Rakesh Valeja, Director, Thames Side Sensors India, talks about the crucial role that weighing equipment plays at every stage of the cement manufacturing process.
Thames Side Sensors India provides weighing electronics for the cement industry. When there is manufacturing, there is a requirement of measuring and packing. Measuring happens at different parts of the cement manufacturing process. Their equipment starts measuring from 300g to 1000 tonne capacity, thus, it can accommodate any weighing application in the cement industry. When raw material comes in from the mines, there is a requirement of weight bridges. When limestone comes to plant on conveyor belts, load needs to be measured there. In the weigh feeder application, raw material is weighed and at the end when the end product is packed that, too, is weighed and packed in respective bags. From raw material to when final packaging is out, their equipment is used in the cement industry at every stage. Their system is one of the most accurate weighing systems worldwide and they have a presence in over 70 countries globally. Speaking about accuracy, their systems’ outputs are better than the industry standard. They also give excellent warranty support and due to their confidence in their products, they give a 5-year warranty, which is the highest amongst all competition in the market. Their customers also have confidence in the company and have shown their trust in them by making repeat purchases.
Improving Efficiency Following are some of the important aspects of the systems provided by Thames Side Sensors India: Their equipment gives the best in class accuracy, which leads the customer to avoid any losses. In this way, they help cement manufacturers save cost. The life of the equipment is 15-20 years, which reduces the need to replace and thus, giving a good return on investment. They provide equipment use training to their customers. Automation and technology part is executed by OEM partners. As the company supplies their load measurers through OEM system integrators. The OEM partners supply their tech and the company’s system as part of their package. They work on the system to integrate and interface their technology with the company’s product, which makes it suitable for the cement manufacturers. If there’s reduced spillage and life of the product is high, it reduces environment pollution, need for replacement and money saving. This money saved can be put into making better innovations that will benefit the environment. During the installation of silos, they need to provide dummy load measuring equipment. However, multiple processes like welding etc., are happening at that time, and so, the original load measurers cannot be installed. However, the company has come up with a product that can sustain harsh conditions and shock, and will not lead to any discrepancy in its readings. All their products fall under the International Organisation of Legal Metrology (OILM) code of standards. Only after the approval from this organisation, the products are released for market consumption. The company also has the highest standards of accuracy. In this way, it is a win-win for all the customers. Thames Side Sensors India is getting to know more and more partners and competitors in the market as well as cement manufacturers and marking their footprint. The industry, too, getting to know them. They are currently working with some of the big names of the cement industry and would continue to do so.
ABOUT THE AUTHOR: Rakesh Valeja, Director, Thames Side Sensors India, is responsible for providing the overall direction to the company and planning activities for high-level management and clientele alike and ensuring that clients, shareholders, and employees are all satisfied with their experiences with the company.
Shree Cement expects to outpace the industry in the financial year 2026-27 as it pursues organic expansion and pricing discipline following a recent investor conference. The chairman said the company has completed a pricing realignment and recovered volumes lost during that exercise. Management signalled a clear preference for internal investments rather than acquisitions to support growth.
The company reported that capacity additions and demand growth across core markets are expected to underpin stronger volume performance, with a target of growing volumes at around 1.1 times the industry growth rate. Cash levels are likely to decline as capital expenditure progresses and shareholder distributions increase, the chairman indicated. The board has prioritised higher dividends over a buyback as a means of reducing excess cash.
Shree Cement described a market shift towards value and affordability rather than a race to the lowest price, which links demand expansion more closely with pricing. Historically, prices have risen at around three per cent annually over long periods, the company noted, and while prices may increase faster this year because of cost pressures from geopolitical tensions, a material improvement in industry profitability is not anticipated. In North India, the company expects additional capacity to be absorbed as demand grows, estimating a requirement of roughly 10 million (mn) tonne (t) of incremental demand annually.
The next phase of expansion will focus on the north, west, east and northeast regions, with existing projects and planned capacities viewed as sufficient to meet future demand without pursuing acquisitions. Management said it has already regained lost volumes while sustaining higher prices and will continue to monitor regional opportunities, including a possible investment in West Bengal pending clarity on industrial policy. The company, which has a current market capitalisation of Rs 852,948.9 mn, has seen its shares lose more than 20 per cent over the past year.
The Hard Worker campaign by The Ramco Cements has secured seven honours at the Good Ads Matter Awards 2026, adding to its growing list of accolades and reinforcing its standing among the year’s most recognised advertising campaigns.
The awards were presented during the Good Ads Matter Awards Night 2026 held at Mehboob Studios in Mumbai. The campaign received recognition across multiple categories, highlighting excellence in direction, editing, cinematography and storytelling.
Among the honours, the campaign won Silver in the Campaign of the Year – Direction category, while filmmaker Prakash Varma was named Director of the Year for the films Tortoise & Hare and Eco Plaster. Tortoise & Hare also received Silver awards for Best Editing and Best Colour Grading, along with a Bronze award for Best Cinematography. Eco Plaster earned Bronze awards in the Best Direction – Narrative and Best Direction – Humour categories.
Both films extended their award-winning run, with Eco Plaster being recognised for its narrative centred on water conservation through innovative construction solutions, while Tortoise & Hare was honoured for its storytelling and craft execution.
The Hard Worker campaign was built around the idea that hard work deserves recognition and respect. Through culturally rooted and emotionally engaging stories, the campaign has connected with consumers, engineers, masons and the wider construction community across the country.
Commenting on the achievement, A V Dharmakrishnan, CEO of The Ramco Cements Limited, said that the continued recognition across leading creative platforms reflects the company’s commitment to meaningful and authentic communication rooted in the values of the people it serves.
Balaji K Moorthy, Executive Director – Marketing, The Ramco Cements Limited, said the awards recognise the craftsmanship behind the storytelling, from direction and cinematography to editing and narrative execution.
Following recognition at both the Kyoorius Creative Awards and the Good Ads Matter Awards, the Hard Worker campaign continues to demonstrate the impact of purpose-driven storytelling combined with strong creative execution and consumer relevance.
World Environment Day spotlight on innovation and circularity
On World Environment Day, the Indian cement industry reiterated its commitment to supporting India’s climate ambitions through sustainable manufacturing, resource efficiency and the adoption of cleaner technologies.
The Cement Manufacturers’ Association (CMA) said the sector remains aligned with the Government of India’s Net Zero commitments and is accelerating efforts to reduce its environmental footprint while supporting the country’s infrastructure and development agenda.
Parth Jindal, President, CMA and Managing Director, JSW Cement, said the industry is increasingly adopting cleaner technologies, improving energy efficiency and expanding the use of alternative fuels and raw materials. He also highlighted the growing importance of circular economy practices, where industrial by-products and waste streams from one sector are utilised as resources in another.
“The Indian Cement Industry is aligned to the Government’s commitments on carbon mitigation and is accelerating the adoption of cleaner technologies, resource efficiency and circular economy practices while actively exploring the potential of Carbon Capture, Utilisation and Storage (CCUS) as a critical pathway for deep decarbonisation,” said Jindal.
He added that coprocessing industrial waste and by-products helps conserve natural resources, reduce disposal requirements and lower the environmental footprint across multiple sectors.
According to Jindal, sustainability is no longer limited to manufacturing processes but is increasingly influencing investment decisions, innovation strategies and long-term growth plans within the industry.
Echoing similar views, Dr Raghavpat Singhania, Vice President, CMA and Managing Director, JK Cement, said sustainable development extends beyond emissions reduction and must also focus on responsible resource utilisation and waste minimisation.
“Sustainability in the built environment cannot be measured by emissions alone. It is equally about how efficiently we use resources, how effectively we minimise waste and how responsibly we create the infrastructure that will serve future generations,” said Singhania.
He noted that the cement industry is advancing its sustainability agenda through greater resource efficiency, increased circularity, technological innovation and continuous improvements in manufacturing practices. As a key contributor to India’s infrastructure development, the sector has a critical role to play in balancing economic growth with environmental responsibility.
On the occasion of World Environment Day, industry leaders reaffirmed their commitment to supporting India’s climate goals while delivering the materials required for resilient, durable and sustainable infrastructure.