers and strengthen our presence in the construction chemicals market.”

The recognition comes as building materials manufacturers increasingly focus on brand differentiation, product awareness and customer engagement to strengthen their position in the construction chemicals segment.

By using humour and storytelling to explain product applications and benefits, Hard Worker aims to bridge the communication gap between technical construction solutions and the practical requirements of contractors, applicators and end-users.

Balaji K. Moorthy, Executive Director – Marketing, Ramco Cements, said, “Hard Worker was conceived to bring a fresh perspective to the construction chemicals category, where product communication has traditionally been functional and technical. Our endeavour has been to break through the clutter with distinctive ideas, humour and storytelling, while keeping the product proposition at the heart of every campaign. The recognition across TV and digital advertising, packaging design and brand identity design demonstrates our integrated approach to building the brand. These eight awards are an encouraging recognition of the creative thinking and collaborative effort behind Hard Worker’s marketing initiatives.”

The awards add to Hard Worker’s growing portfolio of creative recognitions and reinforce Ramco Cements’ emphasis on integrating product innovation with strategic marketing.

The brand’s communication initiatives also reflect a wider shift in the construction materials industry, where manufacturers are increasingly adopting consumer-focused marketing strategies to improve product understanding and strengthen relationships with construction professionals.

With its portfolio of construction chemicals, Hard Worker aims to address evolving requirements for durability, application efficiency and construction quality. Its marketing efforts seek to complement these product attributes by building stronger awareness and encouraging the adoption of specialised construction solutions.

Ramco Cements, one of India’s established cement manufacturers, operates across cement and allied building solutions. Through Hard Worker, the company is expanding its presence in the construction chemicals segment with products designed to enhance performance, quality and durability in modern construction applications.

The latest recognition strengthens Hard Worker’s brand visibility and underscores the growing importance of creative communication in promoting technical building materials. Ramco Cements intends to continue combining product development with distinctive marketing initiatives to support the brand’s growth in India’s construction chemicals market.