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A “Missed Opportunity to Spur The Growth”

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From the day it had been conceived perhaps a decade back promoted as "One Nation, One Tax", GST has been controversial to say the least. Apart from the quite unusual fact that alternately, every political party has supported and opposed it by turns, the industry bodies in particular have over-hyped the importance of GST, with many of them and their members going to the extent of saying that implementation of GST will add a clear 2 per cent to the GDP growth rates, which, by the way, has already been added through other innovative means.

Mind you, GST is no rocket science, because not only that similar unified tax regimes have done well in other countries, but also that there is a huge amount of precedences and learnings already available as if as a "help-book" to guide us in formulating our GST framework and to ensure its success. But, as the D-Day draws nigh, we seem to be getting into a more and more mixed, uncertain and complex situation around GST implementation and its aftermath, all of which is no longer pure optimism, but some kind of skepticism. Instead of one or even two-third tax rates, we now have many, and we also seem to have added many many forms and returns and processes, all of which would negate the case for simplification. If we are lucky, we may even see a continuation of the ubiquitous inter-state checkpoints, which our truckers love to hate.

If one could summarise, GST was aimed at creating a common marketplace out of the States of India, integrate and simplify taxes of all kinds for goods and services, drastically reduce paperwork, increase transparency, curb corruption in tax administration – all of which expectations could be summed up in one strategic objective – improvement of ‘ease-of-doing business’. At the same time, there perhaps was another target in the mind of the policymakers, a more tactical one at that, which was to make sure that GST does not push up the prices of goods and services used by commoners, and be inflation neutral, if not inflation positive. So what do the cement sector players have to say about the impending imposition of GST, in the context of these two broad objectives?

The Government has already gone to town announcing that cement, smartphones and medical devices will be cheaper under GST, which pre-supposes that by elimination, the Government itself is admitting that prices of all other products will remain static (theoretically possible, but practically, not) or will go up. Cement being one of the chosen few, one of the luckier items, so to say, the industry should be extremely happy under the circumstances. Apparently, and unfortunately that is not the case. The industry thinks that its net tax incidence will go up, and this thought is reflected in the various feedbacks that are coming through at this stage.

For example, IIFL has stated that tax incidence on cement industry will go up, and it goes on to quote an unnamed research agency to say that cement companies may go for a price hike to mitigate the increased GST rate and hence there won’t be any earnings impact. The Cement Manufacturers’ Association has lamented, "High GST on cement is a missed opportunity to spur growth." Clearly, there are contrasting and opposing viewpoints regarding GST vis-a-vis cement, and the jury is still out on what is the reality. There is but no doubt whatsoever, that the industry is desperately looking forward to some healthy growth in demand, even as it has declined by 3.7 per cent in April 2017.

However, in the interim, as we wait for clarity to emerge, the pitch has been queered by the unusual "Anti-Profiteering" clause inserted in the GST Bill, and the domestic as well as international business community will be watching very closely how this clause is interpreted and enforced, going forward.

Sumit Banerjee Chairman, Editorial Advisory Board

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Concrete

Wonder Cement appoints Mahesh Singh as VP Corporate Brand Communication 

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Singh brings 20+ years of brand and marketing experience, and will lead integrated corporate brand communication initiatives at Wonder Cement 

New Delhi

Wonder Cement, a leading cement manufacturer, has appointed Mahesh Singh as Vice President – Corporate Brand Communication. In his new role, he will oversee corporate brand strategy and communication, including digital and performance marketing, public relations, trade, events, exhibitions, sports and experiential marketing. 

Singh brings over two decades of experience across marketing and communications, with roles spanning the automotive industry, agencies and entrepreneurship. He spent more than a decade with Honda Motorcycle & Scooter India, working across integrated communication, media, digital, retail and consumer engagement. His stint also included helping build the company’s digital marketing capabilities. 

He moved to dentsu X India as Vice President – Strategy & Planning, working across categories such as automotive, auto components, electric vehicles, FMCG, consumer electronics, BFSI, apparel and brand consulting. His responsibilities included media and marketing strategy, product launches, content, performance marketing and consumer activations. 

Singh subsequently took an entrepreneurial route with Radiant Brands before joining Shriram Ltd (SPR Autotech) as Head – Marketing & Communications. There, his remit included brand and corporate strategy, communications, PR and ORM, retail identity, loyalty programmes and events. 

At Wonder Cement, Singh will be responsible for bringing together the company’s corporate brand communication initiatives across digital, performance marketing, PR, trade, sports and experiential platforms. The role will focus on creating an integrated approach to communication across consumers, trade partners and other key stakeholders. 

The appointment brings to Wonder Cement a marketer whose career has spanned the brand, agency and entrepreneurial sides of the communications ecosystem. 

Wonder Cement, part of the RK Group, is a cement manufacturer with roots in Rajasthan and a focus on quality, trust and transparency. The company has grown to six manufacturing plants, and a cement capacity of 21.5 MTPA. With more than 2,000 employees and a network of over 5,000 dealers, its operations span manufacturing, distribution and customer engagement, with a focus on consistent product quality and efficient execution. 

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Concrete

JSW Cement commissions additional 1 MTPA grinding unit at Nagaur

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With this commissioning, JSW Cement’s total cement grinding capacity has increased to 25.10 MTPA, 
Mumbai

JSW Cement, one of India’s leading green cement producers and part of the diversified JSW Group, today announced the successful commissioning of an additional 1.00 MTPA cement grinding unit at Nagaur, Rajasthan. The commissioning marks another significant milestone in the Company’s growth strategy.

With this commissioning, JSW Cement’s total cement grinding capacity has increased to 25.10 MTPA, while its total clinker manufacturing capacity, including clinker capacity at its joint venture, JSW Cement FZC, stands at 9.74 MTPA.

JSW Cement had commenced operations in North India in March 2026 with the Nagaur Integrated Plant, comprising a 3.30 MTPA clinkerisation unit and 2.50 MTPA cement grinding unit. With the commissioning of the additional 1.00 MTPA cement grinding unit, the plant’s total cement grinding capacity has increased to 3.50 MTPA, enhancing the company’s ability to cater to the growing cement demand across Rajasthan, Haryana, Punjab and the National Capital Region (NCR). The expansion has been funded through a strategic mix of equity and long-term debt.

During the quarter ended 30th September 2026, JSW Cement has also commissioned the Alternate Fuel Handling System and the Waste Heat Recovery system (WHRS) at the Nagaur Integrated Plant.

Nilesh Narwekar, CEO, JSW Cement, said: “The commissioning of additional 1.00 MTPA grinding capacity at Nagaur is a key strategic priority for us and will accelerate JSW Cement’s expansion into North India. We look forward to servicing the growing needs of the region and contributing to the economic growth of Rajasthan, Haryana, Punjab and the NCR area. I am delighted to share that the company has commissioned this grinding unit within the expected timeline, showcasing our project execution capabilities. Further, the Alternate Fuel Handling System and the Waste Heat Recovery system (WHRS) are expected to substantially reduce our production costs going forward.”

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Concrete

UltraTech becomes first Indian cement firm to cross 2 GW green energy

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UltraTech Cement has crossed 2 GW of captive green energy capacity, with renewables and waste heat recovery meeting 48 per cent of its power needs.

Mumbai

UltraTech Cement Limited has surpassed 2 GW of installed green energy capacity for captive use, becoming the first cement company in India to achieve the milestone. The Aditya Birla Group company commissioned 116.55 MW of wind capacity at its Inter-State Transmission System-connected wind-solar hybrid project in Barmer, Rajasthan, along with 10 MW of Waste Heat Recovery System capacity at Sarlanagar Cement Works in Karnataka.

With these additions, UltraTech’s cumulative installed green energy capacity has reached 2,024 MW. This includes 1,580 MW of renewable energy capacity and 444 MW of waste heat recovery capacity, together meeting around 48 per cent of the company’s current power requirements.

The company said the milestone reflects the progress of its long-term energy transition strategy. In FY27 so far, nearly one-third of UltraTech’s 76 manufacturing units in India have maintained green energy utilisation above 50 per cent of their electricity requirements, while five units have crossed 95 per cent.

K C Jhanwar, Managing Director, UltraTech Cement Limited, said, “Crossing the 2 GW green energy milestone is the result of a strategy we have pursued consistently over the past decade. Cement is an energy-intensive, hard-to-abate sector, and showing that reliability and growth can go hand in hand with a rapid shift to green energy sets a benchmark for the industry. With nearly half of our power needs now met through green energy, we are significantly less exposed to fossil fuel supply constraints and power price volatility. As we scale up renewables, waste heat recovery and battery storage across our operations, we are building an energy foundation for stable, long-term growth.”

UltraTech commissioned 430 MW of green energy capacity in FY26 and continues to expand its renewable energy and waste heat recovery portfolio.

The company is also progressively integrating Battery Energy Storage Systems across its operations to improve renewable energy utilisation and supply reliability.

In 2025, UltraTech operationalised what it described as India’s first on-site hybrid round-the-clock renewable energy project at Sewagram Cement Works in Gujarat. The project combines solar, wind and battery storage.

As part of its decarbonisation strategy, UltraTech said it has not invested in new captive thermal power capacity for either greenfield projects or brownfield expansions at its integrated units for more than a decade.

The company said its expanding green energy portfolio is helping reduce dependence on conventional grid electricity and fossil fuel-based power, while lowering exposure to fluctuations in coal and electricity prices.

UltraTech aims to increase green energy’s share in its total power mix to 85 per cent by 2030. As a member of RE100, it has also committed to meeting 100 per cent of its electricity requirement through renewable sources by 2050.

UltraTech Cement, the cement flagship of the Aditya Birla Group, has a total grey cement capacity of 210.1 MTPA and white cement and putty capacity of 3.5 MTPA. The company is also a signatory to the GCCA Climate Ambition 2050 and has committed to the GCCA Net Zero Concrete roadmap.

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