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Southern Comfort

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If southern manufacturers are able to restore pricing in subdued markets, earnings may potentially surprise in FY18, says Vaibhav Agarwal of PhillipCapital.

We visited cement manufacturers, channel partners, builders and contractors in south India in the 2nd week of January 2017 for an update on the current situation and the forward outlook. The feedback from southern India continues to remain very positive, especially the volume commentary. Price upticks are likely to be seen in pockets where pricing is subdued (for example, in markets like Maharashtra and Gujarat, where southern players have an exposure).

In markets where prices are already buoyant, no major upticks may be expected. Cost pressures will be felt in Q3 with increase in fuel prices, but we don’t expect all companies to face a similar impact on the cost front.

Ramco Cement is believed to be best placed with high inventories of low cost fuel which will suffice requirements till 1QFY18. Debt repayment continues to remain the key objective of southern companies, and we see no deviation in management commentary on this front. India Cements is expected to repay debt of more than Rs 2 billion in the current fiscal, and the run rate is likely to increase in FY18. The commentary on east India volumes also seems to be encouraging, and Dalmia Bharat will be amongst the key beneficiaries here. We reiterate’Buy’ calls on south Indian cement manufacturers and maintain our price objectives with +50 per cent returns expected in our coverage universe of southern manufacturers.

No impact of demonetisation
The feedback from all southern Indian leaders continues to suggest that there has been no impact of demonetisation on volumes for cement manufacturers. All manufacturers are expected to report high double-digit growth in Q3. This is partially on account of low base effect, but even if we compare on a sequential basis, the volume impact for southern companies is likely to be very marginal (largely flattish). Notably, Q3 is a weak quarter for south India as it is the monsoon quarter.

Turnaround year for capacity utilisations
Management commentary remains extremely positive on volumes. Good demand revival is being sensed by southern manufacturers in Telangana and Andhra Pradesh. The commentary also remains very positive on eastern volumes. Both manufacturers and channel partners expect FY18 to be a turnaround year and expect utilisation uptick of 4-5 per cent for the region as a whole, from current utilisations of about ~60 per cent.

Focus on volumes
We see that all southern Indian cement manufacturers are now refocusing on volume growth with the support of demand and by establishing newer markets outside of the region where the volumes can be pushed. For example, we were told that India Cements is targeting nearly 1 million tonnes of sales in export markets in FY18 (~10 per cent of sales). Fresh orders for specialised cements to select manufacturers are also helping the company ramp up capacity utilisation and support blended realisations. They don’t expect much to come in from cement prices as they seem happy with the stable price scenario. However, they will try hard to push prices in subdued markets.

Our take

  • Despite demonetisation, Q3 will not be a disappointing quarter for south India-based manufacturers. EBITDA/tonne (Rs 100-150) decline will be largely on account of marginal price correction and cost push.
  • Volumes continue to remain strong though y-o-y volume growth may tone down in Q4 due to high base effect.
  • We reiterate’Buy’ on southern manufacturers. There are no disappointments expected in FY18 earnings. Along with volumes, if southern manufacturers are also able to restore pricing in subdued markets, earnings may potentially surprise in FY18.

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Concrete

Wonder Cement appoints Mahesh Singh as VP Corporate Brand Communication 

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Singh brings 20+ years of brand and marketing experience, and will lead integrated corporate brand communication initiatives at Wonder Cement 

New Delhi

Wonder Cement, a leading cement manufacturer, has appointed Mahesh Singh as Vice President – Corporate Brand Communication. In his new role, he will oversee corporate brand strategy and communication, including digital and performance marketing, public relations, trade, events, exhibitions, sports and experiential marketing. 

Singh brings over two decades of experience across marketing and communications, with roles spanning the automotive industry, agencies and entrepreneurship. He spent more than a decade with Honda Motorcycle & Scooter India, working across integrated communication, media, digital, retail and consumer engagement. His stint also included helping build the company’s digital marketing capabilities. 

He moved to dentsu X India as Vice President – Strategy & Planning, working across categories such as automotive, auto components, electric vehicles, FMCG, consumer electronics, BFSI, apparel and brand consulting. His responsibilities included media and marketing strategy, product launches, content, performance marketing and consumer activations. 

Singh subsequently took an entrepreneurial route with Radiant Brands before joining Shriram Ltd (SPR Autotech) as Head – Marketing & Communications. There, his remit included brand and corporate strategy, communications, PR and ORM, retail identity, loyalty programmes and events. 

At Wonder Cement, Singh will be responsible for bringing together the company’s corporate brand communication initiatives across digital, performance marketing, PR, trade, sports and experiential platforms. The role will focus on creating an integrated approach to communication across consumers, trade partners and other key stakeholders. 

The appointment brings to Wonder Cement a marketer whose career has spanned the brand, agency and entrepreneurial sides of the communications ecosystem. 

Wonder Cement, part of the RK Group, is a cement manufacturer with roots in Rajasthan and a focus on quality, trust and transparency. The company has grown to six manufacturing plants, and a cement capacity of 21.5 MTPA. With more than 2,000 employees and a network of over 5,000 dealers, its operations span manufacturing, distribution and customer engagement, with a focus on consistent product quality and efficient execution. 

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Concrete

JSW Cement commissions additional 1 MTPA grinding unit in Rajasthan

The Nagaur expansion takes JSW Cement’s total grinding capacity to 25.10 MTPA.

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JSW Cement has commissioned an additional 1 million tonne per annum (MTPA) cement grinding unit at its Nagaur Integrated Plant in Rajasthan. The commissioning takes the company’s total cement grinding capacity to 25.10 MTPA. 
JSW Cement’s total clinker manufacturing capacity, including its joint venture JSW Cement FZC, now stands at 9.74 MTPA.
The company began operations in North India in March 2026 with the Nagaur Integrated Plant, comprising a 3.30 MTPA clinkerisation unit and a 2.50 MTPA cement grinding unit. With the latest expansion, the plant’s total grinding capacity has increased to 3.50 MTPA.
The additional capacity will cater to cement demand across Rajasthan, Haryana, Punjab and the National Capital Region (NCR). The expansion has been funded through a combination of equity and long-term debt.
During the quarter ended September 30, 2026, JSW Cement also commissioned an Alternate Fuel Handling System and a Waste Heat Recovery System (WHRS) at the Nagaur plant.
Nilesh Narwekar, CEO, JSW Cement, said the additional grinding capacity was a strategic priority for the company’s expansion in North India. He added that the Alternate Fuel Handling System and WHRS were expected to reduce production costs.

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JSW Cement Boards Approve Proposed Shiva Cement Merger

JSW Cement will issue five shares for every 41 Shiva Cement shares

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The Boards of Directors of JSW Cement and its listed subsidiary Shiva Cement have approved a scheme of arrangement for the amalgamation of Shiva Cement with and into JSW Cement. The proposed merger is intended to create a unified cement platform and generate operational, financial and management synergies.

The consolidation will pool the companies’ financial, managerial, technical, distribution and marketing resources. It will also support backward integration through Shiva Cement’s clinker facility, which is expected to reduce reliance on external procurement and improve supply chain efficiency.

The companies said the transaction would provide greater funding flexibility, reduce financing costs and eliminate inter-company guarantees. It is also expected to simplify the corporate structure by reducing administrative duplication, compliance requirements and consolidation efforts, while aligning the financial statements of both entities.

Under the approved share-exchange ratio, JSW Cement will issue five equity shares with a face value of Rs. 10 each for every 41 equity shares with a face value of Rs. 2 each held in Shiva Cement. The issuance will apply to Shiva Cement shareholders other than JSW Cement and will give the subsidiary’s public shareholders direct ownership in a larger listed company.

The scheme remains subject to approvals from the stock exchanges, the Securities and Exchange Board of India, the National Company Law Tribunal, the Odisha Industrial Infrastructure Development Corporation and other applicable statutory and regulatory authorities. Approval from the companies’ shareholders and creditors may also be required under applicable laws or directions from the tribunal. The transaction is expected to be completed within 12 to 14 months, subject to the timely receipt of these approvals.

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