Driving sustainable logistics with EV-powered supply chains, Pushpank Kaushik, CEO, Jassper Shipping, explains the correlation between reduced carbon emissions and efficient deliveries.

Jassper Shipping is advancing green logistics by integrating electric vehicles (EVs) into its supply chain and leveraging a transportation management system (TMS) to track and reduce carbon emissions at the shipment level. In this interview, Pushpank Kaushik, CEO, Jassper Shipping, tells us about the gameplan to achieve the goal of net-zero carbon emissions by 2035, and being a pioneer in shaping the future of eco-friendly logistics in India.

How is Jassper Shipping integrating green logistics into its shipping operations?
Jassper Shipping’s green logistics are being integrated by expanding its fleet of EV, with 58 already in operation. Emission-reduction strategies and carbon offset programmes are being implemented in sea logistics to reduce environmental impact. With a strategically mapped network of 380 locations across India, including both major states and smaller towns, sustainable and accessible logistics solutions are being ensured supported by partnerships with FMCG brands and pharmaceutical companies as well as supermarket chains like D-Mart and Big Basket.
A transportation management system is also used to track and measure carbon dioxide emissions on a cargo basis. Jassper Shipping’s efforts remain focused on creating a future-ready, sustainable logistics network.

What sustainable practices are you implementing to reduce carbon emissions?
Jassper Shipping prioritises sustainability, with several measures in place to reduce carbon emissions. The inclusion of electric vehicles (EVs) into the distribution network represents a significant advancement, with 58 EVs currently operational. This change not only decreases the company’s carbon footprint, but it also improves operating efficiency, eliminates fuel cost uncertainty, and helps delivery partners by lowering costs. Collaboration with clients enhances sustainability efforts by producing eco-friendly supply chain solutions with low environmental effect. A transportation management system helps track and measure carbon dioxide emissions at the shipment level, ensuring a data-driven approach to sustainability. Participation in carbon offset programmes further contributes to reducing the environmental impact of shipments.

Are you investing in energy-efficient vessels or alternative fuels?
No, currently we are not investing in energy-efficient vessels or alternative fuels. Instead, our focus at Jassper Shipping is on developing EV fleets and strengthening a sustainable supply chain network in India to support green commerce solutions.

How does technology help Jassper optimise eco-friendly logistics solutions?
Technology is critical to our eco-friendly logistics. Our transportation management system (TMS) monitors and assesses carbon emissions,
allowing for more environmentally responsible operations. The growth of our electric vehicle (EV) fleet decreases environmental impact while assuring efficient transportation.

What challenges do you face in making shipping more environmentally sustainable?
The main challenge in making shipping more environmentally sustainable is the lack of global agreement and consistent efforts. Different countries and organisations have varying levels of commitment and policies, making it difficult to implement uniform sustainable solutions. Without widespread cooperation, progress toward greener shipping practices remains slow.

What are Jassper Shipping’s long-term goals for achieving greener logistics in Asia?
Jassper Shipping is dedicated to reducing carbon footprints, including those of clients. Emission-reduction plans and carbon offset investments aim to achieve net-zero carbon emissions by 2035. Over the next two quarters, the number of EVs in the fleet will increase from 58 to 150. The last-mile delivery supply chain is becoming more sustainable and efficient with EV integration while maintaining high-quality service.