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Meghna Bhimrajka, Independent Marketing Consultant, speaks about branding being essential to the cement industry for differentiation and customer loyalty, despite the challenge of commoditisation. How critical...
ICR looks at differentiating factors that influence the branding decisions for cement companies and the impact of messaging and brand positioning on the customer’s mindset. Branding...
Its premium brand JK Lakshmi PRO+ Cement was unveiled in Amethi. JK Lakshmi Cement has launched its cement brands in eastern and central UP. Its premium...
Jayanshi Sharma, Brand Strategist and Entrepreneur, Litmus Branding, speaks about a fresh approach to branding. As someone who is a copywriter and brand strategist in an...
Nepal will start certifying domestic cement brands with quality grades after three months. This will help local brands to compete in the market with foreign cement...
