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Adani’s consolidation of its cement businesses marks a major shift in the Indian cement landscape, challenging industry leaders and reshaping competitive dynamics. ICR explores how this...
Sushrut Pant, Head – Marketing, Shree Cement, shares how strategic branding, trust-building, and sustainability are redefining buyer preference in a commodity-driven cement market. Shree Cement is...
Sushrut Pant, Head of Marketing, Shree Cement, discusses the changing trends in the positioning of cement due to its exponentially rising importance in the nation building....
Branding is a strategic lever driving trust, preference and profitability in a highly competitive, commodity-driven market. By blending regional relevance, digital innovation and the art of...
Shree Cement has entered into a five-year memorandum of understanding with RITES Ltd, a public sector enterprise under the Ministry of Railways, to enhance its rail...
Organised by the National Council for Cement and Building Materials-Incubation Centre (NCB-IC), the CemHack for Green Infra hackathon was a first-of-its-kind event for the cement and...
Milind Khangan, Marketing Manager, Vertex Market Research, looks at how India’s cement industry is powering a climate-conscious transformation with green cement at its core, aligning environmental...
India’s construction sector is evolving with the adoption of Ready Mix Concrete, Precast Concrete and M-Sand—three game-changing materials that are redefining quality, speed and sustainability. India’s...
Ramesh Joshi, Business Head – RMC, Shree Cement, discusses how with innovation and quality control at their core, materials such as RMC, precast shapes and M-Sand...
Satish Maheshwari, Chief Manufacturing Officer, Shree Cement, talks about combining cutting-edge innovation with environmental responsibility to build stronger, more sustainable structures. As the world grapples with...
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