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Decarbonising Cement for a Better Future

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Manoj Rustagi, Executive Vice President and Chief Sustainability and Innovation Office, JSW Cement, delves into the different aspects of manufacturing cement that has less or no impact on the environment while remaining a profitable business.

As part of JSW Cement’s carbon reduction strategy, one of the levers, which they are pursuing is using alternative fuels and raw materials. Currently they are replacing ~8 per cent of their thermal energy requirement (known as thermal substitution rate or TSR) with waste materials serving as alternative fuels. For this, they are co-processing many types of waste such as liquid hazardous waste, plastic, MSW, RDF,
biomass such as rice husk, groundnut shells etc. as alternative fuels.
Last year, they consumed almost 35000 T of waste, which includes ~9000 T of biomass. They have a target of reaching 30 per cent TSR by 2030. It is a bit expensive to use the industrial wastes and other alternative fuels in the cement plant as separate facilities are needed for pre-processing and co-processing of the waste. Also there are quality challenges, which need to be addressed. For this, the company is making required investments at their clinker plants.
They process alternative raw materials like ladle furnace slag, flue gas dust, red mud etc., which are industrial waste.
While use of alternative fuels leads to reduction of CO2 emissions and conserving coal, it may also lead to marginal increase in thermal energy intensity, especially when we operate at a higher percentage of Thermal Substitution Rate (TSR). But with upgraded technologies, advanced systems and fuel optimisation, this challenge may be addressed significantly. Also, it has been demonstrated well through a number of trials and case studies that AF utilisation reduces the overall production cost and can achieve higher thermal energy efficiency thus increasing plant performance and output, given consistent quality in the alternative fuels.

Circular Economy
Cement production is an energy- and material-intensive process. The primary raw material – limestone – is crushed, ground and then heated to a temperature as high as ~1400°C in a cement kiln. The hot material is then cooled to form a clinker, an intermediate product. Subsequently, the clinker is further ground and blended with gypsum to make Ordinary Portland Cement (OPC). When we replace clinker with supplementary cementitious materials (SCM) such as slag or fly ash, JSW Cement produces blended cements. Working towards the philosophy of circular economy since its inception, JSW Cement, today, has positioned itself as the world’s most eco-friendly cement manufacturing company having ~90 per cent of its products primarily using slag, a by-product generated from steel plants. Their flagship product Ground Granulated Blast Furnace Slag (GGBS) is solely based on the principle of circular economy, produced from blast furnace slag. This has helped the company to achieve the lowest net scope -1 CO2 emissions intensity of 220 kg/T of cementitious materials, which is less than 40 per cent of the global average of cement Industry. Two-third of the company’s total raw materials are alternative materials.
Another area where they are quite focused is research and innovation where they are continuously innovating to develop greener products, enhance efficiency and quality, ensure safe workplaces and enable long-term business sustainability while creating value for their stakeholders. Even for new product development also, use of slag remains at the centre of all innovations. Thus they have entered into the business vertical of Construction Chemicals (Krystal Leakproof, Enduroplast or Ready Mix Plaster and Durafloor) and aggregates (Slag Sand) where the base material is slag. These products are conserving the natural river sand, which is used in traditional ready mix plaster and aggregates.

Managing Carbon Emissions
JSW Cement is committed to Net Zero Carbon emission by 2050. Currently their CO2 emission intensity is 220 kg/T equivalent to ~40 per cent of the national average and this was achieved through different identified levers as explained below:

  1. Clinker Substitution: At JSW Cement, clinker is blended with other SCM like slag to produce Portland Slag Cement (PSC), having a much lower carbon footprint than OPC. Both GGBS and PSC contain a significant amount of slag, which not only reduces their clinker factor and CO2 emissions, but also conserves virgin resources such as limestone.
  2. Using More Alternative Fuels and Raw Materials: This lever has the most potential for improvement especially in Indian cement companies. Over the last few years, they have been co‑processing liquid hazardous waste from pharmaceutical industries, plastic waste and biomass waste such as rice husk. In FY 2021‑22, their TSR was 7.1 per cent wherein they co-processed ~35,000 T, including ~9,000 T of biomass waste, resulting in ~70 per cent increase in TSR over previous year. This has also reduced our CO2 emissions by ~40,000 T and saved ~15,000 T of coal.
  3. Increased Clean and Green Energy Portfolio: They are gradually increasing their renewable power through solar and wind power plants, Waste Heat Recovery Systems (WHRS), sourcing renewable energy through Power Purchase Agreements (PPA). Currently ~4 per cent of their power portfolio is coming from renewable energy. With all the interventions and projects under implementation, they aim to take this percentage to close to 20 per cent in the next two years.
  4. Low Carbon Products Development and Innovation: Research and development plays a vital role in introduction of new technologies and products to the industry. To align with this, they have established a full-fledged R&D centre, which helps them with innovative ways to develop sustainable and low carbon products. They are currently working on LC3 cement, Super Sulphated Cement and Geopolymer Cement/Concrete, which will help them reduce their emissions further. They are working with top academic institutes – IITs and others and global research institutes like FEhS and Ecomaister for utilisation of other types of slags like AOD, EAF and LD slag in cement manufacturing by chemical transformation and slag atomisation techniques.
    To give further impetus to their sustainability journey, they have partnered and collaborated with different industry associations and signed various commitments. These partnerships represent various networking and engagement opportunities, learning platforms and catalyse businesses to drive policy ambition and accelerate their efforts towards a sustainable and low carbon future. They are also working with academic institutes on various
    projects. They have recently signed an MoU with IIT Guwahati to develop environment friendly premix for 3D printing.

Technology and Decarbonisation
Automation and technology will certainly play a role for decarbonisation and JSW Cement is working on many digital projects to increase energy efficiency and productivity.
Automation helps immensely in increasing energy productivity i.e. to promote more with less energy. In their recently commissioned clinker plant, they have implemented ‘Robolab’ for online testing, which will ensure best quality product at optimised cost and raw material consumption.
At the Group level, the company conducts monthly webinars, which are themed around different topics of sustainability. These webinars, led by internal and external experts, are conducted to apprise their employees about their sustainability goals and initiatives and to create awareness about new topics, latest trends and updates. They have got all the policies updated on their website. They also celebrate conservation day (earth day, environment day) for creative general awareness about sustainability and how each one can contribute to sustainability at their individual levels. Sustainability is well embedded into their business strategy thus, in most of the meetings, they talk about sustainability related elements and their goals, targets and efforts.
There are other mediums of communication – intranet portal, emails, social media handles, which are used extensively to keep their employees informed.

Challenging the Status Quo

  • Transition to a low carbon economy is a highly collaborative transformation effort and not going to be easy. The industry needs collaboration between government, industry associations, academics, technology providers, financiers etc.;
  • It needs innovative financial products to fund the transition, particularly for new technologies like CCUS;
  • It needs enabling policy support like Green Procurement for public projects to increase awareness and promote usage of low
  • carbon products;
  • The general awareness is increasing for sustainable and green construction, and with the support of suitable public procurement policies to provide ‘pull’ for low carbon products will cascade ESG compliances to the lowest end of the value chain.
  • The industry may need to work towards the transition from the prescriptive standards to performance/application based standards for cement and concrete.
  • Currently, in Green Building Rating Systems, a significant weightage is assigned to operational carbon. So, there is a need to have more points for embodied carbon.

Sustainably Speaking
Given the durability, strength and resilience of cement as a building material, cement and concrete would likely remain the construction material of choice globally and in India. Currently there is no substitute for cement. However, in future, the scenario may change considering the visible impacts of climate change and increased pressure on industry to decarbonise the sector. Companies have to think strategically for a new business model or diversify the business verticals which is promoting
green cements.
Currently ~75 per cent of total cement is blended cements which comprise PPC, PSC and Composite Cement. But one-fourth still remains the OPC. Also among the blended cements portfolio, PSC, which has the least CO2 footprint of ~325 kg/T, only represents 10 per cent. Thus in future, there is a need to increase the blended cement portfolio, in particular the PSC.
Since the clinker manufacturing is the most energy and emission intensive phase of cement manufacturing process, a new business model focusing on producing cement using less clinker possible, will certainly help companies improve their sustainability performance. This can be done through product innovation and developing new products such as Geopolymer Cement and Limestone Calcined Clay Cement (LC3), using the least or no clinker.

ABOUT THE AUTHOR:
Manoj Rustagi, Executive Vice President and Chief Sustainability and Innovation Office, JSW Cement
, is a business leader with sectoral expertise in Metals and Mining, and Building Materials.

Concrete

Jammu Division Begins First Cement Rail Traffic to Anantnag

Cement Loading From Kathua for Anantnag to Begin on September 14

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Jammu Railway Division has placed an indent for the first movement of cement by rail within the division, linking Shaheed Captain Sunil Kumar Choudhary Kathua Railway Station with Anantnag Railway Station. Loading for the consignment is scheduled to begin on September 14.

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Concrete

Hard Worker Wins Three Honours at Kyoorius Design Awards

Ramco Cements’ brand secures Grand Prix and two Blue Elephant honours.

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The Ramco Cements Limited’s construction chemicals brand, Hard Worker, has won three honours at the Kyoorius Design Awards 2026, including the Grand Prix – Grey Elephant in the Design in Action category.
The brand also secured two Blue Elephant honours, one for Design in Action and another for Packaging, recognising the design approach behind its brand identity and packaging.
Launched in 2025, Hard Worker entered the construction chemicals segment with the brand promise, “Hard-working products for hardworking people.” Its visual identity uses animals and birds to represent product benefits. The camel represents the water-retention capability of Hard Worker Eco Plaster, while the cheetah represents the speed and performance of Hard Worker Block Fix.
The visual language has been extended across packaging, retail, communication, literature, digital platforms and other brand touchpoints. Hard Worker uses bold colours, distinctive animal illustrations and simple visual storytelling to communicate product benefits across markets and audiences, including construction workers and applicators.
“For Hard Worker, design was never an afterthought. It was fundamental to how we wanted to build the brand. In a category that is largely functional, we wanted to create a brand that people could recognise, understand and remember instantly. The Kyoorius recognition is a wonderful validation of this design-led approach,” said Mr. AV Dharmakrishnan, CEO, The Ramco Cements Limited.
Mr. Balaji K. Moorthy, Executive Director – Marketing, Ramco Cements said “In a category where communication has traditionally been product-led and functional, we wanted Hard Worker to stand apart by making design an integral part of the brand experience. From the distinctive animal-led packaging to our communication across consumer and trade touchpoints, every element was designed to make the brand more memorable and the product benefits easier to understand.”
Within its first 12 months, Hard Worker crossed Rs 3.5 bn in sales. The latest recognition follows six honours secured by the brand’s campaign at the Kyoorius Creative Awards earlier in 2026, including the Grey Elephant Grand Prix for its Eco Plaster film.
The Kyoorius Design Awards recognise outstanding design work in India’s visual communications sector across multiple categories and platforms. The 2026 awards were announced on 12 September in Goa.
The Ramco Cements Limited is part of the Ramco Group and operates across cement and allied building-material solutions. Hard Worker is its construction chemicals brand, offering solutions across key construction applications.

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Concrete

Cement Firms to Invest Rs. 130 bn in Green Energy by FY28

Cement companies plan to expand clean energy capacity to 6 GW by FY28

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India’s major cement companies are set to raise their clean energy capacity to 6 GW by March 2028 from around 4 GW at the end of March 2026, according to ratings agency ICRA. The planned expansion is expected to involve investments of Rs. 130 bn over the next two years.

The additional capacity could generate annual savings of Rs. 62 bn to Rs. 67 bn, resulting in an estimated payback period of 1.8 to 2.2 years. Cement is an emission-intensive industry, and leading producers have established net-zero roadmaps covering the next 15 to 20 years.

The calcination process accounts for 57 to 60 per cent of the sector’s total emissions, while fuel combustion contributes 27 to 30 per cent and electricity consumption accounts for 10 to 13 per cent. ICRA said the figures highlighted the need for a broad decarbonisation strategy involving green power, blended cement, alternative fuels and improvements in clinker efficiency.

Green energy is considered one of the most commercially attractive decarbonisation options because it can reduce emissions while lowering operating costs. Every 5 per cent increase in green power replacement can reduce power and fuel costs by Rs. 15 to Rs. 16 per tonne. A 25 per cent replacement level could therefore save Rs. 75 to Rs. 80 per tonne and expand operating margins by 140 to 160 basis points.

Cement producers are also assessing carbon capture, utilisation and storage, although high implementation costs, energy requirements and limited transport and storage infrastructure are expected to slow commercial adoption. The government has proposed Rs. 200 bn over five years to support deployment across key sectors. Meanwhile, companies are targeting thermal substitution rates of 10 to 15 per cent over the next three to five years, compared with the current industry level of around 6 per cent.

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