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Dr Uttam Sur, Global Head of ESG, Valency International, discusses the role of the 3Cs – Cut, Cement, Carbon – in decarbonising India’s cement sector for a sustainable future.

India’s cement industry, the second largest globally, is a cornerstone of infrastructure development and a significant contributor to carbon emissions. With the nation’s commitment to Net Zero emissions by 2070, the sector must undergo a transformative shift. The theme ‘The 3Cs – Cut, Cement, Carbon’ offers a strategic lens to guide this transition: Cut emissions, innovate Cement, and capture Carbon.

Cut: Reducing emissions at source
The first imperative is to cut emissions from both energy use and the calcination process.

Key levers:

  • Clinker substitution: Increasing the use of Supplementary Cementitious Materials (SCMs) like fly ash, slag, and calcined clay can reduce emissions by up to 30 per cent.
  • Alternative fuels: The sector is targeting a 35 per cent thermal substitution rate using biomass, municipal solid waste, and RDF by 2030
  • Energy efficiency: The Perform, Achieve and Trade (PAT) scheme has driven adoption of energy-efficient technologies, reducing specific energy consumption across plants

Cement: Innovating materials and processes
The second ‘C’ focuses on redefining cement itself to lower its carbon footprint.

Innovations:

  • Limestone Calcined Clay Cement (LC3) and Portland Limestone Cement (PLC) are gaining traction for their lower clinker content and comparable performance.
  • Geopolymer and alkali-activated cements offer potential for zero-clinker binders.
  • Circular economy practices: Use of industrial by-products and recycled aggregates is reducing virgin material demand and emissions.
    However, standardisation and regulatory approval (e.g., for LC3) remain critical to scaling these innovations

Carbon: Capturing and utilising emissions
The third ‘C’ addresses residual emissions through Carbon Capture, Utilisation, and Storage (CCUS).
Progress and potential:

  • India has identified CCUS hubs with a potential to abate 36.4 million tonnes of CO2 annually.
  • Utilisation pathways include mineralisation, carbonated aggregates, and methanol synthesis.
  • Pilot projects like microalgae-based photoreactors at IOCL Mathura show promising capture efficiencies of up to 75 per cent.

Despite its promise, CCUS faces high capital costs and requires robust policy and financial support to scale.

Policy impacts and success stories
India’s policy landscape is evolving to support deep decarbonisation in the cement sector. Several initiatives have already demonstrated success:

1. PAT Scheme (Perform, Achieve and Trade)

  • Cement was one of the first sectors included.
  • Plants participating in PAT Phase I achieved energy savings of over 1.5 million tonnes of oil equivalent, reducing emissions and operational costs

2. Decarbonisation roadmap by GCCA India and TERI

  • Launched in 2025, this roadmap aligns with India’s net-zero target and sets interim goals
    for 2047.
  • It outlines a structured pathway for reducing emissions through clinker substitution, CCUS and alternative fuels.
  • The roadmap is backed by industry leaders like JSW Cement and supported by the Cement Manufacturers’ Association.

3. CCUS policy frameworks

  • NITI Aayog and the Department of Science and Technology have initiated Centres of Excellence for CCUS in Mumbai and Bengaluru
  • These centers promote R&D, public awareness and pilot projects.
  • A CO2-to-methanol plant is under construction in Pudimadaka, showcasing industrial-scale carbon utilisation

International collaboration

  • India is engaging with global platforms like the Clean Energy Ministerial and Global CCS Institute to develop financing models and regulatory frameworks for CCUS.

Here are future policy directions that could accelerate decarbonisation in India’s cement sector, aligned with the ‘3Cs – Cut, Cement, Carbon’ framework:

1. Mandate low-carbon cement in public procurement

  • Why it matters: Government infrastructure projects are major consumers of cement.
  • Policy direction: Introduce mandatory use of LC3, PLC, or blended cements in public works (roads, housing, railways).
  • Impact: Creates demand-pull for low-carbon products and encourages manufacturers to scale production.

2. Expand and deepen the PAT scheme

  • Why it matters: PAT has proven effective in improving energy efficiency.
  • Policy direction: Include carbon intensity targets, not just energy metrics, and extend to smaller cement plants.
  • Impact: Drives holistic decarbonisation and brings more players into the fold.

3. Establish a national carbon market

  • Why it matters: A carbon pricing mechanism incentivizes emission reductions.
  • Policy direction: Launch a cap-and-trade system with sector-specific benchmarks for cement.
  • Impact: Rewards early movers and enables cost-effective decarbonisation.

4. Accelerate CCUS deployment with fiscal incentives

  • Why it matters: CCUS is essential for deep decarbonisation but capital-intensive.
  • Policy direction: Offer tax credits, viability gap funding, and accelerated depreciation for CCUS infrastructure.
  • Impact: Makes CCUS financially viable and scalable across clusters.

5. Support R&D and pilot projects for alternative binders

  • Why it matters: Innovation in cement chemistry is key to reducing emissions.
  • Policy direction: Fund academic-industry collaborations to develop and test geopolymer, magnesium-based, and bio-cements.Impact: Diversifies the cement portfolio and reduces reliance on clinker.

6. Create green certification and labelling standards

  • Why it matters: Buyers need clarity on the environmental impact of cement products.
  • Policy direction: Develop a national ecolabel for low-carbon cement, similar to BEE star ratings.
  • Impact: Enhances transparency and consumer awareness.

7. Promote circular economy regulations

  • Why it matters: Waste reuse reduces emissions and resource consumption.
  • Policy direction: Mandate co-processing of industrial waste, incentivise recycled aggregates, and streamline waste-to-fuel approvals.
  • Impact: Reduces landfill pressure and supports sustainable cement production.

Rethinking the 3Cs – A critical view
While the ‘3Cs – Cut, Cement, Carbon’ framework presents a structured approach to decarbonising India’s cement sector, it may fall short in addressing the complexity and urgency of the climate challenge. The model, though conceptually appealing, risks oversimplifying the multifaceted nature of industrial decarbonisation.
1. Overemphasis on technological fixes: The framework leans heavily on technological interventions like CCUS and alternative binders, which are still nascent, capital-intensive, and not yet scalable. This could divert attention from more immediate, systemic changes such as demand-side management and urban planning reforms.
2. Neglect of demand reduction: The ‘Cut’ component focuses on emission reduction at the production level but overlooks the need to reduce overall cement consumption through design innovation, material efficiency, and alternative construction practices.
3. Limited scope for socioeconomic integration: The framework does not adequately address the socioeconomic dimensions of decarbonisation—such as job transitions, skill development, and community engagement—which are critical for a just and inclusive transition.
4. Policy dependency and uncertain implementation: Many proposed solutions hinge on future policy support, fiscal incentives, and regulatory reforms. Without strong enforcement mechanisms and accountability, these measures may remain aspirational.
5. Carbon capture as a silver bullet?: The reliance on CCUS as a major pillar raises concerns. Given its high cost, energy intensity, and uncertain long-term viability, CCUS should be seen as a complementary—not central—strategy.

A more holistic path forward
India’s cement sector needs a broader paradigm shift—one that integrates material efficiency, behavioural change, urban design, and lifecycle thinking. Rather than focusing narrowly on the 3Cs, a more inclusive framework could be:

  • Rethink: Challenge the necessity of cement-intensive infrastructure.
  • Redesign: Promote low-impact construction and modular design.
  • Regenerate: Align industrial practices with ecological restoration.

ABOUT THE AUTHOR:
Dr Uttam Sur, Global Head of ESG, Valency International, is an ESG and CSR leader with over 20 years of global experience, driving SDG-aligned sustainability strategies and partnerships.

Concrete

Fornnax Wins AIRIA’s Special Export Award for Rubber Machinery in 2025-26

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Fornnax Technology Pvt. Ltd. has been honoured with the Special Export Award – Rubber Machinery for 2025–26 by the All-India Rubber Industries Association (AIRIA), in recognition of its highest exports of tyre recycling plants to the European region.

With more than a decade of experience in India’s tyre recycling industry, Fornnax has contributed to the development of advanced recycling technologies and infrastructure. The company currently holds a 90% market share in India’s domestic tyre recycling sector, while exports account for 30% of its business, spanning markets such as Europe, Australia and the GCC.

The award marks another milestone for Fornnax, whose tyre recycling lines and advanced shredding technologies are supporting the growth of the circular economy in India and international markets.

Commenting on the recognition, Mr. Jignesh Kundaria, Founder and Director of Fornnax, said:

“This honour from AIRIA is a reflection of an incredible journey we have undertaken over the years. When we started Fornnax, there was no established recycling industry in India to follow. We chose to build for the future instead. Today, when you see India’s tyre recycling sector, it has already transformed into a dynamic, high-growth industry and we are extremely proud to have played our part in building it.”

Unlike standalone equipment suppliers, Fornnax focuses on developing complete, high-capacity recycling infrastructure. Its integrated systems combine multiple stages of shredding and size reduction to enable efficient, continuous operations. This system-level engineering approach helps recycling operators improve throughput, equipment reliability and operational consistency.

The recognition reinforces Fornnax’s commitment to developing engineering technologies that contribute to a more efficient and circular recycling ecosystem.

Looking ahead, the company aims to expand its international presence while continuing to develop advanced shredding and recycling solutions to address the growing volumes and evolving requirements of the global recycling industry.

For more information, visit: www.fornnax.com

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Concrete

Wonder Cement appoints Mahesh Singh as VP Corporate Brand Communication 

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Singh brings 20+ years of brand and marketing experience, and will lead integrated corporate brand communication initiatives at Wonder Cement 

New Delhi

Wonder Cement, a leading cement manufacturer, has appointed Mahesh Singh as Vice President – Corporate Brand Communication. In his new role, he will oversee corporate brand strategy and communication, including digital and performance marketing, public relations, trade, events, exhibitions, sports and experiential marketing. 

Singh brings over two decades of experience across marketing and communications, with roles spanning the automotive industry, agencies and entrepreneurship. He spent more than a decade with Honda Motorcycle & Scooter India, working across integrated communication, media, digital, retail and consumer engagement. His stint also included helping build the company’s digital marketing capabilities. 

He moved to dentsu X India as Vice President – Strategy & Planning, working across categories such as automotive, auto components, electric vehicles, FMCG, consumer electronics, BFSI, apparel and brand consulting. His responsibilities included media and marketing strategy, product launches, content, performance marketing and consumer activations. 

Singh subsequently took an entrepreneurial route with Radiant Brands before joining Shriram Ltd (SPR Autotech) as Head – Marketing & Communications. There, his remit included brand and corporate strategy, communications, PR and ORM, retail identity, loyalty programmes and events. 

At Wonder Cement, Singh will be responsible for bringing together the company’s corporate brand communication initiatives across digital, performance marketing, PR, trade, sports and experiential platforms. The role will focus on creating an integrated approach to communication across consumers, trade partners and other key stakeholders. 

The appointment brings to Wonder Cement a marketer whose career has spanned the brand, agency and entrepreneurial sides of the communications ecosystem. 

Wonder Cement, part of the RK Group, is a cement manufacturer with roots in Rajasthan and a focus on quality, trust and transparency. The company has grown to six manufacturing plants, and a cement capacity of 21.5 MTPA. With more than 2,000 employees and a network of over 5,000 dealers, its operations span manufacturing, distribution and customer engagement, with a focus on consistent product quality and efficient execution. 

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Concrete

JSW Cement commissions additional 1 MTPA grinding unit at Nagaur

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With this commissioning, JSW Cement’s total cement grinding capacity has increased to 25.10 MTPA, 
Mumbai

JSW Cement, one of India’s leading green cement producers and part of the diversified JSW Group, today announced the successful commissioning of an additional 1.00 MTPA cement grinding unit at Nagaur, Rajasthan. The commissioning marks another significant milestone in the Company’s growth strategy.

With this commissioning, JSW Cement’s total cement grinding capacity has increased to 25.10 MTPA, while its total clinker manufacturing capacity, including clinker capacity at its joint venture, JSW Cement FZC, stands at 9.74 MTPA.

JSW Cement had commenced operations in North India in March 2026 with the Nagaur Integrated Plant, comprising a 3.30 MTPA clinkerisation unit and 2.50 MTPA cement grinding unit. With the commissioning of the additional 1.00 MTPA cement grinding unit, the plant’s total cement grinding capacity has increased to 3.50 MTPA, enhancing the company’s ability to cater to the growing cement demand across Rajasthan, Haryana, Punjab and the National Capital Region (NCR). The expansion has been funded through a strategic mix of equity and long-term debt.

During the quarter ended 30th September 2026, JSW Cement has also commissioned the Alternate Fuel Handling System and the Waste Heat Recovery system (WHRS) at the Nagaur Integrated Plant.

Nilesh Narwekar, CEO, JSW Cement, said: “The commissioning of additional 1.00 MTPA grinding capacity at Nagaur is a key strategic priority for us and will accelerate JSW Cement’s expansion into North India. We look forward to servicing the growing needs of the region and contributing to the economic growth of Rajasthan, Haryana, Punjab and the NCR area. I am delighted to share that the company has commissioned this grinding unit within the expected timeline, showcasing our project execution capabilities. Further, the Alternate Fuel Handling System and the Waste Heat Recovery system (WHRS) are expected to substantially reduce our production costs going forward.”

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