Concrete

We are focusing on quality and innovation

Published

4 years ago

January 16, 2023

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Vinit Tiwari, Chief Sales Officer, Nuvoco Vistas Corp Ltd, discusses the factors of costs, competition and raw materials as well as cement prices within the relative context of overall market conditions.

Tell us about the increasing competition in the market with respect to your products?
Historically, the market has been competitive. Consolidation has resulted in an organised market, and processes will be streamlined as a result. We anticipate that competition will become more intense in the future as more companies enter the market with expanded capacity, but at Nuvoco, we are focusing on our key competencies: quality, innovation, and value for money. In view of our unique offerings, premium brands such as Concreto, Double Bull Master and Duraguard Microfiber expect to dominate the market and maintain their position.

Have you incorporated any change in your sales strategy to cut through the competition in the market?
At Nuvoco, we are advancing our core competency of offering premium products while maintaining our core values. As part of our efforts, we are strengthening our supply chain and digitising the purchasing process.
Our flagship brands, Concreto, Double Bull and Duraguard have performed exceptionally well in their respective markets. Over the past five years, Double Bull has become one of the fastest-growing cement brands in the country, with sales of more than 5 million tonnes. Duraguard offers a wide range of products that are technologically advanced and meet the needs of modern construction.
In FY 2021–22, the Modern Building Material (MBM) business sales and distribution network increased significantly, enhancing customer access to quality products and increasing sales revenue. Eventually, this will enable us to achieve our mission of becoming the leading manufacturer of building materials.

Tell us about new products being developed and how they are impacting your market share?
Nuvoco is committed to bringing new technologies to its product line through continuous research and development. Our recent additions are Duraguard Xtra F2F (premium composite cement), Concreto UNO (hydrophobic cement), Ecodure (green concrete) and Concreto Glyde (pile concrete) will help us to increase our market share.

Tell us about the challenges with in creased cement costs.
One of the primary concerns is that cement prices have not increased at a rate consistent with the increase in production and distribution costs. As we see it, this is an opportunity for the sector to analyse cost components by line item, from production to distribution. We are currently working on reducing our costs in order to remain competitive.

How do you view your sales in the next financial year in context to rising competition?
Competition has existed and will continue to exist. Continuing to build on our strengths, we strive to become the No. 1 premium selling company and the brand of choice. As far as growth is concerned, we have aggressive growth plans to become 25 MTPA by end of FY25 and further optimise our trade volumes.

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Concrete

JSW Cement Commissions 1 MTPA Unit in Rajasthan

Rajasthan grinding capacity rises to 3.50 MTPA after commissioning

Published

45 minutes ago

October 9, 2026

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JSW Cement has commissioned an additional 1 MTPA cement grinding unit in Nagaur, Rajasthan, taking the company’s total cement grinding capacity to 25.1 MTPA. The commissioning was announced on Tuesday, October 6.

The company said the new unit had increased the total cement grinding capacity at its Rajasthan plant to 3.50 MTPA. The expansion adds to JSW Cement’s production infrastructure as it continues to build capacity across its operating network.

The company’s total clinker manufacturing capacity, including capacity at its joint venture JSW Cement FZC, stands at 9.74 MTPA. Clinker is an intermediate material used in cement production, and its availability supports the company’s grinding operations.

JSW Cement is also pursuing a proposed merger of its listed subsidiary Shiva Cement with the company. The scheme, approved by the boards of the respective companies, involves issuing five fully paid-up JSW Cement equity shares for every 41 shares held by Shiva Cement shareholders other than JSW Cement.

The arrangement remains subject to shareholder and regulatory approvals. JSW Cement currently holds 66.23 per cent of Shiva Cement’s paid-up equity share capital, and the shares held by JSW Cement in the subsidiary will be cancelled under the proposal without any issue of JSW Cement shares against that holding.

The scheme has an appointed date of April 1, 2026, and the company has indicated that completion could take 12 to 14 months, depending on the receipt of approvals. These include clearances from stock exchanges, the Securities and Exchange Board of India, the National Company Law Tribunal and other applicable authorities, along with approvals from shareholders and creditors where required. JSW Cement shares closed at Rs. 113.15 on the BSE, up Rs. 2.05, or 1.85 per cent.

Concrete

Wonder Cement appoints Mahesh Singh as VP Corporate Brand Communication

Published

8 hours ago

October 9, 2026

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Singh brings 20+ years of brand and marketing experience, and will lead integrated corporate brand communication initiatives at Wonder Cement

New Delhi

Wonder Cement, a leading cement manufacturer, has appointed Mahesh Singh as Vice President – Corporate Brand Communication. In his new role, he will oversee corporate brand strategy and communication, including digital and performance marketing, public relations, trade, events, exhibitions, sports and experiential marketing.

Singh brings over two decades of experience across marketing and communications, with roles spanning the automotive industry, agencies and entrepreneurship. He spent more than a decade with Honda Motorcycle & Scooter India, working across integrated communication, media, digital, retail and consumer engagement. His stint also included helping build the company’s digital marketing capabilities.

He moved to dentsu X India as Vice President – Strategy & Planning, working across categories such as automotive, auto components, electric vehicles, FMCG, consumer electronics, BFSI, apparel and brand consulting. His responsibilities included media and marketing strategy, product launches, content, performance marketing and consumer activations.

Singh subsequently took an entrepreneurial route with Radiant Brands before joining Shriram Ltd (SPR Autotech) as Head – Marketing & Communications. There, his remit included brand and corporate strategy, communications, PR and ORM, retail identity, loyalty programmes and events.

At Wonder Cement, Singh will be responsible for bringing together the company’s corporate brand communication initiatives across digital, performance marketing, PR, trade, sports and experiential platforms. The role will focus on creating an integrated approach to communication across consumers, trade partners and other key stakeholders.

The appointment brings to Wonder Cement a marketer whose career has spanned the brand, agency and entrepreneurial sides of the communications ecosystem.

Wonder Cement, part of the RK Group, is a cement manufacturer with roots in Rajasthan and a focus on quality, trust and transparency. The company has grown to six manufacturing plants, and a cement capacity of 21.5 MTPA. With more than 2,000 employees and a network of over 5,000 dealers, its operations span manufacturing, distribution and customer engagement, with a focus on consistent product quality and efficient execution.

Concrete

JSW Cement commissions additional 1 MTPA grinding unit in Rajasthan

The Nagaur expansion takes JSW Cement’s total grinding capacity to 25.10 MTPA.

Published

1 day ago

October 8, 2026

admin

JSW Cement has commissioned an additional 1 million tonne per annum (MTPA) cement grinding unit at its Nagaur Integrated Plant in Rajasthan. The commissioning takes the company’s total cement grinding capacity to 25.10 MTPA.

JSW Cement’s total clinker manufacturing capacity, including its joint venture JSW Cement FZC, now stands at 9.74 MTPA.

The company began operations in North India in March 2026 with the Nagaur Integrated Plant, comprising a 3.30 MTPA clinkerisation unit and a 2.50 MTPA cement grinding unit. With the latest expansion, the plant’s total grinding capacity has increased to 3.50 MTPA.

The additional capacity will cater to cement demand across Rajasthan, Haryana, Punjab and the National Capital Region (NCR). The expansion has been funded through a combination of equity and long-term debt.

During the quarter ended September 30, 2026, JSW Cement also commissioned an Alternate Fuel Handling System and a Waste Heat Recovery System (WHRS) at the Nagaur plant.

Nilesh Narwekar, CEO, JSW Cement, said the additional grinding capacity was a strategic priority for the company’s expansion in North India. He added that the Alternate Fuel Handling System and WHRS were expected to reduce production costs.