Gaztron proudly stands as India’s foremost manufacturer and a pioneering leader in the nation’s nitrogen inertisation systems, dedicated to elevating safety standards within the cement industry....
Sanjay Joshi, Chief Manufacturing Officer, Nuvoco Vistas Corp, discusses the measures taken by the company to conserve energy during the cement manufacturing process and the optimum...
Dr SB Hegde, Professor, Jain University and Visiting Professor, Pennsylvania State University, United States of America, gives a detailed account of the use of waste glass...
ICR looks at differentiating factors that influence the branding decisions for cement companies and the impact of messaging and brand positioning on the customer’s mindset. Branding...
Advertising or branding is never about driving sales. It’s about creating brand awareness and recall. It’s about conveying the core values of your brand to your...
R Parthasarathy, Chief Marketing Officer, India Cements, talks about the importance of a comprehensive marketing and branding strategy to create awareness about cement and its USPs....
Branding is a powerful tool that can shape the success and reputation of a company across any industry. Given the highly competitive and dynamic landscape of...
A project to integrate Coolbrook’s RotoDynamic HeaterTM (RDH) technology in one of UltraTech’s cement producing units will be developed in collaboration between Coolbrook and UltraTech Cement...
The cement sector, specifically the one in India, shoulders the responsibility of paving the way for the use of alternative fuels and raw materials (AFR) as...
With the Securities and Exchange Board of India (SEBI) making it mandatory for the top 1000 listed companies to submit a Business Responsibility Report (BRR) to...