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Prism Launches Gypsum Plaster

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Strengthening its value-added portfolio, Prism Johnson Limited introduces ‘Prism Chakachak’ Gypsum Plaster under Prism Cement. The launch expands its integrated building materials offering while leveraging a strong 2,400-dealer distribution network

Mumbai, February 27, 2026: Prism Johnson Limited (BSE: 500338 | NSE: PRSMJOHNSN), amongst India’s leading integrated building materials companies, has introduced ‘Prism Chakachak’ Gypsum Plaster under its cement division, Prism Cement. This addition reinforces the Company’s strategy of expanding its value-added construction materials portfolio while leveraging its existing distribution network.

Part of the Premix Walling Range, Prism Chakachak Gypsum Plaster is a lightweight, quick-setting material designed to deliver smooth, paint-ready wall and ceiling finishes. It requires no water curing, reduces construction time and labor requirement, and offers low shrinkage with minimal cracks. Naturally fire-resistant and eco-friendly, the product provides good thermal and acoustic insulation while adding minimal load to structures.

The Company’s cement business, Prism Cement, has a strong presence in Central India, including key markets such as Uttar Pradesh, Madhya Pradesh and Bihar, supported by a dealer network of ~ 2,400 dealers. The product will be made available across the Company’s operating regions through this established distribution network.

Prism Johnson Limited offers a diversified portfolio of building materials spanning cement, tiles, bathware, ready-mix concrete, construction chemicals and others. The addition of gypsum plaster further strengthens the Company’s integrated product basket, enabling customers to access a wider range of construction and interior solutions under one roof.

Concrete

Cement Firms to Invest Rs. 130 bn in Green Energy by FY28

Cement companies plan to expand clean energy capacity to 6 GW by FY28

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India’s major cement companies are set to raise their clean energy capacity to 6 GW by March 2028 from around 4 GW at the end of March 2026, according to ratings agency ICRA. The planned expansion is expected to involve investments of Rs. 130 bn over the next two years.

The additional capacity could generate annual savings of Rs. 62 bn to Rs. 67 bn, resulting in an estimated payback period of 1.8 to 2.2 years. Cement is an emission-intensive industry, and leading producers have established net-zero roadmaps covering the next 15 to 20 years.

The calcination process accounts for 57 to 60 per cent of the sector’s total emissions, while fuel combustion contributes 27 to 30 per cent and electricity consumption accounts for 10 to 13 per cent. ICRA said the figures highlighted the need for a broad decarbonisation strategy involving green power, blended cement, alternative fuels and improvements in clinker efficiency.

Green energy is considered one of the most commercially attractive decarbonisation options because it can reduce emissions while lowering operating costs. Every 5 per cent increase in green power replacement can reduce power and fuel costs by Rs. 15 to Rs. 16 per tonne. A 25 per cent replacement level could therefore save Rs. 75 to Rs. 80 per tonne and expand operating margins by 140 to 160 basis points.

Cement producers are also assessing carbon capture, utilisation and storage, although high implementation costs, energy requirements and limited transport and storage infrastructure are expected to slow commercial adoption. The government has proposed Rs. 200 bn over five years to support deployment across key sectors. Meanwhile, companies are targeting thermal substitution rates of 10 to 15 per cent over the next three to five years, compared with the current industry level of around 6 per cent.

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Concrete

Centre Defers Clearance for Limestone Mine Near Bustard Habitat

Panel seeks revised mining plan and safeguards for pipelines and wildlife

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The Centre has deferred environmental clearance for a proposed limestone mine near a Great Indian Bustard habitat in Ramgarh, Rajasthan’s Jaisalmer district. The critically endangered species has an estimated wild population of about 130 in India.

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Telangana to Supply Subsidised Cement for Indiramma Houses

Poor families allotted Indiramma houses to receive cement at Rs. 230 per bag

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The Telangana government will supply cement at a subsidised price of Rs. 230 per 50-kg bag to poor and low-income families allotted Indiramma houses. The prevailing market price is between Rs. 310 and Rs. 320 per bag, the Assembly was informed on Thursday.

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