Recently, an unusual petition came up in the High Court of Meghalaya filed by the association of building contractors, complaining that though the quality of cement is subject to the Cement (Quality Control) Order, 1995, there is no similar control on the price of cement. Essentially, the petitioner sought the intervention of the court in including cement in the list of essential commodities. Later, the petition was withdrawn to air the concerns first before the government as suggested by the court. While this petition was in the Northeast, similar actions are seen from time to time in the plains as well. As we know, the bonding between the construction and cement industries, have at best, been tenuous and uncomfortable. But to the outside world, it may seem strange that even after 30 years of decontrol of cement, and years after our country’s much-touted reforms towards a market economy, there are still people in this country who do not want anything to do with market forces of supply and demand.
Cement prices have always been an exciting subject, and controversies around cement price movements do make for good copy. On top of that, if we could add a few spicy stuff like price discipline, competition commission, abuse of dominance, allegations of collusion, etc., etc., and we have a veritable potboiler in our hands. While cement prices make for good stories, they also matter a lot for the fortunes of cement companies. To illustrate the point, we could cite the findings of Quant Capital, a broking firm, when they were recently quoted as saying that cement companies have highest earnings sensitivity towards change in cement realisations. It was also said that a 5 per cent change in realisation results in nearly 20 per cent change in earnings, whereas a 5 per cent change in volume would result in nearly 10 per cent improvement in earnings. It is not a surprise that cement prices would have a bearing on profits of cement companies; The question is, when can we expect demand to pick up, and consequently when can we expect cement prices to head northward.
Judging by a lot of anticipatory investments into the cement stocks, one would be tempted to guess that cement prices will harden soon. The same broking firm foresees improvement in realisation of cement makers by around 4 per cent over fiscal years FY2017-19, aided by improved demand. Note that real and sustainable increase in cement prices cannot happen without real increase in demand, and data from recent past quarters are not promising at all. In FY17, cement consumption had actually shrunk for the first time in many years, and there are conflicting indications of demand in the current year as well. The Government numbers indicate that demand has further shrunk in June and July, and contrarily, some analysts report a robust volume increase in Apr-June quarter. It is undisputed that infrastructure growth has fallen to a 19-month low, and construction industry is still smarting under the spell of demonetisation, RERA, GST, sand shortage and a robust monsoon. We will really have to wait till October to determine if we have a recovery in the offing.
Till such time, one can only predict sideways, listless and indifferent movement of prices, with a few regional sparks here and there in some parts of the country, and with no sustained upward trend.
Jignesh Kundaria, Director and CEO, Fornnax Technology
India is simultaneously grappling with two crises: a mounting waste emergency and an urgent need to decarbonise its most carbon-intensive industries. The cement sector, the second-largest in the world and the backbone of the nation’s infrastructure ambitions, sits at the centre of both. It consumes enormous quantities of fossil fuel, and it has the technical capacity to consume something else entirely: the waste our cities cannot get rid of.
According to CPCB and NITI Aayog projections, India generates approximately 62.4 million tonnes of municipal solid waste annually, with that figure expected to reach 165 million tonnes by 2030. Much of this waste is energy-rich and non-recyclable. At the same time, cement kilns operate at material temperatures of approximately 1,450 degrees Celsius, with gas temperatures reaching 2,000 degrees. This high-temperature environment is ideal for co-processing, ensuring the complete thermal destruction of organic compounds without generating toxic residues. The physics are in our favour. The infrastructure is not.
Pre-processing is not the support act for co-processing. It is the main event. Get the particle size wrong, get the moisture wrong, get the calorific value wrong and your kiln thermal stability will suffer the consequences.
The Regulatory Push Is Real
The Solid Waste Management (SWM) Rules 2026 mandate that cement plants progressively replace solid fossil fuels with Refuse-Derived Fuel (RDF), starting at a 5 per cent baseline and scaling to 15 per cent within six years. NITI Aayog’s 2026 Roadmap for Cement Sector Decarbonisation targets 20 to 25 per cent Thermal Substitution Rate (TSR) by 2030. Beyond compliance, every tonne of coal replaced by RDF generates measurable carbon reductions which is monetisable under India’s emerging Carbon Credit Trading Scheme (CCTS). TSR is no longer a sustainability metric. It is a financial lever.
Yet our own field assessments across multiple Indian cement plants reveal a sobering reality: the primary barrier to scaling AFR adoption is not waste availability. It is the fragmented and under-engineered pre-processing ecosystem that sits between the waste and the kiln.
Why Indian Waste Is a Different Engineering Problem
Indian municipal solid waste is not the material that imported shredding equipment was designed for. Our waste streams frequently exceed 40 per cent to 50 per cent moisture content, particularly during monsoon cycles, saturated with abrasive inerts including sand, glass, and stone. Plants relying on imported OEM equipment face months of downtime awaiting proprietary spare parts. Machines built for segregated, low-moisture waste fail quickly and disrupt the entire pre-processing operation in Indian conditions.
The two most common failures we observe are what I call the biting teeth problem and the chewing teeth problem. Plants relying solely on a primary shredder reduce bulk waste to large fractions, but the output remains too coarse for stable kiln combustion. Others attempt to use a secondary shredder as a standalone unit without a primary stage to pre-size the feed, leading to catastrophic mechanical failure. When both stages are present but mismatched in throughput capacity, the system becomes a bottleneck. Achieving the 40 to 70 tonnes per hour required for meaningful coal displacement demands a precisely coordinated two-stage process.
Engineering a Made-in-India Answer
At Fornnax, our response to these challenges is grounded in one principle: Indian waste demands Indian engineering. Our systems are built around feedstock homogeneity, the holy grail of kiln stability. Consistent particle size and predictable calorific value are the foundation of stable kiln combustion. Without them, no TSR target is achievable at scale.
Our SR-MAX2500 Dual Shaft Primary Shredder (Hydraulic Drive) processes raw, baled, or loosely mixed MSW, C&I waste, bulky waste, and plastics, reducing them to approximately 150 mm fractions at throughputs of up to 40 tonnes per hour. The R-MAX 3300 Single Shaft Secondary Shredder (Hydraulic Drive), introduced in 2025, takes that primary output and produces RDF fractions in the 30 to 80 mm range at up to 30 tonnes per hour, specifically optimised for consistent kiln feeding. We have also introduced electric drive configurations under the SR-100 HD series, with capacities between 5 and 40 tonnes per hour, already operational at a leading Indian waste-processing facility.
Looking ahead, Fornnax is expanding its portfolio with the upcoming SR-MAX3600 Hydraulic Drive primary shredder at up to 70 tonnes per hour and the R-MAX2100 Hydraulic drive secondary shredder at up to 20 tonnes per hour, designed specifically for the large-scale throughput that higher TSR ambitions require.
The Investment Case Is Now
The 2070 Net-Zero target is not a distant goal for India’s cement sector. It starts today, with decisions being made on the plant floor.
The SWM Rules 2026 are already in effect, requiring cement plants to replace coal with RDF. Carbon credit markets are opening up, and coal prices are not going to get cheaper. Every tonne of coal a cement plant replaces with waste-derived fuel saves money on one side and generates carbon credit revenue on the other. Pre-processing infrastructure is no longer just a compliance requirement. It is a business investment with a measurable return.
The good news is that nothing is missing. The technology works. The waste is available in every Indian city. The government has provided the policy direction. The only thing standing between where the industry is today and where it needs to be is the commitment to build the right infrastructure.
The cement companies that move now will not just meet the regulations. They will be ahead of every competitor that waits.
About The Author
Jignesh Kundaria is the Director and CEO of Fornnax Technology. Over an experience spanning more than two decades in the recycling industry, he has established himself as one of India’s foremost voices on waste-to-fuel technology and alternative fuel infrastructure.
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