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Composite Cement – Yet to Gain Momentum in India

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In the future, emitting CO2 may attract penalties. Therefore, clinker will be increasingly replaced by materials like fly ash and slag.

Incorporation of Indian Standard Specification:
In view of several benefits, BIS has brought out specification of Composite Cement covered under IS: 16415-2015 and presents a good opportunity to produce high strength concrete which is highly durable. Composite cement is a mixture of high-quality clinker (IS:16353-2015), fly ash (IS:3812 (Part 1) – 2013), granulated slag (IS:12089-1987) and gypsum.

Low Level of Production from Plants:
It is surprising to note that only a few plants have got the license to produce composite cement and producing little quantity and there are other set of plants they have license but not producing.

The reasons could be as follows:

1.Lesser availability of dry fly ash for PPC:
At present, India produces approximately 180 million-tons of fly-ash. The disposal of such huge quantity of ash is a serious issue. Around 41 % fly ash is being utilized in the PPC thanks to the customers for its acceptance. Currently, the availability of dry fly ash is less from those thermal power plants which are in the vicinity of cement plants and therefore in order to meet the production target of PPC, cement plants are utilizing pond ash since they do not have any option left. Needless to say, their chemical and physical characteristics are varying too much on account of this.

Figure 1: Fly ash production and utilization

Figure 2: Fly ash utilization

2.Slag availability in India:
In an integrated steel plant, wastes (including solid, liquid and gas) are generated for every ton of steel produced. In India, almost 100 million tons of steel is produced every year, and along with this production about 40 million tons of various slags are generated. On average, the production of one ton of steel results in 200 kg (EAF) to 400 kg (BF/BOF) of by-products generations. These include slags, dusts, sludges and other materials. Due to geographic constraints manufacture of PSC has been localized in middle and eastern part of India only.

3.Variable chemical composition of fly ash and slag:
The chemical composition of fly ash or slag is determined by the raw materials used and the conditions under which they are processed. These factors can vary, not only from one plant to another, but also within the same plant. It is natural to expect large variations in chemical composition between different batches of fly ash and slag. It is, however, generally accepted that the pozzolanic and cementitious properties of these materials are governed less by the chemistry and more by mineralogy and particle size.

4.Logistics issues:
Inbound movement of raw materials like fly ash and slag etc. are to be transported to the cement manufacturing plant and outbound transport of products to the markets are critical. Particularly, fly ash and slag are away from the plant location makes the production of composite cement unviable. Approximately, logistics costs constitute about 30 per cent of the total value of the finished product. Hence, cement companies focus a lot in selling closer to the plants and similarly sourcing of raw materials like fly ash and slag to bring logistics efficiencies and cost reductions. This has a direct bearing on the bottom line of the companies as the industry’s ability to pass on cost increases to the markets is limited due its commodity nature.

5.Plant constraints:
Many major plants in India are having ball mills for finish grinding. Also, many plants are having ball mill with roller press and vertical roller mills. The physical characteristics and grindability index of clinker, slag and fly ash are different. The plants those who are having ball mill circuit should go for intergrinding of clinker + slag + fly ash + gypsum; due to change in their grindability index will not grind properly to the desired fineness which adversely affect the quality of composite cement. Many researches suggest that, separate grinding of slag, clinker + gypsum and fly ash are to be stored separately in a silo with predetermined dosages are to be mixed in a high efficiency mixer and stored in a separate silo. Many plants do not have many silos and no facility to store ground slag and clinker gypsum mixture and high efficiency mixer.

In addition to this, many cement plants are now bestowed with marginal grade limestone in their mines and hence not able to produce clinker with C3S content around 50%. This is also one of the constraints in achieving best possible initial strength as desired by the customers as It is obvious that composite cement contains lower level of clinker component.

6.Marketing constraints:
There is also a hinderance from sales/marketing team that, they put all their efforts in converting OPC market to PPC and customers have accepted the later for structural aspects; now at this stage one more type of cement probably with lower initial strength (vis-a-vis PPC) put both marketing people and customers in confusion. The tricky issue is price fixing of composite cement versus PPC in the market.

Conclusions:
Constraints of availability of raw materials (cement grade limestone, dry fly ash, granulated blast furnace slag), infrastructure, logistics issues, plant’s infrastructure constraints are hindering the manufacture of composite cement.

Improper formulation of clinker, fly ash, and slag leads to variation in quality parameters which ultimately affect (low) durability and strength of product, which may restrain the production.

Author: Dr. S.B. Hegde, Head – Production and Quality Control, UDAIPUR CEMENT WORKS LIMITED, (A Subsidiary of JK Lakshmi Cement Ltd.) The views expressed in the article are his personal.

References:
S.B.Hegde (2014): Secondary cementitious materials in cement and concrete, World Cement.

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Economy & Market

Power Build’s Core Gear Series

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A deep dive into Core Gear Series of products M, C, F and K, by Power Build, and how they represent precision in motion.

At the heart of every high-performance industrial system lies the need for robust, reliable, and efficient power transmission. Power Build answers this need with its flagship geared motor series: M, C, F and K. Each series is meticulously engineered to serve specific operational demands while maintaining the universal promise of durability, efficiency, and performance.

Series M – Helical Inline Geared Motors
Compact and powerful, the Series M delivers exceptional drive solutions for a broad range of applications. With power handling up to 160kW and torque capacity reaching 20,000 Nm, it is the trusted solution for industries requiring quiet operation, high efficiency, and space-saving design. Series M is available with multiple mounting and motor options, making it a versatile choice for manufacturers and OEMs globally.

Series C – Right Angled Heli-Worm Geared Motors
Combining the benefits of helical and worm gearing, the Series C is designed for right-angled power transmission. With gear ratios of up to 16,000:1 and torque capacities of up to 10,000 Nm, this series is optimal for applications demanding precision in compact spaces. Industries looking for a smooth, low-noise operation with maximum torque efficiency rely on Series C for dependable performance.

Series F – Parallel Shaft Mounted Geared Motors
Built for endurance in the most demanding environments, Series F is widely adopted in steel plants, hoists, cranes and heavy-duty conveyors. Offering torque up to 10,000 Nm and high gear ratios up to 20,000:1, this product features an integral torque arm and diverse output configurations to meet industry-specific challenges head-on.

Series K – Right Angle Helical Bevel Geared Motors
For industries seeking high efficiency and torque-heavy performance, Series K is the answer. This right-angled geared motor series delivers torque up to 50,000 Nm, making it a preferred choice in core infrastructure sectors such as cement, power, mining and material handling. Its flexibility in mounting and broad motor options offer engineers the freedom in design and reliability in execution.
Together, these four series reflect Power Build’s commitment to excellence in mechanical power transmission. From compact inline designs to robust right-angle drives, each geared motor is a result of decades of engineering innovation, customer-focused design and field-tested reliability. Whether the requirement is speed control, torque multiplication or space efficiency, Radicon’s Series M, C, F and K stand as trusted powerhouses for global industries.

http://www.powerbuild.in
Call: +919727719344

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Economy & Market

Conveyor belts are a vital link in the supply chain

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Kamlesh Jain, Managing Director, Elastocon, discusses how the brand delivers high-performance, customised conveyor belt solutions for demanding industries like cement, mining, and logistics, while embracing innovation, automation, and sustainability.

In today’s rapidly evolving industrial landscape, efficient material handling isn’t just a necessity—it’s a competitive advantage. As industries such as mining, cement, steel and logistics push for higher productivity, automation, and sustainability, the humble conveyor belt has taken on a mission-critical role. In this exclusive interview, Kamlesh Jain, Managing Director, Elastocon, discusses how the company is innovating for tougher terrains, smarter systems and a greener tomorrow.

Brief us about your company – in terms of its offerings, manufacturing facilities, and the key end-user industries it serves.
Elastocon, a flagship brand of the Royal Group, is a trusted name in the conveyor belt manufacturing industry. Under the brand name ELASTOCON, the company produces both open-end and endless belts, offering tailor-made solutions to some of the most demanding sectors such as cement, steel, power, mining, fertiliser, and logistics. Every belt is meticulously engineered—from fabric selection to material composition—to ensure optimal performance in tough working conditions. With advanced manufacturing facilities and strict quality protocols, Elastocon continues to deliver high-performance conveyor solutions designed for durability, safety, and efficiency.

How is the group addressing the needs for efficient material handling?
Efficient material handling is the backbone of any industrial operation. At Elastocon, our engineering philosophy revolves around creating belts that deliver consistent performance, long operational life, and minimal maintenance. We focus on key performance parameters such as tensile strength, abrasion resistance, tear strength, and low elongation at working tension. Our belts are designed to offer superior bonding between plies and covers, which directly impacts their life and reliability. We also support clients
with maintenance manuals and technical advice, helping them improve their system’s productivity and reduce downtime.

How critical are conveyor belts in ensuring seamless material handling?
Conveyor belts are a vital link in the supply chain across industries. In sectors like mining, cement, steel, and logistics, they facilitate the efficient movement of materials and help maintain uninterrupted production flows. At Elastocon, we recognise the crucial role of belts in minimising breakdowns and increasing plant uptime. Our belts are built to endure abrasive, high-temperature, or high-load environments. We also advocate proper system maintenance, including correct belt storage, jointing, roller alignment, and idler checks, to ensure smooth and centered belt movement, reducing operational interruptions.

What are the key market and demand drivers for the conveyor belt industry?
The growth of the conveyor belt industry is closely tied to infrastructure development, increased automation, and the push for higher operational efficiency. As industries strive to reduce labor dependency and improve productivity, there is a growing demand for advanced material handling systems. Customers today seek not just reliability, but also cost-effectiveness and technical superiority in the belts they choose. Enhanced product aesthetics and innovation in design are also becoming significant differentiators. These trends are pushing manufacturers to evolve continuously, and Elastocon is leading the way with customer-centric product development.

How does Elastocon address the diverse and evolving requirements of these sectors?
Our strength lies in offering a broad and technically advanced product portfolio that serves various industries. For general-purpose applications, our M24 and DINX/W grade belts offer excellent abrasion resistance, especially for RMHS and cement plants. For high-temperature operations, we provide HR and SHR T2 grade belts, as well as our flagship PYROCON and PYROKING belts, which can withstand extreme heat—up to 250°C continuous and even 400°C peak—thanks to advanced EPM polymers.
We also cater to sectors with specialised needs. For fire-prone environments like underground mining, we offer fire-resistant belts certified to IS 1891 Part V, ISO 340, and MSHA standards. Our OR-grade belts are designed for oil and chemical resistance, making them ideal for fertiliser and chemical industries. In high-moisture applications like food and agriculture, our MR-grade belts ensure optimal performance. This diverse range enables us to meet customer-specific challenges with precision and efficiency.

What core advantages does Elastocon offer that differentiate it from competitors?
Elastocon stands out due to its deep commitment to quality, innovation, and customer satisfaction. Every belt is customised to the client’s requirements, supported by a strong R&D foundation that keeps us aligned with global standards and trends. Our customer support doesn’t end at product delivery—we provide ongoing technical assistance and after-sales service that help clients maximise the value of their investments. Moreover, our focus on compliance and certifications ensures our belts meet stringent national and international safety and performance standards, giving customers added confidence.

How is Elastocon gearing up to meet its customers’ evolving needs?
We are conscious of the shift towards greener and smarter manufacturing practices. Elastocon is embracing sustainability by incorporating eco-friendly materials and energy-efficient manufacturing techniques. In parallel, we are developing belts that seamlessly integrate with automated systems and smart industrial platforms. Our vision is to make our products not just high-performing but also future-ready—aligned with global sustainability goals and compatible with emerging technologies in industrial automation and predictive maintenance.

What trends do you foresee shaping the future of the conveyor belt industry?
The conveyor belt industry is undergoing a significant transformation. As Industry 4.0 principles gain traction, we expect to see widespread adoption of smart belts equipped with sensors for real-time monitoring, diagnostics, and predictive maintenance. The demand for recyclable materials and sustainable designs will continue to grow. Furthermore, industry-specific customisation will increasingly replace standardisation, and belts will be expected to do more than just transport material—they will be integrated into intelligent production systems. Elastocon is already investing in these future-focused areas to stay ahead of the curve.

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Economy & Market

Impactful Branding

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Advertising or branding is never about driving sales. It’s about creating brand awareness and recall. It’s about conveying the core values of your brand to your consumers. In this context, why is branding important for cement companies? As far as the customers are concerned cement is simply cement. It is precisely for this reason that branding, marketing and advertising of cement becomes crucial. Since the customer is unable to differentiate between the shades of grey, the onus of creating this awareness is carried by the brands. That explains the heavy marketing budgets, celebrity-centric commercials, emotion-invoking taglines and campaigns enunciating the many benefits of their offerings.
Marketing strategies of cement companies have undergone gradual transformation owing to the change in consumer behaviour. While TV commercials are high on humour and emotions to establish a fast connect with the customer, social media campaigns are focussed more on capturing the consumer’s attention in an over-crowded virtual world. Branding for cement companies has become a holistic growth strategy with quantifiable results. This has made brands opt for a mix package of traditional and new-age tools, such as social media. However, the hero of every marketing communication is the message, which encapsulates the unique selling points of the product. That after all is crux of the matter here.
While cement companies are effectively using marketing tools to reach out to the consumers, they need to strengthen the four Cs of the branding process – Consumer, Cost, Communication and Convenience. Putting up the right message, at the right time and at the right place for the right kind of customer demographic is of utmost importance in the long run. It is precisely for this reason that regional players are likely to have an upper hand as they rely on local language and cultural references to drive home the point. But modern marketing and branding domain is exponentially growing and it would be an interesting exercise to tabulate and analyse its impact on branding for cement.

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