Large cement companies cracked the code and invested heavily in high visibility ATL (above the line) advertising, says Sandip Ranjan Ghose of Birla Corporation. The advertisement...
Following flatlining demand growth in FY 20, the impact of Covid-19 is expected to see cement demand contract by anywhere between 10 to 25 per cent...
Rajnish Kapur, Business Head of Grey Cement Business at JK cement Rajnish Kapur "Business Head of Grey Cement Business at JK cement’ is a well-known figure...
Nagarjuna Cement, a cement brand produced by NCL Industries, has signed the film star Varun Tej Konidela as its brand ambassador. The performer from Telugu language...
Udayapur Cement Industry has resumed clinker production after a closure period of over two months. The 800t/day cement plant was forced to close both production and...
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