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Blending Green and Grit

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Blended cements are slowly but steadily increasing their presence felt in the market. With the introduction of composite cement, the industry’s green commitment is getting reinforced further.

Blended cements – Portland Slag Cement (PSC) and Portland Pozzolana Cement (PPC) – are making headway by cornering a major share of the cement market, nudging the Ordinary Portland Cement (OPC) which was the market leader at one time, into the corner, in the recent years. The exciting journey of blended cements has seen them taking an equal share of 50:50 in the late 1970s even before introduction of fly ash-based blended cement, only to lose share to OPC which touched 76 per cent by 1983, and to totter at about 30 per cent by the end of the twentieth century, it has now scaled the peak market share of three-fourths.

"Ever since government allowed blending of cement with OPC, there has been continuous growth in the sales of PSC/ PPC cement. There has been a very good penetration of blended cements in the market. Earlier OPC used to be the market leader in India. However, today, it represents only about 20-25 per cent of the market share. In this context, it is encouraging to note that nearly 75 per cent of cement production in India at present is in the form of blended cement of various types," says Raakesh Jain, Chief Sales Officer, Nuvoco Vistas Corp.

Blended cements have been gaining almost over the last couple of decades, particularly since introduction of fly ash-based cement, which combines the advantages of OPC on cost front, and strength and durability of slag cement, its blended peer. "This has been possible through education of customers on the merits of blended cement, which has led to higher awareness and increased usage," says Ujjwal Batria, Chief Operating Officer, Dalmia Cement (Bharat) Limited.

With the introduction of composite cements, the market is expected to become even more exciting in the years to come.

Institutions still prefer OPC
Still, OPC is preferred in certain geographies and particularly by several institutional users, for various reasons. "While there is an improvement in the acceptance of blended cements, there are certain segments like RMCs, select infrastructure projects, where the preference continues to be for OPC due to the cost economics and flexibility available to the contractor," says Nilesh Narwekar, CEO, JSW Cement.

OPC grades 43 & 53 are more preferred in major infrastructure projects such as national highways, bridges, transmission lines, power plants, industrial and residential structures. "Also in major infrastructure projects, OPC Grade 43/ 53 is approved through the Central/ state government/ local governing bodies/ institutions over PPC/ PSC, making OPC a preferred product in institutional segment," says Jain.

Institutional customers have their own batching plants in most cases and prefer to do blending at their end. However, efforts of the blended cement manufacturers over the last few years in educating their customers on environmental benefits and durability they offer have resulted in their increased use.

Applications
Both PPC and PSC are environment-friendly cements as they use industrial by-products as an input. PPC classically uses fly ash, while PSC uses slag generated in the blast furnace of steel plants.

Blended cements are suitable for high rainfall areas and coastal areas as these offer higher longevity of structures, offering the highest resistance against sulphate and chloride attacks and environmental pollutants. PSC’s chemical composition gives it high compressive strength and offers excellent resistance to chloride and sulphate attacks. It boasts a superior finish and minimise shrinkage and cracks. For this reason, it is mostly used for marine constructions.

PPC’s hydration process is slower than PSC cement, therefore, making it suitable for mass concreting. It shows greater resistance to aggressive weather and is cheaper than PSC. PPC has an amazing pore refinement leading to an improved density of concrete, says Batria.

New kid on the block
Taking cue from the Bureau of Indian Standards’ (BIS) decision to permit manufacturing and selling of composite cement in India a couple of years ago, several cement manufacturers have already introduced composite cement. Composite cement is a blend of fly ash and slag based cement, offering the best of both worlds.

Composite Cement is being typically manufactured by companies where both these commodities are readily available. Eastern region is where most of the players have introduced composite cement by now. JSW has introduced it in Karnataka and in the east, while Dalmia Cement has introduced it in the eastern region, and Nuvoco already has a thrust towards blended cements.

"We have already introduced composite cement to our customers in Karnataka and more recently in Salboni. We also plan to make it the core product from Jhajpur, our upcoming plant in Odisha," Narwekar says.

Being a new product in the market, the manufacturers are already undertaking awareness programmes for their customers and influencers like engineers and architects. Composite cement is still not accepted in RCC (Reinforced Cement Concrete) by BIS posing a challenge in selling it as an all-purpose cement, besides getting government approvals for composite products.

Looking ahead
If one has to go by what the experts have to say, bended cements are going to be the future of cement industry, being greener and offering several advantages. Perhaps in the process of vouching for its future of cement in blended ones, JSW Cement, being largest manufacturer of PSC, is planning to take a plunge into blended cements headlong.

"We are planning to double our cement production capacity in the next few years to meet the growing demand for "Green" cement in the eastern region by a combination of brownfield expansions at our new facility at Salboni, West Bengal and Shiva Cement, Odisha. These projects are expected to be commissioned in various phases until 2023. We are also debottlenecking our plants in South and evaluating opportunities for a grinding unit GU in TN," Narwekar says. JSW is in the process of commissioning a new greenfield 1.2 million tonnes per annum plant in Jajpur, Odisha, which is expected to be optimizes by December 2019.

In order to promote sustainable alternatives in every area in line with India’s commitment at the Paris Summit, blended cements, which use factory waste and other by-products, should be encouraged through use in government projects. Thus, cement manufacturers, who are planning to increase their use of alternative fuels and raw materials (AFR), will be contributing immensely to sustainable manufacturing and sustainable products in future.

– BS SRINIVASALU REDDY

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Concrete

Wonder Cement appoints Mahesh Singh as VP Corporate Brand Communication 

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Singh brings 20+ years of brand and marketing experience, and will lead integrated corporate brand communication initiatives at Wonder Cement 

New Delhi

Wonder Cement, a leading cement manufacturer, has appointed Mahesh Singh as Vice President – Corporate Brand Communication. In his new role, he will oversee corporate brand strategy and communication, including digital and performance marketing, public relations, trade, events, exhibitions, sports and experiential marketing. 

Singh brings over two decades of experience across marketing and communications, with roles spanning the automotive industry, agencies and entrepreneurship. He spent more than a decade with Honda Motorcycle & Scooter India, working across integrated communication, media, digital, retail and consumer engagement. His stint also included helping build the company’s digital marketing capabilities. 

He moved to dentsu X India as Vice President – Strategy & Planning, working across categories such as automotive, auto components, electric vehicles, FMCG, consumer electronics, BFSI, apparel and brand consulting. His responsibilities included media and marketing strategy, product launches, content, performance marketing and consumer activations. 

Singh subsequently took an entrepreneurial route with Radiant Brands before joining Shriram Ltd (SPR Autotech) as Head – Marketing & Communications. There, his remit included brand and corporate strategy, communications, PR and ORM, retail identity, loyalty programmes and events. 

At Wonder Cement, Singh will be responsible for bringing together the company’s corporate brand communication initiatives across digital, performance marketing, PR, trade, sports and experiential platforms. The role will focus on creating an integrated approach to communication across consumers, trade partners and other key stakeholders. 

The appointment brings to Wonder Cement a marketer whose career has spanned the brand, agency and entrepreneurial sides of the communications ecosystem. 

Wonder Cement, part of the RK Group, is a cement manufacturer with roots in Rajasthan and a focus on quality, trust and transparency. The company has grown to six manufacturing plants, and a cement capacity of 21.5 MTPA. With more than 2,000 employees and a network of over 5,000 dealers, its operations span manufacturing, distribution and customer engagement, with a focus on consistent product quality and efficient execution. 

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Concrete

JSW Cement commissions additional 1 MTPA grinding unit at Nagaur

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With this commissioning, JSW Cement’s total cement grinding capacity has increased to 25.10 MTPA, 
Mumbai

JSW Cement, one of India’s leading green cement producers and part of the diversified JSW Group, today announced the successful commissioning of an additional 1.00 MTPA cement grinding unit at Nagaur, Rajasthan. The commissioning marks another significant milestone in the Company’s growth strategy.

With this commissioning, JSW Cement’s total cement grinding capacity has increased to 25.10 MTPA, while its total clinker manufacturing capacity, including clinker capacity at its joint venture, JSW Cement FZC, stands at 9.74 MTPA.

JSW Cement had commenced operations in North India in March 2026 with the Nagaur Integrated Plant, comprising a 3.30 MTPA clinkerisation unit and 2.50 MTPA cement grinding unit. With the commissioning of the additional 1.00 MTPA cement grinding unit, the plant’s total cement grinding capacity has increased to 3.50 MTPA, enhancing the company’s ability to cater to the growing cement demand across Rajasthan, Haryana, Punjab and the National Capital Region (NCR). The expansion has been funded through a strategic mix of equity and long-term debt.

During the quarter ended 30th September 2026, JSW Cement has also commissioned the Alternate Fuel Handling System and the Waste Heat Recovery system (WHRS) at the Nagaur Integrated Plant.

Nilesh Narwekar, CEO, JSW Cement, said: “The commissioning of additional 1.00 MTPA grinding capacity at Nagaur is a key strategic priority for us and will accelerate JSW Cement’s expansion into North India. We look forward to servicing the growing needs of the region and contributing to the economic growth of Rajasthan, Haryana, Punjab and the NCR area. I am delighted to share that the company has commissioned this grinding unit within the expected timeline, showcasing our project execution capabilities. Further, the Alternate Fuel Handling System and the Waste Heat Recovery system (WHRS) are expected to substantially reduce our production costs going forward.”

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Concrete

UltraTech becomes first Indian cement firm to cross 2 GW green energy

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UltraTech Cement has crossed 2 GW of captive green energy capacity, with renewables and waste heat recovery meeting 48 per cent of its power needs.

Mumbai

UltraTech Cement Limited has surpassed 2 GW of installed green energy capacity for captive use, becoming the first cement company in India to achieve the milestone. The Aditya Birla Group company commissioned 116.55 MW of wind capacity at its Inter-State Transmission System-connected wind-solar hybrid project in Barmer, Rajasthan, along with 10 MW of Waste Heat Recovery System capacity at Sarlanagar Cement Works in Karnataka.

With these additions, UltraTech’s cumulative installed green energy capacity has reached 2,024 MW. This includes 1,580 MW of renewable energy capacity and 444 MW of waste heat recovery capacity, together meeting around 48 per cent of the company’s current power requirements.

The company said the milestone reflects the progress of its long-term energy transition strategy. In FY27 so far, nearly one-third of UltraTech’s 76 manufacturing units in India have maintained green energy utilisation above 50 per cent of their electricity requirements, while five units have crossed 95 per cent.

K C Jhanwar, Managing Director, UltraTech Cement Limited, said, “Crossing the 2 GW green energy milestone is the result of a strategy we have pursued consistently over the past decade. Cement is an energy-intensive, hard-to-abate sector, and showing that reliability and growth can go hand in hand with a rapid shift to green energy sets a benchmark for the industry. With nearly half of our power needs now met through green energy, we are significantly less exposed to fossil fuel supply constraints and power price volatility. As we scale up renewables, waste heat recovery and battery storage across our operations, we are building an energy foundation for stable, long-term growth.”

UltraTech commissioned 430 MW of green energy capacity in FY26 and continues to expand its renewable energy and waste heat recovery portfolio.

The company is also progressively integrating Battery Energy Storage Systems across its operations to improve renewable energy utilisation and supply reliability.

In 2025, UltraTech operationalised what it described as India’s first on-site hybrid round-the-clock renewable energy project at Sewagram Cement Works in Gujarat. The project combines solar, wind and battery storage.

As part of its decarbonisation strategy, UltraTech said it has not invested in new captive thermal power capacity for either greenfield projects or brownfield expansions at its integrated units for more than a decade.

The company said its expanding green energy portfolio is helping reduce dependence on conventional grid electricity and fossil fuel-based power, while lowering exposure to fluctuations in coal and electricity prices.

UltraTech aims to increase green energy’s share in its total power mix to 85 per cent by 2030. As a member of RE100, it has also committed to meeting 100 per cent of its electricity requirement through renewable sources by 2050.

UltraTech Cement, the cement flagship of the Aditya Birla Group, has a total grey cement capacity of 210.1 MTPA and white cement and putty capacity of 3.5 MTPA. The company is also a signatory to the GCCA Climate Ambition 2050 and has committed to the GCCA Net Zero Concrete roadmap.

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