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We view safety as a core value

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Sujeet Kumar Singh, Founder, HSESkillEdge, shares how a blend of leadership commitment, digital innovation, and hands-on engagement is redefining safety in the Indian cement industry.

In a high-risk sector like cement, safety excellence demands more than protocols — it calls for culture, technology, and collaboration. In this conversation, Sujeet Kumar Singh, Founder, HSESkillEdge, discusses closing training gaps, leveraging digital tools, and building a safety-first mindset across the industry.

How has your industry experience shaped your safety philosophy?
We believe that all incidents are preventable and that safety is a core value, not just a priority. Everyone has the right to work in a safe environment, and everyone is responsible for maintaining it. Leadership commitment, active employee involvement, and continuous improvement are essential to achieving excellence in safety.

What key safety training gaps exist in cement plants today?
Key safety training gaps in cement plants often arise from complex operations and high-risk activities such as working at heights, scaffold usage, work in confined space, cyclone unblocking, handling hazardous waste as alternative fuel, and inadequate use of respiratory protection.

How are digital tools like Permit to Work (PTW) and Behaviour-Based Safety (BBS) improving on-ground safety?
Digital tools have eliminated non-value-adding paperwork, enabled real-time operations, and facilitated data-driven strategic decisions through analysis of shop floor data.

What impact have your IoT and SAP-based safety systems delivered?
The IoT and SAP-based system enabled real-time data capture, instant alarm generation, agile response, clear role definition, transparent workflows, and seamless job tracking through system-generated auto-mails.

How do you ensure contractor and worker compliance in cement sites?
Contractor and worker compliance for routine activities is effectively managed through a Contractor and Logistics Safety Management System, supported by rigorous training, on-the-job observations, and active worker engagement in risk assessments. This includes regular toolbox talks, safety skits during monthly safety gate meetings, and, most importantly, positive reinforcement through public recognition, praise for safe behaviours, and continuous feedback on observations related to at-risk behaviours or opportunities for improvement (OFIs).
The Indian cement industry has also taken a progressive step by initiating the development of a Safety Passport System for contractors, contract workers, and drivers. This initiative, in collaboration with the Global Cement and Concrete Association (India) and the National Safety Council of India, is highly practical and focuses on hand-holding and capacity building to ensure health and safety, especially in non-routine and high-risk jobs. I am truly grateful to be part of the core team driving this initiative, alongside corporate safety heads from all GCCA (India) member companies.

How are BIS and CMA standards evolving in OH&S?
The Cement Manufacturers’ Association (CMA) plays a vital role in advancing health, safety, and sustainability in the cement industry by facilitating the exchange of best practices among member companies and contributing to the development of Indian Standards through its representation in BIS sectional committees.
The Bureau of Indian Standards (BIS) is instrumental in formulating and maintaining national standards to ensure occupational health and safety (OHS) across industries. BIS develops and publishes Indian Standards (IS) covering areas such as personal protective equipment (PPE), machinery and equipment safety, hazardous materials handling, workplace ergonomics, exposure limits, fire safety, electrical safety, and emergency preparedness.
BIS works through expert committees comprising representatives from industry bodies, academia, government, and workers’ and employers’ organisations, and aligns Indian Standards with global benchmarks like ISO, ILO Conventions, and other international norms. I had the privilege of representing CMA in Technical Committee CHD 8 – Occupational Safety, Health and Chemical Hazards.

What does ‘Suraksha Dil Se’ mean in practical terms?
We view safety as a core value driven by care and responsibility. Our approach is practical, compliant, and customised to create real, lasting impact — both on the ground and in people’s lives. Through impactful training, expert consultancy, and digital HSE solutions, we empower a safer, smarter workforce while embedding the spirit of ‘Suraksha Dil Se’ into both systems and culture.
To me, ‘Suraksha Dil Se’ means going beyond SOPs and compliance — it’s about acting from the heart, where the impact is multiplied because safety becomes a shared commitment, not just a requirement.

Concrete

Ramco Cements’ Hard Worker Campaign Wins Seven Awards

Campaign earns honours for direction, editing and cinematography

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The Hard Worker campaign by The Ramco Cements has secured seven honours at the Good Ads Matter Awards 2026, adding to its growing list of accolades and reinforcing its standing among the year’s most recognised advertising campaigns.
The awards were presented during the Good Ads Matter Awards Night 2026 held at Mehboob Studios in Mumbai. The campaign received recognition across multiple categories, highlighting excellence in direction, editing, cinematography and storytelling.
Among the honours, the campaign won Silver in the Campaign of the Year – Direction category, while filmmaker Prakash Varma was named Director of the Year for the films Tortoise & Hare and Eco Plaster. Tortoise & Hare also received Silver awards for Best Editing and Best Colour Grading, along with a Bronze award for Best Cinematography. Eco Plaster earned Bronze awards in the Best Direction – Narrative and Best Direction – Humour categories.
Both films extended their award-winning run, with Eco Plaster being recognised for its narrative centred on water conservation through innovative construction solutions, while Tortoise & Hare was honoured for its storytelling and craft execution.
The Hard Worker campaign was built around the idea that hard work deserves recognition and respect. Through culturally rooted and emotionally engaging stories, the campaign has connected with consumers, engineers, masons and the wider construction community across the country.
Commenting on the achievement, A V Dharmakrishnan, CEO of The Ramco Cements Limited, said that the continued recognition across leading creative platforms reflects the company’s commitment to meaningful and authentic communication rooted in the values of the people it serves.
Balaji K Moorthy, Executive Director – Marketing, The Ramco Cements Limited, said the awards recognise the craftsmanship behind the storytelling, from direction and cinematography to editing and narrative execution.
Following recognition at both the Kyoorius Creative Awards and the Good Ads Matter Awards, the Hard Worker campaign continues to demonstrate the impact of purpose-driven storytelling combined with strong creative execution and consumer relevance.

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Concrete

Cement Makers Reaffirm Commitment to Sustainable Growth

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World Environment Day spotlight on innovation and circularity

On World Environment Day, the Indian cement industry reiterated its commitment to supporting India’s climate ambitions through sustainable manufacturing, resource efficiency and the adoption of cleaner technologies.

The Cement Manufacturers’ Association (CMA) said the sector remains aligned with the Government of India’s Net Zero commitments and is accelerating efforts to reduce its environmental footprint while supporting the country’s infrastructure and development agenda.

Parth Jindal, President, CMA and Managing Director, JSW Cement, said the industry is increasingly adopting cleaner technologies, improving energy efficiency and expanding the use of alternative fuels and raw materials. He also highlighted the growing importance of circular economy practices, where industrial by-products and waste streams from one sector are utilised as resources in another.

“The Indian Cement Industry is aligned to the Government’s commitments on carbon mitigation and is accelerating the adoption of cleaner technologies, resource efficiency and circular economy practices while actively exploring the potential of Carbon Capture, Utilisation and Storage (CCUS) as a critical pathway for deep decarbonisation,” said Jindal.

He added that coprocessing industrial waste and by-products helps conserve natural resources, reduce disposal requirements and lower the environmental footprint across multiple sectors.

According to Jindal, sustainability is no longer limited to manufacturing processes but is increasingly influencing investment decisions, innovation strategies and long-term growth plans within the industry.

Echoing similar views, Dr Raghavpat Singhania, Vice President, CMA and Managing Director, JK Cement, said sustainable development extends beyond emissions reduction and must also focus on responsible resource utilisation and waste minimisation.

“Sustainability in the built environment cannot be measured by emissions alone. It is equally about how efficiently we use resources, how effectively we minimise waste and how responsibly we create the infrastructure that will serve future generations,” said Singhania.

He noted that the cement industry is advancing its sustainability agenda through greater resource efficiency, increased circularity, technological innovation and continuous improvements in manufacturing practices. As a key contributor to India’s infrastructure development, the sector has a critical role to play in balancing economic growth with environmental responsibility.

On the occasion of World Environment Day, industry leaders reaffirmed their commitment to supporting India’s climate goals while delivering the materials required for resilient, durable and sustainable infrastructure.

 

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Concrete

Building a Greener Future Together

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Environmental sustainability requires immediate action, not just long-term commitments and discussions. Recycling, circular economy practices, and technology-driven waste management can help industries reduce environmental impact while supporting sustainable growth.

Author: Jignesh Kundaria, Director and CEO, Fornnax Technology

World Environment Day serves as an important reminder that environmental sustainability can no longer remain confined to discussions, reports, or long-term commitments. The environmental challenges facing the world today demand immediate, measurable, and collective action. Across industries and communities, waste generation continues to outpace our ability to process it responsibly, placing increasing pressure on ecosystems, natural resources, public health, and the well-being of future generations.

One of the most significant shifts required today is a change in how society perceives waste. Rather than being viewed as a material to be discarded, waste must be recognised as a valuable resource that can contribute to both economic growth and environmental protection when managed through the right technologies and systems. This mindset forms the foundation of the circular economy model that countries across the world are increasingly adopting to reduce landfill dependence, recover valuable materials, and create more sustainable industrial ecosystems.

India has made meaningful progress in strengthening awareness around sustainability, recycling, and environmental responsibility over the past decade. Significant efforts are being made to formalise the recycling sector through improved infrastructure, technology adoption, policy implementation, and broader stakeholder participation. These developments are creating a stronger foundation for responsible waste management and resource recovery across the country.

However, achieving long-term environmental impact requires collaboration from all stakeholders. Industries, policymakers, technology providers, and communities must work together with greater accountability to strengthen recycling ecosystems, encourage responsible waste management practices, and create sustainable outcomes through consistent execution rather than temporary interventions.

As someone closely associated with the recycling industry, I firmly believe that technology will play a decisive role in addressing future environmental challenges. Advanced recycling systems have the potential to recover valuable resources, reduce pollution, minimise landfill burdens, and conserve energy, creating a more sustainable future for generations to come. This belief is deeply reflected in Fornnax’s motto, “Committed to Create a Green Future,” which embodies our commitment to building long-term environmental value through innovation and responsible action.

At the same time, technology alone cannot deliver meaningful change. Real progress requires intent, awareness, participation, and a shared sense of responsibility. Sustainable development can only be achieved when innovation is supported by collective action and a genuine commitment to environmental stewardship.

On this World Environment Day, let us move beyond conversations and take meaningful steps towards creating a cleaner, greener, and more sustainable planet. By embracing innovation, strengthening recycling ecosystems, and acting responsibly today, we can create lasting environmental impact and secure a better future for generations to come.

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