Concrete

How Technology Helps Building Materials

Published

3 years ago

May 10, 2023

admin

Vishal Kanodia, Managing Director, Kanodia Cement, explains the role technology plays in making the building material segment more sustainable.

In today’s world, sustainability has become a key concern for businesses across all sectors. The building material segment is no exception. With the rapid pace of urbanisation and the increasing demand for housing, commercial complex and infrastructure segments, it is high time for the construction industry to look for alternative, sustainable building materials that can meet the growing demand for construction without degrading the environment.
The good news is that technology has the potential to play a significant role in making the building material segment more sustainable. Let’s explore how different technological elements can help us achieve this goal.

Traditional Technology Elements
Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), Transportation Management Systems (TMS) and Enterprise Reporting have been around for a while and are widely used in the building material industry. These technologies help in streamlining operations, improving customer engagement, better feedback from the last mile customers and providing real-time visibility into business processes, which ultimately augment customer satisfaction.
Industry 3.0, which refers to the third wave of the industrial revolution that started in the 1960s, brought about the automation of production processes. It enabled the industry to produce goods at scale, reducing production costs and increasing efficiency. While Industry 3.0 technologies are still prevalent, it is time for the building material segment to embrace newer technologies that can help them become more cost effective and sustainable.

Green Building and Sustainability
The use of alternative sustainable building materials is one way to make the industry more sustainable. Technologies such as modular building design and precast construction can help in the faster construction of buildings while reducing the wastage of materials. The use of renewable energy, such as solar panels, can reduce the dependence on non-renewable sources of energy.
Carbon credits, wastewater treatment and reuse of water and material reuse are some other sustainability initiatives that can be taken up by the building material industry.

Digital Disruption
Digital commerce, big data analytics, artificial intelligence (AI) and machine learning are some of the newer technologies that can disrupt the building material industry. They can help in the optimisation of production processes, reduce energy and water consumption and enable the industry to produce goods at scale with minimal human intervention.
Industry 4.0, which is the fourth wave of the industrial revolution, refers to the integration of technologies such as AI, machine learning and the Internet of Things (IoT) to create smart factories. These factories can operate with minimal human intervention and can optimise production processes based on real-time data.

Smart Supply Chain
A smart supply chain can enable the building material industry to optimise logistics and reduce the wastage of materials. Technologies such as autonomous mobile robots (AMR), indoor drones, and visual AI can help in the automation of material handling and warehouse operations. IoT-based asset tracking can provide real-time visibility into the location of materials, enabling better inventory management.
Smart last-mile logistics can enable the industry to enhance the transportation of goods to their final destination. Technologies such as vehicle telemetry, geo-fencing, and drones can help in the optimisation of last-mile delivery.

What Lies Ahead
The building material industry is at a crossroads. The industry needs to embrace newer, sustainable technologies that can enable it to produce goods at scale without degrading the environment.
With the help of technologies such as AI,machine learning, and the IoT, the industry can optimise production processes, reduce energy and water consumption and automated material handling and warehouse operations. The role of technology in the sustainability of building materials is significant and has played a crucial role in reducing the environmental impact of the building materials segment.
However, it is not just about using technology to scale up the supply chain and manufacturing processes. The use of technology in the sustainability of building materials also involves the use of green building materials and renewable energy sources.
Alternative sustainable building materials such as bamboo, straw bale and recycled plastic are becoming more popular due to their low environmental impact and their ability to reduce energy consumption. Moreover, the use of renewable energy sources such as solar power, wind power, and geothermal energy has become more common, as it helps reduce the reliance on non-renewable energy sources. The use of green building materials, renewable energy sources, carbon credits and digital disruption has helped companies reduce waste, optimise resource usage and lower their carbon footprint, leading to a more sustainable future. As technology continues to evolve, we can expect to see even more innovative solutions that will help the building materials segment become even more sustainable.

ABOUT THE AUTHOR
Vishal Kanodia is the Managing Director of Kanodia Cement. He has a rich experience in the cement manufacturing industry and a leadership flair.

Up Next

Uttam Architect Award 2023

Don't Miss

Turning E-Waste into Green Concrete

Concrete

Jammu Division Begins First Cement Rail Traffic to Anantnag

Cement Loading From Kathua for Anantnag to Begin on September 14

Published

2 days ago

September 21, 2026

admin

Jammu Railway Division has placed an indent for the first movement of cement by rail within the division, linking Shaheed Captain Sunil Kumar Choudhary Kathua Railway Station with Anantnag Railway Station. Loading for the consignment is scheduled to begin on September 14.

Concrete

Hard Worker Wins Three Honours at Kyoorius Design Awards

Ramco Cements’ brand secures Grand Prix and two Blue Elephant honours.

Published

2 days ago

September 21, 2026

admin

The Ramco Cements Limited’s construction chemicals brand, Hard Worker, has won three honours at the Kyoorius Design Awards 2026, including the Grand Prix – Grey Elephant in the Design in Action category.

The brand also secured two Blue Elephant honours, one for Design in Action and another for Packaging, recognising the design approach behind its brand identity and packaging.

Launched in 2025, Hard Worker entered the construction chemicals segment with the brand promise, “Hard-working products for hardworking people.” Its visual identity uses animals and birds to represent product benefits. The camel represents the water-retention capability of Hard Worker Eco Plaster, while the cheetah represents the speed and performance of Hard Worker Block Fix.

The visual language has been extended across packaging, retail, communication, literature, digital platforms and other brand touchpoints. Hard Worker uses bold colours, distinctive animal illustrations and simple visual storytelling to communicate product benefits across markets and audiences, including construction workers and applicators.

“For Hard Worker, design was never an afterthought. It was fundamental to how we wanted to build the brand. In a category that is largely functional, we wanted to create a brand that people could recognise, understand and remember instantly. The Kyoorius recognition is a wonderful validation of this design-led approach,” said Mr. AV Dharmakrishnan, CEO, The Ramco Cements Limited.

Mr. Balaji K. Moorthy, Executive Director – Marketing, Ramco Cements said “In a category where communication has traditionally been product-led and functional, we wanted Hard Worker to stand apart by making design an integral part of the brand experience. From the distinctive animal-led packaging to our communication across consumer and trade touchpoints, every element was designed to make the brand more memorable and the product benefits easier to understand.”

Within its first 12 months, Hard Worker crossed Rs 3.5 bn in sales. The latest recognition follows six honours secured by the brand’s campaign at the Kyoorius Creative Awards earlier in 2026, including the Grey Elephant Grand Prix for its Eco Plaster film.

The Kyoorius Design Awards recognise outstanding design work in India’s visual communications sector across multiple categories and platforms. The 2026 awards were announced on 12 September in Goa.

The Ramco Cements Limited is part of the Ramco Group and operates across cement and allied building-material solutions. Hard Worker is its construction chemicals brand, offering solutions across key construction applications.

Concrete

Cement Firms to Invest Rs. 130 bn in Green Energy by FY28

Cement companies plan to expand clean energy capacity to 6 GW by FY28

Published

6 days ago

September 17, 2026

admin

India’s major cement companies are set to raise their clean energy capacity to 6 GW by March 2028 from around 4 GW at the end of March 2026, according to ratings agency ICRA. The planned expansion is expected to involve investments of Rs. 130 bn over the next two years.

The additional capacity could generate annual savings of Rs. 62 bn to Rs. 67 bn, resulting in an estimated payback period of 1.8 to 2.2 years. Cement is an emission-intensive industry, and leading producers have established net-zero roadmaps covering the next 15 to 20 years.

The calcination process accounts for 57 to 60 per cent of the sector’s total emissions, while fuel combustion contributes 27 to 30 per cent and electricity consumption accounts for 10 to 13 per cent. ICRA said the figures highlighted the need for a broad decarbonisation strategy involving green power, blended cement, alternative fuels and improvements in clinker efficiency.

Green energy is considered one of the most commercially attractive decarbonisation options because it can reduce emissions while lowering operating costs. Every 5 per cent increase in green power replacement can reduce power and fuel costs by Rs. 15 to Rs. 16 per tonne. A 25 per cent replacement level could therefore save Rs. 75 to Rs. 80 per tonne and expand operating margins by 140 to 160 basis points.

Cement producers are also assessing carbon capture, utilisation and storage, although high implementation costs, energy requirements and limited transport and storage infrastructure are expected to slow commercial adoption. The government has proposed Rs. 200 bn over five years to support deployment across key sectors. Meanwhile, companies are targeting thermal substitution rates of 10 to 15 per cent over the next three to five years, compared with the current industry level of around 6 per cent.