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Forecast 2013

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ICR examines and studies the cement, concrete, concrete equipment sector for the coming year. The study was done basically to comprehend and analyse the current state of each sector. Also, ICR bring to you the opinions of dealers, who know the real pulse of the market.The first half of the year 2012 of the cement industry witnessed a sluggish demand and almost the other half felt the cost pressure. In the states like Andhra Pradesh, the year ended on a discouraging note since the prices dipped further by Rs 40-45. However as per the Working Committee report on cement industry suggests that the Government of India plans to increase its investment in infrastructure to US $ 1 trillion in the Twelfth Five Year Plan (2012-17) as compared to US $ 514 billion expected to be spent on infrastructure development under the Eleventh Five Year Plan (2007-12). Further, infrastructure projects such as the dedicated freight corridors, upgraded and new airports and ports are expected to enhance the scale of economic activity, leading to a substantial increase in cement demand. Housing sector and road also provide significant opportunities. The cement demand is likely to be sensitive to the growth in these sectors and also the policy initiatives. Further, capacity addition in cement would continue to be preferably front loaded. It may be desirable to create some excess capacity rather than operate with shortages or supply bottlenecks. Keeping in view the factors responsible for the increasing demand for the sector and the assumptions mentioned below, four lines of projection in the demand for cement up to next 25 years (2027) have been given. The annual average growth in the demand, production and installed capacity of the cement during the period could be within the range of 10-11.75 per cent. The production of cement would be sensitive to the GDP growth and the growth of sectors which are major users of cement. A step up in demand of these sectors could provide some stimulus to the cement sector as well.Assumptions??Base line growth from 2014-15 is kept at assumed GDP growth, or an elasticity of 1.0.??The growth is expected to increase by 1 per cent above the base line in scenario 2 assuming NH and SH to be initially covered.??In scenario 3, assuming a further increase in growth by 0.5 per cent and in scenario 4 growth is scaled up further by 0.25 per cent.??Base Growth kept a little lower than GDP growth in first three years because of pickup in demand may take some time.??With all the three expectations being met, growth improves to 10.75 per cent or with an assumed elasticity of roughly 1.2, as against observed elasticity of 1.07 during 12th Plan and further to 11.75 per cent in the next 10 years. Elasticity tapers off to 1.175.12 The Task Force for the 11th Plan for the Cement sector also mentioned that the concrete roads, besides providing an excellent surface, enjoy a lower life cycle cost. In the current scenario, however, concrete roads enjoy an initial cost advantage as well.2012 a mixed bagThe year 2012 for the cement industry was full of controversies. Be it the issue of catelisation, wherein the 11 cement giants were penalised with a mammoth amount of Rs 6,304 crore or the reduction in prices of cement by the end or the year. The cement market was volatile and slowed signs of improvement. The acquisition of Calcom in the beginning of the year and Adhunik in September 2012 by Dalmia proved that consolidation remains the key for the cement business. By the end of the year they increased their stake in Calcom by 26 per cent.Expressing his opinion on the market scenario in the year 2012, Jagdeep Verma, Head- Business Consulting, Holtec Consulting said, "The good news was that cement consumption grew by 8 per cent, despite a slowdown in GDP growth. Retail prices too increased by an average 6-7 per cent over the last year, though there were large price fluctuations in some states and key consumption centres on account of consumption-supply imbalances. The price increase enabled most producers to offset the increased cost of inputs, significant offenders being fuel and logistics."He further explained the negative side of the sector. "On the flip side, industry sentiment was adversely affected, not only by the penalty proposed by the Competition Commission of India, but also by general economic sluggishness, the current prevalence of market surplus, high borrowing rates/ poor liquidity conditions in user segments, difficulties faced in land acquisition/ procuring environmental clearances and ambivalent perceptions regarding the emerging politico-economic scenario. All this manifested itself in a reining in of capacity addition initiatives. Firms with high costs pressures are opening up to M&A possibilities and PE funding in order to smoothen their cash flow obligations."However Prakash Raja, the Committee Member of Cement Dealers’ Stockist Association feels that on one hand where there was a hike in cement prices, on the other hand, the demand that showed signs of pick up never really caught on, which brought a lot of volatility in the market. "We have seen cement companies, which have been region specific for almost decades, now venturing out in hunt for newer markets. Consequently, a mini price war was witnessed this year. In fact the rates are still far from being stable. Since many construction companies do not utilise input Value Added Tax (‘VAT’) credit, they prefer buying material against C-form, ensuring concessional rate of Central Sales Tax (‘CST’) and consequently, lowering of input costs. This has made it worthwhile for the new market seeking companies to do business across states, without really breaking the bank." The slump has impacted their business in a threefold manner. Jugal Raja, King’s Trade Links said that the slump has a threefold effect on the dealers. "Higher borrowing costs, higher prices of cement and elongation of credit period offered to the buyers are the three negatives that have ensured that most of our revenues are literally wiped out. To illustrate, if we take the cement price hike on a smoothened average basis to be Rs.40, the cost of borrowings rise at 2.5-3 per cent per annum and the elongation of credit period on an average by 40-60 days, the income remaining constant, one can imagine the impact on the margins. Given the slow down and overall slug-gishness, lowering volumes have made this worse than it looks. Many dealers have been raising their voice against the stagnant commission and pass-on since the last 5 years.Although the prices of cement have risen, the absolute value of dealers’ pass-on has been kept constant by the manufacturers, citing growth in volumes to be enough to compensate the dealers. Now that there is slow down, there is a strong case for the hike in dealers’ margins, albeit only at the manufacturers’ discretion."Even the concrete equipment sector witnessed severe disappointment. Anand Sundaresan, Managing Director, Schwing Stetter said that the entire industry went through a bad phase and the concrete equipment industry was no exception to that which led to drop in their numbers. Talking about the percentage in slouch he said,"It will be very difficult to talk about by what percentage has our business gone down since the Finance Minister is also trying his level best to improve the sector by introducing new policies which might work out and we might be in a better position."Recently Lucky Cement, Pakistan’s largest cement manufacturer was keen on setting up a cement plant in India. Generally cements from Pakistan are said to be of a cheaper rate and of a better quality. But Jugal Raja, Dealer, King’s Trade Links believes that India being the second largest producer of cement in the world is producing almost three times the total output of the third largest producer – Iran. We firmly believe there is no case, be it quality or affordability that makes our economy open up to such imports, more so when such notorious activities have been un-earthed. If the pricing is so enticing, there must be a reason for it. We see it and it’s high time the end users as well as the authorities see it. This may sound like a very Nationalist and even slightly jingoistic view, but imagine where cement companies from South of India are finding it difficult in terms of costs to move the material to areas such as Mumbai at Rs 270 per bag, how would it be a profitable affair for an economy such as Pakistan which is surviving on external aid to push it from longer distances at Rs 220 per bag."Challenges

With the mismatch of demand and supply faced by the cement industry is expected to encounter with a lot of challenges, which will further impact all the related industries.According to Sundaresan, the major challenge faced by the equipment manufacturing sector is substantial increase in input costs due to a hike in commodity prices, increase in interest rates, increase in employee and power costs and almost an increase of 25 per cent in the dollar exchange rate between April 2011 and average exchange rate in the year 2012.Whilst Verma feels that the cement industry will face a series of challenges like dwindling natural resources, cost reduction, optimisation of logistics, acute shortage of dom-estic coal and the increase in costs and gestation period. "Shortage of natural resources is a serious cause of concern. Among these, limestone, fossil fuel and water, if not conserved, could definitely inhibit the long term growth of the industry. The onus of conservation, till now, has generally been technology-based and, therefore, largely driven by equipment suppliers. Wasteful practices need much higher attention and cement producers must pick up the baton on directly arresting these in the course of normal operations." He further said that the life of limestone reserves being limited to the next 40 years or so, initiatives to use poorer grades appear imminent; despite conventional wisdom, high quality limestone imports are, possibly, inevitable.Cost reduction will be another issue which is expected to dominate the upcoming two to three fiscals. The biggest costs in cement business are energy and logistics, thus adequate attention has, only been recently directed at one of the largest components of delivered cost, viz. input and output freight. Given the acute shortage of domestic coal and the increase in costs in imported coal, alternate fuels would continue to receive enhanced attention and could provide 7-10 per cent of the total thermal fuel requirements by FY 2015-16. The usage of gas, especially in plants enjoying logistical proximity to gas resources, could well become a reality. While Greenfield plants would setup captive power plants to ensure reliable power supply, the existing plans would consider use of alternative fuels and also installation of Waste Heat Recovery systems to keep costs under control Verma further explained, "An analysis of the components of the final delivered cost of cement shows that 40 per cent is constituted by production costs, 25 per cent by the transport costs of inputs and outputs and 35 per cent by direct and indirect taxes. Optimisation of transportation logistics, spanning modes, nodes and routes, is thus an area deserving a higher degree of focused attention.The potential for reducing costs in non-equipment related domains, e.g. material inventories, consumable consumption rates and tariffs, financial expenses, etc. has still not been adequately harnessed.Also with the pre-project activities, such as land acquisition and statutory clearances, being expected to consume more time, the gestation period in the future is likely to be in the range of 5-7 years.Industry players could attempt to bring down actual construction time by employing more steel in civil engineering structures.According to SN Subrahmanyan, Member of the Board and Sr. EVP (Infrastructure & Construction), L&T Construction, the cement equipmeny industry is also going through alot of changes. The current focus is on savings in energy consumption and emission control methods, with stringent pollution control norms which are tightened day by day and the introduction of PAT (Perform, Achieve and Trade) scheme. "Cement manufacturers are expected to operate their plant in optimised conditions all the time. Power availability is also a key factor that affects cement plant operations. Clients are looking for equipment which reduces energy, fuel consumption, and effective utilisation of waste heat. Due to this trend waste heat recovery systems and alternate fuel firing systems have become common requirements in cement plant tenders."Regarding future trends:In India Municipal Waste Firing (MWF) in cement plants is an area with great potential but still underutilised. The reason for that is non-homogeneity and lack of continuous availability of the wastes. This irregularity creates fluctuations in the cement process and causes undesirable emission levels, increase in energy consumption patterns and also affects clinker quality. Every state should have waste collection centres to ensure continuous supply of wastes to cement plants. Substantial research is required to develop municipal waste firing systems suitable for Indian conditions considering mode of transport and hygiene. Existing designs are predominantly based on western country municipal wastes, but the wastes generated in western countries are quite different from the municipal wastes generated in Indian cities due to cultural differences. This change in type of waste impacts the system performance and firing rate. Availability of municipal waste is also inconsistent in India. If flexible firing systems are developed then Municipal wastes can be substituted for fossil fuels by 20-30 per cent. Currently cement plants are able to substitute only 5-15 per cent of waste for fuel fired in the system due to above said reasons. We believe with increasing coal prices and non-availability of power may encourage more cement plant clients to prefer municipal waste firing systems in the near future.Government intervention

With over 200 major construction projects pending in India, the entire construction industry is suffering with losses. "First and the foremost, the government should push investment in infrastructure projects, and bring in whatever policies changes that are necessary to speed this up and make it investment friendly," said Sundaresan. The other hindrance faced by the industry is most road contractors talk about land acquisitions as one of the major bottlenecks for speedy completion of projects.Definitely, this issue has to be addressed, which is pending for quite some time. Coming to the equipment industry he commented, "Concerning the equipment industry, the government should bring in similar kind of sops like what was done during the budget 2009, i.e., reduction in excise duty for capital equipments. In addition to that, we have other usual grievances like abolition of entry tax, GST, Uniform Tax Policy, etc."Even the dealers are of the opinion that the Government needs to clearances to the pending projects. "We require only one support and that is the clearing of proposed and further issuance of quality projects which will help build a new India. The money injected will churn into the economy fastest through this route as we have witnessed in the past. To supplement this, we believe India has a top-notch infrastructure funding mechanism in the form of multiple lending institutions. Perhaps, easing of certain eligibility criteria will do a host of good." He further added, "Maybe, a different, more ‘ambitious projects’ centric version of IDFC is the need of the hour. Also, as mentioned earlier, there is disparity among VAT and concessional rate of CST for end-users not utilising input VAT to pay output VAT. This disparity should be mitigated with the introduction of GST as early as possible."At a general level, the industry would like stable economic policies and lowering of interest rates leading to positive growth sentiments and increase in GDP, GFCF and thereby construction related investment. This would enable the industry to systematically plan its capacity expansions and focus on ways to meet cement demand.At an industry level, cogent policies to own mines and coals blocks, as also those associated with land acquisition, would be desired. This would facilitate ease of setting up cement plants within acceptable gestation periods, generate acceptable returns to stakeholders and keep debt related cash outflows low-in turn downward inflowing cement prices.According to Verma, "A regulatory body to ensure adherence to India Standards by all concrete producers (commercial and captive) would help the industry to ensure quality concrete is made available to all end users. With such an intervention, the industry could then further educate its customers on concrete production and usage. Malpractices followed by small-scale concrete producers would come to an end and prices narrow down within an acceptable band. This could impel more cement producers to forward integrate into the RMC industry and serve their customers better."Also for the dealers logistics remains the biggest challenge for the year 2013. Mumbai, (which is considered a separate region altogether, giving exclusivity to this market, separate from the rest of the Western region) has the threshold logistical permissibility of 750,000- 800,000 metric tonne a month. With rising demand in satellite areas and the ambitious projects waiting in the flanks, there is consensus that this constraint be dealt with. Same goes for Bangalore and even for some up and coming tier-two cities such as Mangalore and Bhopal, where demand has been robust. Another challenge that the industry faces is really something which is not in control of the industry, viz, the log-jam of various projects, both private and state/central funded. This log-jam is expected to be cleared out before the last budget of the UPA-2 on a populist count. Be that as it may be, the opportunity for the cement industry is huge, considering that the Indian growth story is still very much intact.Forecast 2013Most of the industries related to cement are expecting a sluggish year ahead. For the concrete equipment industry the year is expected to grow marginally. "Even though the government is bringing in a lot of policy reforms and steps for improving the economic growth, the award of contracts will take some time. Besides that, concreting comes at a much later stage, i.e. after excavation or earth moving. Therefore, for the concreting equipment industry, I feel 2013 will be a flat year or it will be with a marginal growth," said Anand. To combat the same the company is all set to launch new equipment in the upcoming bCIndia 2013.Cement consumption is expected to sustain in the range of 8-9 per cent, taking estimated cement consumption in FY 2013 from around 260 mio t to 280-285 mio t in FY 2014.Due to public perceptions of high cement prices, cement demand (not to be mistaken with consumption) would remain unfulfilled. Producing "affordable cement" without compromising the quantum (not per cent) of EBIDTA is possibly the one major initiative that would possibly dwarf all other initiatives. This would necessitate the harnessing of technology, amending operating practices and modifying customer mindsets. The net effect could be significant increase in customer base and consequentially a mini-explosion in the size of the cement market pie. There is also a strong likelihood of players announcing greenfield capacity additions, in order to ensure plants are operational by the time cement consumption overtakes capacity (FY 2018). Possible pre-conditions for these announcements to be translated into action would include a lowering of interest rates and expeditious action on statutory clearances.The likelihood of PE Firms playing a higher role to fund the cash-strapped companies would increase. M&A activities are also likely to accelerate, particularly with larger cement players having an opportunity to acquire plants under financial pressures.Capacities would most probably exchange ownership if the agreed valuation is in the range of USD 145-165/ t.On the technology front, efforts to utilise Alternative Fuels and install Waste Heat Recovery are initiatives which are likely to become much more widespread.For the dealers the summer of 2013 is touted to be the start of the new bull run for the entire infra space. With both, the Holcim group (ACC and Ambuja) and Aditya Birla group (Ultratech) having the right arsenal in place in the form of increased capacities, and with the other upcoming brands, the total tally of consumption in cement will see a huge pick up owing to moderated base of last two years. There were times when demand would be so high that companies were compelled to allocate the total arrivals in preference of consumer loyalty and buying patterns.We believe that won’t happen in the next bull run since the easing of logistical situation backed by the expansion of capacity has taken place since then.Thus only time will show that if the industry will regain its old pace or will deteriorate further.

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Concrete

Indian Railways Plans Green Fly Ash Transport Network

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Specialised rail logistics will move fly ash from power plants to infrastructure industries.

New Delhi

Indian Railways is planning a large-scale green logistics initiative to transport fly ash from thermal power plants to industries where it can be reused in infrastructure and construction activities.

The initiative was discussed during a review meeting chaired by Union Minister for Railways Ashwini Vaishnaw. Union Ministers of State for Railways V Somanna and Ravneet Singh Bittu were also present.

India generates nearly 340 million tonnes of fly ash every year from thermal power plants. The proposed initiative aims to create an efficient rail-based transport system using specialised containers and dedicated logistics arrangements to move fly ash safely from power plants to end-use industries.

Fly ash is widely used in road construction, cement manufacturing, brick production, concrete, blocks and boards. By improving its movement through the railway network, the initiative is expected to support better utilisation of this industrial by-product while reducing environmental concerns linked to storage and disposal.

The move also aligns with India’s circular economy goals by converting waste from thermal power generation into a useful raw material for the construction and infrastructure sectors. Wider availability of fly ash can help reduce material costs in areas such as bricks and cement, supporting more affordable infrastructure and housing development.

Through this initiative, Indian Railways aims to provide a cleaner, safer and more organised transport solution for fly ash, turning an environmental challenge into an infrastructure resource.

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Powering Cement Through Intelligent Motion

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Gears, drives, and motors have evolved from essential mechanical components into strategic enablers of reliability, efficiency, and sustainability in modern cement plants. ICR explores how advanced motion technologies, predictive maintenance, digitalisation, and intelligent drive systems are helping cement manufacturers reduce downtime, optimise energy use, and build future-ready operations.

As the Indian cement industry prepares for another phase of capacity expansion, the focus is shifting from merely increasing production volumes to improving operational efficiency, reliability, and sustainability. According to industry estimates, India is expected to add nearly 160–170 million tonnes of cement capacity between FY26 and FY28, driven by infrastructure investments, urbanisation, and housing demand. In this environment, gears, drives, and motors have emerged as critical enablers of productivity, forming the backbone of every major process from raw material extraction and grinding to clinker production and cement dispatch.
Motors alone account for nearly 60 per cent to 70 per cent of industrial electricity consumption globally, according to the International Energy Agency (IEA), while rotating equipment failures remain among the leading causes of unplanned downtime across heavy industries. In cement plants, where equipment operates under high loads, extreme dust conditions, elevated temperatures, and continuous-duty cycles, the performance of gears, drives, and motors directly influences energy consumption, maintenance costs, plant availability, and overall profitability. As digitalisation and Industry
4.0 technologies gain momentum, these systems are evolving from passive mechanical components into intelligent assets capable of delivering real-time operational insights.

Why gears, drives, and motors are the backbone of cement plant operations
Every major process in a cement plant depends on the seamless operation of gears, drives, and motors. Raw mills, vertical roller mills, crushers, kiln drives, conveyor systems, fans, and clinker coolers all rely on rotating equipment to maintain continuous production. A failure in any one of these systems can disrupt entire process chains, highlighting their strategic importance.
Modern cement plants process thousands of tonnes of material daily, requiring equipment capable of transmitting enormous torque while maintaining precision and reliability. Kiln drives and grinding systems, in particular, operate under some of the highest mechanical loads found in industrial manufacturing. The ability of gears and motors to withstand these conditions directly impacts plant throughput and production stability.
Satish Maheshwari, Chief Manufacturing Officer, Shree Cement says, “Effective lubrication management remains one of the most critical factors in extending the lifespan of cement plant drive systems. Proper lubrication, supported by regular oil analysis, vibration diagnostics, and condition monitoring, helps minimise wear, prevent unexpected failures, and maintain the integrity of critical components such as gearboxes, motors, and drive assemblies. By identifying potential issues at an early stage, plants can move from reactive maintenance to a more proactive and reliability-focused approach.”
“Smart motors, intelligent drives, and next-generation gearboxes are set to redefine cement plant maintenance and performance. Equipped with embedded sensors, IoT connectivity, digital twins, and AI-driven diagnostics, these technologies enable real-time condition monitoring, predictive maintenance, and seamless digital integration. As the industry embraces Industry 4.0, smart drive systems will play a pivotal role in improving energy efficiency, reducing downtime, and optimising asset performance across the cement manufacturing value chain” he adds.
Industry studies suggest that rotating equipment accounts for a significant proportion of maintenance expenditure in process industries. Effective design, selection, and maintenance of gears, drives, and motors therefore have a direct influence on asset utilisation, operational efficiency, and total cost of ownership.

The cost of downtime: reliability challenges in rotating equipment
Unplanned downtime remains one of the most expensive challenges facing cement manufacturers. Industry estimates indicate that a major failure involving a critical gearbox, kiln drive, or grinding mill can result in production losses running into lakhs of rupees per hour, depending on plant capacity and operating conditions.
Sanjeev Arora, President – Motion Business & IEC LV Motors Division, ABB India says, “One of the most significant shifts taking place in industrial decision-making today is moving away from evaluating equipment based solely on upfront capital cost toward understanding total cost of ownership (TCO). In a typical motor system, the purchase price often represents only a small fraction of the total lifecycle cost however energy consumption, maintenance requirements, downtime and operating efficiency account for the vast majority of long-term operational expenses. For cement manufacturers operating in highly competitive markets, this distinction is critical.”
“A high efficiency motor paired with an appropriately configured variable speed drive may require a higher initial investment, but the long-term benefits are substantial. Reduced electricity consumption, lower maintenance needs, longer service intervals and improved process stability can deliver faster payback and stronger profitability over time” he adds.
Cement plants present a particularly challenging environment for rotating equipment. Dust ingress, thermal fluctuations, shock loads, vibration, shaft misalignment, and lubrication contamination contribute significantly to equipment degradation. Studies by SKF indicate that nearly 50 per cent of bearing failures are linked to lubrication issues and contamination, while improper alignment and vibration-related problems remain leading causes of gearbox and motor failures.

Energy-efficient motors and drives: unlocking operational savings
Energy is one of the largest operating expenses for cement manufacturers, often accounting for 25 per cent to 35 per cent of total production costs. Grinding operations alone can consume nearly 60 per cent to 70 per cent of a plant’s electrical energy, making energy-efficient motors and drives a strategic investment.
According to the International Energy Agency, high-efficiency motors combined with Variable Frequency Drives (VFDs) can reduce energy consumption by 20 per cent to 30 per cent in suitable applications. By matching motor speed and torque to actual process requirements, VFDs minimise unnecessary power consumption while reducing mechanical stress on equipment, improving both efficiency and reliability.

Advances in gearbox design and power transmission technologies
Modern gearbox technology has evolved significantly in response to the increasing demands of cement manufacturing. Advanced materials, case-hardened gears, optimised tooth profiles, improved surface finishing, and enhanced lubrication systems are helping reduce friction, wear, and thermal loading.
Girish Hanchate, Director – Industrial Market, India SKF India (Industrial) says, “Smart diagnostics are significantly improving the lifecycle of gears, motors, and other rotating equipment by enabling a shift from reactive maintenance to condition-based asset management. Hidden issues such as vibration anomalies, bearing defects, misalignment, and temperature fluctuations can quietly reduce plant throughput by 10 per cent to 20 per cent while increasing energy consumption long before a breakdown occurs. By leveraging advanced sensors, predictive analytics, machine learning, and real-time monitoring of vibration, temperature, and motor current, cement manufacturers can detect developing faults early, optimise maintenance schedules, and prevent costly secondary damage. This not only improves reliability but also supports energy efficiency and sustainability objectives.”
“The next major evolution in drive and bearing technology lies in the development of fully integrated smart mechanical ecosystems that combine high-performance bearings, advanced lubrication management, and digital intelligence. Sensor-enabled condition monitoring embedded directly within bearings and drive systems allows operators to capture critical operational data at the source, enabling predictive maintenance and real-time performance optimisation. Innovations such as SKF’s VA9A1 Spherical Roller Bearing series, engineered specifically for demanding cement applications such as crushers and kilns, demonstrate this trend. By increasing internal bearing space and optimising lubricant flow, these designs improve grease retention, reduce wear, minimise downtime, and create more resilient, energy-efficient rotating equipment systems for the future of cement manufacturing” he adds.
Manufacturers are increasingly focusing on compact, high-torque gearbox designs capable of delivering higher power density while maintaining service life. Innovations such as condition-monitored gear systems, improved sealing technologies, and modular gearbox architectures are simplifying maintenance while enhancing operational reliability.

Predictive maintenance, condition monitoring, and asset health management
The shift from reactive to predictive maintenance is transforming asset management across the cement industry. Technologies such as vibration monitoring, thermography, oil analysis, ultrasound testing, and motor current signature analysis are enabling operators to identify potential failures before they occur.
Research by Deloitte suggests that predictive maintenance can reduce breakdowns by up to 70 per cent and lower maintenance costs by 25 per cent. In cement plants, where shutdown windows are limited and equipment operates continuously, predictive maintenance offers a powerful tool for improving reliability and extending asset life.
Digitalisation, industry 4.0, and the rise of intelligent drive systems
Industry 4.0 technologies are redefining the role of gears, drives, and motors. Smart sensors embedded within motors, bearings, and gear systems can continuously monitor temperature, vibration, load, lubrication condition, and energy consumption.
Girish Hanchate says, “As the industry embraces automation, sustainability, and digital transformation, the importance of intelligent motion technologies will continue to grow. The convergence of advanced engineering, predictive maintenance, and Industry 4.0 solutions is creating a new generation of cement plants where reliability, efficiency, and sustainability work together to deliver long-term value. For cement manufacturers navigating increasing production demands and environmental expectations, investing in smarter gears, drives, and motors is no longer optional—it is a business imperative.”
Cloud-based monitoring platforms and Industrial Internet of Things (IIoT) architectures enable maintenance teams to access equipment health data remotely, improving visibility across geographically dispersed operations. Advanced analytics and
artificial intelligence are further enhancing fault detection capabilities, enabling more accurate maintenance planning.
The emergence of digital twins represents another significant development. By creating virtual replicas of physical assets, operators can simulate operating conditions, predict failures, optimise maintenance schedules, and improve lifecycle management decisions. These technologies are helping transform rotating equipment into intelligent assets that actively contribute to operational decision-making.

Building future-ready cement plants through smart motion technologies
The future of cement manufacturing will depend heavily on the ability to integrate mechanical reliability with digital intelligence. Smart motion technologies combine high-efficiency motors,
intelligent drives, condition monitoring systems, and automation platforms to create more responsive and efficient operations.
Sustainability goals are also accelerating investment in advanced motion technologies. Reduced energy consumption, improved equipment efficiency, and extended asset life contribute directly to lower carbon emissions and reduced resource consumption.
These benefits align closely with the industry’s decarbonisation objectives.
As capacity expansions continue across India, future-ready cement plants will increasingly prioritise reliability, flexibility, and data-driven decision-making. Organisations that successfully integrate smart motion technologies into their operations will be better positioned to reduce costs, improve productivity, and maintain a competitive advantage in a rapidly evolving market.

Conclusion
Gears, drives, and motors are no longer viewed solely as mechanical components; they have become strategic assets that influence every aspect of cement plant performance. Their reliability affects production continuity, their efficiency impacts operating costs, and their digital capabilities increasingly shape maintenance and operational strategies.

  • Kanika Mathur

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Liquid Intelligence

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Lubrication has evolved from a routine maintenance activity into a critical driver of reliability, energy efficiency, and sustainability in cement manufacturing. ICR explores how advanced lubricants, predictive maintenance, and Total Lubrication Management are helping cement plants reduce downtime, optimise performance, and achieve long-term operational excellence.

In the cement industry, discussions around operational excellence often focus on kiln efficiency, alternative fuels, digitalisation, and process optimisation. Yet one of the most influential factors affecting equipment reliability, energy consumption, maintenance costs, and sustainability often receives far less strategic attention: lubrication. From vertical roller mills and kiln drives to crushers, conveyors, clinker coolers, and large industrial gearboxes, every critical asset depends on effective lubrication to minimise friction, reduce wear, and ensure uninterrupted operation.
The importance of lubrication extends far beyond routine maintenance. According to tribology research, nearly 23 per cent of global energy consumption is associated with overcoming friction and replacing worn components. Researchers have estimated that implementing advanced tribological practices could reduce global energy consumption by as much as 8.7 per cent in the long term. For cement manufacturers operating in highly demanding environments characterised by abrasive dust, heavy loads, high temperatures, vibration, and continuous operations exceeding 8,000 hours annually, lubrication has evolved from a maintenance function into a strategic lever for reliability, sustainability, and profitability.
The significance of this opportunity becomes even clearer when viewed against the backdrop of the cement industry’s environmental challenges. According to the International Energy Agency (IEA), cement manufacturing accounts for approximately 7–8 per cent of global CO2 emissions and consumes nearly 5 per cent of industrial energy worldwide. While much attention is rightly directed toward alternative fuels, clinker factor reduction, and carbon capture technologies, maintenance practices such as lubrication remain one of the most practical and immediately deployable avenues for improving efficiency and reducing emissions.

Why lubrication is critical to cement plant reliability
Cement manufacturing relies on some of the most heavily loaded rotating equipment found in industrial production. Kiln support rollers, girth gears, vertical roller mills, crushers, conveyors, ID fans, and large gearboxes operate under extreme conditions where temperatures, loads, and contamination levels routinely challenge equipment integrity. Under such circumstances, lubricants serve not merely as friction-reducing agents but as essential protective barriers that prevent metal-to-metal contact, dissipate heat, minimise wear, and extend component life.
A modern integrated cement plant may contain thousands of lubrication points distributed across critical and auxiliary equipment. Even a minor lubrication-related issue can escalate rapidly when equipment operates continuously around the clock. Unlike batch manufacturing operations, cement plants often have limited opportunities for shutdowns, making asset reliability a key business priority. Effective lubrication directly contributes to machine availability, process stability, and production continuity.
Industry studies consistently demonstrate the relationship between lubrication and reliability. Research published by SKF indicates that approximately 36 per cent of premature bearing failures are caused by poor lubrication practices, while bearing damage accounts for nearly 50 per cent of rotating equipment failures globally. Similarly, studies by Machinery Lubrication have found that improper lubrication contributes to roughly 43 per cent of mechanical failures and more than half of bearing-related breakdowns. These statistics highlight a critical reality: lubrication is not simply a maintenance task but a reliability strategy.
The consequences of lubricant failure extend well beyond replacement parts. A failed bearing in a vertical roller mill, kiln drive, or critical conveyor system can trigger extended downtime, emergency maintenance costs, production losses, and supply chain disruptions. In large integrated cement plants, even a few hours of unplanned downtime can result in significant financial losses, making lubrication one of the most cost-effective reliability investments available.

Hidden cost of poor lubrication management
Many organisations continue to treat lubrication as a consumable expense rather than a strategic asset management function. This mindset often results in inconsistent lubrication schedules, incorrect lubricant selection, contamination issues, over-lubrication, under-lubrication, and inadequate monitoring practices. The resulting impact is often far greater than the actual cost of the lubricant itself.
Professor Procyon Mukhejee says “Lubricant purchasing often followed a conventional sourcing model: negotiate annual contracts, standardise product grades and optimise price. That logic is still relevant but no longer sufficient. In a cement plant, a lower-cost lubricant that reduces purchase spend may increase oil replacement frequency, raise wear rates or contribute to avoidable downtime. That trade-off is forcing procurement teams to think differently.”
According to industry research, up to 70 per cent of mechanical failures can be linked to contamination, improper lubricant selection, or inadequate lubrication practices. Noria Corporation estimates that world-class lubrication programmes can reduce maintenance costs by 20–40 per cent and extend equipment life by as much as 50 per cent. Conversely, reactive lubrication practices increase spare-part consumption, raise labour requirements, accelerate equipment wear, and elevate operational risk.
The hidden costs are particularly severe in cement plants because contaminants such as dust, moisture, and wear particles are ever-present. Even microscopic contaminants can damage bearing surfaces and gear teeth, leading to premature failure. Poor lubrication management also increases energy consumption because higher friction levels require greater power input to maintain production rates. As a result, the true cost of poor lubrication extends far beyond maintenance budgets and directly impacts overall plant profitability.

Lubricants and energy efficiency
Energy represents one of the largest operating expenses in cement manufacturing. Grinding operations alone account for approximately 60–70 per cent of total electrical energy consumption within a typical cement plant. Consequently, any improvement in equipment efficiency can generate substantial cost savings over time.
Lubricants contribute directly to energy efficiency by reducing friction between moving surfaces. Lower friction means less resistance, lower operating temperatures, and reduced power requirements. Advanced lubricant formulations are specifically designed to optimise film strength while minimising energy losses across gears, bearings, and hydraulic systems.
Dr SB Hegde, Global Cement Industry Expert says, “One of the most overlooked aspects of lubrication in cement plant operations is effective contamination control combined with disciplined greasing practices. Cement dust, which is often harder than bearing steel, can mix with lubricants and create an abrasive grinding paste that accelerates wear and is responsible for a significant share of bearing failures. Despite this, many plants still rely on manual, time-based greasing and outdated sealing systems, resulting in higher energy consumption, premature component wear, and frequent unplanned shutdowns. Automatic lubrication systems, coupled with robust dust exclusion measures, remain one of the most underutilised yet effective reliability solutions in the industry.”
“Smart lubrication practices can have a direct and measurable impact on both profitability and sustainability. The use of high-performance synthetic lubricants, combined with predictive oil condition monitoring, can typically deliver energy savings of 3–4 per cent, translating into substantial annual cost reductions for cement manufacturers. In one notable case, a large cement producer implemented wireless condition monitoring alongside advanced lubrication practices on critical assets and achieved a 57-times return on investment within six months. The initiative generated savings exceeding `8.4 crore and prevented a major bearing failure that could have caused more than 160 hours of downtime, highlighting the significant financial value of proactive lubrication management” he adds.
Research by ExxonMobil and other lubricant manufacturers has demonstrated that synthetic lubricants can reduce energy consumption in industrial gear systems by 2–6 per cent under appropriate operating conditions. While these savings may appear modest on an individual machine basis, the cumulative impact across multiple mills, fans, conveyors, and drive systems can be considerable. For large cement manufacturers operating energy-intensive facilities, even a 2 per cent reduction in power consumption can translate into significant annual cost savings.
Furthermore, reduced friction contributes to improved equipment performance and lower heat generation, enabling machinery to operate more consistently under demanding conditions. In an industry where energy efficiency and carbon reduction targets are becoming increasingly important, lubrication represents a practical pathway for achieving measurable improvements.

Advances in synthetic and high-performance lubricants
The lubricant industry has undergone significant transformation over the past decade. Traditional mineral oils are increasingly being supplemented or replaced by synthetic and semi-synthetic formulations engineered specifically for demanding industrial applications.
Modern synthetic lubricants provide superior oxidation resistance, thermal stability, viscosity retention, load-carrying capacity, and wear protection compared to conventional products. These characteristics are particularly valuable in cement applications where equipment is exposed to extreme temperatures, heavy loads, and continuous operation.
Many premium synthetic lubricants now deliver service lives two to five times longer than traditional mineral oils. This not only reduces lubricant consumption but also minimises maintenance interventions and associated downtime. For cement manufacturers, extended oil drain intervals can significantly improve equipment availability and reduce lifecycle costs.
Synthetic gear oils have gained widespread acceptance in applications such as kiln drives, vertical roller mills, and high-load gearboxes. Field studies have reported gearbox temperature reductions of up to 10°C following conversion from conventional lubricants to advanced synthetic alternatives. Lower operating temperatures contribute directly to improved component life, reduced oxidation, and enhanced overall reliability.

Predictive maintenance, oil analysis, and condition monitoring
The emergence of predictive maintenance has transformed lubrication from a reactive maintenance activity into a proactive asset management discipline. Rather than relying solely on time-based maintenance schedules, cement plants increasingly use oil analysis and condition monitoring technologies to assess equipment health continuously.
Oil analysis provides a wealth of information about both lubricant condition and machine health. Parameters such as viscosity, oxidation, contamination levels, moisture content, additive depletion, and wear particle concentrations can reveal developing problems long before equipment failure occurs. In many cases, lubrication-related abnormalities represent the earliest warning signs of impending mechanical issues.
Gaurav K Mathur says “Dust contamination remains the single biggest lubrication-related challenge affecting cement plant productivity today. Airborne silica and clinker dust penetrate bearings, gear housings, and lubrication systems, transforming lubricants from protective agents into abrasive mediums. These contaminants are often as hard as bearing steel and create a three-body abrasion mechanism that rapidly accelerates wear, especially under the high temperatures, shock loads, vibration, and continuous-duty operating conditions typical of cement plants. Poor sealing systems can increase wear rates by three to five times, leading to premature failures, rising maintenance costs, and reduced equipment life. Compounding the issue is a growing industry-wide shortage of experienced lubrication professionals, resulting in a loss of critical maintenance expertise and an increasing reliance on reactive rather than predictive maintenance.”
Reliability experts frequently describe oil analysis as a “blood test” for machinery because it provides valuable insights into internal equipment conditions without requiring disassembly. Studies suggest that every dollar invested in predictive maintenance can generate returns of five to ten dollars through avoided failures and reduced downtime.
Leading cement producers increasingly combine oil analysis with vibration monitoring, thermography, ultrasonic inspection, and digital condition monitoring platforms. This integrated approach enables maintenance teams to move from reactive maintenance to predictive asset management, reducing downtime while improving equipment lifespan and operational reliability.

Total lubrication management: a strategic approach to asset health
As reliability expectations continue to increase, many cement manufacturers are adopting Total Lubrication Management (TLM) programmes.
TLM extends beyond lubricant selection and incorporates every aspect of lubrication management, including storage, handling, contamination control, application methods, oil analysis, training, and continuous improvement.
Gaurav K Mathur, Director & Chief Executive, Global Technical Services says, “Smarter lubrication practices can significantly reduce both energy consumption and maintenance expenditure. The implementation of Total Lubrication Management (TLM), supported by careful lubricant selection, customised lubrication strategies, and robust contamination control, helps reduce friction across critical equipment and improve operational efficiency by up to 3 per cent. In energy-intensive cement plants, even marginal efficiency gains can translate into substantial cost savings. Improved lubrication practices also reduce wear, minimise overheating, extend equipment life, and lower the frequency of maintenance interventions, directly contributing to higher plant availability and lower total operating costs.”
“The most impactful innovation for the cement sector will not be a single lubricant product but the widespread adoption of Total Lubrication Management as a structured reliability framework. TLM integrates contamination control, oil analysis, condition-based maintenance, online filtration, lubricant regeneration, digital tracking, and condition monitoring into a unified system. This approach transforms lubrication from a routine maintenance activity into a strategic asset management function. The result is improved equipment reliability, reduced lubricant consumption, lower waste generation, enhanced energy efficiency, and a smaller carbon footprint. In an industry characterised by harsh operating environments and growing sustainability expectations, TLM offers a practical pathway to achieving higher reliability, improved profitability, and long-term operational sustainability” he adds.
One of the primary objectives of TLM is contamination control. Dust, moisture, and wear particles are widely recognised as the leading causes of lubricant degradation and equipment failure. Given the inherently dusty environment of cement plants, effective contamination control becomes essential for maintaining lubricant quality and equipment health. Another important component of TLM is lubricant consolidation. Many plants operate with dozens of lubricant grades, increasing inventory complexity and the risk of cross-contamination. Best-in-class lubrication programmes often reduce lubricant inventories by more than 30 per cent while simultaneously improving operational reliability.
Training also plays a critical role. Industry surveys suggest that fewer than half of lubrication technicians receive formal lubrication training. Yet organisations that invest in lubrication education consistently report lower failure rates, improved maintenance performance, and better asset utilisation. One widely cited industrial case study documented a reduction in bearing failures from nearly 400 per month to just 12 after implementing comprehensive lubrication excellence initiatives.

Supporting sustainability
Sustainability has become a central priority across the cement industry. While alternative fuels and carbon capture technologies often dominate discussions, lubrication also contributes significantly to environmental performance.
Longer-lasting lubricants reduce waste oil generation and disposal requirements. Large integrated cement plants may consume tens of thousands of litres of lubricants annually, making lubricant lifecycle management an important sustainability consideration. Extending drain intervals by even 50 per cent can substantially reduce lubricant consumption and associated environmental impacts. Improved lubrication also extends equipment life, reducing demand for replacement components and lowering the environmental footprint associated with manufacturing, transportation, and installation activities. By reducing friction and wear, lubricants enable machinery to operate more efficiently while consuming less energy.
Tribology researchers Holmberg and Erdemir estimate that advanced friction-reduction technologies could potentially reduce global carbon emissions by up to 1,460 million tonnes annually. Although this figure spans multiple industrial sectors, it
highlights the enormous sustainability potential of improved lubrication practices. For cement manufacturers pursuing net-zero ambitions, lubrication represents one of the most accessible and cost-effective tools available.

Digitalisation, automation, and smart monitoring
The future of lubrication management is increasingly digital. Smart sensors, Industrial IoT platforms, automated lubrication systems, and artificial intelligence are changing how maintenance teams manage equipment health.
Modern lubrication monitoring systems can continuously track temperature, viscosity, moisture levels, contamination levels, and lubricant condition in real time. This enables maintenance personnel to identify emerging issues before they affect production, allowing interventions to be planned rather than forced by equipment failures.
“The future of lubrication management will be defined by the integration of smart, data-driven, and automated systems powered by IoT sensors, artificial intelligence, and real-time oil condition monitoring. These technologies are enabling a shift from traditional schedule-based lubrication to predictive and prescriptive maintenance, where lubricant quantity, frequency, and selection are optimised based on actual equipment condition. The result will be near-zero unplanned downtime, lower lubricant consumption, higher equipment reliability, and improved Overall Equipment Effectiveness (OEE). As India continues to add significant cement manufacturing capacity, early adopters of intelligent lubrication technologies will gain a competitive advantage through lower operating costs, greater reliability, and stronger sustainability performance” says Dr Hegde.
Automated lubrication systems are also becoming more prevalent throughout the cement industry. By delivering precise lubricant quantities at predetermined intervals, these systems eliminate many of the inconsistencies associated with manual lubrication practices. The result is improved equipment protection, lower lubricant consumption, and enhanced reliability.
Market analysts forecast the global predictive maintenance market to exceed $50 billion by 2030, reflecting the growing importance of data-driven maintenance strategies. As digital technologies continue to mature, lubrication will become an increasingly integrated component of broader asset performance management systems.

Conclusion
As cement manufacturers pursue greater productivity, higher sustainability standards, and improved operational resilience, lubrication must be recognised as a strategic business function rather than a routine maintenance activity. The evidence is overwhelming: effective lubrication improves reliability, reduces energy consumption, extends equipment life, lowers maintenance costs, and supports sustainability objectives simultaneously.
The next frontier of cement plant optimisation will not be driven solely by larger kilns, more efficient mills, or alternative fuels. It will also be shaped by how effectively operators manage the health of their critical assets. Through advanced lubricants, predictive maintenance, oil analysis, contamination control, and Total Lubrication Management programmes, cement manufacturers can unlock substantial gains in operational performance while supporting long-term environmental and business goals.
In an increasingly competitive industry, lubrication is no longer merely about reducing friction. It is about enabling reliability, protecting profitability, and creating a foundation for sustainable growth. The plants that recognise this shift and invest in lubrication excellence today will be best positioned to meet the performance demands of tomorrow.

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