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Prices ease slightly, save high margins for manufacturers

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Cement prices remain at higher levels even in weak season, even as demand growth is expected to moderate to single digit this fiscal from double digit growth posted last fiscal.

Cement prices have eased slightly in August 2019 after remaining flat in July 2019. However, at current prices the cement manufacturers are expected to post higher profits in the quarter ending September 2019, on the back of rising trend in prices for four months since March 2019 and lowering cost, mainly of fuels.

Meanwhile, experts are pegging the demand growth during the current fiscal at 7 per cent, much below 13 per cent recorded last year. While normal monsoon is heralding good times for agriculture activity, intensive floods witnessed in some major states could have played havoc with farm outcomes.

The ET Cement Index that tracks countrywide cement price movements was down by 1.36 per cent to 2364.7 by end-August 2019 from 2397.3 points at the beginning of the month, after being flat in July. Mid-way through the monsoon season, the cement manufacturers are unlikely to raise prices. So, one has to wait till third quarter (October-December) before the demand and supply play comes into action. Even the fears of economy slowing down are also haunting the sentiment.

Tempered growth
Rating agency ICRA has pegged the cement demand growth for the current fiscal at 7 per cent compared to 13 per cent growth witnessed in FY2019, while citing "relatively weak offtake seen in Q1 (April-June) FY2020 (2019-20)". However, ICRA notes: Although this is likely to affect cement manufacturers, they are likely to benefit from the fact that average prices for FY2020 (2019-20) are likely to be better than FY2019 while costs are likely to be lower. This is likely to support near term profitability for cement mills.

Sabyasachi Majumdar, Senior Vice President & Group Head – Corporate Ratings, ICRA says, "We expect cement demand growth to taper off in FY2020 after a strong double-digit growth in the previous year. This is already being reflected in tepid growth in Q1 FY2020, on the back of slowing of the project execution on account of general elections (usually resulting in labour unavailability)."

Steep rise in prices in April and May 2019 have weakened the demand, curtailing the pricing power of the industry in the following months. In June, ET Cement Index eased 1.39 per cent at 2397.3 from the all time peak of 2431.1 points registered at the end of May 2019. With a sharp 8 per cent Month-on-Month (MoM or compared to the previous month) hike pan-India in April, average trade prices in April-June were up by 11 per cent Quarter-on-Quarter (QoQ).

The demand was impacted owing to the slowdown in the Government projects, ahead of the elections and shortage of labour, said ICRA in its note. The same is expected to pick up from Q3 FY2020, post the monsoon season. In April 2019, cement production at 29.2 million tonnes (MT) was lower by 12 per cent on M-o-M basis. Further, in May and June 2019, it declined by 2.1 per cent to 28.6 MT and by 0.6 per cent to 28.4 MT respectively.

However, ICRA expects the demand to pick up in Q3 FY2020 with the growth likely to be driven by housing, primarily rural housing and affordable housing, and improved focus on infrastructure segments, mainly road, railway and irrigation projects.

"The easing of the cost side pressures owing to decline in the input costs such as coal and pet coke prices by 13.5 per cent year-on-year (Y-o-Y) and by 11 per cent Y-o-Y respectively in April-July 2019 would result in lower power and fuel expenses during Q2 FY2020. The cement companies’ profitability is likely to increase in Q2 FY2020 on the back of higher prices and lower input costs," Majumdar says.

On the capacity side, ICRA expects around 18-20 million tonnes per annum (MTPA) to get added in FY2020. Most of these new supplies are not fully integrated and are largely backed by old limestone mining leases. Also, the grinding capacity addition is higher in relation to the clinker capacity, thus, the actual production from new capacities is likely to be lower. While the incremental demand of around 24 million MT is greater than the incremental supply, the capacity overhang is likely to keep the utilisation at moderate levels – 71 per cent in FY2020, despite some increase from 69 per cent in FY2019.

Normal monsoon
For the first 3 months during this monsoon period (from 1 June 2019 to 28 August 2019), the South-West monsoon has been normal, according to Indian Meteorological Department (IMD) data. However, there has been a marginal moderation in the deviation from the normal for this cumulative period compared with a week ago. "During the previous 5 years, monsoon remained normal during this same period, but this is the first time (in the last 5 years) when the deviation from normal has been positive," says Madan Sabnavis, Chief Economist, CARE Ratings, in its Monsoon Monitor released on August 30, 2019.

There are still seven subdivisions of the 36 subdivisions in the country, which have recorded deficient rainfall. There have been equal numbers of sub-divisions (seven) which have recorded both excess and deficient rainfall, with the remaining 22 subdivisions receiving normal rainfall. "The concern revolves around these subdivisions as both excess rainfall or deficient rainfall could adversely impede sowing and cropping patterns," CARE Ratings said.

Several states witnessed large scale floods, viz. Gujarat, Rajasthan, Maharashtra, Karnataka and Kerala. The western and south-west regions of the country have received heavy rains and have been clubbed under the category of "excess rainfall". If the monsoon is normal and well-spread out in all regions, then it has the potential to increase agriculture incomes in rural areas and could impact the overall economic growth. The sowing patterns across key crops as of 23 August, 2019 has seen an improvement but the concern remains around the sowing of rice which has seen a contraction of around (-) 20 lakh hectares from normal and a year ago.

– BS SRINIVASALU REDDY

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Concrete

Wonder Cement appoints Mahesh Singh as VP Corporate Brand Communication 

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Singh brings 20+ years of brand and marketing experience, and will lead integrated corporate brand communication initiatives at Wonder Cement 

New Delhi

Wonder Cement, a leading cement manufacturer, has appointed Mahesh Singh as Vice President – Corporate Brand Communication. In his new role, he will oversee corporate brand strategy and communication, including digital and performance marketing, public relations, trade, events, exhibitions, sports and experiential marketing. 

Singh brings over two decades of experience across marketing and communications, with roles spanning the automotive industry, agencies and entrepreneurship. He spent more than a decade with Honda Motorcycle & Scooter India, working across integrated communication, media, digital, retail and consumer engagement. His stint also included helping build the company’s digital marketing capabilities. 

He moved to dentsu X India as Vice President – Strategy & Planning, working across categories such as automotive, auto components, electric vehicles, FMCG, consumer electronics, BFSI, apparel and brand consulting. His responsibilities included media and marketing strategy, product launches, content, performance marketing and consumer activations. 

Singh subsequently took an entrepreneurial route with Radiant Brands before joining Shriram Ltd (SPR Autotech) as Head – Marketing & Communications. There, his remit included brand and corporate strategy, communications, PR and ORM, retail identity, loyalty programmes and events. 

At Wonder Cement, Singh will be responsible for bringing together the company’s corporate brand communication initiatives across digital, performance marketing, PR, trade, sports and experiential platforms. The role will focus on creating an integrated approach to communication across consumers, trade partners and other key stakeholders. 

The appointment brings to Wonder Cement a marketer whose career has spanned the brand, agency and entrepreneurial sides of the communications ecosystem. 

Wonder Cement, part of the RK Group, is a cement manufacturer with roots in Rajasthan and a focus on quality, trust and transparency. The company has grown to six manufacturing plants, and a cement capacity of 21.5 MTPA. With more than 2,000 employees and a network of over 5,000 dealers, its operations span manufacturing, distribution and customer engagement, with a focus on consistent product quality and efficient execution. 

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Concrete

JSW Cement commissions additional 1 MTPA grinding unit at Nagaur

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With this commissioning, JSW Cement’s total cement grinding capacity has increased to 25.10 MTPA, 
Mumbai

JSW Cement, one of India’s leading green cement producers and part of the diversified JSW Group, today announced the successful commissioning of an additional 1.00 MTPA cement grinding unit at Nagaur, Rajasthan. The commissioning marks another significant milestone in the Company’s growth strategy.

With this commissioning, JSW Cement’s total cement grinding capacity has increased to 25.10 MTPA, while its total clinker manufacturing capacity, including clinker capacity at its joint venture, JSW Cement FZC, stands at 9.74 MTPA.

JSW Cement had commenced operations in North India in March 2026 with the Nagaur Integrated Plant, comprising a 3.30 MTPA clinkerisation unit and 2.50 MTPA cement grinding unit. With the commissioning of the additional 1.00 MTPA cement grinding unit, the plant’s total cement grinding capacity has increased to 3.50 MTPA, enhancing the company’s ability to cater to the growing cement demand across Rajasthan, Haryana, Punjab and the National Capital Region (NCR). The expansion has been funded through a strategic mix of equity and long-term debt.

During the quarter ended 30th September 2026, JSW Cement has also commissioned the Alternate Fuel Handling System and the Waste Heat Recovery system (WHRS) at the Nagaur Integrated Plant.

Nilesh Narwekar, CEO, JSW Cement, said: “The commissioning of additional 1.00 MTPA grinding capacity at Nagaur is a key strategic priority for us and will accelerate JSW Cement’s expansion into North India. We look forward to servicing the growing needs of the region and contributing to the economic growth of Rajasthan, Haryana, Punjab and the NCR area. I am delighted to share that the company has commissioned this grinding unit within the expected timeline, showcasing our project execution capabilities. Further, the Alternate Fuel Handling System and the Waste Heat Recovery system (WHRS) are expected to substantially reduce our production costs going forward.”

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Concrete

UltraTech becomes first Indian cement firm to cross 2 GW green energy

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UltraTech Cement has crossed 2 GW of captive green energy capacity, with renewables and waste heat recovery meeting 48 per cent of its power needs.

Mumbai

UltraTech Cement Limited has surpassed 2 GW of installed green energy capacity for captive use, becoming the first cement company in India to achieve the milestone. The Aditya Birla Group company commissioned 116.55 MW of wind capacity at its Inter-State Transmission System-connected wind-solar hybrid project in Barmer, Rajasthan, along with 10 MW of Waste Heat Recovery System capacity at Sarlanagar Cement Works in Karnataka.

With these additions, UltraTech’s cumulative installed green energy capacity has reached 2,024 MW. This includes 1,580 MW of renewable energy capacity and 444 MW of waste heat recovery capacity, together meeting around 48 per cent of the company’s current power requirements.

The company said the milestone reflects the progress of its long-term energy transition strategy. In FY27 so far, nearly one-third of UltraTech’s 76 manufacturing units in India have maintained green energy utilisation above 50 per cent of their electricity requirements, while five units have crossed 95 per cent.

K C Jhanwar, Managing Director, UltraTech Cement Limited, said, “Crossing the 2 GW green energy milestone is the result of a strategy we have pursued consistently over the past decade. Cement is an energy-intensive, hard-to-abate sector, and showing that reliability and growth can go hand in hand with a rapid shift to green energy sets a benchmark for the industry. With nearly half of our power needs now met through green energy, we are significantly less exposed to fossil fuel supply constraints and power price volatility. As we scale up renewables, waste heat recovery and battery storage across our operations, we are building an energy foundation for stable, long-term growth.”

UltraTech commissioned 430 MW of green energy capacity in FY26 and continues to expand its renewable energy and waste heat recovery portfolio.

The company is also progressively integrating Battery Energy Storage Systems across its operations to improve renewable energy utilisation and supply reliability.

In 2025, UltraTech operationalised what it described as India’s first on-site hybrid round-the-clock renewable energy project at Sewagram Cement Works in Gujarat. The project combines solar, wind and battery storage.

As part of its decarbonisation strategy, UltraTech said it has not invested in new captive thermal power capacity for either greenfield projects or brownfield expansions at its integrated units for more than a decade.

The company said its expanding green energy portfolio is helping reduce dependence on conventional grid electricity and fossil fuel-based power, while lowering exposure to fluctuations in coal and electricity prices.

UltraTech aims to increase green energy’s share in its total power mix to 85 per cent by 2030. As a member of RE100, it has also committed to meeting 100 per cent of its electricity requirement through renewable sources by 2050.

UltraTech Cement, the cement flagship of the Aditya Birla Group, has a total grey cement capacity of 210.1 MTPA and white cement and putty capacity of 3.5 MTPA. The company is also a signatory to the GCCA Climate Ambition 2050 and has committed to the GCCA Net Zero Concrete roadmap.

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