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There is cautiousness in the current market

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– Devendra Kumar Pandey, Technical Head – RMC Business, UltraTech

It seems the market is seeing a ready mix v/s precast tussle. Is this real, or do you see both co-exist? What are your comments on this?
There is no real tussle. Precast has its own future. And precast, as an industry, is at a very nascent stage. Even though it should have grown faster the current levels, we, as a country, have a different outlook on technology and its adaptation. We have been slow in ready-mix, we have been slow in precast as well. Ready-mix is always ahead in the race, which is very logical. Ready-mix, in one sense, will enable the precast industry to its proper place. So I don’t see them conflicting.

Does that mean these two will co-exist and grow in parallel?
Definitely, and precast industry can be one of the sectors which ready-mix concrete would be catering to. Precast may evolve as one of the growth drivers of concrete mixers.

With global slowdown casting a shadow over Indian industries, especially on the infrastructure segment, where do we stand now?
Infrastructure is a segment that can take out some of the difficulty, which we are in currently. But we are in difficult times, and it’s hard to say when we can see a respite. However, if investments are infused in the infrastructure segment, the possibility is that when infrastructure improves, the cascading effect will automatically pull other sections along with it.

The government had announced stimulus packages in terms of tax rebate and infusion of liquidity etc. How does this going to help the segment?
Well, for the short term, I don’t see any significant change. But in the medium and long term, it can have an impact. But there should be other factors along with these to boost the industry because this in itself is not sufficient. There is a big cash-flow problem in the industry, and the building sector is appalling. The money transactions and the overall cash flow in the industry are very poor. The steps which have been taken till now have had a temporary outlook or the emotional impact. There have to be some more tangible measures for things to really change.

Does that mean you expect more measures from the government to make it more fast-paced?
I’m not an economic expert, so it very hard to say so. The only thing is the current situation requires a change from many directions. We are talking about the overall economic situation and construction segment dependent on that. A close look at the market would reveal that there is a challenging phase in the construction industry. The industry experts, business leaders, and others don’t seem to have a very consistent view of what the solution could be.

Which are the major growth drivers for concrete?
For the ready mix, real estate remains the primary growth driver with commercial and residential construction. At last for the last two years infrastructure has been a significant anchor for ready-mix concrete volumes. That means there were consistence volumes, good payment cycles that was coming. So even though volume-wise it was not the most significant sector, which we are serving; still, it becomes an anchor to have a good kind of order profiles. But now with infrastructure segment also slowing down, you know this is another kind of situation. There is an overall the receivable getting high and the over draft (OD) cycles are longer.

How were the first two quarters for the company?
Though we have grown in volumes but we are not up to mark as per our budgets in comparison to the last year. So we are being cautious as some companies in the industry are getting into a very difficult situation. One need not be only growth conscious but also cautions owing to the market conditions.

Efficiency improvement is a crucial element. What is the improvement we witnessed in the products in the last 3 years in the ready mix concrete industry?
Most of the established ready-mix companies use a computerised system for their process, which are much interconnected. Despatch, mix designs, statistical control, vehicle tracking systems, a combination of such an expert system is being used currently. These are used in order to assure the customer a proper mix combination, adequate degree of control, visibility of delivery is one change. The other difference is the availability of specialised materials today – micro fine cement material, micro-fine fliers, very high range classifiers, integral waterproofing compounds. And as a result, we produce much better concrete.

Devendra Kumar Pandey, Technical Head RMC business in UltraTech, is with the Aditya Birla Group’s Cement division for almost a decade and a half. Before elevating as the head of RMC, he served as Zonal Head- Technical Services for over 11 years. In his previous stint, he was part of RDC concrete as Senior Technical Manager for close to 10 years. Academically, he has a Civil Engineering degree. He also persuaded theological studies from the Maryland Bible College and Seminary.

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Concrete

Fornnax Wins AIRIA’s Special Export Award for Rubber Machinery in 2025-26

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Fornnax Technology Pvt. Ltd. has been honoured with the Special Export Award – Rubber Machinery for 2025–26 by the All-India Rubber Industries Association (AIRIA), in recognition of its highest exports of tyre recycling plants to the European region.

With more than a decade of experience in India’s tyre recycling industry, Fornnax has contributed to the development of advanced recycling technologies and infrastructure. The company currently holds a 90% market share in India’s domestic tyre recycling sector, while exports account for 30% of its business, spanning markets such as Europe, Australia and the GCC.

The award marks another milestone for Fornnax, whose tyre recycling lines and advanced shredding technologies are supporting the growth of the circular economy in India and international markets.

Commenting on the recognition, Mr. Jignesh Kundaria, Founder and Director of Fornnax, said:

“This honour from AIRIA is a reflection of an incredible journey we have undertaken over the years. When we started Fornnax, there was no established recycling industry in India to follow. We chose to build for the future instead. Today, when you see India’s tyre recycling sector, it has already transformed into a dynamic, high-growth industry and we are extremely proud to have played our part in building it.”

Unlike standalone equipment suppliers, Fornnax focuses on developing complete, high-capacity recycling infrastructure. Its integrated systems combine multiple stages of shredding and size reduction to enable efficient, continuous operations. This system-level engineering approach helps recycling operators improve throughput, equipment reliability and operational consistency.

The recognition reinforces Fornnax’s commitment to developing engineering technologies that contribute to a more efficient and circular recycling ecosystem.

Looking ahead, the company aims to expand its international presence while continuing to develop advanced shredding and recycling solutions to address the growing volumes and evolving requirements of the global recycling industry.

For more information, visit: www.fornnax.com

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Concrete

Wonder Cement appoints Mahesh Singh as VP Corporate Brand Communication 

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Singh brings 20+ years of brand and marketing experience, and will lead integrated corporate brand communication initiatives at Wonder Cement 

New Delhi

Wonder Cement, a leading cement manufacturer, has appointed Mahesh Singh as Vice President – Corporate Brand Communication. In his new role, he will oversee corporate brand strategy and communication, including digital and performance marketing, public relations, trade, events, exhibitions, sports and experiential marketing. 

Singh brings over two decades of experience across marketing and communications, with roles spanning the automotive industry, agencies and entrepreneurship. He spent more than a decade with Honda Motorcycle & Scooter India, working across integrated communication, media, digital, retail and consumer engagement. His stint also included helping build the company’s digital marketing capabilities. 

He moved to dentsu X India as Vice President – Strategy & Planning, working across categories such as automotive, auto components, electric vehicles, FMCG, consumer electronics, BFSI, apparel and brand consulting. His responsibilities included media and marketing strategy, product launches, content, performance marketing and consumer activations. 

Singh subsequently took an entrepreneurial route with Radiant Brands before joining Shriram Ltd (SPR Autotech) as Head – Marketing & Communications. There, his remit included brand and corporate strategy, communications, PR and ORM, retail identity, loyalty programmes and events. 

At Wonder Cement, Singh will be responsible for bringing together the company’s corporate brand communication initiatives across digital, performance marketing, PR, trade, sports and experiential platforms. The role will focus on creating an integrated approach to communication across consumers, trade partners and other key stakeholders. 

The appointment brings to Wonder Cement a marketer whose career has spanned the brand, agency and entrepreneurial sides of the communications ecosystem. 

Wonder Cement, part of the RK Group, is a cement manufacturer with roots in Rajasthan and a focus on quality, trust and transparency. The company has grown to six manufacturing plants, and a cement capacity of 21.5 MTPA. With more than 2,000 employees and a network of over 5,000 dealers, its operations span manufacturing, distribution and customer engagement, with a focus on consistent product quality and efficient execution. 

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Concrete

JSW Cement commissions additional 1 MTPA grinding unit at Nagaur

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With this commissioning, JSW Cement’s total cement grinding capacity has increased to 25.10 MTPA, 
Mumbai

JSW Cement, one of India’s leading green cement producers and part of the diversified JSW Group, today announced the successful commissioning of an additional 1.00 MTPA cement grinding unit at Nagaur, Rajasthan. The commissioning marks another significant milestone in the Company’s growth strategy.

With this commissioning, JSW Cement’s total cement grinding capacity has increased to 25.10 MTPA, while its total clinker manufacturing capacity, including clinker capacity at its joint venture, JSW Cement FZC, stands at 9.74 MTPA.

JSW Cement had commenced operations in North India in March 2026 with the Nagaur Integrated Plant, comprising a 3.30 MTPA clinkerisation unit and 2.50 MTPA cement grinding unit. With the commissioning of the additional 1.00 MTPA cement grinding unit, the plant’s total cement grinding capacity has increased to 3.50 MTPA, enhancing the company’s ability to cater to the growing cement demand across Rajasthan, Haryana, Punjab and the National Capital Region (NCR). The expansion has been funded through a strategic mix of equity and long-term debt.

During the quarter ended 30th September 2026, JSW Cement has also commissioned the Alternate Fuel Handling System and the Waste Heat Recovery system (WHRS) at the Nagaur Integrated Plant.

Nilesh Narwekar, CEO, JSW Cement, said: “The commissioning of additional 1.00 MTPA grinding capacity at Nagaur is a key strategic priority for us and will accelerate JSW Cement’s expansion into North India. We look forward to servicing the growing needs of the region and contributing to the economic growth of Rajasthan, Haryana, Punjab and the NCR area. I am delighted to share that the company has commissioned this grinding unit within the expected timeline, showcasing our project execution capabilities. Further, the Alternate Fuel Handling System and the Waste Heat Recovery system (WHRS) are expected to substantially reduce our production costs going forward.”

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