Strengthening its value-added portfolio, Prism Johnson Limited introduces ‘Prism Chakachak’ Gypsum Plaster under Prism Cement. The launch expands its integrated building materials offering while leveraging a strong 2,400-dealer distribution network

Mumbai, February 27, 2026: Prism Johnson Limited (BSE: 500338 | NSE: PRSMJOHNSN), amongst India’s leading integrated building materials companies, has introduced ‘Prism Chakachak’ Gypsum Plaster under its cement division, Prism Cement. This addition reinforces the Company’s strategy of expanding its value-added construction materials portfolio while leveraging its existing distribution network.

Part of the Premix Walling Range, Prism Chakachak Gypsum Plaster is a lightweight, quick-setting material designed to deliver smooth, paint-ready wall and ceiling finishes. It requires no water curing, reduces construction time and labor requirement, and offers low shrinkage with minimal cracks. Naturally fire-resistant and eco-friendly, the product provides good thermal and acoustic insulation while adding minimal load to structures.

The Company’s cement business, Prism Cement, has a strong presence in Central India, including key markets such as Uttar Pradesh, Madhya Pradesh and Bihar, supported by a dealer network of ~ 2,400 dealers. The product will be made available across the Company’s operating regions through this established distribution network.

Prism Johnson Limited offers a diversified portfolio of building materials spanning cement, tiles, bathware, ready-mix concrete, construction chemicals and others. The addition of gypsum plaster further strengthens the Company’s integrated product basket, enabling customers to access a wider range of construction and interior solutions under one roof.

Lodha Developers has signed a joint development agreement with Sahana Group for a 10-acre parcel in the Parel–Sewri corridor of Mumbai. The agreement is valued at Rs 3,640 million (mn), reflecting the consideration reported for the transaction. The joint development arrangement will see the land owners and the developer collaborate on planning and construction while sharing development proceeds under the terms of the contract. The arrangement is subject to customary closing conditions and regulatory approvals.

The site in Parel–Sewri occupies a strategic location within central Mumbai and offers opportunities for urban redevelopment given its proximity to transport links and established neighbourhoods. The parties have agreed to pursue statutory approvals and detailed project planning before commencing construction activity. The arrangement is described as a long-term development collaboration focused on unlocking the value of the site. Stakeholders will monitor progress as statutory milestones are reached.

For Lodha Developers, the deal reinforces its pipeline of land parcels available for development in the Mumbai metropolitan area and is expected to expand its capacity to deliver built assets. For Sahana Group, partnering with a developer on a joint development agreement provides a route to monetise land holdings while retaining a share in future realisation. The structure aligns incentives to complete the project efficiently and to move through planning milestones. Market reception and execution pace will shape the ultimate returns for both parties.

The financial terms and timetable for completion will depend on regulatory clearances and market conditions, with returns to be realised as phases of development are sold or leased. Both parties will need to coordinate with municipal authorities and service providers to meet infrastructure and compliance requirements. The agreement signals continued investor interest in central Mumbai land parcels and may encourage further collaborative ventures between land owners and developers. Further disclosures will be issued.