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When Ash Sticks, Everything Stops

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Jigar Shah, Head – Application Engineering, ACM SBU, Henkel Adhesive Technologies India, looks at the smarter way to keep power flowing.

In cement manufacturing, where uptime is everything, captive power plants are the backbone of uninterrupted operations. But even the most robust systems can be brought to a halt by something as deceptively simple as ash.
Ash buildup—especially in high-humidity environments—is a recurring challenge for maintenance teams. It clings to the inner walls of hoppers and silos, chokes flow paths, and forces shutdowns that no one has time for. And when the monsoon rolls in, the problem only intensifies.
This is the story of how one thermal power plant in India tackled the issue—not with more manpower or heavier hammers, but with a surface engineering solution developed by Henkel’s Loctite team. The application of Loctite® PC 7337 Anti-Stick Coating helped the plant shift from reactive maintenance to preventive control, restoring flow and reliability where it mattered most.

The sticky truth
Ash is an inevitable by-product of coal combustion. In captive power plants, fly ash is collected in electrostatic precipitators (ESPs) and directed to ash hoppers. Bottom ash, meanwhile, is sluiced with water into Hydrobin tanks—large cylindrical silos where solids settle and water is drained off for further treatment.
In theory, it’s a straightforward process. In practice, it’s anything but.
Ash particles are fine, abrasive and hygroscopic. They absorb moisture from the air, especially during the rainy season, and form stubborn layers on metal surfaces. Over time, this buildup narrows flow paths, increases system pressure, and eventually brings operations to a standstill.
At the plant in question, maintenance teams were routinely forced to shut down operations to manually clear out ash deposits. Sometimes that meant hammering on hopper walls. Other times, it meant full system stoppages. Either way, the cost—in time, labour and lost production—was significant.

A new approach
Rather than redesign the system or increase maintenance frequency, the plant’s engineering team explored a different path: surface modification.
They partnered with Henkel’s Application Engineering team to trial Loctite® PC 7337—a polymer-based anti-stick coating designed specifically for abrasive, high-moisture environments. The goal was simple: prevent ash from sticking in the first place.
Loctite PC 7337 was applied to the internal surfaces of the Hydrobin tank and ash hopper. The coating offered a low-friction, hydrophobic barrier that repelled fine particles and resisted wear. But as with any industrial solution, success depended on proper preparation and execution.

Application in action
The coating process followed a meticulous five-step protocol:
1. Surface preparation: Initial cleaning involved the removal of oil, grease and other contaminants. Abrasive blasting followed, creating a surface profile of 40–60 microns to ensure strong mechanical bonding.
2. Dust removal: All residual dust was cleared to prevent contamination and ensure a clean substrate.
3. Coating application: Loctite PC 7337 was mixed and applied to a wet film thickness of 200–250 microns. No heat curing was required—ambient conditions were sufficient.
4. Curing: The coating was left to cure for 24 hours, forming a durable, glossy finish.
5. Inspection: Final checks included dry film thickness measurement, visual inspection and holiday detection to confirm coating integrity.
The result? A smooth, frictionless surface that ash simply couldn’t cling to.

Real-world results
Post-application, the plant saw immediate improvements. Ash no longer adhered to the coated surfaces, even during peak humidity. Flow paths remained clear, and the need for manual cleaning dropped dramatically.
Here’s what changed:
• Fewer shutdowns: With ash buildup under control, unplanned stoppages became a thing of the past.
• Improved flow efficiency: Material moved more freely through the system, reducing pressure fluctuations and wear.
• Regulatory compliance: The plant was able to meet its monthly ash disposal targets, aligning with environmental mandates from the National Green Tribunal (NGT).
• Cost savings: Reduced maintenance and downtime translated into measurable financial benefits.

Why it worked
The coating’s performance came down to two key properties: abrasion resistance and hydrophobicity.
In lab tests, Loctite PC 7337 showed excellent wear resistance, losing only 9 mg after 1000 cycles under a 1 kg load using CS-17 wheels (ASTM D4060). That’s critical when dealing with fine, abrasive particles like fly ash and clinker dust.
Equally important was its ability to repel moisture. The coating’s low surface energy and high contact angle created a hydrophobic barrier that prevented wet ash from bonding to the surface—a common failure point for traditional coatings.
It also proved effective across a wide range of particle sizes. From cement fines under 45 microns to pulverized coal (79–120 microns) and clinker dust (3–30 microns), Loctite PC 7337 maintained its anti-stick properties. Even particles up to 1 mm showed only moderate adhesion during internal trials.

Beyond power plants
While this case focused on a thermal power plant, the implications for cement manufacturing are clear. Many of the same challenges—fine particle buildup, moisture-induced sticking, and flow disruptions—occur throughout the plant.
Potential applications for Loctite PC 7337 include:
• ID fan coatings: To prevent dust accumulation and maintain airflow efficiency.
• Pump linings: To reduce wear and improve slurry flow in wet handling systems.
• Silo and hopper interiors: To prevent bridging and rat-holing in cement and fly ash storage.
• Chutes and ducts: To enhance flow and reduce maintenance in pneumatic conveying systems.
By proactively addressing surface behaviour, cement plants can reduce maintenance burdens, extend equipment life, and improve process reliability.

A shift in mindset
This project highlights a broader shift in industrial maintenance philosophy—from reactive fixes to preventive strategies. Instead of waiting for problems to arise, forward-thinking plants are investing in solutions that stop issues before they start.
Surface engineering, particularly with advanced coatings like Loctite PC 7337, is a powerful tool in this shift. It allows operators to tailor equipment surfaces to their specific material and environmental challenges, rather than relying on generic designs or brute-force maintenance.
And while the coating itself was a key enabler, the real success came from collaboration. The plant’s willingness to try a new approach, combined with the technical support of Henkel’s Loctite team, created a solution that was both practical and scalable.

Small change, big impact
Sometimes, the biggest operational wins come from the smallest changes. In this case, a 250-micron of Loctite PC 7337 made the difference between constant maintenance and consistent performance.
For cement plants navigating the complex demands of energy efficiency, environmental compliance, and cost control, solutions like these offer a compelling path forward. They’re not flashy. They don’t require massive capital investment. But they work—and they work where it counts.
Because when ash sticks, everything stops. And when it doesn’t, everything flows.

ABOUT THE AUTHOR:
Jigar Shah, Head – Application Engineering, ACM SBU, Henkel Adhesive Technologies India, has 20+ years of experience. He drives efficiency and sustainability through innovations.

Concrete

Wonder Cement appoints Mahesh Singh as VP Corporate Brand Communication 

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Singh brings 20+ years of brand and marketing experience, and will lead integrated corporate brand communication initiatives at Wonder Cement 

New Delhi

Wonder Cement, a leading cement manufacturer, has appointed Mahesh Singh as Vice President – Corporate Brand Communication. In his new role, he will oversee corporate brand strategy and communication, including digital and performance marketing, public relations, trade, events, exhibitions, sports and experiential marketing. 

Singh brings over two decades of experience across marketing and communications, with roles spanning the automotive industry, agencies and entrepreneurship. He spent more than a decade with Honda Motorcycle & Scooter India, working across integrated communication, media, digital, retail and consumer engagement. His stint also included helping build the company’s digital marketing capabilities. 

He moved to dentsu X India as Vice President – Strategy & Planning, working across categories such as automotive, auto components, electric vehicles, FMCG, consumer electronics, BFSI, apparel and brand consulting. His responsibilities included media and marketing strategy, product launches, content, performance marketing and consumer activations. 

Singh subsequently took an entrepreneurial route with Radiant Brands before joining Shriram Ltd (SPR Autotech) as Head – Marketing & Communications. There, his remit included brand and corporate strategy, communications, PR and ORM, retail identity, loyalty programmes and events. 

At Wonder Cement, Singh will be responsible for bringing together the company’s corporate brand communication initiatives across digital, performance marketing, PR, trade, sports and experiential platforms. The role will focus on creating an integrated approach to communication across consumers, trade partners and other key stakeholders. 

The appointment brings to Wonder Cement a marketer whose career has spanned the brand, agency and entrepreneurial sides of the communications ecosystem. 

Wonder Cement, part of the RK Group, is a cement manufacturer with roots in Rajasthan and a focus on quality, trust and transparency. The company has grown to six manufacturing plants, and a cement capacity of 21.5 MTPA. With more than 2,000 employees and a network of over 5,000 dealers, its operations span manufacturing, distribution and customer engagement, with a focus on consistent product quality and efficient execution. 

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Concrete

JSW Cement commissions additional 1 MTPA grinding unit at Nagaur

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With this commissioning, JSW Cement’s total cement grinding capacity has increased to 25.10 MTPA, 
Mumbai

JSW Cement, one of India’s leading green cement producers and part of the diversified JSW Group, today announced the successful commissioning of an additional 1.00 MTPA cement grinding unit at Nagaur, Rajasthan. The commissioning marks another significant milestone in the Company’s growth strategy.

With this commissioning, JSW Cement’s total cement grinding capacity has increased to 25.10 MTPA, while its total clinker manufacturing capacity, including clinker capacity at its joint venture, JSW Cement FZC, stands at 9.74 MTPA.

JSW Cement had commenced operations in North India in March 2026 with the Nagaur Integrated Plant, comprising a 3.30 MTPA clinkerisation unit and 2.50 MTPA cement grinding unit. With the commissioning of the additional 1.00 MTPA cement grinding unit, the plant’s total cement grinding capacity has increased to 3.50 MTPA, enhancing the company’s ability to cater to the growing cement demand across Rajasthan, Haryana, Punjab and the National Capital Region (NCR). The expansion has been funded through a strategic mix of equity and long-term debt.

During the quarter ended 30th September 2026, JSW Cement has also commissioned the Alternate Fuel Handling System and the Waste Heat Recovery system (WHRS) at the Nagaur Integrated Plant.

Nilesh Narwekar, CEO, JSW Cement, said: “The commissioning of additional 1.00 MTPA grinding capacity at Nagaur is a key strategic priority for us and will accelerate JSW Cement’s expansion into North India. We look forward to servicing the growing needs of the region and contributing to the economic growth of Rajasthan, Haryana, Punjab and the NCR area. I am delighted to share that the company has commissioned this grinding unit within the expected timeline, showcasing our project execution capabilities. Further, the Alternate Fuel Handling System and the Waste Heat Recovery system (WHRS) are expected to substantially reduce our production costs going forward.”

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Concrete

UltraTech becomes first Indian cement firm to cross 2 GW green energy

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UltraTech Cement has crossed 2 GW of captive green energy capacity, with renewables and waste heat recovery meeting 48 per cent of its power needs.

Mumbai

UltraTech Cement Limited has surpassed 2 GW of installed green energy capacity for captive use, becoming the first cement company in India to achieve the milestone. The Aditya Birla Group company commissioned 116.55 MW of wind capacity at its Inter-State Transmission System-connected wind-solar hybrid project in Barmer, Rajasthan, along with 10 MW of Waste Heat Recovery System capacity at Sarlanagar Cement Works in Karnataka.

With these additions, UltraTech’s cumulative installed green energy capacity has reached 2,024 MW. This includes 1,580 MW of renewable energy capacity and 444 MW of waste heat recovery capacity, together meeting around 48 per cent of the company’s current power requirements.

The company said the milestone reflects the progress of its long-term energy transition strategy. In FY27 so far, nearly one-third of UltraTech’s 76 manufacturing units in India have maintained green energy utilisation above 50 per cent of their electricity requirements, while five units have crossed 95 per cent.

K C Jhanwar, Managing Director, UltraTech Cement Limited, said, “Crossing the 2 GW green energy milestone is the result of a strategy we have pursued consistently over the past decade. Cement is an energy-intensive, hard-to-abate sector, and showing that reliability and growth can go hand in hand with a rapid shift to green energy sets a benchmark for the industry. With nearly half of our power needs now met through green energy, we are significantly less exposed to fossil fuel supply constraints and power price volatility. As we scale up renewables, waste heat recovery and battery storage across our operations, we are building an energy foundation for stable, long-term growth.”

UltraTech commissioned 430 MW of green energy capacity in FY26 and continues to expand its renewable energy and waste heat recovery portfolio.

The company is also progressively integrating Battery Energy Storage Systems across its operations to improve renewable energy utilisation and supply reliability.

In 2025, UltraTech operationalised what it described as India’s first on-site hybrid round-the-clock renewable energy project at Sewagram Cement Works in Gujarat. The project combines solar, wind and battery storage.

As part of its decarbonisation strategy, UltraTech said it has not invested in new captive thermal power capacity for either greenfield projects or brownfield expansions at its integrated units for more than a decade.

The company said its expanding green energy portfolio is helping reduce dependence on conventional grid electricity and fossil fuel-based power, while lowering exposure to fluctuations in coal and electricity prices.

UltraTech aims to increase green energy’s share in its total power mix to 85 per cent by 2030. As a member of RE100, it has also committed to meeting 100 per cent of its electricity requirement through renewable sources by 2050.

UltraTech Cement, the cement flagship of the Aditya Birla Group, has a total grey cement capacity of 210.1 MTPA and white cement and putty capacity of 3.5 MTPA. The company is also a signatory to the GCCA Climate Ambition 2050 and has committed to the GCCA Net Zero Concrete roadmap.

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