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Energy efficient drives improve equipment reliability

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Girish Hanchate, Director – Industrial Market, India, SKF India (Industrial), explains how intelligent bearings, predictive maintenance, and digital technologies are helping cement manufacturers unlock higher reliability, lower maintenance costs, and improved sustainability.

As India’s cement industry gears up for significant capacity expansion, the reliability of rotating equipment has become a critical determinant of plant performance. Girish Hanchate, discusses how advanced bearing technologies, automated lubrication systems, condition monitoring, and Industry 4.0 enabled predictive maintenance are transforming asset management. He highlights how innovations that extend equipment life, reduce grease consumption by up to 99 per cent, and improve energy efficiency are helping cement plants enhance uptime, lower operating costs, and support long-term sustainability goals.

How are advanced bearing and drive technologies improving the reliability and efficiency of cement plant operations?
India’s cement sector is undergoing unprecedented expansion, with production jumping 9.4 per cent year on year in April 2026. This massive surge, fuelled by national infrastructure initiatives, places immense pressure on plants to maintain continuous, high volume output. In this environment, advanced bearing and drive technologies are no longer just mechanical components—they are core drivers of industrial efficiency. Modern innovations, such as our newly engineered sealed spherical roller bearings for High Pressure Grinding Rolls (HPGRs), are custom built to survive intense radial loads. By integrating smart geometry and heavy duty sealing, these technologies drastically reduce friction and lower operational temperatures. When integrated with SKF Insight, these bearings provide continuous visibility into critical operating parameters, including load, speed, vibration, and temperature. This real time intelligence enables maintenance teams to move from reactive interventions to predictive maintenance, helping improve equipment reliability, extend service intervals, and minimise unplanned downtime across cement operations.
Practically, this delivers double the traditional asset lifespan and reduces grease consumption by up to 99 per cent. For an industry operating under tight timelines, cutting down grease waste and extending service intervals means moving away from constant manual maintenance toward highly reliable, self sustaining machinery. Ultimately, this allows Indian cement manufacturers to scale up production and protect their margins without compromising their strict sustainability goals.

What are the biggest challenges faced by rotating equipment in the harsh operating conditions of cement manufacturing?
Cement manufacturing is famously brutal on machinery. Rotating equipment must constantly endure what we at SKF refer to as the big three industry challenges: abrasive dust contamination, heavy vibrating loads, and extreme thermal spikes. As Indian cement makers aggressively add an estimated 160 to 170 million tonnes of capacity between 2026 and 2028, equipment is being pushed harder than ever before. When fine clinker dust penetrates a traditional bearing housing, it acts like sandpaper, causing rapid premature wear and lubrication starvation.
Furthermore, the rising adoption of Variable Frequency Drives (VFDs) to control motor speeds has introduced a hidden, modern threat: stray electrical currents that cause devastating electrical erosion inside motor bearings. At SKF India Industrial, we tackle these harsh realities head on. By engineering specialised solutions like our VA9A1 series, which features increased internal space for higher grease retention, CeraDrive bearings with ceramic elements that eliminate 99 per cent of electrical erosion, locally engineered VA029 series for Crushers and Gear Boxes, we help plants defend their vital machinery against these aggressive elements and prevent catastrophic failures.

How is predictive maintenance reshaping the management of gears, drives, and motors in modern cement plants?
Historically, cement plants operated on a rigid, time based schedule, routinely shutting down machinery and replacing components whether they genuinely needed it or not. Today, with India’s domestic capacity utilisation holding at a high 70 per cent to meet aggressive infrastructure demands, unplanned downtime is an expensive financial risk that industry leaders must actively eliminate. Predictive maintenance (PdM) is completely rewriting this traditional playbook by replacing manual guesswork with real time, data backed strategy. Instead of waiting for a critical kiln drive, motor, or heavy duty gearbox to fail catastrophically, we utilise advanced AI driven remote diagnostics to monitor microscopic changes in vibration, temperature, and mechanical stress.
A vital pillar of this modern transformation is integrating SKF Automatic Lubrication Systems directly into the plant’s overall predictive framework. Manual, periodic regreasing often introduces human error, leading to dangerous over lubrication or premature wear from under lubrication. Our automated systems remove this risk by delivering the precise quantity of clean, uncontaminated lubricant to critical bearings at the exact right operational interval. This seamless combination of continuous health tracking and automated machinery care shifts the factory floor from crisis management to strategic preservation. Ultimately, it empowers engineering teams to synchronise component maintenance perfectly with planned plant turnarounds, turning maintenance into a predictable driver of profitability.

In what ways can intelligent condition monitoring help reduce downtime and extend equipment life?
Intelligent condition monitoring acts as a continuous digital health check for critical machinery operating across the entire cement value chain. By deploying a connected network of wireless sensors, analytical software, and cloud based platforms, we gather real time data from deep within rotating machinery. This constant stream of information helps us catch microscopic defects, such as a hairline flaw in a bearing raceway—weeks before it can trigger an operational shutdown. In heavy exposure applications like conveyor systems, combining this digital insight with targeted physical innovations, such as the SKF Three barrier solution, delivers remarkable results.
This specialised solution provides a triple layer of physical defence: an outer housing equipped with heavy duty taconite mechanical seals, a grease filled housing cavity that traps incoming particles, and an inner sealed SKF Explorer bearing as the final line of defence. This unified approach allows operators to monitor the inner workings of the equipment via smart sensors while the physical barriers aggressively prevent abrasive clinker dust ingress. Consequently, manual regreasing intervals can be safely reduced from once a week to just twice a year, saving up to 90 per cent of maintenance time and grease costs. Addressing mechanical and thermal stress early stops minor flaws from compounding into catastrophic failures that damage adjacent
gears and shafts. Ultimately, intelligent monitoring eliminates unexpected shutdowns, maximises asset
lifecycle, and enables operators to sync maintenance windows perfectly with planned plant turnarounds, ensuring a highly predictable, high performance production environment.

How important is energy efficient drive technology in supporting the cement industry’s sustainability goals?
Energy efficient drive technology has become a critical enabler in helping the cement industry achieve its sustainability and decarbonisation objectives. Cement manufacturing is highly energy intensive, with motors and drives accounting for a significant share of total power consumption across operations such as grinding, crushing, conveying, and kiln systems.
Advanced drive technologies, including variable frequency drives (VFDs) and high efficiency motors, enable plants to optimise energy usage by matching motor speed and torque to actual process requirements. This not only reduces electricity consumption but also lowers carbon emissions and operational costs. Alongside these systems, SKF’s AEM31 energy efficient bearings are engineered to reduce bearing friction by up to 25 per cent, helping improve the power efficiency of rotating equipment such as motors and pumps.
In addition, energy efficient drives improve equipment reliability, minimise mechanical stress, and extend machinery life, contributing to overall plant productivity and reduced maintenance interventions. As the industry moves towards greener manufacturing practices, integrating intelligent and efficient drive systems will be essential for achieving both environmental compliance and long term operational resilience.

What role do lubrication, alignment, and vibration control play in optimising the performance of critical cement plant machinery?
Lubrication, alignment, and vibration control are fundamental pillars of reliable rotating equipment performance in cement plants. Given the harsh operating conditions, including high temperatures, heavy loads, and dust contamination, maintaining machinery health is essential to ensuring uninterrupted production.
Proper lubrication reduces friction and wear, protects bearings and critical components, and significantly enhances equipment lifespan. Equally important is precision alignment, which minimises unnecessary stress on shafts, couplings, and
bearings, thereby improving efficiency and reducing energy losses.
Vibration control and condition monitoring provide early insights into potential equipment issues such as imbalance, misalignment, looseness, or bearing failures. By identifying these problems before they escalate, plants can move from reactive maintenance to predictive maintenance strategies, reducing unplanned downtime and improving
asset availability.
Together, these practices help cement manufacturers improve operational efficiency, lower maintenance costs, enhance safety, and maximise overall equipment effectiveness (OEE).

How do you see digitalisation and Industry 4.0 influencing the future of rotating equipment management in the cement sector?
Digitalisation and Industry 4.0 are transforming the way cement plants manage rotating equipment by enabling smarter, data driven decision making. The integration of intelligent sensors, real time monitoring systems, predictive analytics, and AI powered diagnostics is helping manufacturers shift from time based maintenance to condition based and predictive maintenance models.
Connected technologies allow operators to continuously monitor parameters such as vibration, temperature, lubrication condition, and energy consumption across critical assets. This real time visibility helps identify performance deviations early, optimise maintenance schedules, and prevent costly equipment failures.
In the future, we expect digital twins, remote diagnostics, and cloud enabled asset management platforms to play an even larger role in improving reliability, efficiency, and sustainability. Industry 4.0 will not only enhance plant uptime and operational agility but also support the cement industry’s broader goals of energy optimisation, resource efficiency, and reduced environmental impact.
At SKF India Industrial, we believe the future of rotating equipment management lies in combining domain expertise with intelligent technologies to create more resilient, efficient, and sustainable industrial operations.

Concrete

ABB Extends Drive Lifespan at ACC Cement Plant Without Production Shutdown

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ABB reconditions 25 drives at ACC’s Jamul cement plant, avoiding 16 tonnes of CO₂ emissions while improving reliability through predictive maintenance.
Chhattisgarh

ABB has signed a multi-year Motion OneCare service agreement with ACC Limited, part of the Adani Group, to modernise ageing industrial drives at its Jamul cement plant in Chhattisgarh, improving operational reliability while avoiding approximately 16 tonnes of carbon dioxide (CO₂) emissions without disrupting production.

Announced on 27 October 2026, the agreement combines scheduled drive reconditioning, digital condition monitoring and energy appraisals to extend equipment lifespan, improve plant uptime and optimise maintenance costs. The initiative marks a shift from conventional equipment replacement towards a more resource-efficient approach to industrial asset management.

The first phase, completed in April 2026, involved the on-site reconditioning of 25 ABB ACS800 variable speed drives without a major plant shutdown. By retaining the existing cabinets and restoring the drive modules rather than replacing entire panels, ABB helped ACC preserve capital investment, minimise material consumption and avoid approximately 16 tonnes of CO₂ emissions.

A second phase, covering an additional 25 ACS800 drive modules, is scheduled for the fourth quarter of 2026. The programme is designed to improve long-term equipment reliability while allowing maintenance activities to be aligned with the plant’s operational schedules.

The ACS800 drives, installed at Jamul in 2010, had delivered more than a decade of near-continuous service in demanding cement manufacturing conditions. However, ageing electrical components and changing fault patterns had begun to affect their ability to meet the plant’s reliability requirements.

Rather than opting for complete equipment replacement, ACC engaged ABB’s certified engineers to conduct a comprehensive asset health assessment. The evaluation found that the existing cabinets and enclosures remained structurally sound, making targeted reconditioning a technically viable and cost-effective alternative to full replacement.

Drawing on nearly two decades of experience with ACC’s equipment and operating requirements, ABB developed a maintenance framework tailored to the plant’s shutdown windows, budget cycles and production priorities.

The Motion OneCare agreement incorporates planned equipment restoration, condition-based monitoring and energy assessments, enabling ACC to adopt a more systematic approach to maintaining critical electrical infrastructure.

As part of the programme, ACC has implemented ABB Ability™ Digital Powertrain Insights to monitor drive performance and identify emerging operational issues before they result in equipment failures.

The digital platform provides continuous visibility into parameters such as temperature, current, vibration and fault patterns. These insights allow maintenance teams to detect early signs of equipment deterioration, schedule interventions more effectively and reduce the likelihood of unexpected downtime.

Amit Gupta, Local Division Manager, Motion Services, ABB India, said: “We know what unchecked wear costs over time: a small inefficiency that eats away at ROI for years. At Jamul, the evidence pointed clearly to assets with productive life still in them.”

“Our job was to restore them properly and give the team the tools to stay ahead of the next problem. At ABB, we don’t just fix what fails. We want to protect what works.”

The initiative also demonstrates the growing relevance of circular economy principles in cement manufacturing, where extending the service life of existing industrial equipment can reduce capital expenditure, material consumption and the environmental impact associated with manufacturing replacement components.

According to ABB, drive reconditioning can reduce lifecycle emissions by 50 to 80 per cent compared with complete equipment replacement. By preserving functional components and restoring critical modules, the process helps retain the economic and material value of existing industrial assets.

The addition of energy appraisals in subsequent phases will further expand the programme beyond equipment restoration, enabling ACC to assess drive performance, identify energy-saving opportunities and improve operating efficiency.

For cement manufacturers, variable speed drives play an important role in controlling motors and optimising energy consumption across production processes. Maintaining their reliability and efficiency is essential for minimising operational disruptions and managing electricity costs.

Vinod Bahety, CEO – Cement Business, Adani Group, said: “Moving from reactive firefighting to a structured maintenance plan was exactly what this operation needed. That kind of peace of mind doesn’t come easily. It comes from a partner that understands how your business runs.”

“We didn’t need a full system overhaul; we needed expert support, actionable insights, and a plan we could execute around our schedule. That’s what we got.”

The project supports ACC’s broader strategy to improve manufacturing efficiency through digital transformation, preventive maintenance and sustainable asset management.

ACC, a subsidiary of Ambuja Cements and part of the Adani Group, operates 20 cement manufacturing facilities and 119 ready-mix concrete plants across India. The company has been advancing initiatives focused on renewable energy, circular economy practices and technology-driven operational improvements.

Alongside Ambuja Cements, ACC is part of a large-scale building materials business committed to achieving net-zero emissions by 2050, with near-term and net-zero targets validated by the Science Based Targets initiative (SBTi).

The Jamul initiative aligns with these sustainability objectives by demonstrating how equipment life extension and digital monitoring can contribute to resource efficiency without requiring large-scale replacement of existing infrastructure.

ABB, a global technology company specialising in electrification and automation, brings more than 140 years of industrial expertise and employs approximately 110,000 people worldwide. Its Motion Services business supports industrial customers through equipment maintenance, modernisation, digital monitoring and lifecycle management solutions.

The agreement also reflects a wider shift in industrial maintenance practices, with manufacturers increasingly adopting predictive technologies to improve equipment availability, manage costs and reduce unplanned shutdowns.

With 25 drives already reconditioned and another 25 scheduled for restoration, ABB’s collaboration with ACC illustrates how targeted modernisation, digital monitoring and circular maintenance practices can extend the operational life of critical equipment while supporting more efficient and sustainable cement production.

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ABB Drives Digital Transformation at TCI MAX Cement Plant in J&K

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ABB deploys advanced process control at TCI MAX’s Srinagar cement plant to improve clinker quality, energy efficiency and sustainable manufacturing.

Kashmir 

ABB has deployed its advanced process control technology at TCI MAX Cement’s Srinagar facility in Jammu and Kashmir, marking the region’s first reported implementation of advanced process control (APC) in cement manufacturing and strengthening efforts towards more efficient, digitally enabled production.

Announced on 5 November 2026, the deployment of ABB Ability™ Expert Optimizer at the facility, operated by Trumboo Industries Pvt. Ltd., aims to improve process stability, clinker quality, energy efficiency and overall plant productivity. The implementation forms part of TCI MAX’s strategy to modernise its manufacturing operations through automation and digital technologies.

Following the integration of ABB’s advanced process control solution and supporting IT infrastructure, TCI MAX has reported improvements in operational productivity, product quality and sustainability-related performance indicators. The technology focuses on optimising the cement pyro process, a critical stage of production involving high-temperature processing and clinker formation.

Waseem Ahmed Trumboo, Director, Trumboo Industries Pvt. Ltd., said: “Introducing advanced process control at TCI MAX is an important step in how we are evolving our operations. Our focus is on improving the stability and efficiency of our processes while maintaining consistent clinker quality. We have been encouraged by the performance of the solution during commissioning and by the support from the ABB team, and we look forward to realizing its full potential.”

ABB Ability™ Expert Optimizer combines advanced process control, model predictive control (MPC) and artificial intelligence (AI) to continuously monitor and optimise manufacturing operations. By analysing process conditions, predicting operational behaviour and automatically adjusting key parameters, the system enables more consistent production while reducing process variability.

In cement manufacturing, maintaining stable pyro-processing conditions is essential for achieving uniform clinker quality and optimising thermal energy consumption. Fluctuations in operating parameters can affect fuel efficiency, production output and product consistency.

The deployment is designed to address these challenges through real-time process optimisation, helping operators maintain more stable kiln operations while improving the utilisation of fuel, electricity and raw materials.

Kapil Agarwal, Senior Vice President and Local Division Manager, Process Industries Division, ABB India, said: “Cement producers are increasingly looking to adopt digital technologies to achieve greater consistency and efficiency while addressing their sustainability priorities. ABB Ability™ Expert Optimizer brings advanced process control and deep cement process expertise together to help operators make their processes more stable and efficient. We are pleased to support TCI MAX as it takes this important step in its digital transformation.”

The technology also supports sustainability objectives by optimising fuel consumption, improving electrical energy efficiency and minimising process waste. More stable operations can contribute to lower energy intensity and reduced emissions associated with cement production.

For TCI MAX, the investment represents a move towards data-driven manufacturing, where automated control systems complement operator expertise to improve production performance and operational reliability.

The implementation is particularly significant for Jammu and Kashmir’s cement industry, as it introduces advanced process optimisation technology to a regional manufacturing facility. Its deployment could demonstrate the potential for wider adoption of digital automation across cement plants seeking to modernise their operations.

The project builds on ABB’s experience in delivering advanced process control solutions to cement manufacturers worldwide. Through the integration of industrial automation, predictive technologies and process engineering expertise, the company supports manufacturers in improving resource efficiency and maintaining consistent production quality.

As cement producers face increasing pressure to manage energy costs, improve productivity and reduce their environmental footprint, technologies such as AI-enabled process control and predictive optimisation are becoming important components of plant modernisation strategies.

ABB’s Expert Optimizer provides a platform for addressing these priorities by enabling automated adjustments based on changing process conditions, reducing reliance on manual intervention and supporting more efficient plant operation.

ABB, a global technology company specialising in electrification and automation, has more than 140 years of industrial experience and approximately 110,000 employees worldwide. Its Automation business employs around 26,000 people and provides technologies and services across process, hybrid and maritime industries.

The TCI MAX deployment reinforces ABB’s growing role in the digital transformation of cement manufacturing in India, where improving process efficiency and reducing energy consumption remain critical to the industry’s long-term sustainability.

With the advanced process control system now implemented at its Srinagar facility, TCI MAX aims to build on the initial operational improvements and further optimise production efficiency, clinker consistency and environmental performance.

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Ramco Cements’ Hard Worker Wins Eight Awards at ‘Love of Advertising Awards 2026’

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Ramco Cements’ Hard Worker brand wins eight awards for excellence in advertising, packaging and brand identity at the Love of Advertising Awards 2026.

Hyderabad 

The Ramco Cements Limited’s construction chemicals brand, Hard Worker, has secured eight awards at the Love of Advertising Awards 2026, recognising its creative excellence across television, digital advertising, packaging design and brand identity.

Organised by the Advertising Club of Trivandrum, the awards were presented at a ceremony held at The Leela Raviz, Kovalam, on 24 October 2026. The recognition highlights Hard Worker’s integrated marketing strategy and its efforts to establish a distinctive presence in India’s competitive construction chemicals market.

The eight awards span multiple creative categories, reflecting the brand’s approach to combining product-focused communication with engaging storytelling, humour and innovative design. Through its campaigns, Hard Worker has sought to simplify technical product benefits and make construction chemicals more accessible and relatable to consumers and construction professionals.

Built around the philosophy of “Hard-working products for hardworking people”, the brand focuses on communicating practical product advantages through memorable advertising narratives while maintaining a consistent identity across different marketing platforms.

Its campaigns for Ramco Hard Worker Eco Plaster and Tile Fix have been central to this approach. The Eco Plaster campaign highlights water conservation through the product’s self-curing properties, positioning it as a solution that supports more efficient construction practices. Meanwhile, Tile Fix promotes specialised tile-fixing solutions by presenting their practical benefits through relatable situations and creative storytelling.

Beyond advertising, Hard Worker has invested in distinctive packaging and brand identity development to improve product recognition and maintain consistency across customer touchpoints. This integrated approach has helped the brand differentiate itself in a category where marketing communication has traditionally focused on technical specifications and functional performance.

A V Dharmakrishnan, CEO, Ramco Cements, said, “Winning eight awards at the Love of Advertising Awards is a proud moment for Ramco Cements and the Hard Worker team. We believe that building a strong brand requires not only quality products but also the ability to communicate their value in a compelling and differentiated manner. Hard Worker’s journey reflects our commitment to combining product performance with innovative marketing to create meaningful connections with our customers and strengthen our presence in the construction chemicals market.”

The recognition comes as building materials manufacturers increasingly focus on brand differentiation, product awareness and customer engagement to strengthen their position in the construction chemicals segment.

By using humour and storytelling to explain product applications and benefits, Hard Worker aims to bridge the communication gap between technical construction solutions and the practical requirements of contractors, applicators and end-users.

Balaji K. Moorthy, Executive Director – Marketing, Ramco Cements, said, “Hard Worker was conceived to bring a fresh perspective to the construction chemicals category, where product communication has traditionally been functional and technical. Our endeavour has been to break through the clutter with distinctive ideas, humour and storytelling, while keeping the product proposition at the heart of every campaign. The recognition across TV and digital advertising, packaging design and brand identity design demonstrates our integrated approach to building the brand. These eight awards are an encouraging recognition of the creative thinking and collaborative effort behind Hard Worker’s marketing initiatives.”

The awards add to Hard Worker’s growing portfolio of creative recognitions and reinforce Ramco Cements’ emphasis on integrating product innovation with strategic marketing.

The brand’s communication initiatives also reflect a wider shift in the construction materials industry, where manufacturers are increasingly adopting consumer-focused marketing strategies to improve product understanding and strengthen relationships with construction professionals.

With its portfolio of construction chemicals, Hard Worker aims to address evolving requirements for durability, application efficiency and construction quality. Its marketing efforts seek to complement these product attributes by building stronger awareness and encouraging the adoption of specialised construction solutions.

Ramco Cements, one of India’s established cement manufacturers, operates across cement and allied building solutions. Through Hard Worker, the company is expanding its presence in the construction chemicals segment with products designed to enhance performance, quality and durability in modern construction applications.

The latest recognition strengthens Hard Worker’s brand visibility and underscores the growing importance of creative communication in promoting technical building materials. Ramco Cements intends to continue combining product development with distinctive marketing initiatives to support the brand’s growth in India’s construction chemicals market.

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