Concrete

Limiting the damage

Published

4 years ago

July 15, 2022

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World Environment Day on 5th June was ushered in with a greater gusto in India than ever before. In keeping with the theme of this year’s celebration, ‘Only One Earth,’ the Government of India has also taken substantial steps such as banning single use plastic among others.

Considering the urgency with which the cement sector is moving towards decarbonisation, here are some facts that are propelling cement players to take immediate action:

The steel and cement sectors would see a three-to-four-fold increase in demand and a near tripling of sectoral CO2 emissions by 2050, making the industrial sector the single largest source of CO2 emissions in India, as per an estimate by The Energy and Resources Institute (TERI) and World Business Council for Sustainable Development (WBCSD).
More than half of all CO2 emissions since 1751 have been emitted in the last 30 years, says a study by Institute for European Environmental Policy (IEEP).
The 20 big companies that contributed to almost 33 per cent of world-historic emissions are from the energy and cement sectors.
The per capita consumption of cement in India is 195 kg, which is far less than the world average of 500 kg and 1000 kg of China, as per Bureau of Energy Efficiency.

Decarbonisation of the cement industry cannot be achieved without technology. Using state-of-the-art technology, cement companies should aim at…

Making their processes more energy efficient
Using renewable energy sources
Shifting to alternative fuels
Investing in carbon capture and storage
Utilising other industrial waste as raw material
Exploring alternative cementitious materials
Recycling waste and having circular processes

Technology and R&D are the two tools that will enable the cement sector to harness alternative energy such as solar thermal power, make improvements in the usage of biomass and green hydrogen and increase material circularity.
A significant achievement in India has been the substitution of part of the limestone with by-products from other processes in the form of industrial wastes like slag from steel plants and fly ash from thermal power plants. This blending has greatly contributed to helping the Indian cement industry perform better than global players in terms of specific emissions of CO2 per tonne of cement. Slag Cement can substitute 70-80 per cent of OPC in various grades of concrete mixtures, while it can be used 100% in massive mass concrete projects and other industrial structures. Achieving higher thermal efficiencies helps conserve the use of coal. Equally noteworthy has been the gainful utilisation of industrial, municipal and agricultural wastes and biomass to serve as alternative fuels that replace fossil fuels.
We see a lot of constructive initiatives undertaken by the government, too, in this journey towards decarbonisation. For instance, last year, India and the United Kingdom announced the Industrial Deep Decarbonization Initiative (IDDI). It is one of the largest and most diverse coalitions of governments and the private sector to create net-zero carbon industrial products. Over the next three years, the governments will work towards decarbonisation of heavy industries, including, of course, cement. While the sentiment is in the right place here, only time will tell if the efforts match up to the expected outcome.

–Pratap Padode, Founder and Editor-in-chief

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Jammu Division Begins First Cement Rail Traffic to Anantnag

Cement Loading From Kathua for Anantnag to Begin on September 14

Published

2 days ago

September 21, 2026

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Jammu Railway Division has placed an indent for the first movement of cement by rail within the division, linking Shaheed Captain Sunil Kumar Choudhary Kathua Railway Station with Anantnag Railway Station. Loading for the consignment is scheduled to begin on September 14.

Concrete

Hard Worker Wins Three Honours at Kyoorius Design Awards

Ramco Cements’ brand secures Grand Prix and two Blue Elephant honours.

Published

2 days ago

September 21, 2026

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The Ramco Cements Limited’s construction chemicals brand, Hard Worker, has won three honours at the Kyoorius Design Awards 2026, including the Grand Prix – Grey Elephant in the Design in Action category.

The brand also secured two Blue Elephant honours, one for Design in Action and another for Packaging, recognising the design approach behind its brand identity and packaging.

Launched in 2025, Hard Worker entered the construction chemicals segment with the brand promise, “Hard-working products for hardworking people.” Its visual identity uses animals and birds to represent product benefits. The camel represents the water-retention capability of Hard Worker Eco Plaster, while the cheetah represents the speed and performance of Hard Worker Block Fix.

The visual language has been extended across packaging, retail, communication, literature, digital platforms and other brand touchpoints. Hard Worker uses bold colours, distinctive animal illustrations and simple visual storytelling to communicate product benefits across markets and audiences, including construction workers and applicators.

“For Hard Worker, design was never an afterthought. It was fundamental to how we wanted to build the brand. In a category that is largely functional, we wanted to create a brand that people could recognise, understand and remember instantly. The Kyoorius recognition is a wonderful validation of this design-led approach,” said Mr. AV Dharmakrishnan, CEO, The Ramco Cements Limited.

Mr. Balaji K. Moorthy, Executive Director – Marketing, Ramco Cements said “In a category where communication has traditionally been product-led and functional, we wanted Hard Worker to stand apart by making design an integral part of the brand experience. From the distinctive animal-led packaging to our communication across consumer and trade touchpoints, every element was designed to make the brand more memorable and the product benefits easier to understand.”

Within its first 12 months, Hard Worker crossed Rs 3.5 bn in sales. The latest recognition follows six honours secured by the brand’s campaign at the Kyoorius Creative Awards earlier in 2026, including the Grey Elephant Grand Prix for its Eco Plaster film.

The Kyoorius Design Awards recognise outstanding design work in India’s visual communications sector across multiple categories and platforms. The 2026 awards were announced on 12 September in Goa.

The Ramco Cements Limited is part of the Ramco Group and operates across cement and allied building-material solutions. Hard Worker is its construction chemicals brand, offering solutions across key construction applications.

Concrete

Cement Firms to Invest Rs. 130 bn in Green Energy by FY28

Cement companies plan to expand clean energy capacity to 6 GW by FY28

Published

6 days ago

September 17, 2026

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India’s major cement companies are set to raise their clean energy capacity to 6 GW by March 2028 from around 4 GW at the end of March 2026, according to ratings agency ICRA. The planned expansion is expected to involve investments of Rs. 130 bn over the next two years.

The additional capacity could generate annual savings of Rs. 62 bn to Rs. 67 bn, resulting in an estimated payback period of 1.8 to 2.2 years. Cement is an emission-intensive industry, and leading producers have established net-zero roadmaps covering the next 15 to 20 years.

The calcination process accounts for 57 to 60 per cent of the sector’s total emissions, while fuel combustion contributes 27 to 30 per cent and electricity consumption accounts for 10 to 13 per cent. ICRA said the figures highlighted the need for a broad decarbonisation strategy involving green power, blended cement, alternative fuels and improvements in clinker efficiency.

Green energy is considered one of the most commercially attractive decarbonisation options because it can reduce emissions while lowering operating costs. Every 5 per cent increase in green power replacement can reduce power and fuel costs by Rs. 15 to Rs. 16 per tonne. A 25 per cent replacement level could therefore save Rs. 75 to Rs. 80 per tonne and expand operating margins by 140 to 160 basis points.

Cement producers are also assessing carbon capture, utilisation and storage, although high implementation costs, energy requirements and limited transport and storage infrastructure are expected to slow commercial adoption. The government has proposed Rs. 200 bn over five years to support deployment across key sectors. Meanwhile, companies are targeting thermal substitution rates of 10 to 15 per cent over the next three to five years, compared with the current industry level of around 6 per cent.