Pushpank Kaushik, CEO, Jassper Shipping, discusses how integrated logistics, digital tools and sustainable transport solutions are transforming cement movement from plant to project site.

The cement industry is increasingly moving from fragmented transportation models to integrated, end-to-end logistics solutions that improve visibility, coordination and efficiency across the supply chain. At the same time, sustainability initiatives and EV-led last-mile delivery are beginning to reshape logistics strategies in heavy industries. Pushpank Kaushik CEO, Jassper Shipping, explains how manufacturers will have to master integrated logistics and use it as a competitive advantage in an increasingly demanding market.

How are integrated end-to-end logistics solutions transforming cement movement from plant to project site in India?
The logistics landscape in India is steadily shifting from fragmented transportation models to fully integrated, end-to-end solutions. Traditionally, cement movement involved multiple intermediaries, leading to inefficiencies, delays, and limited visibility across the supply chain. This challenge is being addressed by streamlining the entire logistics journey from plant to project site under a unified operational framework. Such an integrated approach enhances transparency, reduces handling inefficiencies and improves coordination across all touchpoints.
In infrastructure-driven sectors like cement, where timelines are critical, seamless connectivity plays a key role in preventing delays and ensuring project continuity. Additionally, in the current environment of geopolitical uncertainties, particularly disruptions in key maritime routes such as the Red Sea, a robust, integrated logistics strategy enables faster adaptability and better resource optimisation, ensuring supply chain continuity.

What are the key operational challenges in handling bulk and bagged cement across ports, road networks and last-mile delivery?
Handling cement, both in bulk and bagged form presents several operational challenges across the logistics chain. These include inadequate road infrastructure, port congestion during peak demand periods and weather-related disruptions. At ports, limited mechanisation during high-volume periods can slow down cargo movement, increasing the risk of moisture exposure and product degradation. Jassper mitigates these challenges through its extensive operational expertise and global network. Managing a significant volume of vessel movements annually and working closely with experienced mariners and operators, we ensure precise coordination, efficient cargo handling, and smooth transitions across all logistics stages.

How does multi-modal logistics integration help optimise cost, turnaround time and reliability in cement supply chains?
Multi-modal logistics integration plays a critical role in enhancing efficiency and reliability in cement supply chains. Given India’s diverse geography, reliance on a single mode of transport is neither cost-effective nor operationally resilient. In fact, according to an IBEF report, logistics costs in India account for nearly 13 per cent to 14 per cent of GDP, significantly higher than global benchmarks of 8 per cent to 10 per cent, underscoring the need for more efficient and integrated transport solutions.
By strategically combining sea, rail, and road transportation, a more flexible and optimised logistics network can be created. For instance, leveraging rail or coastal shipping for long-haul movement can significantly reduce costs compared to road-only transport, while also improving transit efficiency. A multi-modal approach also enables better route
planning, minimises bottlenecks, and reduces turnaround time, thereby improving overall operational efficiency and ensuring greater reliability, even in the face of unforeseen disruptions.

What role do digital tools, AI and automation play in improving visibility, coordination and efficiency in logistics operations?
Digitalisation, automation and artificial intelligence (AI) are redefining modern logistics operations. Tools such as real-time tracking systems and AI-powered dashboards enable end-to-end visibility, allowing stakeholders to monitor shipments at every stage and make informed decisions proactively.
Transparency is maintained through continuous updates on shipment status, estimated delivery timelines, and any potential disruptions. At the same time, automation streamlines key processes such as documentation, cargo handling, and fleet management, reducing manual intervention and enhancing overall operational efficiency.
In a volatile global environment, where geopolitical conflicts can impact shipping routes and schedules, AI-driven insights play a crucial role in predicting delays, identifying alternative routes, and enabling proactive decision-making, shifting the industry from reactive to predictive logistics management.

How are sustainability initiatives such as EV-led logistics reshaping last-mile delivery in heavy industries like cement?
Sustainability is increasingly becoming a strategic priority in logistics, particularly in heavy industries such as cement. One of the key transformations is the gradual adoption of electric vehicles (EVs) in last-mile delivery. EV-led logistics solutions are being explored and integrated to reduce carbon emissions and improve overall operational efficiency. Beyond environmental benefits, EVs also help optimise fuel costs and align with regulatory frameworks in major urban markets that prioritise sustainable transportation. While the transition remains gradual, it reflects a broader industry shift towards building greener and more sustainable supply chains over the long term.

How important is port-led logistics and efficient cargo handling in strengthening cement distribution across domestic and export markets?
Port-led logistics is a critical enabler in the cement supply chain, particularly for both domestic distribution and export operations. Efficient cargo handling at ports ensures faster turnaround times, reduced dwell time and seamless connectivity with inland transportation networks. For a maritime-focused organisation like Jassper, port efficiency directly influences service reliability and customer satisfaction. In the current global scenario, where geopolitical developments continue to impact maritime trade routes, efficient port operations become even more crucial. They enable quicker cargo movement, facilitate route adjustments when necessary and ensure continuity of supply across both domestic and international markets.

• -Kanika Mathur