Concrete

Many industries have limited options to decarbonise

Published

4 years ago

October 13, 2022

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In the light of the recent announcement by NTPC of using Carbon Clean’s CDRMax™ carbon capture technology, Prateek Bumb, Co-Founder & CTO, Carbon Clean Solutions Limited, discusses their technology and its impact on industrial decarbonisation.

Tell us about the design and carbon capture power of the NTPC Power Plant by Carbon Clean.
The carbon capture plant is designed to capture 20 tonnes of carbon dioxide (CO2) per day, from the flue gas of Unit-13 of the Vindhyachal Super Thermal Power Station. The CO2 will eventually be combined with hydrogen to produce 10 tonnes per day of methanol through a catalytic hydrogenation process.
Carbon Clean’s CDRMax™ carbon capture technology is being used for this demonstration project, which is the first step toward decarbonising the power plant. The objectives of the project are to review the economics, design optimisation and waste heat utilisation, in order to further reduce the overall cost of carbon capture and utilisation. Evidence suggests that it will be both feasible and cost-effective, by using our carbon capture technology – CDRMaxTM.

What is the key technology backing the power plant?
Carbon Clean’s CDRMax™ carbon capture technology can be used with point source gases that contain CO2 concentrations between 3 per cent and 25 per cent by volume and produces CO2 with purities greater than 99 per cent, which can then be sold, reused or sequestered.
The CDRMax™ process uses Carbon Clean’s proprietary solvent, process equipment design, and advanced heat integration to significantly reduce both capital and operating costs. Due to an extremely low rate of corrosion, smaller equipment, and other improvements, CDRMax™ has been proven to provide a 20 per cent CapEx reduction compared to other available solutions. Thanks to lower heat and energy demand, CDRMax™ reduces OpEx by 30 per cent to 40 per cent compared to other available carbon capture solutions.

Tell us about the disposal of the captured carbon.
Carbon utilisation or storage at industrial plants is determined on a case-by-case basis. For example, the carbon captured at the St Fergus Gas plant will be transported and permanently stored offshore, as part of the Acorn Project. Meanwhile, in a project with Tuticorin Alkali Chemicals & Fertilizers Limited, India, the captured carbon is converted to soda ash and sold to Unilever, which uses it to manufacture cleaning products.

What impact is Carbon Clean planning to make on industrial decarbonisation?
Heavy industry accounts for around 30 per cent of global carbon emissions. Many industries – such as cement, steel, and refineries – have limited options to decarbonise. Point source carbon capture offers these industries a means of tackling their emissions and it is available now.
Carbon Clean is leading innovation in point source carbon capture and addressing the barriers to mass deployment, which have mainly been the cost and space requirements to install the technology.
Our latest fully modular carbon capture solution, CycloneCC, overcomes these barriers. CycloneCC has a footprint that is up to 50 per cent smaller than conventional carbon capture units and it will be deployable in less than eight weeks. It also has the potential to reduce CapEx and OpEx by up to 50 per cent and drive down the cost of carbon capture to $30/tonne on average, which would make the economic case for carbon capture undeniable.
This latest innovation, alongside Carbon Clean’s recent funding round, puts the company on track to deliver industrial decarbonisation on a gigatonne scale by the mid-2030s.

How do you picture your contribution to the Indian industrial economy›s goal to reach net zero by 2070?
Outside of the project with NTCP, Carbon Clean is working with Tata Steel and Tuticorin Alkali Chemicals & Fertilizers in India. We also have a joint venture with Veolia – Veolia Carbon Clean – that is committed to reducing industrial carbon dioxide emissions and helping India achieve its climate goals through the development of a series of carbon capture and compressed biogas (CBG) projects.
Looking forward, achieving net zero in India, will require a collaborative effort between hard-to-abate sectors, government and technology providers, such as Carbon Clean.

–Kanika Mathur

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Concrete

Ramco Cements’ Hard Worker Campaign Wins Seven Awards

Campaign earns honours for direction, editing and cinematography

Published

8 hours ago

June 15, 2026

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The Hard Worker campaign by The Ramco Cements has secured seven honours at the Good Ads Matter Awards 2026, adding to its growing list of accolades and reinforcing its standing among the year’s most recognised advertising campaigns.

The awards were presented during the Good Ads Matter Awards Night 2026 held at Mehboob Studios in Mumbai. The campaign received recognition across multiple categories, highlighting excellence in direction, editing, cinematography and storytelling.

Among the honours, the campaign won Silver in the Campaign of the Year – Direction category, while filmmaker Prakash Varma was named Director of the Year for the films Tortoise & Hare and Eco Plaster. Tortoise & Hare also received Silver awards for Best Editing and Best Colour Grading, along with a Bronze award for Best Cinematography. Eco Plaster earned Bronze awards in the Best Direction – Narrative and Best Direction – Humour categories.

Both films extended their award-winning run, with Eco Plaster being recognised for its narrative centred on water conservation through innovative construction solutions, while Tortoise & Hare was honoured for its storytelling and craft execution.

The Hard Worker campaign was built around the idea that hard work deserves recognition and respect. Through culturally rooted and emotionally engaging stories, the campaign has connected with consumers, engineers, masons and the wider construction community across the country.

Commenting on the achievement, A V Dharmakrishnan, CEO of The Ramco Cements Limited, said that the continued recognition across leading creative platforms reflects the company’s commitment to meaningful and authentic communication rooted in the values of the people it serves.

Balaji K Moorthy, Executive Director – Marketing, The Ramco Cements Limited, said the awards recognise the craftsmanship behind the storytelling, from direction and cinematography to editing and narrative execution.

Following recognition at both the Kyoorius Creative Awards and the Good Ads Matter Awards, the Hard Worker campaign continues to demonstrate the impact of purpose-driven storytelling combined with strong creative execution and consumer relevance.

Concrete

Cement Makers Reaffirm Commitment to Sustainable Growth

Published

2 weeks ago

June 5, 2026

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World Environment Day spotlight on innovation and circularity

On World Environment Day, the Indian cement industry reiterated its commitment to supporting India’s climate ambitions through sustainable manufacturing, resource efficiency and the adoption of cleaner technologies.

The Cement Manufacturers’ Association (CMA) said the sector remains aligned with the Government of India’s Net Zero commitments and is accelerating efforts to reduce its environmental footprint while supporting the country’s infrastructure and development agenda.

Parth Jindal, President, CMA and Managing Director, JSW Cement, said the industry is increasingly adopting cleaner technologies, improving energy efficiency and expanding the use of alternative fuels and raw materials. He also highlighted the growing importance of circular economy practices, where industrial by-products and waste streams from one sector are utilised as resources in another.

“The Indian Cement Industry is aligned to the Government’s commitments on carbon mitigation and is accelerating the adoption of cleaner technologies, resource efficiency and circular economy practices while actively exploring the potential of Carbon Capture, Utilisation and Storage (CCUS) as a critical pathway for deep decarbonisation,” said Jindal.

He added that coprocessing industrial waste and by-products helps conserve natural resources, reduce disposal requirements and lower the environmental footprint across multiple sectors.

According to Jindal, sustainability is no longer limited to manufacturing processes but is increasingly influencing investment decisions, innovation strategies and long-term growth plans within the industry.

Echoing similar views, Dr Raghavpat Singhania, Vice President, CMA and Managing Director, JK Cement, said sustainable development extends beyond emissions reduction and must also focus on responsible resource utilisation and waste minimisation.

“Sustainability in the built environment cannot be measured by emissions alone. It is equally about how efficiently we use resources, how effectively we minimise waste and how responsibly we create the infrastructure that will serve future generations,” said Singhania.

He noted that the cement industry is advancing its sustainability agenda through greater resource efficiency, increased circularity, technological innovation and continuous improvements in manufacturing practices. As a key contributor to India’s infrastructure development, the sector has a critical role to play in balancing economic growth with environmental responsibility.

On the occasion of World Environment Day, industry leaders reaffirmed their commitment to supporting India’s climate goals while delivering the materials required for resilient, durable and sustainable infrastructure.

Concrete

Building a Greener Future Together

Published

2 weeks ago

June 4, 2026

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Environmental sustainability requires immediate action, not just long-term commitments and discussions. Recycling, circular economy practices, and technology-driven waste management can help industries reduce environmental impact while supporting sustainable growth.

Author: Jignesh Kundaria, Director and CEO, Fornnax Technology

World Environment Day serves as an important reminder that environmental sustainability can no longer remain confined to discussions, reports, or long-term commitments. The environmental challenges facing the world today demand immediate, measurable, and collective action. Across industries and communities, waste generation continues to outpace our ability to process it responsibly, placing increasing pressure on ecosystems, natural resources, public health, and the well-being of future generations.

One of the most significant shifts required today is a change in how society perceives waste. Rather than being viewed as a material to be discarded, waste must be recognised as a valuable resource that can contribute to both economic growth and environmental protection when managed through the right technologies and systems. This mindset forms the foundation of the circular economy model that countries across the world are increasingly adopting to reduce landfill dependence, recover valuable materials, and create more sustainable industrial ecosystems.

India has made meaningful progress in strengthening awareness around sustainability, recycling, and environmental responsibility over the past decade. Significant efforts are being made to formalise the recycling sector through improved infrastructure, technology adoption, policy implementation, and broader stakeholder participation. These developments are creating a stronger foundation for responsible waste management and resource recovery across the country.

However, achieving long-term environmental impact requires collaboration from all stakeholders. Industries, policymakers, technology providers, and communities must work together with greater accountability to strengthen recycling ecosystems, encourage responsible waste management practices, and create sustainable outcomes through consistent execution rather than temporary interventions.

As someone closely associated with the recycling industry, I firmly believe that technology will play a decisive role in addressing future environmental challenges. Advanced recycling systems have the potential to recover valuable resources, reduce pollution, minimise landfill burdens, and conserve energy, creating a more sustainable future for generations to come. This belief is deeply reflected in Fornnax’s motto, “Committed to Create a Green Future,” which embodies our commitment to building long-term environmental value through innovation and responsible action.

At the same time, technology alone cannot deliver meaningful change. Real progress requires intent, awareness, participation, and a shared sense of responsibility. Sustainable development can only be achieved when innovation is supported by collective action and a genuine commitment to environmental stewardship.

On this World Environment Day, let us move beyond conversations and take meaningful steps towards creating a cleaner, greener, and more sustainable planet. By embracing innovation, strengthening recycling ecosystems, and acting responsibly today, we can create lasting environmental impact and secure a better future for generations to come.