Concrete

Envisioning a Better Tomorrow

Published

3 years ago

April 10, 2023

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Vivek Agnihotri, CEO and Executive Director – Cement, Prism Johnson, speaks about the company’s innovations in cement and their vision for the future.

Prism Johnson, the ‘Made for Future’ philosophy largely encompasses all of its three divisions. They have recently launched new products – Prism Champion, which in comparison to all cement present in the market has a higher quality; Prism Champion Plus, which is a premium product that contributes about 40 per cent to the total sale; and Prism Duratech, which is a specialised product for high strength performance areas. Customers have accepted Prism Champion Plus as a premium product. There are territories where approximately 70 to 80 per cent of sales is from this premium product.
Wherever architects and engineers design long beamless walls or narrow sections, Prism Duratech comes in use as a specialised product. The company has also launched a water resistant cement, which had been in research and development for the last three years. They noticed that this segment was emerging, but still took their time to launch to make it better than the products available in the market. With multiple iterations, research and tests done, they believe this will be the best water resistant cement in the market.
Prism Johnson follows the Bureau of Indian Standards (BIS). This is a mandate in India. They also take samples from the market and construction sites and analyse what is commonly available in the market and then reconfigure their specifications to give more to the customers. Their premium is not just price, it also comes with surety of performance.
The brand is well accepted in the central part of India, and it has a high rate of capacity utilisation, which has been going good in the recent years.

The Eco-friendly Approach
Prism Johnson makes and sells blended cement with the permitted levels of fly ash in the cement composition. They do not have slag available in the central part of India as hardly any steel plants are located close by, otherwise they would have developed a blend using slag as well. Reducing the clinker factor and creating blends is their effort towards reducing their carbon footprint from the environment.
The company has reduced fuel consumption and power consumption as compared to previous years and that is an on-going process. They are an efficient plant and have installed a waste heat recovery system and perhaps it is one of India’s best in the cement industry. It is a 22.5 megawatt WHRS plant, which is of much higher capacity than other cement plants. They have also installed a 30 megawatt solar power plant and are using approximately 35 per cent renewable energy. They are looking forward to increasing this capacity and steps are being taken in this direction.
The three key benefits that their customers get from using their products foremost include quality. They are extremely focused on quality and give demonstrations in the market with site constructions. Secondly, it is their technical support services. Their services are one of the highest intensive support services in the market that provides support to the customer to train his masons, thus training hundreds of masons per month. They have approximately 65 thousand masons registered with them who at some point of time used their cement and have been trained by the company’s experts. Good quality cement requires good quality construction practices. They work a lot on good quality construction practices with the masons.
Thirdly, Prism Johnson works very closely with architects and engineers. They understand their requirements, designs and what they are working on. This is a huge plus for the end user as the product they get is what they truly need.
Prism Johnson is a rural based organisation. The kind of construction that is coming up in the rural parts of the country, using their cement, is almost similar to that of the metro cities due to the practices that the company follows. They support builders and help them to design buildings using their cement.

ABOUT THE AUTHOR:
Vivek Agnihotri shoulders multiple responsibilities as the CEO and Executive Director (Cement) as well as Board Director with Prism Johnson Ltd.

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Concrete

Ramco Cements’ Hard Worker Campaign Wins Seven Awards

Campaign earns honours for direction, editing and cinematography

Published

1 hour ago

June 15, 2026

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The Hard Worker campaign by The Ramco Cements has secured seven honours at the Good Ads Matter Awards 2026, adding to its growing list of accolades and reinforcing its standing among the year’s most recognised advertising campaigns.

The awards were presented during the Good Ads Matter Awards Night 2026 held at Mehboob Studios in Mumbai. The campaign received recognition across multiple categories, highlighting excellence in direction, editing, cinematography and storytelling.

Among the honours, the campaign won Silver in the Campaign of the Year – Direction category, while filmmaker Prakash Varma was named Director of the Year for the films Tortoise & Hare and Eco Plaster. Tortoise & Hare also received Silver awards for Best Editing and Best Colour Grading, along with a Bronze award for Best Cinematography. Eco Plaster earned Bronze awards in the Best Direction – Narrative and Best Direction – Humour categories.

Both films extended their award-winning run, with Eco Plaster being recognised for its narrative centred on water conservation through innovative construction solutions, while Tortoise & Hare was honoured for its storytelling and craft execution.

The Hard Worker campaign was built around the idea that hard work deserves recognition and respect. Through culturally rooted and emotionally engaging stories, the campaign has connected with consumers, engineers, masons and the wider construction community across the country.

Commenting on the achievement, A V Dharmakrishnan, CEO of The Ramco Cements Limited, said that the continued recognition across leading creative platforms reflects the company’s commitment to meaningful and authentic communication rooted in the values of the people it serves.

Balaji K Moorthy, Executive Director – Marketing, The Ramco Cements Limited, said the awards recognise the craftsmanship behind the storytelling, from direction and cinematography to editing and narrative execution.

Following recognition at both the Kyoorius Creative Awards and the Good Ads Matter Awards, the Hard Worker campaign continues to demonstrate the impact of purpose-driven storytelling combined with strong creative execution and consumer relevance.

Concrete

Cement Makers Reaffirm Commitment to Sustainable Growth

Published

1 week ago

June 5, 2026

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World Environment Day spotlight on innovation and circularity

On World Environment Day, the Indian cement industry reiterated its commitment to supporting India’s climate ambitions through sustainable manufacturing, resource efficiency and the adoption of cleaner technologies.

The Cement Manufacturers’ Association (CMA) said the sector remains aligned with the Government of India’s Net Zero commitments and is accelerating efforts to reduce its environmental footprint while supporting the country’s infrastructure and development agenda.

Parth Jindal, President, CMA and Managing Director, JSW Cement, said the industry is increasingly adopting cleaner technologies, improving energy efficiency and expanding the use of alternative fuels and raw materials. He also highlighted the growing importance of circular economy practices, where industrial by-products and waste streams from one sector are utilised as resources in another.

“The Indian Cement Industry is aligned to the Government’s commitments on carbon mitigation and is accelerating the adoption of cleaner technologies, resource efficiency and circular economy practices while actively exploring the potential of Carbon Capture, Utilisation and Storage (CCUS) as a critical pathway for deep decarbonisation,” said Jindal.

He added that coprocessing industrial waste and by-products helps conserve natural resources, reduce disposal requirements and lower the environmental footprint across multiple sectors.

According to Jindal, sustainability is no longer limited to manufacturing processes but is increasingly influencing investment decisions, innovation strategies and long-term growth plans within the industry.

Echoing similar views, Dr Raghavpat Singhania, Vice President, CMA and Managing Director, JK Cement, said sustainable development extends beyond emissions reduction and must also focus on responsible resource utilisation and waste minimisation.

“Sustainability in the built environment cannot be measured by emissions alone. It is equally about how efficiently we use resources, how effectively we minimise waste and how responsibly we create the infrastructure that will serve future generations,” said Singhania.

He noted that the cement industry is advancing its sustainability agenda through greater resource efficiency, increased circularity, technological innovation and continuous improvements in manufacturing practices. As a key contributor to India’s infrastructure development, the sector has a critical role to play in balancing economic growth with environmental responsibility.

On the occasion of World Environment Day, industry leaders reaffirmed their commitment to supporting India’s climate goals while delivering the materials required for resilient, durable and sustainable infrastructure.

Concrete

Building a Greener Future Together

Published

2 weeks ago

June 4, 2026

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Environmental sustainability requires immediate action, not just long-term commitments and discussions. Recycling, circular economy practices, and technology-driven waste management can help industries reduce environmental impact while supporting sustainable growth.

Author: Jignesh Kundaria, Director and CEO, Fornnax Technology

World Environment Day serves as an important reminder that environmental sustainability can no longer remain confined to discussions, reports, or long-term commitments. The environmental challenges facing the world today demand immediate, measurable, and collective action. Across industries and communities, waste generation continues to outpace our ability to process it responsibly, placing increasing pressure on ecosystems, natural resources, public health, and the well-being of future generations.

One of the most significant shifts required today is a change in how society perceives waste. Rather than being viewed as a material to be discarded, waste must be recognised as a valuable resource that can contribute to both economic growth and environmental protection when managed through the right technologies and systems. This mindset forms the foundation of the circular economy model that countries across the world are increasingly adopting to reduce landfill dependence, recover valuable materials, and create more sustainable industrial ecosystems.

India has made meaningful progress in strengthening awareness around sustainability, recycling, and environmental responsibility over the past decade. Significant efforts are being made to formalise the recycling sector through improved infrastructure, technology adoption, policy implementation, and broader stakeholder participation. These developments are creating a stronger foundation for responsible waste management and resource recovery across the country.

However, achieving long-term environmental impact requires collaboration from all stakeholders. Industries, policymakers, technology providers, and communities must work together with greater accountability to strengthen recycling ecosystems, encourage responsible waste management practices, and create sustainable outcomes through consistent execution rather than temporary interventions.

As someone closely associated with the recycling industry, I firmly believe that technology will play a decisive role in addressing future environmental challenges. Advanced recycling systems have the potential to recover valuable resources, reduce pollution, minimise landfill burdens, and conserve energy, creating a more sustainable future for generations to come. This belief is deeply reflected in Fornnax’s motto, “Committed to Create a Green Future,” which embodies our commitment to building long-term environmental value through innovation and responsible action.

At the same time, technology alone cannot deliver meaningful change. Real progress requires intent, awareness, participation, and a shared sense of responsibility. Sustainable development can only be achieved when innovation is supported by collective action and a genuine commitment to environmental stewardship.

On this World Environment Day, let us move beyond conversations and take meaningful steps towards creating a cleaner, greener, and more sustainable planet. By embracing innovation, strengthening recycling ecosystems, and acting responsibly today, we can create lasting environmental impact and secure a better future for generations to come.