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Reliability is a key focus for us

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Rahul Mistry, Vertical Sales Head, Hitachi Hi-Rel, suggests combining indigenous manufacturing, high-reliability medium-voltage drives, and IoT-enabled digitalisation to move towards lower-carbon operations.

As the cement industry intensifies its focus on energy efficiency and carbon reduction, Rahul Mistry, Vertical Sales Head, Hitachi Hi-Rel Power Electronics, explains how indigenous manufacturing, high-reliability medium-voltage drives, and IoT-enabled digital solutions are helping Indian cement plants.

Tell us about your organisation and its association with the Indian Cement industry.
I take care of the portfolio for the drives business, including low-voltage and medium-voltage drives. Hitachi is a global conglomerate, and we are one of the group companies of Hitachi, established in India in 2012. We manufacture these particular products at our facility based in Sanand, Gujarat, which is one of the state-of-the-art manufacturing facilities modelled on our parent location in Omika, Japan.
The objective of this factory is to cater to Indian industries across various sectors, including cement, oil and gas, and other industries. However, since the beginning, our major focus in India has been the cement sector because cement is one of the largest consumers of large power motor applications and is also a growing industry. This was the major objective behind setting up this manufacturing facility.

How are your medium voltage drives tailored to optimise kiln and grinding?
The medium voltage drives we offer are based on multi-cell technology. Multi-cell technology drives use sensorless vector control methodology, which ensures high starting torque and dynamic torque response. These VFDs also have inbuilt closed-loop control applications, which are particularly useful in kiln and mill applications where operations involve very high torque or high-load conditions.
In such applications, the closed-loop control provides very precise torque control and optimises the running operation. This is how our medium voltage drives are designed to optimise kiln and grinding applications.

How do your variable sequencers reduce energy use and improve process performance?
These medium voltage drives are primarily meant for energy-saving applications. Normally, in fan or pump applications without VFDs, flow control is achieved through damper control or valve control. In such cases, the motor runs at full capacity, but the actual volume or flow required by the process is much lower.
What the VFD does is optimise the process requirement without the use of dampers or valves. This significantly improves efficiency and leads to energy savings. The VFD works on the principle of affinity laws, so for fan and pump applications or other centrifugal loads, the exact required flow and pressure are maintained through the VFD without using any external control devices.

In context to increasing alternative use and toughing up the conditions are tough in cement plants, how are your drives built for reliability in cement plants?
Reliability is a key focus for us, as Hitachi is globally known for reliability. When we started this manufacturing facility, we made a conscious decision not to use any Chinese electronic components, as we do not encourage their usage. Instead, we import all major components from various global locations that are approved Hitachi sources. These sources are proven and trusted, which significantly improves product reliability.
Additionally, we follow strict quality control measures, well-defined manufacturing process guidelines, and specific global standards. This ensures complete product reliability for all drives manufactured at this facility. Each product goes through comprehensive testing, including rigorous field trials, and we maintain complete product quality control throughout the manufacturing process.

What are the retrofit or upgrade options or opportunities you offer for older cement plants that want to modernise?
Many older cement plants operate processes driven by SPRS control, GRR control, or LRS control systems, which have lower efficiency and limitations in speed control. These are older technologies from a time when medium voltage drives were not widely adopted in India.
We offer retrofit solutions where these SPRS, GRR, or LRS control systems can be replaced with modern VFDs. This significantly increases the speed control range, improves efficiency by reducing losses, and enhances overall plant operational efficiency. This also helps in reducing the carbon footprint and results in substantial power savings. Typically, these products ensure a return on investment within one to two years after installation.

How does your manufacturing facility in India support local service repairs at pastures around the cement plants?
As mentioned earlier, while we import major components globally, this factory was established under the Make in India and Atmanirbhar Bharat initiatives in 2012. That was one of the major objectives behind setting up this facility.
We also focus extensively on customisation and on developing local vendors and suppliers. We ensure that spare parts support, repair services, and service support are available locally from this facility on a long-term basis. This enables faster service response and sustained support for cement plants across
the country.

How are you contributing towards increasing cement plant capacity and battling the carbon emission issue?
VFDs play a significant role not only in process control and optimisation but also in energy savings. They optimise motor speed and supply only the required process parameters for applications such as fans and pumps. In cement plants, fans and pumps consume a major portion of the total power.
Cement plants often operate at partial loads and do not always require motors to run at full capacity. VFDs help optimise these operations, resulting in significant energy savings. This directly contributes to reducing carbon emissions and lowering the plant’s carbon footprint. Many cement plants also have captive power plants (CPPs), and optimising power consumption through VFDs helps improve overall energy efficiency and supports carbon
credit opportunities.

Looking ahead to may be 2040 or may be 2050, what new power electronics, innovations will you be bringing in support of digitalisation and improving efficiency?
Traditionally, cement and digitalisation were not seen as closely connected, but today, most cement plants are moving towards complete digitalisation. They are installing multiple field-level instruments that connect to mid-level systems and further integrate with enterprise-level platforms. Our drives are also being equipped with IoT features, enabling data connectivity, data processing, and seamless integration with DCS systems. This allows plant operators to access real-time operational data, make better decisions, and gain clear insights into actual plant performance. Going forward, we will continue to support industry requirements through advanced digitalisation and IoT-enabled solutions that enhance efficiency and operational transparency.

– Kanika Mathur

Concrete

Wonder Cement appoints Mahesh Singh as VP Corporate Brand Communication 

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Singh brings 20+ years of brand and marketing experience, and will lead integrated corporate brand communication initiatives at Wonder Cement 

New Delhi

Wonder Cement, a leading cement manufacturer, has appointed Mahesh Singh as Vice President – Corporate Brand Communication. In his new role, he will oversee corporate brand strategy and communication, including digital and performance marketing, public relations, trade, events, exhibitions, sports and experiential marketing. 

Singh brings over two decades of experience across marketing and communications, with roles spanning the automotive industry, agencies and entrepreneurship. He spent more than a decade with Honda Motorcycle & Scooter India, working across integrated communication, media, digital, retail and consumer engagement. His stint also included helping build the company’s digital marketing capabilities. 

He moved to dentsu X India as Vice President – Strategy & Planning, working across categories such as automotive, auto components, electric vehicles, FMCG, consumer electronics, BFSI, apparel and brand consulting. His responsibilities included media and marketing strategy, product launches, content, performance marketing and consumer activations. 

Singh subsequently took an entrepreneurial route with Radiant Brands before joining Shriram Ltd (SPR Autotech) as Head – Marketing & Communications. There, his remit included brand and corporate strategy, communications, PR and ORM, retail identity, loyalty programmes and events. 

At Wonder Cement, Singh will be responsible for bringing together the company’s corporate brand communication initiatives across digital, performance marketing, PR, trade, sports and experiential platforms. The role will focus on creating an integrated approach to communication across consumers, trade partners and other key stakeholders. 

The appointment brings to Wonder Cement a marketer whose career has spanned the brand, agency and entrepreneurial sides of the communications ecosystem. 

Wonder Cement, part of the RK Group, is a cement manufacturer with roots in Rajasthan and a focus on quality, trust and transparency. The company has grown to six manufacturing plants, and a cement capacity of 21.5 MTPA. With more than 2,000 employees and a network of over 5,000 dealers, its operations span manufacturing, distribution and customer engagement, with a focus on consistent product quality and efficient execution. 

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Concrete

JSW Cement commissions additional 1 MTPA grinding unit at Nagaur

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With this commissioning, JSW Cement’s total cement grinding capacity has increased to 25.10 MTPA, 
Mumbai

JSW Cement, one of India’s leading green cement producers and part of the diversified JSW Group, today announced the successful commissioning of an additional 1.00 MTPA cement grinding unit at Nagaur, Rajasthan. The commissioning marks another significant milestone in the Company’s growth strategy.

With this commissioning, JSW Cement’s total cement grinding capacity has increased to 25.10 MTPA, while its total clinker manufacturing capacity, including clinker capacity at its joint venture, JSW Cement FZC, stands at 9.74 MTPA.

JSW Cement had commenced operations in North India in March 2026 with the Nagaur Integrated Plant, comprising a 3.30 MTPA clinkerisation unit and 2.50 MTPA cement grinding unit. With the commissioning of the additional 1.00 MTPA cement grinding unit, the plant’s total cement grinding capacity has increased to 3.50 MTPA, enhancing the company’s ability to cater to the growing cement demand across Rajasthan, Haryana, Punjab and the National Capital Region (NCR). The expansion has been funded through a strategic mix of equity and long-term debt.

During the quarter ended 30th September 2026, JSW Cement has also commissioned the Alternate Fuel Handling System and the Waste Heat Recovery system (WHRS) at the Nagaur Integrated Plant.

Nilesh Narwekar, CEO, JSW Cement, said: “The commissioning of additional 1.00 MTPA grinding capacity at Nagaur is a key strategic priority for us and will accelerate JSW Cement’s expansion into North India. We look forward to servicing the growing needs of the region and contributing to the economic growth of Rajasthan, Haryana, Punjab and the NCR area. I am delighted to share that the company has commissioned this grinding unit within the expected timeline, showcasing our project execution capabilities. Further, the Alternate Fuel Handling System and the Waste Heat Recovery system (WHRS) are expected to substantially reduce our production costs going forward.”

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Concrete

UltraTech becomes first Indian cement firm to cross 2 GW green energy

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UltraTech Cement has crossed 2 GW of captive green energy capacity, with renewables and waste heat recovery meeting 48 per cent of its power needs.

Mumbai

UltraTech Cement Limited has surpassed 2 GW of installed green energy capacity for captive use, becoming the first cement company in India to achieve the milestone. The Aditya Birla Group company commissioned 116.55 MW of wind capacity at its Inter-State Transmission System-connected wind-solar hybrid project in Barmer, Rajasthan, along with 10 MW of Waste Heat Recovery System capacity at Sarlanagar Cement Works in Karnataka.

With these additions, UltraTech’s cumulative installed green energy capacity has reached 2,024 MW. This includes 1,580 MW of renewable energy capacity and 444 MW of waste heat recovery capacity, together meeting around 48 per cent of the company’s current power requirements.

The company said the milestone reflects the progress of its long-term energy transition strategy. In FY27 so far, nearly one-third of UltraTech’s 76 manufacturing units in India have maintained green energy utilisation above 50 per cent of their electricity requirements, while five units have crossed 95 per cent.

K C Jhanwar, Managing Director, UltraTech Cement Limited, said, “Crossing the 2 GW green energy milestone is the result of a strategy we have pursued consistently over the past decade. Cement is an energy-intensive, hard-to-abate sector, and showing that reliability and growth can go hand in hand with a rapid shift to green energy sets a benchmark for the industry. With nearly half of our power needs now met through green energy, we are significantly less exposed to fossil fuel supply constraints and power price volatility. As we scale up renewables, waste heat recovery and battery storage across our operations, we are building an energy foundation for stable, long-term growth.”

UltraTech commissioned 430 MW of green energy capacity in FY26 and continues to expand its renewable energy and waste heat recovery portfolio.

The company is also progressively integrating Battery Energy Storage Systems across its operations to improve renewable energy utilisation and supply reliability.

In 2025, UltraTech operationalised what it described as India’s first on-site hybrid round-the-clock renewable energy project at Sewagram Cement Works in Gujarat. The project combines solar, wind and battery storage.

As part of its decarbonisation strategy, UltraTech said it has not invested in new captive thermal power capacity for either greenfield projects or brownfield expansions at its integrated units for more than a decade.

The company said its expanding green energy portfolio is helping reduce dependence on conventional grid electricity and fossil fuel-based power, while lowering exposure to fluctuations in coal and electricity prices.

UltraTech aims to increase green energy’s share in its total power mix to 85 per cent by 2030. As a member of RE100, it has also committed to meeting 100 per cent of its electricity requirement through renewable sources by 2050.

UltraTech Cement, the cement flagship of the Aditya Birla Group, has a total grey cement capacity of 210.1 MTPA and white cement and putty capacity of 3.5 MTPA. The company is also a signatory to the GCCA Climate Ambition 2050 and has committed to the GCCA Net Zero Concrete roadmap.

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