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Advertising or branding is never about driving sales. It’s about creating brand awareness and recall. It’s about conveying the core values of your brand to your...
R Parthasarathy, Chief Marketing Officer, India Cements, talks about the importance of a comprehensive marketing and branding strategy to create awareness about cement and its USPs....
Branding is a powerful tool that can shape the success and reputation of a company across any industry. Given the highly competitive and dynamic landscape of...
A project to integrate Coolbrook’s RotoDynamic HeaterTM (RDH) technology in one of UltraTech’s cement producing units will be developed in collaboration between Coolbrook and UltraTech Cement...
The cement sector, specifically the one in India, shoulders the responsibility of paving the way for the use of alternative fuels and raw materials (AFR) as...
With the Securities and Exchange Board of India (SEBI) making it mandatory for the top 1000 listed companies to submit a Business Responsibility Report (BRR) to...
ICR looks at the impact of various methods such as use of alternative fuel and raw materials, tackling the emissions issue and encouraging carbon capture in...
While Ready-Mix Concrete and Manufactured Sand offer many benefits, there are also challenges associated with their use, especially ones related to sustainable practices. ICR analyses the...
Green cement is no longer the future of the industry; it is the present. Manufacturing green cement is a complex process and the technical, economic and...
Manish Chordia, Regional Sales Manager – Cement, South Asia and Africa, ABB, discusses the correlation between digitalisation and efficiency, as the cement sector works towards reduction...
