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The use of Alternative Raw Materials (ARM) is expanding.

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Rajat Goswami, Director, Optifuel Enviro, explains how structured sourcing, process optimisation, and robust compliance frameworks are key to unlocking consistent, high TSR AFR adoption in cement plants.

As cement plants push toward higher thermal substitution rates, the challenge is no longer just adopting AFR but integrating it into a structured, scalable operating model. In this conversation, Rajat Goswami, Director, Optifuel Enviro, outlines how cement producers can move beyond fragmented sourcing to build reliable AFR ecosystems, optimise pyro processes, and align technical, commercial, and regulatory strategies for sustained performance.

How can cement plants move from fragmented AFR sourcing to a structured, high-TSR model across both hazardous and non-hazardous waste streams?
To achieve higher and consistent TSR, cement plants need a structured AFR strategy supported by a dedicated business development team. This team should be divided into focused streams-one for high-volume, TSR-positive materials like RDF and biomass, another for low-volume materials with negative cost benefits such as industrial hazardous waste and sludges, and a third for pre-processed AFR from external platforms. Quality-based sourcing is critical, with strict adherence to parameters like calorific value, ash, moisture, chlorine and particle size to ensure stable kiln performance.
From a commercial and operational perspective, companies should shift to long-term contracts of 5-10 years, especially with large waste generators, to ensure supply stability and cost efficiency. Proper AFR processing-shredding, blending, and homogenisation-is essential to convert waste into consistent, kiln-ready fuel. Strengthening pre-processing capabilities, in-house or through partnerships, is key to achieving higher TSR reliably.

What are the most critical technical bottlenecks in utilising diverse AFR materials, and how can they be systematically resolved at the plant level?
Improper AFR feeding is a major cause of kiln disturbances. Plants must invest in advanced feeding systems such as VFD-controlled screw feeders, apron feeders, and elevators for consistent feed. Selecting the correct feeding point-preferably at the calciner-is critical to ensure proper residence time; poor placement can lead to incomplete combustion and frequent CO generation. Layout constraints at preheater towers can be addressed using air-supported or pipe conveyors for efficient installation.
Another challenge is coating and ring formation due to imbalances in alkali, chlorine and sulphur, especially from AFR inputs. Maintaining optimal ratios and conducting hourly hot meal sampling
helps monitor chloride levels and enable corrective action. Blending AFR streams to control chlorine and ensuring consistent feed quality are essential for stable kiln operation.

How do you evaluate and balance calorific value, chemical composition, and risk when integrating hazardous wastes into cement kilns?
AFR evaluation must cover three dimensions: energy contribution, chemical composition, and
safety risk. Energy assessment includes NCV (as received), moisture, and ash content, which affect combustion efficiency. Chemical analysis must monitor
sulphur, chlorine, alkalis, and heavy metals (Hg, Pb, As) within CPCB limits to avoid operational and environmental risks.
Safety evaluation includes storage hazards (flash point above 55°C or suitable systems for volatile materials), emissions risks, and regulatory classification under Hazardous Waste Rules, 2016. A strong evaluation framework includes pre-acceptance lab testing, controlled trial runs with gradual AFR increase, and continuous monitoring of kiln parameters such as free lime, clinker litre weight, coating condition, emissions, and chloride in hot meal.

What role does pyro process optimisation play in enabling higher and more stable AFR substitution rates?
TSR levels above five per cent require strong kiln optimisation, as AFR directly impacts process stability. Key parameters include kiln outlet oxygen control for efficient combustion and minimising coal fluctuations through proper control systems. Stable burning zone temperature and kiln torque are essential to avoid process disruptions.
Flame shape and momentum must be optimised for proper heat transfer, while precise calciner temperature control ensures complete AFR combustion. Stable kiln draft is equally important, indicating continuous raw mix flow in the preheater. Together, these ensure stable operations and enable higher AFR usage without affecting product quality.

How can synthetic gypsum and alternative raw materials be scaled to reduce dependence on natural resources without affecting product quality?
The cement industry is increasingly using synthetic gypsum as a substitute for natural gypsum, with multiple viable sources available. Captive synthetic gypsum plants produce gypsum through the reaction of limestone with high-purity (98 per cent) sulphuric acid, delivering quality equal to or better than natural gypsum. Leading players like Shree Cement and Ambuja Cement use such systems to replace 50 per cent to 100 per cent of natural gypsum, with purity levels adjustable
between 50 per cent and 85 per cent. Another key source is Flue Gas Desulphurisation (FGD) gypsum from power plants using pet coke or high-sulphur coal, where purity typically ranges between 75 per cent to 80 per cent. In addition, chemical or industrial gypsum generated as a by-product from industries such as dyes, specialty chemicals, fertilisers, rolling mills, and water treatment is widely used due to its low cost, although purity varies between 40 per cent to 80 per cent and may include impurities like chemicals and heavy metals.

To use synthetic or chemical gypsum effectively, certain parameters must be ensured:
• Adequate purity, specifically CaSO4•2H2O content
• Low contaminants such as chlorides and organics
• Consistent quality through proper sourcing
and testing
To enhance its usage, cement plants should invest in:
• Drying and blending systems for consistency
• Long-term supply contracts with power plants and waste generators
• Quality monitoring and controlled dosing to maintain performance
Alongside gypsum, the use of Alternative Raw Materials (ARM) is expanding, driven by availability and location. Common ARMs include slag, fly ash, lime sludge, red mud and mine rejects. Fly ash is widely used in PPC cement, typically at 25 per cent to 30 per cent, while slag usage depends on proximity to steel plants. In regions like Chhattisgarh and Jharkhand, cement manufacturers use 50 per cent to 55 per cent slag in slag cement. These materials reduce dependence on natural resources while improving sustainability and cost efficiency.

What are the key regulatory and compliance challenges in AFR utilisation, and how can industry navigate them more effectively?
AFR adoption in India is governed by CPCB and SPCBs, presenting challenges such as lengthy approvals for hazardous waste, inter-state movement restrictions, extensive documentation, and strict emission compliance. These factors often slow down scaling efforts.
To navigate this, companies should secure approvals for multiple pre-approved waste categories and promote digital manifest systems for better traceability. Implementing Continuous Emission Monitoring Systems (CEMS) ensures compliance and builds regulator confidence. Proactive engagement with authorities-focused on transparency and collaboration-can significantly accelerate AFR adoption.

What practical roadmap should a cement plant follow to move from zero per cent to 20 per cent+ TSR sustainably?
Cement plants can scale AFR usage in phases. In Phase 1 (zero to five per cent), conduct kiln audits, install basic feeding systems, and start with easy AFR streams like biomass and RDF. Phase 2 (five per cent to 10 per cent) focuses on pre-processing, hazardous AFR trials, and building sourcing contracts.
In Phase 3 (10 per cent to 20 per cent), plants should implement multi-point feeding, enhance pre-processing, expand hazardous AFR usage, and strengthen QA/QC systems. Phase 4 (20 per cent+) involves advanced systems like chlorine bypass, Hot Disc, and pyrolysis, along with large pre-processing facilities, AI-based controls, and strong coordination between sourcing and plant teams to ensure sustained high TSR.

Concrete

JK Lakshmi Advances LC3 Cement Expansion

Company highlights commercial production and research partnerships

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The meeting reviewed progress in limestone calcined clay cement (LC3) technology and its commercial adoption in India’s cement sector, focusing on low-carbon alternatives to conventional binders. JK Lakshmi Cement noted that limestone calcined clay cement can reduce carbon dioxide emissions by up to 40 per cent compared with conventional cement and said this reduction supports industry decarbonisation. The company highlighted that it was among the first two cement manufacturers in India to move LC3 into commercial production after the Bureau of Indian Standards approved the technology as a cement standard.

Vinita Singhania said the transition of LC3 from research to commercial production reflected collaboration between industry, academia and international institutions. Maya Tissafi acknowledged JK Lakshmi Cement’s role in advancing LC3 adoption in India and its contribution in taking the technology from laboratory trials to commercial implementation. Both representatives underlined the growing relevance of sustainable construction materials as India expands infrastructure and urban development.

The meeting explored continued collaboration with Swiss research institutions such as EPFL, EMPA and ETH Zurich alongside Indian academic partners and development organisations. JK Lakshmi Cement has been associated with the LC3 initiative since 2014 and worked with EPFL, IIT Delhi, IIT Madras, Development Alternatives and Technology and Action for Rural Advancement. The company conducted one of the earliest industrial trials of LC3 and recently announced commercial production of Green Pro LC3 cement from its Jaykaypuram plant in Rajasthan.

India remains the world’s second-largest cement producer and expansion of infrastructure, urbanisation and housing demand continue to support long-term sector growth, increasing interest in low-carbon technologies. The company reported an annual turnover of more than Rupees (Rs) 60 bn and current cement capacity of about 18 million (mn) tonnes (t) per annum, with a target of reaching 30 million (mn) tonnes (t) by 2030. Apart from grey cement, the company also makes ready-mix concrete, gypsum plaster, wall putty, primers, adhesives and fly ash blocks, and both sides concluded on the need for continued collaboration to develop sustainable construction solutions.

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Concrete

Burnpur Cement Reports Standalone Net Loss Of Rs 207.4 Million

Standalone net loss of Rs 207.4 mn in March 2026 quarter

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Burnpur Cement reported a standalone net loss of Rs 207.4 million (Rs 207.4 million) for the quarter ended March 2026. The company said the loss reflects its financial performance for the period and will be reflected in its results filed with regulators. The announcement followed routine quarterly reporting by the listed cement manufacturer. Burnpur Cement is a cement manufacturer operating in India and serving construction markets, with operations spanning production, distribution and sales across the domestic construction sector.

The March 2026 quarter result marks a weakening in profitability for Burnpur Cement as market conditions in the sector remained challenging. The company attributed the outcome to operational and market factors, while outlining measures to manage costs and working capital. The reported standalone loss of Rs 207.4 million will be central to assessments by analysts and investors, which will be weighed alongside sector trends and company guidance. Management indicated continued focus on stabilising operations and optimising production efficiency.

No further numerical details were included in the initial summary, and consolidated figures were not disclosed in the brief notice, constraining immediate analysis of underlying drivers. The firm reiterated that it will provide comprehensive results and explanatory notes in its annual filing and investor communications. Analysts will assess the full disclosures when detailed financial statements become available. The timing of those detailed filings will determine how soon stakeholders can access full data.

Investors and stakeholders were advised to review the filings and the company’s releases for complete information, including cash flow and segmental performance, before drawing investment conclusions. The company’s operations and future guidance will determine recovery prospects in subsequent quarters. Regulatory disclosures and investor communications will guide market interpretation of the quarter and inform analyst forecasts. Burnpur Cement remains subject to the regulatory reporting process applicable to listed entities.

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Concrete

Ramco Cements Campaign Wins Six Kyoorius Honours

Hard Worker campaign wins Grand Prix for Eco Plaster film

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The Ramco Cements Limited’s Hard Worker campaign has achieved a major milestone at the prestigious Kyoorius Creative Awards, winning six honours including the coveted Grey Elephant Grand Prix for the Eco Plaster film. The awards were announced and presented at the Kyoorius Creative Awards Night 2026 held on 23rd May 2026 at the Jio World Convention Centre, Mumbai.

Competing alongside some of the country’s leading brands and agencies, the campaign received recognition across multiple creative categories, reaffirming the power of authentic storytelling rooted in the lives of hardworking people. The Eco Plaster commercial, which highlighted the importance of water conservation through innovative construction solutions, emerged as the campaign’s biggest winner, securing most of the honours.

The campaign’s wins include: 
Grey Elephant (Grand Prix) – Eco Plaster 
Blue Elephant – Best Film – Eco Plaster
Blue Elephant – Best Direction – Eco Plaster
Blue Elephant – Best Music – Eco Plaster
Baby Elephant – Best Direction -Tortoise & Hare
Baby Elephant – Best Use of Humour – Eco Plaster

Established in 2014, the Kyoorius Creative Awards recognise and celebrate creative excellence across India’s advertising, marketing and communications industries. Presented by Zee Entertainment Enterprises and powered by the USA-based The Clio Awards, the awards are regarded among the country’s most respected creative honours.

Known for their ethical and neutral judging process, the Kyoorius Creative Awards evaluate work purely on merit through a non-hierarchical awards structure, without Gold, Silver or Bronze distinctions. The iconic Elephant symbolises memorable work that leaves a lasting impact on the industry.

The Hard Worker campaign by The Ramco Cements Limited was conceived around the insight that true strength and progress are built through everyday hard work. Through emotionally resonant storytelling, distinctive craft and culturally rooted narratives, the campaign connected strongly with audiences across markets. The integrated campaign was rolled out across television, digital platforms, outdoor media and extensive on-ground activations, helping strengthen the brand’s connect with consumers, engineers, masons and trade communities alike.

Commenting on the achievement, A V Dharmakrishnan, CEO of Ramco Cements, said: “Winning at the Kyoorius Creative Awards is a proud moment for all of us. The Hard Worker campaign was created as a tribute to the spirit of hardworking people who form the backbone of our industry and our nation. These recognitions reaffirm our belief that authentic, meaningful storytelling has the power to create a deep and lasting connection with people.”

Balaji K Moorthy, Executive Director – Marketing, Ramco Cements, added: “The Hard Worker campaign was built on a simple but powerful insight – that hard work deserves recognition and respect. We wanted the communication to feel rooted, emotional and culturally relevant while also pushing creative boundaries. Winning six honours, including the Grey Elephant Grand Prix, is a tremendous validation of the idea, the craft and the collaborative effort of everyone involved in the campaign.”

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