Connect with us

Economy & Market

Net zero efforts demand risk mitigation strategies

Published

on

Shares

Utssav Gupta, Director, Supertech Fabrics, discusses how technology and innovation is redefining efficiency and sustainability in the cement industry through advanced material solutions.

Innovative approaches to sustainable material development, pollution control systems, and durability-focused solutions are some of the key aspects that Supertech Fabrics focusses on for the cement industry. In this interaction, we aim to understand the role of advanced textiles, renewable energy, and lifecycle optimisation in addressing
global challenges.

Tell us about Supertech Fabrics.
Supertech Fabrics is a specialty fabrics company where we combine textile engineering, polymer engineering, and an understanding of mechanical applications to develop advanced materials. We see ourselves as material developers working towards innovative solutions. When you approach a problem from a solution-centric perspective, it is crucial to align the bottom-up approach with the top-down approach, ensuring both ends meet effectively.
Our endeavour is to continuously innovate in materials to address modern-world challenges. Textile, as a material, is extremely linear and functional, with a distinct Young’s modulus. Compared to conventional materials, textiles offer numerous advantages, especially in a world facing challenges like geoeconomics, sustainability, and energy consumption. We position ourselves at the heart of these critical global challenges, humbly contributing to their resolution through our innovations.

Tell us about the application of your solution in the cement industry.
The cement industry has undergone significant evolution over the past two decades. The financial dynamics of the industry today are vastly different from what they were in the past. This evolution highlights the increasing importance of new materials. Our solutions are already being applied in areas like conveying systems, pollution control systems, and insulation systems. However, we believe there is still significant potential for development, which can be achieved through active industry interaction. This is where interdisciplinary approaches come into play.
The cement industry itself is continually evolving, and intermediate materials that do not stem from traditional engineering backgrounds have a pivotal role to play. This is where we see ourselves making a significant impact.

How does your product or solution help the cement industry become more efficient and precise in its operations and achieve better production?
In our known areas, such as air pollution systems, our approach to sustainability is twofold. First, we aim to develop materials that are non-fossil fuel-based and not reliant on the petroleum economy. For instance, I am particularly passionate about glass fiber, which is derived from silica.
Second, we focus on extending the lifecycle of materials. For example, if a material needs replacement every two years, extending its lifecycle to three years, and eventually four years, significantly reduces its carbon footprint over time. This approach is a core aspect of sustainability.
Functionally, another critical benefit is minimising material loss. Filtration systems, while environmentally focused, also have an economic impact by preventing the loss of valuable materials during production. By enhancing material strength and collaborating with OEMs, we can extend filtration life and reduce emissions. This not only benefits the environment but also prevents revenue loss for manufacturers.
Our approach is multilateral. Innovation, when viewed holistically, impacts finances, environmental sustainability, and operational efficiency. This interconnected perspective is what we strive to promote.

Tell us about the major innovations in your organisation and how technology, including AI, has helped improve your solutions.
Innovation in our field can be categorised in several ways, but I’ll focus on product innovation. The core of material innovation lies in how we create these materials, which involves understanding the energy costs associated with production.
Globally, energy balance structures are being implemented as part of bottom-up strategies. We need to determine where energy costs can be optimised, such as through renewable energy sources. For example, in emission control systems, power costs are a significant concern.
Our innovation efforts target two primary areas: reducing the power costs associated with emission control and achieving lower emissions levels. My pitch to stakeholders is to consider a one-time investment in renewable energy to address these challenges. With this approach, emissions are reduced, recovery is improved, and everyone benefits.
To achieve these goals, our materials must possess greater mechanical strength. Innovations in material science, coupled with system and operational advancements, allow us to meet these challenges. This holistic, multilateral approach to innovation drives progress in sustainability and efficiency.

What challenges do you face in your product solutions, particularly in the cement industry?
One of the primary challenges is the limited exposure to advanced technologies. India, as the world’s second-largest cement producer, stands at a unique opportunity. Unlike developed nations, where infrastructure constraints can limit advancements, India’s newer plants have immense potential to adopt and benefit from innovative solutions.
However, this also presents a contextual challenge. Science and its applications must address specific, localised needs. Transforming challenges into opportunities requires a collective effort involving stakeholders, systems, and technology providers.
Fossil fuel reliance, the use of alternative fuels, and other futuristic developments are areas that demand preparation and innovation. These challenges, when addressed collaboratively, push boundaries and drive meaningful progress.

Tell us about the sustainability efforts in your organisation.
We have already discussed how our products are developed with sustainability in mind, but let me highlight another important factor: PFAS requirements. Due to high temperatures and severe corrosion in certain applications, the use of fluorine-based chemicals is often unavoidable. However, we are working to minimise the use of such chemicals by developing materials that are more durable. By reducing the lifecycle frequency of replacement, the overall usage of fluorine chemicals decreases over time.
At our production facility, we are committed to achieving zero waste. For instance, our waste bins, which used to be emptied weekly, now remain unemptied for a month due to increased efficiency. Our water discharge is minimal, and we actively transition to renewable energy sources and alternative heating media like gas.
Our machinery is equipped with variable motor drives, ensuring energy consumption aligns precisely with operational requirements. While these initiatives may require significant capital investment upfront, they reflect a mindset-driven commitment to sustainability rather than purely financial motivations. Reducing waste and optimising resource use are achievements that bring satisfaction beyond financial gains.

What’s your view on the net zero mission, and how do you see its journey unfolding?
Achieving net zero emissions is non-negotiable. It must be done. While it may appear as a cost on balance sheets, I see it as an investment.
Net zero efforts demand risk mitigation strategies. There will always be risks, but with creativity and commitment, we can navigate these challenges. The goal is not just a financial or operational milestone; it’s a pledge to ensure a sustainable future. Once we make that commitment, everything else falls into place.

Concrete

Wonder Cement appoints Mahesh Singh as VP Corporate Brand Communication 

Published

on

By

Shares

Singh brings 20+ years of brand and marketing experience, and will lead integrated corporate brand communication initiatives at Wonder Cement 

New Delhi

Wonder Cement, a leading cement manufacturer, has appointed Mahesh Singh as Vice President – Corporate Brand Communication. In his new role, he will oversee corporate brand strategy and communication, including digital and performance marketing, public relations, trade, events, exhibitions, sports and experiential marketing. 

Singh brings over two decades of experience across marketing and communications, with roles spanning the automotive industry, agencies and entrepreneurship. He spent more than a decade with Honda Motorcycle & Scooter India, working across integrated communication, media, digital, retail and consumer engagement. His stint also included helping build the company’s digital marketing capabilities. 

He moved to dentsu X India as Vice President – Strategy & Planning, working across categories such as automotive, auto components, electric vehicles, FMCG, consumer electronics, BFSI, apparel and brand consulting. His responsibilities included media and marketing strategy, product launches, content, performance marketing and consumer activations. 

Singh subsequently took an entrepreneurial route with Radiant Brands before joining Shriram Ltd (SPR Autotech) as Head – Marketing & Communications. There, his remit included brand and corporate strategy, communications, PR and ORM, retail identity, loyalty programmes and events. 

At Wonder Cement, Singh will be responsible for bringing together the company’s corporate brand communication initiatives across digital, performance marketing, PR, trade, sports and experiential platforms. The role will focus on creating an integrated approach to communication across consumers, trade partners and other key stakeholders. 

The appointment brings to Wonder Cement a marketer whose career has spanned the brand, agency and entrepreneurial sides of the communications ecosystem. 

Wonder Cement, part of the RK Group, is a cement manufacturer with roots in Rajasthan and a focus on quality, trust and transparency. The company has grown to six manufacturing plants, and a cement capacity of 21.5 MTPA. With more than 2,000 employees and a network of over 5,000 dealers, its operations span manufacturing, distribution and customer engagement, with a focus on consistent product quality and efficient execution. 

Continue Reading

Concrete

JSW Cement commissions additional 1 MTPA grinding unit at Nagaur

Published

on

By

Shares

With this commissioning, JSW Cement’s total cement grinding capacity has increased to 25.10 MTPA, 
Mumbai

JSW Cement, one of India’s leading green cement producers and part of the diversified JSW Group, today announced the successful commissioning of an additional 1.00 MTPA cement grinding unit at Nagaur, Rajasthan. The commissioning marks another significant milestone in the Company’s growth strategy.

With this commissioning, JSW Cement’s total cement grinding capacity has increased to 25.10 MTPA, while its total clinker manufacturing capacity, including clinker capacity at its joint venture, JSW Cement FZC, stands at 9.74 MTPA.

JSW Cement had commenced operations in North India in March 2026 with the Nagaur Integrated Plant, comprising a 3.30 MTPA clinkerisation unit and 2.50 MTPA cement grinding unit. With the commissioning of the additional 1.00 MTPA cement grinding unit, the plant’s total cement grinding capacity has increased to 3.50 MTPA, enhancing the company’s ability to cater to the growing cement demand across Rajasthan, Haryana, Punjab and the National Capital Region (NCR). The expansion has been funded through a strategic mix of equity and long-term debt.

During the quarter ended 30th September 2026, JSW Cement has also commissioned the Alternate Fuel Handling System and the Waste Heat Recovery system (WHRS) at the Nagaur Integrated Plant.

Nilesh Narwekar, CEO, JSW Cement, said: “The commissioning of additional 1.00 MTPA grinding capacity at Nagaur is a key strategic priority for us and will accelerate JSW Cement’s expansion into North India. We look forward to servicing the growing needs of the region and contributing to the economic growth of Rajasthan, Haryana, Punjab and the NCR area. I am delighted to share that the company has commissioned this grinding unit within the expected timeline, showcasing our project execution capabilities. Further, the Alternate Fuel Handling System and the Waste Heat Recovery system (WHRS) are expected to substantially reduce our production costs going forward.”

Continue Reading

Concrete

UltraTech becomes first Indian cement firm to cross 2 GW green energy

Published

on

By

Shares

UltraTech Cement has crossed 2 GW of captive green energy capacity, with renewables and waste heat recovery meeting 48 per cent of its power needs.

Mumbai

UltraTech Cement Limited has surpassed 2 GW of installed green energy capacity for captive use, becoming the first cement company in India to achieve the milestone. The Aditya Birla Group company commissioned 116.55 MW of wind capacity at its Inter-State Transmission System-connected wind-solar hybrid project in Barmer, Rajasthan, along with 10 MW of Waste Heat Recovery System capacity at Sarlanagar Cement Works in Karnataka.

With these additions, UltraTech’s cumulative installed green energy capacity has reached 2,024 MW. This includes 1,580 MW of renewable energy capacity and 444 MW of waste heat recovery capacity, together meeting around 48 per cent of the company’s current power requirements.

The company said the milestone reflects the progress of its long-term energy transition strategy. In FY27 so far, nearly one-third of UltraTech’s 76 manufacturing units in India have maintained green energy utilisation above 50 per cent of their electricity requirements, while five units have crossed 95 per cent.

K C Jhanwar, Managing Director, UltraTech Cement Limited, said, “Crossing the 2 GW green energy milestone is the result of a strategy we have pursued consistently over the past decade. Cement is an energy-intensive, hard-to-abate sector, and showing that reliability and growth can go hand in hand with a rapid shift to green energy sets a benchmark for the industry. With nearly half of our power needs now met through green energy, we are significantly less exposed to fossil fuel supply constraints and power price volatility. As we scale up renewables, waste heat recovery and battery storage across our operations, we are building an energy foundation for stable, long-term growth.”

UltraTech commissioned 430 MW of green energy capacity in FY26 and continues to expand its renewable energy and waste heat recovery portfolio.

The company is also progressively integrating Battery Energy Storage Systems across its operations to improve renewable energy utilisation and supply reliability.

In 2025, UltraTech operationalised what it described as India’s first on-site hybrid round-the-clock renewable energy project at Sewagram Cement Works in Gujarat. The project combines solar, wind and battery storage.

As part of its decarbonisation strategy, UltraTech said it has not invested in new captive thermal power capacity for either greenfield projects or brownfield expansions at its integrated units for more than a decade.

The company said its expanding green energy portfolio is helping reduce dependence on conventional grid electricity and fossil fuel-based power, while lowering exposure to fluctuations in coal and electricity prices.

UltraTech aims to increase green energy’s share in its total power mix to 85 per cent by 2030. As a member of RE100, it has also committed to meeting 100 per cent of its electricity requirement through renewable sources by 2050.

UltraTech Cement, the cement flagship of the Aditya Birla Group, has a total grey cement capacity of 210.1 MTPA and white cement and putty capacity of 3.5 MTPA. The company is also a signatory to the GCCA Climate Ambition 2050 and has committed to the GCCA Net Zero Concrete roadmap.

Continue Reading

Video Thumbnail
▶

    SIGN-UP FOR OUR GENERAL NEWSLETTER

    Trending News

    SUBSCRIBE TO THE NEWSLETTER

     

    Don't miss out on valuable insights and opportunities to connect with like minded professionals.

     


      This will close in 0 seconds