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Sustainability as a Culture

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Tarun Mishra, Co-founder, Covacsis Technologies, explores the role of technology in driving the cement sector towards a sustainable future.

The industrial era of the 20th century had more sustainable business practices than the 21st century. However, the global community has realised the need to bring sustainable practices back into the manufacturing process. Thus, the idea of sustainability as a culture, not just a metric to comply with, has evolved. Right impetus on innovating and developing effective manufacturing technologies coupled with making sustainability a boardroom agenda are important steps.
Making the world sustainable by minimising all kinds of waste produced in manufacturing processes and by minimising consumption of natural resources are essential parts of sustainability.
The core idea of sustainability is to drive towards:

  1. 1. Zero impact on the environment due to operations
  2. 2. Zero impact on the society

  3. Manufacturing industry worldwide ought to play a greater role in this endeavour. Cement industry must rise to take larger responsibility, and become a role model for other industries in developing this culture as part of business practices by employing design thinking and digital interventions.
    Mineral processing and cement production are extremely energy intensive activities. Reaching net zero and decarbonising cement requires lengthy changes throughout the value chain.
    Cement-based materials, such as concrete and mortars, are used in extremely large amounts. Cement plays an important role in terms of economic and social relevance since it is fundamental to build and improve infrastructure. On the other hand, this industry is also a heavy polluter. Cement production releases 5-6 per cent of the entire CO2 generated due to human activities, accounting for about 4 per cent of global warming. It can release huge amounts of persistent organic pollutants, such as dioxins and heavy metals and particles. Energy consumption is also considerable. Cement production uses approximately 0.6 per cent of all energy produced in the US.
    A huge innovation and solution is underway to make cement greener and sustainable, such as the use of alternative materials that can be used to minimise CO2 production and reduce energy consumption, such as calcium sulphoaluminate and Ăź-Ca2SiO4-rich cements.
    Also sustainability of the cement industry can be significantly improved by using residues from other industrial sectors. Under adequate conditions, waste materials such as tyres, oils, municipal solid waste and solvents can be used as supplementary fuel in cement plants.
    While the role of research and development is necessary to improve cement industry sustainability over a long run, with intelligent systems it is possible to get immediate results by optimising complex cement plant’s energy use while maintaining high equipment availability. All this must start with measuring various sustainability metrics and dimensions within the organisation.

Measurement metrics
An effective measurement requires:

  1. What to measure?
    The sustainability metrics defined across the value chain becomes extremely important in the overall scheme of things. What is not measured never improves, therefore, a thorough study to map every value element and to identify sustainability metrics is imperative.
    For example, cement manufacturers can think ways and means to measure:
    a. Carbon neutrality at every stage such as kiln, cement mills, etc.
    b. Waste produced or treated
    c. Net health hazard in every process and job function
    d. Net safety hazard in the process and job function
  2. How to measure? What method to use for measuring?
    Current manual mode of recording and logging information is limiting, ineffective and non-actionable. Furthermore, the current method is based on sample data collection once a shift or once a day. It does not fulfill beyond meeting compliance needs.
    A new generation method using IIOT will eliminate manual methods and provide comprehensive, error free and valuable data along with the root cause analysis to improve further.
  3. When do they get measured?
    A comprehensive set of metrics getting measured using elaborate and error free methods is great but still not sufficient. Measuring these metrics in real time delivers unthinkable opportunities to the organisation to arrest performance compromises immediately and set things right without losing anything. Intelligent technologies like Covacsis’ Intelligent Plant Framework uses extensive data science to track all sorts of irregularities instantaneously and provides comprehensive root cause analysis with recommendations.
    For example, C3S percentage change in kiln operation may affect the coal consumption per ton of clinker. Real time discovery and understanding of the right relation between C3S and other process parameters will allow the shop floor team to optimise coal costs. Some of these are not part of conventional distributed control systems (DCS), supervisory control and data acquisition (SCADA) and Historians.

An Organisational Practice
Platforms, tools or solutions like Intelligent Plant Framework provide easy, automatic and autonomous real time understanding with complete visibility about every anomaly.
A large part of assistance is provided through autonomous alerts and notifications mechanisms to users outlining those activities which are potentially compromising on sustainability metrics along with a detailed root cause analysis.
Sustainability is a cross functional agenda in every organisation. Production, quality, engineering, planning, utility, cost, human resource and other departments are required to form a cross functional committee to drive the agenda of sustainability.
Every process in the value stream must have a sustainability index. This index is to be computed in real time and published on a live screen and dashboard along with detailed analytics. Likewise, every department must have sustainability rating done automatically and autonomously on a daily basis to enforce the culture of sustainability.
Every individual must have a sustainability score in the organisation as part of their performance. This will help the human resource department in organising the right training for the right people in the organisation. Digital boot camp on sustainability is a great way to make the agenda pervasive across the organisation.

ABOUT THE AUTHOR:


Tarun Mishra, Co-founder, Covacsis,
is a proponent of industrial IOT since 2009. He helps companies built a profitable business by redefining manufacturing operations and its performance.

Concrete

UltraTech to Deploy 600+ Electric Trucks by Dec 2026

Cement major expands green logistics to cut emissions across supply chain

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UltraTech Cement Limited, an Aditya Birla Group company, plans to expand its electric vehicle fleet in logistics operations to more than 600 EV trucks by December 2026, strengthening its green transport initiatives.
The company has signed service agreements with leading EV prime mover manufacturers, including Tata Motors, Ashok Leyland, IPLTech, Energy in Motion and Sany, along with their subsidiaries and logistics partners, for deploying electric trucks.
The expanded fleet will transport around five million MT of clinker and other key materials annually across Gujarat, Uttar Pradesh, Madhya Pradesh, Rajasthan, Chhattisgarh, Maharashtra and Odisha. Once operational, the fleet is expected to reduce annual COâ‚‚ emissions by over 1,17,000 tonnes and replace nearly 39 million litres of diesel consumption.
K C Jhanwar, Managing Director, UltraTech Cement Limited, said the company is extending sustainability beyond its manufacturing plants by adopting greener logistics solutions and decarbonising its value chain.
UltraTech has been among the early adopters of sustainable transport in the cement sector, introducing CNG trucks in 2021 and electric trucks in 2024. The company currently operates more than 850 trucks under its green logistics programme, including CNG and electric vehicles.
With a grey cement capacity exceeding 200 MTPA in India, UltraTech is integrating electrification across its logistics network, covering mine-to-plant movement and inter-plant transportation of clinker and other materials.

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Concrete

UltraTech Cement expands green logistics with 600+ electric truck fleet

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The e-truck fleet will be used to transport five million MT of clinker and other key materials with potential of over 1,17,000 tonnes of net annual COâ‚‚ reduction, displacing the equivalent of 39 million litres of diesel per year.

Mumbai

UltraTech Cement Limited, an Aditya Birla Group company and the world’s largest cement company by sales volume and capacity outside China, has announced that it will scale up its electric vehicle fleet in its logistics operations to 600+ EV trucks by December 2026.

UltraTech has signed service contracts with leading EV prime mover manufacturers including Tata Motors, Ashok Leyland, IPLTech, Energy in Motion and Sany, along with their subsidiaries and other third-party logistics providers, to deploy EV trucks.

The total fleet of 600+ EV trucks will transport about five million MT of clinker and other key materials per annum across Gujarat, Uttar Pradesh, Madhya Pradesh, Rajasthan, Chhattisgarh, Maharashtra and Odisha. Once fully operational, this fleet of over 600 EV trucks will enable a net annual COâ‚‚ reduction of more than 1,17,000 tonnes, displacing the equivalent of 39 million litres of diesel per year.

K C Jhanwar, Managing Director, UltraTech Cement Limited, said, “UltraTech is expanding sustainability beyond its plants by adopting greener logistics solutions. This large-scale transition to green logistics underscores our focus on decarbonising every link of our value chain and supports our commitment to achieving Net Zero.”

UltraTech has been a pioneer in advancing sustainable transport in the cement sector, being the first cement company to deploy heavy-duty electric trucks for long-haul transport of clinker and other materials at scale. The company was among the first in India to introduce green logistics, deploying CNG trucks in 2021 and electric trucks in 2024. UltraTech currently operates 850+ trucks as part of its green logistics operations, including CNG and electric trucks.

UltraTech, with a grey cement capacity of over 200 MTPA in India, operates one of the country’s most complex logistics networks. Its electrification strategy covers the entire supply chain—from mine-to-plant movement to inter-plant transport of clinker and other key materials.

The $ 10 billion UltraTech, the cement flagship company of the Aditya Birla Group, has a total Grey Cement capacity of 205.5 MTPA and White Cement/Putty capacity of 3.2 MTPA. It is a signatory to the GCCA Climate Ambition 2050 and has committed to the Net Zero Concrete roadmap announced by GCCA.

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Concrete

CarbonStrong Raises Rs 125 Million To Scale Low Carbon Cement Tech

To build capacity of 100,000 tonnes a year

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CarbonStrong has raised Rs 125 million (125 mn) to scale a low carbon cement technology and build commercial production capacity. The startup was founded in 2022 by Harsh Jain and Vikramaditya Singh and has moved from customer trials to plans for industrial supply. The company said its material replaces up to 50 per cent of cement in concrete while reducing costs and improving durability.

CarbonStrong states the product is around 30 per cent cheaper than cement and compatible with existing concrete plants, reducing the need for new equipment and operational disruption. Trials and paid pilots have been conducted in Bengaluru, Hyderabad and Chennai with demonstration projects involving ready-mix firms and precast manufacturers. Compatibility with current workflows forms a central part of the commercial strategy, aiming to ease adoption by builders and contractors.

The funding will support construction of a facility with capacity of up to 100,000 tonnes (100,000 t) a year over the next two years to supply early customers commercially. The firm is also developing materials from steel slag, copper slag and mine tailings to expand its feedstock base, while noting the technical challenge of homogenising different waste streams. Recognition by HCL ClimaForce in 2026 and by the Avaana-Startup India-NITI Aayog AIM Grand Challenge in 2025 has underscored progress.

Industry adoption remains the principal test and will require consistent material performance, supply reliability and competitive economics. CarbonStrong projects the Indian market for cement substitutes could reach Rs 250 billion (250 bn) by 2030 and has set an ambition to produce 10 million tonnes a year by 2035 (10 mn t), a target far above its near term capacity. Moving from pilots to production demands capital, manufacturing discipline and customers willing to specify the material beyond demonstrations. The recent Rs 125 million raise is intended to fund the next phase of scale and to demonstrate that industrial waste can become a dependable input for lower carbon construction.

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