Economy & Market

Being Proactive about Sustainability

Published

5 years ago

April 1, 2022

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Hard-hitting facts such as scarcity and price hike of fossil fuels and challenges of waste management warn of difficult times ahead, unless players strive to increase the capacity of Waste Heat Recovery Systems to meet energy requirements.

Waste heat recovery has long been the base standard for setting up cement manufacturing units. In China, a cement kiln will not get an official sign-off unless it has waste heat recovery systems. In Europe, any industry requiring large quantities of heat input for manufacturing must have waste heat recovery as a natural corollary, and sometimes its use could be extended to providing heat input to the neighbourhood and community for simple needs such as room and water heating systems.
The economics of Waste Heat Recovery Systems (WHRS) is preceded by sustainability concerns, as cement manufacturing in kilns continues to produce 8 per cent of the global greenhouse gas (GHG) emissions. The conversion of limestone to clinker is where the bulk of the heat energy is expended. However, this bulk of heat energy that is generated in six-stage preheater kilns by burning of any fossil fuel input actually gets wasted as shown in the pie-chart Fig 1, and only 58 per cent is used in the conversion process yielding clinker.
Theoretically 710 Kcal needs to be generated to convert 1 kg of clinker, out of which actual conversion process would need 410 Kcal, the rest ending up as losses, which can be recovered. In reality, the Indian cement industry average is 744 Kcal of heat input for producing 1 kg of clinker, which means the actual losses are even more than the theoretical possibility.
Out of the total generated heat there are some unavoidable losses, that include radiation loss, loss for evaporation of residual moisture in fine coal and raw meal and some part of heat going with clinker from cooler. The balance loss in pre-heater exhaust gases and the cooler exhaust gases are completely recoverable through WHRS.

The capacity of WHRS need to be above 25 per cent of the
electricity consumption to make a significant dent in the
energy intake the industry

Let us look at some statistics from the Indian cement industry. On an average, Indian cement plants require electrical power of 20 billion kWh per year. The coal needed for generating this much power accounts to 32 million tonnes per year. A significant portion of this power could be replaced by the WHRS that will use waste heat from the kilns to generate electricity.
In sustainability terms, this is equivalent to replacing a large component of the 32 million tonnes of coal to be otherwise burnt for producing electricity. WHRS are also very stable systems that operate on the Rankine cycle and it provides an avenue for utilising waste water from the process as well.

Balancing the investments
Let us now see the economics of putting up a captive power generating unit versus putting up a WHRS. The capital investment for WHRS is high at Rs 8 cr per MW going by the current costs, whereas the CPP units can come at Rs 4.5 cr per MW. However, the project Internal Rate of Return (IRR) would be very different as the cost of generation would be as low as Rs 0.40 per unit for the former while Rs 4.5 per unit for the latter, which given the current trajectory of fossil fuel prices is already under severe stress of upward correction. It is only the initial cost that continues to act as a deterrent for putting up a waste heat recovery unit.

The Indian cement industry must act responsibly and move quickly to put in investments that could raise the waste heat recovery installed capacity to cross the minimum threshold of 25 per cent of electricity consumption. That will still be far from the 20 billion KWhr of total electricity consumption by the industry.
The other area of concern is the price trajectory of fossil fuels, which would continue to move northwards. WHRS is one of the simpler ways of insulating the industry from the vagaries of future price increases.
Thus WHRS could be the natural hedge to fossil fuel price increases for a substantial portion of the electrical consumption. As matters stand today most WHRS would be the highest IRR projects that the industry as an ensemble can think of

-Procyon Mukherjee

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Wonder Cement appoints Mahesh Singh as VP Corporate Brand Communication

Published

8 hours ago

October 9, 2026

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Singh brings 20+ years of brand and marketing experience, and will lead integrated corporate brand communication initiatives at Wonder Cement

New Delhi

Wonder Cement, a leading cement manufacturer, has appointed Mahesh Singh as Vice President – Corporate Brand Communication. In his new role, he will oversee corporate brand strategy and communication, including digital and performance marketing, public relations, trade, events, exhibitions, sports and experiential marketing.

Singh brings over two decades of experience across marketing and communications, with roles spanning the automotive industry, agencies and entrepreneurship. He spent more than a decade with Honda Motorcycle & Scooter India, working across integrated communication, media, digital, retail and consumer engagement. His stint also included helping build the company’s digital marketing capabilities.

He moved to dentsu X India as Vice President – Strategy & Planning, working across categories such as automotive, auto components, electric vehicles, FMCG, consumer electronics, BFSI, apparel and brand consulting. His responsibilities included media and marketing strategy, product launches, content, performance marketing and consumer activations.

Singh subsequently took an entrepreneurial route with Radiant Brands before joining Shriram Ltd (SPR Autotech) as Head – Marketing & Communications. There, his remit included brand and corporate strategy, communications, PR and ORM, retail identity, loyalty programmes and events.

At Wonder Cement, Singh will be responsible for bringing together the company’s corporate brand communication initiatives across digital, performance marketing, PR, trade, sports and experiential platforms. The role will focus on creating an integrated approach to communication across consumers, trade partners and other key stakeholders.

The appointment brings to Wonder Cement a marketer whose career has spanned the brand, agency and entrepreneurial sides of the communications ecosystem.

Wonder Cement, part of the RK Group, is a cement manufacturer with roots in Rajasthan and a focus on quality, trust and transparency. The company has grown to six manufacturing plants, and a cement capacity of 21.5 MTPA. With more than 2,000 employees and a network of over 5,000 dealers, its operations span manufacturing, distribution and customer engagement, with a focus on consistent product quality and efficient execution.

Concrete

JSW Cement commissions additional 1 MTPA grinding unit at Nagaur

Published

1 day ago

October 8, 2026

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With this commissioning, JSW Cement’s total cement grinding capacity has increased to 25.10 MTPA,
Mumbai

JSW Cement, one of India’s leading green cement producers and part of the diversified JSW Group, today announced the successful commissioning of an additional 1.00 MTPA cement grinding unit at Nagaur, Rajasthan. The commissioning marks another significant milestone in the Company’s growth strategy.

With this commissioning, JSW Cement’s total cement grinding capacity has increased to 25.10 MTPA, while its total clinker manufacturing capacity, including clinker capacity at its joint venture, JSW Cement FZC, stands at 9.74 MTPA.

JSW Cement had commenced operations in North India in March 2026 with the Nagaur Integrated Plant, comprising a 3.30 MTPA clinkerisation unit and 2.50 MTPA cement grinding unit. With the commissioning of the additional 1.00 MTPA cement grinding unit, the plant’s total cement grinding capacity has increased to 3.50 MTPA, enhancing the company’s ability to cater to the growing cement demand across Rajasthan, Haryana, Punjab and the National Capital Region (NCR). The expansion has been funded through a strategic mix of equity and long-term debt.

During the quarter ended 30th September 2026, JSW Cement has also commissioned the Alternate Fuel Handling System and the Waste Heat Recovery system (WHRS) at the Nagaur Integrated Plant.

Nilesh Narwekar, CEO, JSW Cement, said: “The commissioning of additional 1.00 MTPA grinding capacity at Nagaur is a key strategic priority for us and will accelerate JSW Cement’s expansion into North India. We look forward to servicing the growing needs of the region and contributing to the economic growth of Rajasthan, Haryana, Punjab and the NCR area. I am delighted to share that the company has commissioned this grinding unit within the expected timeline, showcasing our project execution capabilities. Further, the Alternate Fuel Handling System and the Waste Heat Recovery system (WHRS) are expected to substantially reduce our production costs going forward.”

Concrete

UltraTech becomes first Indian cement firm to cross 2 GW green energy

Published

2 days ago

October 7, 2026

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UltraTech Cement has crossed 2 GW of captive green energy capacity, with renewables and waste heat recovery meeting 48 per cent of its power needs.

Mumbai

UltraTech Cement Limited has surpassed 2 GW of installed green energy capacity for captive use, becoming the first cement company in India to achieve the milestone. The Aditya Birla Group company commissioned 116.55 MW of wind capacity at its Inter-State Transmission System-connected wind-solar hybrid project in Barmer, Rajasthan, along with 10 MW of Waste Heat Recovery System capacity at Sarlanagar Cement Works in Karnataka.

With these additions, UltraTech’s cumulative installed green energy capacity has reached 2,024 MW. This includes 1,580 MW of renewable energy capacity and 444 MW of waste heat recovery capacity, together meeting around 48 per cent of the company’s current power requirements.

The company said the milestone reflects the progress of its long-term energy transition strategy. In FY27 so far, nearly one-third of UltraTech’s 76 manufacturing units in India have maintained green energy utilisation above 50 per cent of their electricity requirements, while five units have crossed 95 per cent.

K C Jhanwar, Managing Director, UltraTech Cement Limited, said, “Crossing the 2 GW green energy milestone is the result of a strategy we have pursued consistently over the past decade. Cement is an energy-intensive, hard-to-abate sector, and showing that reliability and growth can go hand in hand with a rapid shift to green energy sets a benchmark for the industry. With nearly half of our power needs now met through green energy, we are significantly less exposed to fossil fuel supply constraints and power price volatility. As we scale up renewables, waste heat recovery and battery storage across our operations, we are building an energy foundation for stable, long-term growth.”

UltraTech commissioned 430 MW of green energy capacity in FY26 and continues to expand its renewable energy and waste heat recovery portfolio.

The company is also progressively integrating Battery Energy Storage Systems across its operations to improve renewable energy utilisation and supply reliability.

In 2025, UltraTech operationalised what it described as India’s first on-site hybrid round-the-clock renewable energy project at Sewagram Cement Works in Gujarat. The project combines solar, wind and battery storage.

As part of its decarbonisation strategy, UltraTech said it has not invested in new captive thermal power capacity for either greenfield projects or brownfield expansions at its integrated units for more than a decade.

The company said its expanding green energy portfolio is helping reduce dependence on conventional grid electricity and fossil fuel-based power, while lowering exposure to fluctuations in coal and electricity prices.

UltraTech aims to increase green energy’s share in its total power mix to 85 per cent by 2030. As a member of RE100, it has also committed to meeting 100 per cent of its electricity requirement through renewable sources by 2050.

UltraTech Cement, the cement flagship of the Aditya Birla Group, has a total grey cement capacity of 210.1 MTPA and white cement and putty capacity of 3.5 MTPA. The company is also a signatory to the GCCA Climate Ambition 2050 and has committed to the GCCA Net Zero Concrete roadmap.