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Jacob Mathew, Head Communication, Penna Cement Industries, discusses the importance of focussed marketing and branding strategies for cement companies to stay ahead of the competition. How...
Agnes Rozario, Brand and Product Marketing Manager, Techurate Systems, assesses the role of new-age branding tools, such as new virtual and augmented reality technologies, in transforming...
Branding is a powerful tool that can shape the success and reputation of a company across any industry. Given the highly competitive and dynamic landscape of...
The Indian cement manufacturers are likely to face serious challenges regarding gypsum availability and cost in the near future. Ramachandran, Chief Executive Officer, Zawawi Minerals LLC,...
India Cements Ltd (ICL), the world’s largest cement business, is working nonstop to generate a profit after posting losses for the entire year and fourth quarter...
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