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The great logistics opportunity

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Port-led industrial development of the country is the new mantra of the Modi government, where the emphasis is on usage of sea routes and waterways. This throws up fresh opportunities for the cement industry to reduce logistics costs.

The domestic cement industry has already reached the best of operating parameters, and there is very little scope to improve efficiencies to reduce cost. One of the options available is to reduce distribution cost. Further, fierce competition in the crowded marketplace keeps pushing managements to find effective ways to lower costs.

Logistics is a key cost differentiator, and the cement company that can master the art of delivering cement at the lowest cost will be the winner in the market. Cement transportation by water throws up many opportunities. For more details, refer to the elaborate interview of industry veteran Sumit Banerjee elsewhere in this issue.

As the commodity cost of cement is quite low, the transportation cost is a key factor in competitively supplying customers with cement. Waterborne transportation has remarkably lower costs than rail or road transportation, but substantial infrastructure is required to load and unload ships. The cost is dependent on distance, ship size and several other factors, but the most important parameter is the market condition on the required trading route.

Inward logistics includes coal and limestone transportation, while outward logistics is mostly the final product, cement. Some companies also incur outbound logistics cost of transporting clinker to their grinding plants.

The Indian cement industry is the second largest in the world after China, with a total capacity of close to 350 MT and plays a major role in the development of the nation. Therefore, considering the role of the industry in the economy?s development, it is necessary to incentivise bulk transportation and thereby optimise cost, save fuel and reduce carbon emission, while ensuring safe carriage.

General cargo ships are also available in a wide range of type and sizes. For distribution on inland waterways, there are barges or small self-propelled ships in ranges from 200 to 2,500 tonnes. For cement transport in coastal regions, ships between 1,000 and 7,000 tonne cargo capacity are available.

On the other hand, there is no mechanisation process in India, in spite of the wishes of the industry. Here the government has to play an active role. Industry on its own cannot make mechanisation happen. It should be a collaborative effort. In the short run, mechanisation will create disturbance, but in the long run, every stakeholder will be befitted. People need to be educated and prepared to face these short-term disturbances. Mechanisation can alone reduce cost by a minimum of 10 per cent. Cement producers currently evacuate around 3,000 tonnes by the manual route from railway/goods sheds, just because systems are not mechanised. In today?s context, labour is already becoming a scare commodity, so the industry should be prepared for such an eventuality in 2018-2020. Transporting cement by the sea route will easily provide a window for mechanisation.

Cement transportation through water can be done using either general cargo ships (ships that are suitable to handle all kinds of bulk cargo) or specialist ships that only carry cement and have their own loading and unloading equipment. Dispatching bagged cement is relatively easier compared to loose cement. The specialist ships to carry loose cement are called cement carriers, and are available in a large range of sizes and types (see Rama Murthy Nety?s interview for more details).

Transporting cement through such ships is already a popular concept. Self-discharging cement carriers (small inland barges) can support cargo capacity of 300 tonnes. The largest self-discharging cement carriers have a cargo capacity of 40,000 tonnes. There are many companies like KGJ Cement and BIMCO Cement Carriers, and a number of others on the international scene, who are specialists in cement transport.

Pneumatic Self-Unloaders
Pneumatic self-unloading vessels are built specifically to handle powder cargoes such as cement. Using lean-phase or dense-phase pneumatic conveying systems, they operate using compressed air to move the cargo through piping to load and unload. Both the loading and unloading processes are completely enclosed, and this type of vessel is expected to operate completely in a dust-free environment. From an environmental standpoint, this is one of the most effective methods of transporting cement by sea.

The pneumatic conveying technology on the ship is matched with the systems on shore to account for pipeline restrictions and high volumes of air. This ensures optimum loading and discharging rates – typically 1,500 t/hr.

Handling and Transporting Cement
The cargo holds of the pneumatic self-unloaders have sloping bottom surfaces fitted with air slides. Cement powder is fluidised when compressed air is injected into the air slides below the cargo, and the sloping surfaces of the cargo hold move the cement toward the center tunnel for discharging.

Rotary valves and cement screws in the tunnel inject the cement into the discharge piping where high volumes of transport air move the cement and carry it in suspension through the discharge pipelines to a storage silo ashore. The same pipelines are used to load the vessel through a single point. Distribution pipes on the vessel direct the cement powder into the hold to be loaded, and large dust collectors are used to evacuate the transported air from the holds, and filter out the dust. The instrumentation and use of IT finds its way in handling ship fleets. The systems are today equipped with remote diagnostics, which engineers based on land can access. General bulk carriers are very suitable for retrofitting cement-handling equipment and any size of second hand bulk carrier can quickly and easily be converted into a self-loading and unloading cement carrier at a much lower overall cost than a new ship.

Today, 70 per cent of the cement movement worldwide is by sea compared to just 1-2 per cent in India. However, the scenario is changing with most of the big players like UltraTech, Ambuja and Sanghi having set up their bulk terminals.

Currently, around 60 per cent of cement in India is transported using roads – the costliest of the transportation modes at around Rs 1.5 per tonne per kilometre.

For every 50-kg bag of cement, the logistics cost comes to around Rs 18-25 by road and Rs 12-15 by railway, depending on the distance. For example, the country?s third-largest cement maker, Ambuja Cements, has opted for sea-routes to transport its cement from Gujarat to the southern market.

Success stories
In India, the credit of using the sea route for transporting cement/clinker can be given to the Chowgules of erstwhile Narmada Cement, which set up the country?s first split location plant. Later on, Ambuja Cements, which had a coast-based plant, started using the sea route to feed the Mumbai market, and has very effectively created a dominant space in the western market – especially in and around the state capital.

The full credit has to be given to Narotam Sekhsaria for his vision. Today Ambuja does not have any plant in the southern region, yet it is supplying material to those markets only because it uses the sea route. Now, Ambuja Cements, as a part of cement giant LafargeHolcim, is expected to do much better and find different ways of using water routes for transporting cement. LafargeHolcim has been using the sea route in other places of the world, and is well suited to this operation, compared to other local players. Not to be left behind, UltraTech has also exploited the sea to transport cement after taking over L&T?s cement business.

Today, the water route is being used by mainly Ambuja, UltraTech and Sanghi Cement. Sanghi is a smaller volume player compared to the other two, but it has very ambitious plans for moving cement by sea. With its cement production running smoothly, the company has plans to improve its distribution side through more focus on logistics, with more investment on coastal movement for domestic as well as foreign markets. In fact, Sanghi has started moving its cement through coastal shipping. Earlier, it had major plans to export cement to neighbouring countries, but this business route is not lucrative any more, thanks to the plunging global prices of cement.

Sanghi Cement has the distinction of being the only cement company to receive an Export House status in the first eight months of commencement of operations. Another experiment carried out by Cochin Port Trust is worth mentioning. The surplus land with the port trust has been leased out to cement companies to set up bulk cement terminals.

In conclusion, a solution for Europe will not be suitable for Indonesia, a solution for the UK will not be an ideal solution for Bangladesh, and a solution for the USA will not be feasible for India. We need to find our own solutions to reduce the logistics cost of cement, either through waterways or rail.

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Concrete

ABB Extends Drive Lifespan at ACC Cement Plant Without Production Shutdown

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ABB reconditions 25 drives at ACC’s Jamul cement plant, avoiding 16 tonnes of CO₂ emissions while improving reliability through predictive maintenance.
Chhattisgarh

ABB has signed a multi-year Motion OneCare service agreement with ACC Limited, part of the Adani Group, to modernise ageing industrial drives at its Jamul cement plant in Chhattisgarh, improving operational reliability while avoiding approximately 16 tonnes of carbon dioxide (CO₂) emissions without disrupting production.

Announced on 27 October 2026, the agreement combines scheduled drive reconditioning, digital condition monitoring and energy appraisals to extend equipment lifespan, improve plant uptime and optimise maintenance costs. The initiative marks a shift from conventional equipment replacement towards a more resource-efficient approach to industrial asset management.

The first phase, completed in April 2026, involved the on-site reconditioning of 25 ABB ACS800 variable speed drives without a major plant shutdown. By retaining the existing cabinets and restoring the drive modules rather than replacing entire panels, ABB helped ACC preserve capital investment, minimise material consumption and avoid approximately 16 tonnes of CO₂ emissions.

A second phase, covering an additional 25 ACS800 drive modules, is scheduled for the fourth quarter of 2026. The programme is designed to improve long-term equipment reliability while allowing maintenance activities to be aligned with the plant’s operational schedules.

The ACS800 drives, installed at Jamul in 2010, had delivered more than a decade of near-continuous service in demanding cement manufacturing conditions. However, ageing electrical components and changing fault patterns had begun to affect their ability to meet the plant’s reliability requirements.

Rather than opting for complete equipment replacement, ACC engaged ABB’s certified engineers to conduct a comprehensive asset health assessment. The evaluation found that the existing cabinets and enclosures remained structurally sound, making targeted reconditioning a technically viable and cost-effective alternative to full replacement.

Drawing on nearly two decades of experience with ACC’s equipment and operating requirements, ABB developed a maintenance framework tailored to the plant’s shutdown windows, budget cycles and production priorities.

The Motion OneCare agreement incorporates planned equipment restoration, condition-based monitoring and energy assessments, enabling ACC to adopt a more systematic approach to maintaining critical electrical infrastructure.

As part of the programme, ACC has implemented ABB Ability™ Digital Powertrain Insights to monitor drive performance and identify emerging operational issues before they result in equipment failures.

The digital platform provides continuous visibility into parameters such as temperature, current, vibration and fault patterns. These insights allow maintenance teams to detect early signs of equipment deterioration, schedule interventions more effectively and reduce the likelihood of unexpected downtime.

Amit Gupta, Local Division Manager, Motion Services, ABB India, said: “We know what unchecked wear costs over time: a small inefficiency that eats away at ROI for years. At Jamul, the evidence pointed clearly to assets with productive life still in them.”

“Our job was to restore them properly and give the team the tools to stay ahead of the next problem. At ABB, we don’t just fix what fails. We want to protect what works.”

The initiative also demonstrates the growing relevance of circular economy principles in cement manufacturing, where extending the service life of existing industrial equipment can reduce capital expenditure, material consumption and the environmental impact associated with manufacturing replacement components.

According to ABB, drive reconditioning can reduce lifecycle emissions by 50 to 80 per cent compared with complete equipment replacement. By preserving functional components and restoring critical modules, the process helps retain the economic and material value of existing industrial assets.

The addition of energy appraisals in subsequent phases will further expand the programme beyond equipment restoration, enabling ACC to assess drive performance, identify energy-saving opportunities and improve operating efficiency.

For cement manufacturers, variable speed drives play an important role in controlling motors and optimising energy consumption across production processes. Maintaining their reliability and efficiency is essential for minimising operational disruptions and managing electricity costs.

Vinod Bahety, CEO – Cement Business, Adani Group, said: “Moving from reactive firefighting to a structured maintenance plan was exactly what this operation needed. That kind of peace of mind doesn’t come easily. It comes from a partner that understands how your business runs.”

“We didn’t need a full system overhaul; we needed expert support, actionable insights, and a plan we could execute around our schedule. That’s what we got.”

The project supports ACC’s broader strategy to improve manufacturing efficiency through digital transformation, preventive maintenance and sustainable asset management.

ACC, a subsidiary of Ambuja Cements and part of the Adani Group, operates 20 cement manufacturing facilities and 119 ready-mix concrete plants across India. The company has been advancing initiatives focused on renewable energy, circular economy practices and technology-driven operational improvements.

Alongside Ambuja Cements, ACC is part of a large-scale building materials business committed to achieving net-zero emissions by 2050, with near-term and net-zero targets validated by the Science Based Targets initiative (SBTi).

The Jamul initiative aligns with these sustainability objectives by demonstrating how equipment life extension and digital monitoring can contribute to resource efficiency without requiring large-scale replacement of existing infrastructure.

ABB, a global technology company specialising in electrification and automation, brings more than 140 years of industrial expertise and employs approximately 110,000 people worldwide. Its Motion Services business supports industrial customers through equipment maintenance, modernisation, digital monitoring and lifecycle management solutions.

The agreement also reflects a wider shift in industrial maintenance practices, with manufacturers increasingly adopting predictive technologies to improve equipment availability, manage costs and reduce unplanned shutdowns.

With 25 drives already reconditioned and another 25 scheduled for restoration, ABB’s collaboration with ACC illustrates how targeted modernisation, digital monitoring and circular maintenance practices can extend the operational life of critical equipment while supporting more efficient and sustainable cement production.

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Concrete

ABB Drives Digital Transformation at TCI MAX Cement Plant in J&K

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ABB deploys advanced process control at TCI MAX’s Srinagar cement plant to improve clinker quality, energy efficiency and sustainable manufacturing.

Kashmir 

ABB has deployed its advanced process control technology at TCI MAX Cement’s Srinagar facility in Jammu and Kashmir, marking the region’s first reported implementation of advanced process control (APC) in cement manufacturing and strengthening efforts towards more efficient, digitally enabled production.

Announced on 5 November 2026, the deployment of ABB Ability™ Expert Optimizer at the facility, operated by Trumboo Industries Pvt. Ltd., aims to improve process stability, clinker quality, energy efficiency and overall plant productivity. The implementation forms part of TCI MAX’s strategy to modernise its manufacturing operations through automation and digital technologies.

Following the integration of ABB’s advanced process control solution and supporting IT infrastructure, TCI MAX has reported improvements in operational productivity, product quality and sustainability-related performance indicators. The technology focuses on optimising the cement pyro process, a critical stage of production involving high-temperature processing and clinker formation.

Waseem Ahmed Trumboo, Director, Trumboo Industries Pvt. Ltd., said: “Introducing advanced process control at TCI MAX is an important step in how we are evolving our operations. Our focus is on improving the stability and efficiency of our processes while maintaining consistent clinker quality. We have been encouraged by the performance of the solution during commissioning and by the support from the ABB team, and we look forward to realizing its full potential.”

ABB Ability™ Expert Optimizer combines advanced process control, model predictive control (MPC) and artificial intelligence (AI) to continuously monitor and optimise manufacturing operations. By analysing process conditions, predicting operational behaviour and automatically adjusting key parameters, the system enables more consistent production while reducing process variability.

In cement manufacturing, maintaining stable pyro-processing conditions is essential for achieving uniform clinker quality and optimising thermal energy consumption. Fluctuations in operating parameters can affect fuel efficiency, production output and product consistency.

The deployment is designed to address these challenges through real-time process optimisation, helping operators maintain more stable kiln operations while improving the utilisation of fuel, electricity and raw materials.

Kapil Agarwal, Senior Vice President and Local Division Manager, Process Industries Division, ABB India, said: “Cement producers are increasingly looking to adopt digital technologies to achieve greater consistency and efficiency while addressing their sustainability priorities. ABB Ability™ Expert Optimizer brings advanced process control and deep cement process expertise together to help operators make their processes more stable and efficient. We are pleased to support TCI MAX as it takes this important step in its digital transformation.”

The technology also supports sustainability objectives by optimising fuel consumption, improving electrical energy efficiency and minimising process waste. More stable operations can contribute to lower energy intensity and reduced emissions associated with cement production.

For TCI MAX, the investment represents a move towards data-driven manufacturing, where automated control systems complement operator expertise to improve production performance and operational reliability.

The implementation is particularly significant for Jammu and Kashmir’s cement industry, as it introduces advanced process optimisation technology to a regional manufacturing facility. Its deployment could demonstrate the potential for wider adoption of digital automation across cement plants seeking to modernise their operations.

The project builds on ABB’s experience in delivering advanced process control solutions to cement manufacturers worldwide. Through the integration of industrial automation, predictive technologies and process engineering expertise, the company supports manufacturers in improving resource efficiency and maintaining consistent production quality.

As cement producers face increasing pressure to manage energy costs, improve productivity and reduce their environmental footprint, technologies such as AI-enabled process control and predictive optimisation are becoming important components of plant modernisation strategies.

ABB’s Expert Optimizer provides a platform for addressing these priorities by enabling automated adjustments based on changing process conditions, reducing reliance on manual intervention and supporting more efficient plant operation.

ABB, a global technology company specialising in electrification and automation, has more than 140 years of industrial experience and approximately 110,000 employees worldwide. Its Automation business employs around 26,000 people and provides technologies and services across process, hybrid and maritime industries.

The TCI MAX deployment reinforces ABB’s growing role in the digital transformation of cement manufacturing in India, where improving process efficiency and reducing energy consumption remain critical to the industry’s long-term sustainability.

With the advanced process control system now implemented at its Srinagar facility, TCI MAX aims to build on the initial operational improvements and further optimise production efficiency, clinker consistency and environmental performance.

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Concrete

Ramco Cements’ Hard Worker Wins Eight Awards at ‘Love of Advertising Awards 2026’

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Ramco Cements’ Hard Worker brand wins eight awards for excellence in advertising, packaging and brand identity at the Love of Advertising Awards 2026.

Hyderabad 

The Ramco Cements Limited’s construction chemicals brand, Hard Worker, has secured eight awards at the Love of Advertising Awards 2026, recognising its creative excellence across television, digital advertising, packaging design and brand identity.

Organised by the Advertising Club of Trivandrum, the awards were presented at a ceremony held at The Leela Raviz, Kovalam, on 24 October 2026. The recognition highlights Hard Worker’s integrated marketing strategy and its efforts to establish a distinctive presence in India’s competitive construction chemicals market.

The eight awards span multiple creative categories, reflecting the brand’s approach to combining product-focused communication with engaging storytelling, humour and innovative design. Through its campaigns, Hard Worker has sought to simplify technical product benefits and make construction chemicals more accessible and relatable to consumers and construction professionals.

Built around the philosophy of “Hard-working products for hardworking people”, the brand focuses on communicating practical product advantages through memorable advertising narratives while maintaining a consistent identity across different marketing platforms.

Its campaigns for Ramco Hard Worker Eco Plaster and Tile Fix have been central to this approach. The Eco Plaster campaign highlights water conservation through the product’s self-curing properties, positioning it as a solution that supports more efficient construction practices. Meanwhile, Tile Fix promotes specialised tile-fixing solutions by presenting their practical benefits through relatable situations and creative storytelling.

Beyond advertising, Hard Worker has invested in distinctive packaging and brand identity development to improve product recognition and maintain consistency across customer touchpoints. This integrated approach has helped the brand differentiate itself in a category where marketing communication has traditionally focused on technical specifications and functional performance.

A V Dharmakrishnan, CEO, Ramco Cements, said, “Winning eight awards at the Love of Advertising Awards is a proud moment for Ramco Cements and the Hard Worker team. We believe that building a strong brand requires not only quality products but also the ability to communicate their value in a compelling and differentiated manner. Hard Worker’s journey reflects our commitment to combining product performance with innovative marketing to create meaningful connections with our customers and strengthen our presence in the construction chemicals market.”

The recognition comes as building materials manufacturers increasingly focus on brand differentiation, product awareness and customer engagement to strengthen their position in the construction chemicals segment.

By using humour and storytelling to explain product applications and benefits, Hard Worker aims to bridge the communication gap between technical construction solutions and the practical requirements of contractors, applicators and end-users.

Balaji K. Moorthy, Executive Director – Marketing, Ramco Cements, said, “Hard Worker was conceived to bring a fresh perspective to the construction chemicals category, where product communication has traditionally been functional and technical. Our endeavour has been to break through the clutter with distinctive ideas, humour and storytelling, while keeping the product proposition at the heart of every campaign. The recognition across TV and digital advertising, packaging design and brand identity design demonstrates our integrated approach to building the brand. These eight awards are an encouraging recognition of the creative thinking and collaborative effort behind Hard Worker’s marketing initiatives.”

The awards add to Hard Worker’s growing portfolio of creative recognitions and reinforce Ramco Cements’ emphasis on integrating product innovation with strategic marketing.

The brand’s communication initiatives also reflect a wider shift in the construction materials industry, where manufacturers are increasingly adopting consumer-focused marketing strategies to improve product understanding and strengthen relationships with construction professionals.

With its portfolio of construction chemicals, Hard Worker aims to address evolving requirements for durability, application efficiency and construction quality. Its marketing efforts seek to complement these product attributes by building stronger awareness and encouraging the adoption of specialised construction solutions.

Ramco Cements, one of India’s established cement manufacturers, operates across cement and allied building solutions. Through Hard Worker, the company is expanding its presence in the construction chemicals segment with products designed to enhance performance, quality and durability in modern construction applications.

The latest recognition strengthens Hard Worker’s brand visibility and underscores the growing importance of creative communication in promoting technical building materials. Ramco Cements intends to continue combining product development with distinctive marketing initiatives to support the brand’s growth in India’s construction chemicals market.

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