Connect with us

Concrete

The Add-On Effect

Published

on

Shares

Hetal Gandhi, Director – Research, and Koustav Mazumdar, Associate Director, CRISIL Market Intelligence and Analytics discuss the increased budget outlay for infrastructure to boost cement demand and to rapidly develop the east and central regions of the country.

The domestic cement industry has been in high demand over the past fiscal or so.
A rush of government spending on infrastructure has boosted consumption of this key commodity.
Demand for cement increased ~8 per cent in fiscal 2022, followed by ~11 per cent growth in the first 10 months of this fiscal. Sustained demand momentum in the last quarter of the current fiscal is expected to peg demand growth at 11 per cent for the full fiscal on a high base of the previous fiscal.
The infra-focused budget, presented on February 1, will ensure the momentum continues into the next fiscal.
A ~33 per cent rise in budgeted capital expenditure to Rs 10 lakh crore for fiscal 2024, and weighty allocations to infrastructure sectors such as roads and affordable housing augur well for cement demand, which is projected to rise 7-9 per cent to ~425 million tonnes in the fiscal.

The GDP Correlation
Rise in cement demand correlates with gross domestic product (GDP) growth as economic development requires heavy investments in infrastructure such as housing, roads, ports, etc.
The cement demand growth to GDP growth multiplier (i.e., cement demand growth divided by GDP growth in the same year) witnessed an unprecedented drop in fiscals 2020 and 2021, because of the pandemic-caused economic slowdown, but recovered rapidly in fiscal 2022, with cement demand and GDP rebounding at a similar rate.
This fiscal, the multiplier is expected to pick up pace as demand growth accelerates and GDP growth moderates on a high base. We expect the multiplier to remain >1, but to decrease marginally next fiscal, as cement demand increase moderates to 7-9 per cent on a favourable base, while GDP growth slackens to ~6 per cent because of global economic slowdown, transmission of interest rate hikes to consumers (leading to weakening industrial activity), and as the catch-up in contact-based services fades.
Budget announcements indicate a robust ~20 per cent increase in capital outlay for ~13 key construction-heavy ministries for fiscal 2024. Higher allocation to cement-heavy sectors, accelerated infra execution ahead of elections, and traction in rural affordable housing are expected to lead to 7-9 per cent rise in demand next fiscal on a high base of two consecutive years. This translates to ~30 per cent rise when compared with the pre-pandemic levels and a 9-10 per cent CAGR between fiscals 2022 and 2024.
The Ministry of Road Transport and Highways (MoRTH) and the National Highways Authority of India (NHAI) have received 25 per cent and 14 per cent more allocation, respectively, in fiscal 2024BE against fiscal 2023RE, despite overachieving fiscal 2023BE targets by ~10 per cent and ~6 per cent, respectively.
The allocation for Pradhan Mantri Awas Yojana (PMAY), which includes urban and rural housing, increased 3.2 per cent for fiscal 2024 against fiscal 2023RE. Compared with fiscal 2023BE, however, the revised estimate has seen ~60.7 per cent increase to Rs 0.79 lakh crore.
Allocation under the PMAY-Gramin scheme had been increased last fiscal, with the total expenditure rising to Rs 0.48 lakh crore after an initial allocation of only Rs 0.2 lakh crore in the 2022-23 budget. The government approved an additional Rs 0.18 lakh crore in November 2022, which will also aid demand growth in the first half of the upcoming fiscal.
However, allocation under PMAY-Urban is set to decline this fiscal as it draws to a close with over 1.08 crore units either completed or nearing completion, out of the sanctioned 1.23 crore units. Finally, though there is no change in the Pradhan Mantri Gram Sadak Yojana (PMGSY) allocation (at Rs 19,000 crore for the second consecutive year), there is no reduction in expenditure either. Also, 50 additional airports, heliports, waterdromes and advanced landing grounds have been proposed for improving regional air connectivity.
All of this will boost the already sturdy demand for cement in the upcoming fiscal.
As the capital outlay indicates, infrastructure will remain the key demand driver for the cement sector, led by government spending on roads, housing, urban infra, etc.
Rural housing demand is expected to grow at a healthy rate as well on the low base of last fiscal, increased allocation under PMAY-G, and healthy rural income owing to increase in crop prices. However, the weather and monsoon will bear watching.
On the other hand, urban housing demand is expected to moderate with the PMAY-U scheme coming to a closure, and a downward slide in real estate due to surging interest rates and high
capital values.
The industrial/commercial segment will continue to support demand growth amid capital expenditure push by large players, implementation of the production-linked incentive scheme, return to office/hybrid model of working, and overall economic recovery.

The Regional Landscape
Higher traction under PMAY-G, NHAI, and PMGSY will drive demand in the high-growth east and central regions. Around 3.4 million units are under construction in these regions as of January 2023 under the PMAY-G scheme.
Region-wise, demand growth is likely to be sharper in central and eastern regions, which account for ~80 per cent of PMAY-G construction and ~41 per cent of NHAI target set for fiscals 2020-2024. A favourable base, low per-capita cement consumption, and a big housing shortage will propel demand and keep utilisation levels stable in these regions, given aggressive capacity additions planned there.
South is lined up to follow central and east regions thanks to higher targets under Bharatmala Pariyojana, sharper execution under PMAY-Urban, and boost from realty and irrigation projects.
North India is expected to witness moderate growth on a high base, but various infrastructure projects — roads, metros, dedicated freight corridors, etc — and pick-up in real estate will support growth in the region.
In the west, demand is projected to grow at a moderate rate in the near term after rebounding sharply last fiscal. This region has various high-budget infra projects under execution, such as the Mumbai-Ahmedabad bullet train, trans-harbour link, and metro projects in Mumbai. However, north, south and west, comprising industrialised states, already have the highest per-capita cement consumption, which will limit their demand growth potential and will lag the other two regions in the future.

ABOUT THE AUTHOR:
Hetal Gandhi, Director – Research, CRISIL Limited
, is managing a team of over 20 analysts to track developments across infra and consumption space to know India’s role in this journey.
Koustav Mazumdar, Associate Director – Metals, Metallurgical Coal, Cement and Hydrogen,
CRISIL Limited.

Concrete

Jammu Division Begins First Cement Rail Traffic to Anantnag

Cement Loading From Kathua for Anantnag to Begin on September 14

Published

on

By

Shares



Jammu Railway Division has placed an indent for the first movement of cement by rail within the division, linking Shaheed Captain Sunil Kumar Choudhary Kathua Railway Station with Anantnag Railway Station. Loading for the consignment is scheduled to begin on September 14.

Continue Reading

Concrete

Hard Worker Wins Three Honours at Kyoorius Design Awards

Ramco Cements’ brand secures Grand Prix and two Blue Elephant honours.

Published

on

By

Shares



The Ramco Cements Limited’s construction chemicals brand, Hard Worker, has won three honours at the Kyoorius Design Awards 2026, including the Grand Prix – Grey Elephant in the Design in Action category.
The brand also secured two Blue Elephant honours, one for Design in Action and another for Packaging, recognising the design approach behind its brand identity and packaging.
Launched in 2025, Hard Worker entered the construction chemicals segment with the brand promise, “Hard-working products for hardworking people.” Its visual identity uses animals and birds to represent product benefits. The camel represents the water-retention capability of Hard Worker Eco Plaster, while the cheetah represents the speed and performance of Hard Worker Block Fix.
The visual language has been extended across packaging, retail, communication, literature, digital platforms and other brand touchpoints. Hard Worker uses bold colours, distinctive animal illustrations and simple visual storytelling to communicate product benefits across markets and audiences, including construction workers and applicators.
“For Hard Worker, design was never an afterthought. It was fundamental to how we wanted to build the brand. In a category that is largely functional, we wanted to create a brand that people could recognise, understand and remember instantly. The Kyoorius recognition is a wonderful validation of this design-led approach,” said Mr. AV Dharmakrishnan, CEO, The Ramco Cements Limited.
Mr. Balaji K. Moorthy, Executive Director – Marketing, Ramco Cements said “In a category where communication has traditionally been product-led and functional, we wanted Hard Worker to stand apart by making design an integral part of the brand experience. From the distinctive animal-led packaging to our communication across consumer and trade touchpoints, every element was designed to make the brand more memorable and the product benefits easier to understand.”
Within its first 12 months, Hard Worker crossed Rs 3.5 bn in sales. The latest recognition follows six honours secured by the brand’s campaign at the Kyoorius Creative Awards earlier in 2026, including the Grey Elephant Grand Prix for its Eco Plaster film.
The Kyoorius Design Awards recognise outstanding design work in India’s visual communications sector across multiple categories and platforms. The 2026 awards were announced on 12 September in Goa.
The Ramco Cements Limited is part of the Ramco Group and operates across cement and allied building-material solutions. Hard Worker is its construction chemicals brand, offering solutions across key construction applications.

Continue Reading

Concrete

Cement Firms to Invest Rs. 130 bn in Green Energy by FY28

Cement companies plan to expand clean energy capacity to 6 GW by FY28

Published

on

By

Shares



India’s major cement companies are set to raise their clean energy capacity to 6 GW by March 2028 from around 4 GW at the end of March 2026, according to ratings agency ICRA. The planned expansion is expected to involve investments of Rs. 130 bn over the next two years.

The additional capacity could generate annual savings of Rs. 62 bn to Rs. 67 bn, resulting in an estimated payback period of 1.8 to 2.2 years. Cement is an emission-intensive industry, and leading producers have established net-zero roadmaps covering the next 15 to 20 years.

The calcination process accounts for 57 to 60 per cent of the sector’s total emissions, while fuel combustion contributes 27 to 30 per cent and electricity consumption accounts for 10 to 13 per cent. ICRA said the figures highlighted the need for a broad decarbonisation strategy involving green power, blended cement, alternative fuels and improvements in clinker efficiency.

Green energy is considered one of the most commercially attractive decarbonisation options because it can reduce emissions while lowering operating costs. Every 5 per cent increase in green power replacement can reduce power and fuel costs by Rs. 15 to Rs. 16 per tonne. A 25 per cent replacement level could therefore save Rs. 75 to Rs. 80 per tonne and expand operating margins by 140 to 160 basis points.

Cement producers are also assessing carbon capture, utilisation and storage, although high implementation costs, energy requirements and limited transport and storage infrastructure are expected to slow commercial adoption. The government has proposed Rs. 200 bn over five years to support deployment across key sectors. Meanwhile, companies are targeting thermal substitution rates of 10 to 15 per cent over the next three to five years, compared with the current industry level of around 6 per cent.

Continue Reading

Video Thumbnail
▶

    SIGN-UP FOR OUR GENERAL NEWSLETTER

    Trending News

    SUBSCRIBE TO THE NEWSLETTER

     

    Don't miss out on valuable insights and opportunities to connect with like minded professionals.

     


      This will close in 0 seconds