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Cement: Weakened Demand to Impact Capacity Expansion, Profitability

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The sharp decline in demand in FY2021 will delay capacity addition and impact profitability in the cement sector in the medium-term, warns a CRISIL report.

The economic woes caused by the ongoing COVID-19 pandemic are likely to result in a marked decline in demand for cement in the current financial year, a report has warned.

The report, Cement Cracks, by CRISIL has warned of a 10-15 decline in the demand for cement in 2020-21 fiscal owing to the rollout of the nationwide lockdown and other social distancing measures. Demand is likely to slowly start picking up traction from 2H2021.

"On a quarterly basis, cement demand would be a washout in the first quarter of this fiscal, given lockdown measures across India that would hurt construction. Demand will pick up only from the second half of this fiscal," Isha Chaudhary and Koustav Mazumdar said in their April 8 report.

The analysts further added that complete recovery would take longer due to lower Capex by government, given diversion of funds towards health and public welfare, weakened demand for real estate and private individual houses and buildings (IHB) and a lower spend under Pradhan Mantri Awas Yojana (PMAY-Urban) given the impact on incomes. Presently, government-backed projects account for 35-40 per cent of the demand for the commodity.

However, projects in rural housing, PMAY (Rural), Pradhan Mantri Gram Sadak Yojana (PMGSY), and spend on key infrastructure projects will start to provide some relief to the sector from the second half of the year.

"Washout in the first quarter, followed by continued mildness through the seasonally weak second quarter, will weigh on the sector’s growth, leading to a first-ever demand contraction of this proportion for it this fiscal," the report stated.

"Contracting demand growth will push the sector’s utilisation level down further to 56-58 per cent, adding to the pain from the weakening seen in fiscal 2020, when incremental supply exceeded demand by 27 million tonnes (MT)," it added.

CAPACITY EXPANSION, PROFITABILITY TO BE IMPACTED
The demand shock owing to the disruption caused by COVID-19 pandemic and the ongoing nationwide efforts towards its containment is expected to affect the capacity addition plans of the industry, and stall or delay projects in the medium-term.

Despite weak demand, the cement industry had registered a decent price increase of Rs 25 per bag in FY2020 owing largely to consolidation in the regional markets by bigger players. This and lower commodity prices are likely to drive margins at cement companies to a seven-year high during the fiscal.

However, the study anticipates the price increase to reverse as players struggle on the demand front. The decline would be limited to 1-2 per cent (or Rs 5-10 per bag) as players exhibit pricing discipline, with realisations declining 2-3 per cent as the share of non-trade is likely to increase.

"Profitability, on its part, is expected to be under pressure after some expansion last fiscal. The impact of demand freefall, though, will be limited by lower input prices, the report said.

Because of directions on social distancing issued by the centre and state governments to prevent infections, leading cement manufacturers like ACC, India Cements, Ramco Cement, Ultra Tech Cement and Dalmia Cement (Bharat) temporarily suspended cement production across their plants in late March.

Manish Pant

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Concrete

WCA Welcomes SiloConnect as associate corporate member

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The World Cement Association (WCA) has announced SiloConnect as its newest associate corporate member, expanding its network of technology providers supporting digitalisation in the cement industry. SiloConnect offers smart sensor technology that provides real-time visibility of cement inventory levels at customer silos, enabling producers to monitor stock remotely and plan deliveries more efficiently. The solution helps companies move from reactive to proactive logistics, improving delivery planning, operational efficiency and safety by reducing manual inspections. The technology is already used by major cement producers such as Holcim, Cemex and Heidelberg Materials and is deployed across more than 30 countries worldwide.

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Concrete

TotalEnergies and Holcim Launch Floating Solar Plant in Belgium

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TotalEnergies and Holcim have commissioned a floating solar power plant in Obourg, Belgium, built on a rehabilitated former chalk quarry that has been converted into a lake. The project has a generation capacity of 31 MW and produces around 30 GWh of renewable electricity annually, which will be used to power Holcim’s nearby industrial operations. The project is currently the largest floating solar installation in Europe dedicated entirely to industrial self-consumption. To ensure minimal impact on the surrounding landscape, more than 700 metres of horizontal directional drilling were used to connect the solar installation to the electrical substation. The project reflects ongoing collaboration between the two companies to support industrial decarbonisation through renewable energy solutions and innovative infrastructure development.

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Concrete

Cortec® Corporation applauded for its strong safety performance

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Cortec® Corporation has been recognised for its strong safety performance, receiving its sixth Governor’s Workplace Safety Award for its outstanding performance in 2025. As a Silver Achievement recipient, the company continues to maintain safety metrics well above national industry averages, an impressive accomplishment for a chemical manufacturing organisation. This achievement reflects Cortec’s proactive approach to workplace safety, focused on early hazard detection and employee involvement. The company will be formally recognised at the Minnesota Safety and Health Conference in May, highlighting how industrial companies are effectively strengthening workplace safety standards.

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