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We help in reducing the carbon footprint

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Anup Nair, Managing Director – India and South Asia, Martin Engineering, speaks about the key role their products play in making cement processes more efficient.

Tell us about the role that your products and technology play in the cement industry.
We are into bulk material handling products. In the cement industry, our products are used in two different areas – in the plants and at the mines. In the mines, there are conveyor belts that help move the bulk material and these conveyor belts need lot of maintenance. If the conveyor belt stops, the entire mine will stop. Our products improve the efficiency of the conveyors by a great extent. This is one part of our offerings.
The second one, which is a major influencer for the cement industry, is within the plant. Cement plants have kilns and preheats. A lot of material blockages happen in them. Our air cannons blast and push this material out. It helps in bringing down plant maintenance considerably. You don’t have to shut down the plant to deal with the blockages. This process is becoming more and more significant today as cement companies are using alternative fuels. So, more blasting is required.
Conventional compressors or blasting cylinders are available but compared to them, we have a greater advantage because we have the better technology. We help in reducing the carbon footprint and also give huge savings in energy. With our technology, not only is carbon footprint reduced but energy costs also come down.

Elaborate on how carbon footprint is reduced?
A conventional blasting requires a 300-litre tank, whereas our modern technology gives the same or more blasting force using a 70-litre tank. The compress is considerably reduced and this is important because compress making requires energy or electricity. When electricity or energy usage is reduced, carbon footprint is reduced, too. It can be said that one blaster reduces about 70,000 kg of carbon per year. So, a typical cement plant kiln requires about a hundred blasters. Now, you can imagine the reduction in carbon.

With such advantage of cost efficiency and reduction in carbon footprint,
shouldn’t all cement companies be looking at this product?
The cement companies are definitely looking at our product. Earlier they used to manage it manually and then they moved to traditional modes such as large tanks. Now they are turning to us for modern technology. Our products may be priced higher when compared to the conventional modes but once the traditional methods are removed and only our product is made to perform, the cost is recovered by energy saving itself. The cost of the product is realised in a year’s time. One year is the payback period.

What innovations should we expect from Martin Engineering in the near future?
At Martin Engineering, apart from the air blasters that I spoke about we also have nozzles for the cement industry. These nozzles come with a different type of technology, which gives all round blasting
inside the refractory areas. It also requires less maintenance and are much more efficient. These nozzles can also be replaced without stopping the equipment. So, it is both safe and economical for the cement manufacturer.
As far as innovations in our conveyor products are concerned, we have a remote monitoring system called N2, which enables the customer to sit anywhere in the world and oversee the progress on their mobile phone or device, like a live feed. This remote monitoring system uses the latest modern technology.

Are all these products and technologies exclusive to the cement industry?
No, we are very much present in the steel sector, too. We are also present in power plants, ports, food verticals such as sugar and several other industries. Wherever there’s a need for bulk material handling, Martin Engineering is present. And this is in India. In other countries, we are present in many applications such as quarry aggregates. In all the other sectors, too, our deliverables are focussed on cost efficiency and reduction of carbon footprint.

With regards to the cement industry in India, what kind of future do you envision over the next 10 years?
Our tagline is ‘Problem Solved Guaranteed.’ So, we are not just product sellers. We solve our customers’ problems and address their pain points. Today, the pain points are energy efficiency and carbon footprint, and we are solving them. We are looking at a long-term partnership with our customers as they will definitely require solutions that reduce costs and help them make their processes more modern and competitive. Our philosophy is well-matched with their philosophy in this regard.
We have a full-fledged plant in Pune, and we are moving ahead with ‘Make in India’ initiative.
We also have the capacity to expand in Pune. We are spreading out by adding more team members and with the help of our dealer network across the country. We are trying to be as close to our customers as possible.

-Kanishka Ramchandani

Concrete

Jammu Division Begins First Cement Rail Traffic to Anantnag

Cement Loading From Kathua for Anantnag to Begin on September 14

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Jammu Railway Division has placed an indent for the first movement of cement by rail within the division, linking Shaheed Captain Sunil Kumar Choudhary Kathua Railway Station with Anantnag Railway Station. Loading for the consignment is scheduled to begin on September 14.

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Concrete

Hard Worker Wins Three Honours at Kyoorius Design Awards

Ramco Cements’ brand secures Grand Prix and two Blue Elephant honours.

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The Ramco Cements Limited’s construction chemicals brand, Hard Worker, has won three honours at the Kyoorius Design Awards 2026, including the Grand Prix – Grey Elephant in the Design in Action category.
The brand also secured two Blue Elephant honours, one for Design in Action and another for Packaging, recognising the design approach behind its brand identity and packaging.
Launched in 2025, Hard Worker entered the construction chemicals segment with the brand promise, “Hard-working products for hardworking people.” Its visual identity uses animals and birds to represent product benefits. The camel represents the water-retention capability of Hard Worker Eco Plaster, while the cheetah represents the speed and performance of Hard Worker Block Fix.
The visual language has been extended across packaging, retail, communication, literature, digital platforms and other brand touchpoints. Hard Worker uses bold colours, distinctive animal illustrations and simple visual storytelling to communicate product benefits across markets and audiences, including construction workers and applicators.
“For Hard Worker, design was never an afterthought. It was fundamental to how we wanted to build the brand. In a category that is largely functional, we wanted to create a brand that people could recognise, understand and remember instantly. The Kyoorius recognition is a wonderful validation of this design-led approach,” said Mr. AV Dharmakrishnan, CEO, The Ramco Cements Limited.
Mr. Balaji K. Moorthy, Executive Director – Marketing, Ramco Cements said “In a category where communication has traditionally been product-led and functional, we wanted Hard Worker to stand apart by making design an integral part of the brand experience. From the distinctive animal-led packaging to our communication across consumer and trade touchpoints, every element was designed to make the brand more memorable and the product benefits easier to understand.”
Within its first 12 months, Hard Worker crossed Rs 3.5 bn in sales. The latest recognition follows six honours secured by the brand’s campaign at the Kyoorius Creative Awards earlier in 2026, including the Grey Elephant Grand Prix for its Eco Plaster film.
The Kyoorius Design Awards recognise outstanding design work in India’s visual communications sector across multiple categories and platforms. The 2026 awards were announced on 12 September in Goa.
The Ramco Cements Limited is part of the Ramco Group and operates across cement and allied building-material solutions. Hard Worker is its construction chemicals brand, offering solutions across key construction applications.

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Cement Firms to Invest Rs. 130 bn in Green Energy by FY28

Cement companies plan to expand clean energy capacity to 6 GW by FY28

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India’s major cement companies are set to raise their clean energy capacity to 6 GW by March 2028 from around 4 GW at the end of March 2026, according to ratings agency ICRA. The planned expansion is expected to involve investments of Rs. 130 bn over the next two years.

The additional capacity could generate annual savings of Rs. 62 bn to Rs. 67 bn, resulting in an estimated payback period of 1.8 to 2.2 years. Cement is an emission-intensive industry, and leading producers have established net-zero roadmaps covering the next 15 to 20 years.

The calcination process accounts for 57 to 60 per cent of the sector’s total emissions, while fuel combustion contributes 27 to 30 per cent and electricity consumption accounts for 10 to 13 per cent. ICRA said the figures highlighted the need for a broad decarbonisation strategy involving green power, blended cement, alternative fuels and improvements in clinker efficiency.

Green energy is considered one of the most commercially attractive decarbonisation options because it can reduce emissions while lowering operating costs. Every 5 per cent increase in green power replacement can reduce power and fuel costs by Rs. 15 to Rs. 16 per tonne. A 25 per cent replacement level could therefore save Rs. 75 to Rs. 80 per tonne and expand operating margins by 140 to 160 basis points.

Cement producers are also assessing carbon capture, utilisation and storage, although high implementation costs, energy requirements and limited transport and storage infrastructure are expected to slow commercial adoption. The government has proposed Rs. 200 bn over five years to support deployment across key sectors. Meanwhile, companies are targeting thermal substitution rates of 10 to 15 per cent over the next three to five years, compared with the current industry level of around 6 per cent.

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