Concrete

We help in reducing the carbon footprint

Published

3 years ago

April 12, 2023

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Anup Nair, Managing Director – India and South Asia, Martin Engineering, speaks about the key role their products play in making cement processes more efficient.

Tell us about the role that your products and technology play in the cement industry.
We are into bulk material handling products. In the cement industry, our products are used in two different areas – in the plants and at the mines. In the mines, there are conveyor belts that help move the bulk material and these conveyor belts need lot of maintenance. If the conveyor belt stops, the entire mine will stop. Our products improve the efficiency of the conveyors by a great extent. This is one part of our offerings.
The second one, which is a major influencer for the cement industry, is within the plant. Cement plants have kilns and preheats. A lot of material blockages happen in them. Our air cannons blast and push this material out. It helps in bringing down plant maintenance considerably. You don’t have to shut down the plant to deal with the blockages. This process is becoming more and more significant today as cement companies are using alternative fuels. So, more blasting is required.
Conventional compressors or blasting cylinders are available but compared to them, we have a greater advantage because we have the better technology. We help in reducing the carbon footprint and also give huge savings in energy. With our technology, not only is carbon footprint reduced but energy costs also come down.

Elaborate on how carbon footprint is reduced?
A conventional blasting requires a 300-litre tank, whereas our modern technology gives the same or more blasting force using a 70-litre tank. The compress is considerably reduced and this is important because compress making requires energy or electricity. When electricity or energy usage is reduced, carbon footprint is reduced, too. It can be said that one blaster reduces about 70,000 kg of carbon per year. So, a typical cement plant kiln requires about a hundred blasters. Now, you can imagine the reduction in carbon.

With such advantage of cost efficiency and reduction in carbon footprint,
shouldn’t all cement companies be looking at this product?
The cement companies are definitely looking at our product. Earlier they used to manage it manually and then they moved to traditional modes such as large tanks. Now they are turning to us for modern technology. Our products may be priced higher when compared to the conventional modes but once the traditional methods are removed and only our product is made to perform, the cost is recovered by energy saving itself. The cost of the product is realised in a year’s time. One year is the payback period.

What innovations should we expect from Martin Engineering in the near future?
At Martin Engineering, apart from the air blasters that I spoke about we also have nozzles for the cement industry. These nozzles come with a different type of technology, which gives all round blasting
inside the refractory areas. It also requires less maintenance and are much more efficient. These nozzles can also be replaced without stopping the equipment. So, it is both safe and economical for the cement manufacturer.
As far as innovations in our conveyor products are concerned, we have a remote monitoring system called N2, which enables the customer to sit anywhere in the world and oversee the progress on their mobile phone or device, like a live feed. This remote monitoring system uses the latest modern technology.

Are all these products and technologies exclusive to the cement industry?
No, we are very much present in the steel sector, too. We are also present in power plants, ports, food verticals such as sugar and several other industries. Wherever there’s a need for bulk material handling, Martin Engineering is present. And this is in India. In other countries, we are present in many applications such as quarry aggregates. In all the other sectors, too, our deliverables are focussed on cost efficiency and reduction of carbon footprint.

With regards to the cement industry in India, what kind of future do you envision over the next 10 years?
Our tagline is ‘Problem Solved Guaranteed.’ So, we are not just product sellers. We solve our customers’ problems and address their pain points. Today, the pain points are energy efficiency and carbon footprint, and we are solving them. We are looking at a long-term partnership with our customers as they will definitely require solutions that reduce costs and help them make their processes more modern and competitive. Our philosophy is well-matched with their philosophy in this regard.
We have a full-fledged plant in Pune, and we are moving ahead with ‘Make in India’ initiative.
We also have the capacity to expand in Pune. We are spreading out by adding more team members and with the help of our dealer network across the country. We are trying to be as close to our customers as possible.

-Kanishka Ramchandani

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Concrete

Ramco Cements’ Hard Worker Campaign Wins Seven Awards

Campaign earns honours for direction, editing and cinematography

Published

15 minutes ago

June 15, 2026

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The Hard Worker campaign by The Ramco Cements has secured seven honours at the Good Ads Matter Awards 2026, adding to its growing list of accolades and reinforcing its standing among the year’s most recognised advertising campaigns.

The awards were presented during the Good Ads Matter Awards Night 2026 held at Mehboob Studios in Mumbai. The campaign received recognition across multiple categories, highlighting excellence in direction, editing, cinematography and storytelling.

Among the honours, the campaign won Silver in the Campaign of the Year – Direction category, while filmmaker Prakash Varma was named Director of the Year for the films Tortoise & Hare and Eco Plaster. Tortoise & Hare also received Silver awards for Best Editing and Best Colour Grading, along with a Bronze award for Best Cinematography. Eco Plaster earned Bronze awards in the Best Direction – Narrative and Best Direction – Humour categories.

Both films extended their award-winning run, with Eco Plaster being recognised for its narrative centred on water conservation through innovative construction solutions, while Tortoise & Hare was honoured for its storytelling and craft execution.

The Hard Worker campaign was built around the idea that hard work deserves recognition and respect. Through culturally rooted and emotionally engaging stories, the campaign has connected with consumers, engineers, masons and the wider construction community across the country.

Commenting on the achievement, A V Dharmakrishnan, CEO of The Ramco Cements Limited, said that the continued recognition across leading creative platforms reflects the company’s commitment to meaningful and authentic communication rooted in the values of the people it serves.

Balaji K Moorthy, Executive Director – Marketing, The Ramco Cements Limited, said the awards recognise the craftsmanship behind the storytelling, from direction and cinematography to editing and narrative execution.

Following recognition at both the Kyoorius Creative Awards and the Good Ads Matter Awards, the Hard Worker campaign continues to demonstrate the impact of purpose-driven storytelling combined with strong creative execution and consumer relevance.

Concrete

Cement Makers Reaffirm Commitment to Sustainable Growth

Published

1 week ago

June 5, 2026

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World Environment Day spotlight on innovation and circularity

On World Environment Day, the Indian cement industry reiterated its commitment to supporting India’s climate ambitions through sustainable manufacturing, resource efficiency and the adoption of cleaner technologies.

The Cement Manufacturers’ Association (CMA) said the sector remains aligned with the Government of India’s Net Zero commitments and is accelerating efforts to reduce its environmental footprint while supporting the country’s infrastructure and development agenda.

Parth Jindal, President, CMA and Managing Director, JSW Cement, said the industry is increasingly adopting cleaner technologies, improving energy efficiency and expanding the use of alternative fuels and raw materials. He also highlighted the growing importance of circular economy practices, where industrial by-products and waste streams from one sector are utilised as resources in another.

“The Indian Cement Industry is aligned to the Government’s commitments on carbon mitigation and is accelerating the adoption of cleaner technologies, resource efficiency and circular economy practices while actively exploring the potential of Carbon Capture, Utilisation and Storage (CCUS) as a critical pathway for deep decarbonisation,” said Jindal.

He added that coprocessing industrial waste and by-products helps conserve natural resources, reduce disposal requirements and lower the environmental footprint across multiple sectors.

According to Jindal, sustainability is no longer limited to manufacturing processes but is increasingly influencing investment decisions, innovation strategies and long-term growth plans within the industry.

Echoing similar views, Dr Raghavpat Singhania, Vice President, CMA and Managing Director, JK Cement, said sustainable development extends beyond emissions reduction and must also focus on responsible resource utilisation and waste minimisation.

“Sustainability in the built environment cannot be measured by emissions alone. It is equally about how efficiently we use resources, how effectively we minimise waste and how responsibly we create the infrastructure that will serve future generations,” said Singhania.

He noted that the cement industry is advancing its sustainability agenda through greater resource efficiency, increased circularity, technological innovation and continuous improvements in manufacturing practices. As a key contributor to India’s infrastructure development, the sector has a critical role to play in balancing economic growth with environmental responsibility.

On the occasion of World Environment Day, industry leaders reaffirmed their commitment to supporting India’s climate goals while delivering the materials required for resilient, durable and sustainable infrastructure.

Concrete

Building a Greener Future Together

Published

2 weeks ago

June 4, 2026

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Environmental sustainability requires immediate action, not just long-term commitments and discussions. Recycling, circular economy practices, and technology-driven waste management can help industries reduce environmental impact while supporting sustainable growth.

Author: Jignesh Kundaria, Director and CEO, Fornnax Technology

World Environment Day serves as an important reminder that environmental sustainability can no longer remain confined to discussions, reports, or long-term commitments. The environmental challenges facing the world today demand immediate, measurable, and collective action. Across industries and communities, waste generation continues to outpace our ability to process it responsibly, placing increasing pressure on ecosystems, natural resources, public health, and the well-being of future generations.

One of the most significant shifts required today is a change in how society perceives waste. Rather than being viewed as a material to be discarded, waste must be recognised as a valuable resource that can contribute to both economic growth and environmental protection when managed through the right technologies and systems. This mindset forms the foundation of the circular economy model that countries across the world are increasingly adopting to reduce landfill dependence, recover valuable materials, and create more sustainable industrial ecosystems.

India has made meaningful progress in strengthening awareness around sustainability, recycling, and environmental responsibility over the past decade. Significant efforts are being made to formalise the recycling sector through improved infrastructure, technology adoption, policy implementation, and broader stakeholder participation. These developments are creating a stronger foundation for responsible waste management and resource recovery across the country.

However, achieving long-term environmental impact requires collaboration from all stakeholders. Industries, policymakers, technology providers, and communities must work together with greater accountability to strengthen recycling ecosystems, encourage responsible waste management practices, and create sustainable outcomes through consistent execution rather than temporary interventions.

As someone closely associated with the recycling industry, I firmly believe that technology will play a decisive role in addressing future environmental challenges. Advanced recycling systems have the potential to recover valuable resources, reduce pollution, minimise landfill burdens, and conserve energy, creating a more sustainable future for generations to come. This belief is deeply reflected in Fornnax’s motto, “Committed to Create a Green Future,” which embodies our commitment to building long-term environmental value through innovation and responsible action.

At the same time, technology alone cannot deliver meaningful change. Real progress requires intent, awareness, participation, and a shared sense of responsibility. Sustainable development can only be achieved when innovation is supported by collective action and a genuine commitment to environmental stewardship.

On this World Environment Day, let us move beyond conversations and take meaningful steps towards creating a cleaner, greener, and more sustainable planet. By embracing innovation, strengthening recycling ecosystems, and acting responsibly today, we can create lasting environmental impact and secure a better future for generations to come.