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GST 2.0: Strengthening the Cement Sector

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The reduction of GST on cement from 28 per cent to 18 per cent marks a landmark correction in India’s tax regime. This reform promises lower construction costs, greater housing affordability and stronger momentum for infrastructure development.

In a major structural reform, the GST Council has slashed the tax rate on cement from 28 per cent to 18 per cent, aligning it with other core construction materials. This long-overdue move corrects a tax anomaly, as cement had been taxed significantly higher than steel, bricks, and other inputs. The tax reform is part of India’s broader ‘GST 2.0’ framework, simplifying the slab structure to just two tiers—5 per cent for essentials and 18 per cent for most goods and services.
According to analysts at Yes Securities, the industry will likely pass on most of the savings to end-users, moderating any immediate spike in profit margins.
Dharmender Tuteja, CFO, Dalmia Bharat, says, “The reduction of GST rates for goods and services of mass consumption and particularly on cement from 28 per cent to 18 per cent is a very positive step, both for consumers and industry. It will set in motion a virtuous cycle of creating higher purchasing power in the hands of wider cross section of population leading to higher consumption of goods and services and GDP growth in the economy leading to higher demand for cement also. Reduced prices of cement and higher purchasing power specially increase the affordability of housing for middle and lower-income groups spurring the demand for cement. Reduced prices also improve affordability of premium categories of cement leading to likely shift of demand towards these categories. Dalmia Bharat welcomes this move and will meet the expected rise and shift in cement demand responsibly and sustainably.”
The reduction translates to meaningful savings of around Rs.25–Rs.30 per 50 kg bag of cement—equating to lower construction costs for developers and faster affordability for homebuyers. According to the Economic Times, this input cost drop is expected to translate to overall construction cost reductions of approximately 3 per cent to 5 per cent, which could bring down affordable housing prices by 2 per cent to 4 per cent. As a result, developers in this segment may reinvigorate projects and boost demand.
While long-term gains are apparent, cement manufacturers may experience short-term margin pressures. A news report noted that companies are expected to aggressively pass on the GST cut benefits, limiting immediate pricing flexibility. Concurrently, stock prices of major cement players surged—Ambuja Cements and ACC saw gains up to 4 per cent, reflecting positive investor sentiment toward this development.
Vivek Bhatia, Managing Director and CEO, TKIL Industries, says, “The 56th GST Council reforms are a forward-looking step towards Viksit Bharat! We welcome the initiative to place more purchasing power in the hands of consumers which will certainly accelerate broad-based economic growth! At a time of global uncertainty, the reforms provide a welcome boost to clean energy and industrial transition. The cut in GST on cement from 28 per cent to 18 per cent will speed up infrastructure development and make adding capacity more appealing. Cutting GST on renewable devices and fuel-cell vehicles aligns India with its decarbonisation strategy. It gives manufacturers a better case for boosting sustainable solutions. From the perspective of TKIL Industries, these reforms will go far beyond just the tax reduction that will be immediate, but will provide a big positive push, reinforcing our position as the fastest growing leading economy, fast track our growth to becoming the third largest economy, accelerate Make in Bharat, promoting cleaner technology, positioning Bharat as a global leader in the energy transition. Our congratulations and appreciation to Central and State Government leaders for taking this bold and welcome step!”
Lower cement prices are poised to create demand ripples across related sectors such as paints, fittings, and interiors. Another news report highlighted that reduced building costs may increase disposable income, encouraging homeowners to invest in premium finishes and accessories. This, in turn, could bolster sales in downstream industries and help stimulate broader construction-related economic activity.
“India’s historic GST reform is poised to drive stronger execution momentum across the infrastructure sector. The reduction in GST on cement is expected to unlock working capital, improve cash flow efficiency and accelerate project delivery timelines. In parallel, lower GST rates on various consumer-facing categories are likely to boost consumption, creating a more favourable environment for sustained economic activity. This, coupled with the ongoing infrastructure push, is expected to catalyse private sector capex, adding further depth to the investment cycle. A timely and progressive reform that aligns with KEC’s focus on faster execution, operational excellence, and balance sheet strengthening—reinforcing India’s infrastructure growth story,” says Vimal Kejriwal, Managing Director and CEO, KEC International.
Despite enhanced affordability and potential demand revival, near-term demand may remain inelastic due to seasonal factors and supply-side bottlenecks, such as labour shortages and sand mining constraints. Yes Securities has projected that meaningful demand pickup may materialise post-festive season, likely in the December quarter. Therefore, while the GST cut offers a significant structural lever for growth, sustained industry recovery may depend on complementary policies and market conditions.

Concrete

Jammu Division Begins First Cement Rail Traffic to Anantnag

Cement Loading From Kathua for Anantnag to Begin on September 14

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Jammu Railway Division has placed an indent for the first movement of cement by rail within the division, linking Shaheed Captain Sunil Kumar Choudhary Kathua Railway Station with Anantnag Railway Station. Loading for the consignment is scheduled to begin on September 14.

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Hard Worker Wins Three Honours at Kyoorius Design Awards

Ramco Cements’ brand secures Grand Prix and two Blue Elephant honours.

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The Ramco Cements Limited’s construction chemicals brand, Hard Worker, has won three honours at the Kyoorius Design Awards 2026, including the Grand Prix – Grey Elephant in the Design in Action category.
The brand also secured two Blue Elephant honours, one for Design in Action and another for Packaging, recognising the design approach behind its brand identity and packaging.
Launched in 2025, Hard Worker entered the construction chemicals segment with the brand promise, “Hard-working products for hardworking people.” Its visual identity uses animals and birds to represent product benefits. The camel represents the water-retention capability of Hard Worker Eco Plaster, while the cheetah represents the speed and performance of Hard Worker Block Fix.
The visual language has been extended across packaging, retail, communication, literature, digital platforms and other brand touchpoints. Hard Worker uses bold colours, distinctive animal illustrations and simple visual storytelling to communicate product benefits across markets and audiences, including construction workers and applicators.
“For Hard Worker, design was never an afterthought. It was fundamental to how we wanted to build the brand. In a category that is largely functional, we wanted to create a brand that people could recognise, understand and remember instantly. The Kyoorius recognition is a wonderful validation of this design-led approach,” said Mr. AV Dharmakrishnan, CEO, The Ramco Cements Limited.
Mr. Balaji K. Moorthy, Executive Director – Marketing, Ramco Cements said “In a category where communication has traditionally been product-led and functional, we wanted Hard Worker to stand apart by making design an integral part of the brand experience. From the distinctive animal-led packaging to our communication across consumer and trade touchpoints, every element was designed to make the brand more memorable and the product benefits easier to understand.”
Within its first 12 months, Hard Worker crossed Rs 3.5 bn in sales. The latest recognition follows six honours secured by the brand’s campaign at the Kyoorius Creative Awards earlier in 2026, including the Grey Elephant Grand Prix for its Eco Plaster film.
The Kyoorius Design Awards recognise outstanding design work in India’s visual communications sector across multiple categories and platforms. The 2026 awards were announced on 12 September in Goa.
The Ramco Cements Limited is part of the Ramco Group and operates across cement and allied building-material solutions. Hard Worker is its construction chemicals brand, offering solutions across key construction applications.

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Cement Firms to Invest Rs. 130 bn in Green Energy by FY28

Cement companies plan to expand clean energy capacity to 6 GW by FY28

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India’s major cement companies are set to raise their clean energy capacity to 6 GW by March 2028 from around 4 GW at the end of March 2026, according to ratings agency ICRA. The planned expansion is expected to involve investments of Rs. 130 bn over the next two years.

The additional capacity could generate annual savings of Rs. 62 bn to Rs. 67 bn, resulting in an estimated payback period of 1.8 to 2.2 years. Cement is an emission-intensive industry, and leading producers have established net-zero roadmaps covering the next 15 to 20 years.

The calcination process accounts for 57 to 60 per cent of the sector’s total emissions, while fuel combustion contributes 27 to 30 per cent and electricity consumption accounts for 10 to 13 per cent. ICRA said the figures highlighted the need for a broad decarbonisation strategy involving green power, blended cement, alternative fuels and improvements in clinker efficiency.

Green energy is considered one of the most commercially attractive decarbonisation options because it can reduce emissions while lowering operating costs. Every 5 per cent increase in green power replacement can reduce power and fuel costs by Rs. 15 to Rs. 16 per tonne. A 25 per cent replacement level could therefore save Rs. 75 to Rs. 80 per tonne and expand operating margins by 140 to 160 basis points.

Cement producers are also assessing carbon capture, utilisation and storage, although high implementation costs, energy requirements and limited transport and storage infrastructure are expected to slow commercial adoption. The government has proposed Rs. 200 bn over five years to support deployment across key sectors. Meanwhile, companies are targeting thermal substitution rates of 10 to 15 per cent over the next three to five years, compared with the current industry level of around 6 per cent.

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