Pankaj Kejriwal, Whole Time Director and COO, Star Cement, delves into their innovative strategies and commitment towards embracing alternative fuels and raw materials in their production processes.
What are the alternative fuels and raw materials (AFR) used in your organisation? Presently we are using bamboo chips as alternative fuel and raw material. However, we are setting up an AFR feeding system in our new plant and after that we will go for RDF, MSW, rice husk etc., as per availability in our region.
Tell us about the quality standards for AFR.
What factors do you consider while selecting AFR? Factors to consider before selection of alternative fuels and raw materials are as follows:
Calorific value
Ignition temperature
Volatility
Flash point
Products of combustion
Chemical composition
Cost per NCV
Tell us about the impact created on the environment by use of AFR in your organisation. Use of alternative fuels and raw materials creates an impact in many ways for us. Some of the notable contribution of AFR is as follows:
Reduce fossil fuels consumption
Reduction in CO2 emission
Contribution to local waste management
Lower energy costs
Lower NOx emission in the environment
How are you supporting the circular economy in context to AFR? Reusing of waste material such as plastic waste, MSW in manufacturing of cement and thereby helping the environment and also generating revenue is a massive contribution in the circular economy.
Have you faced any challenges or barriers when using alternative fuels and raw materials in cement production, and if so, how have you overcome them? Main challenges faced during the usage of AFR are as follows:
Handling of high moisture and of different size material
Mixing of heterogeneous AFR
High Chloride in AFR
Volatility of the AFR
To overcome these, proper co-processing is required, and chemical analysis and mix design needs to be assured from QC. Continuous monitoring of the pyro system helps us to overcome the hurdles.
What role can technology plan in further implementation of AFR? Many plants in India and abroad are using different technology for utilising AFR. Preprocessing and co-processing of material is very important in this respect. Use of a high precision shredder is important for size reduction. Artificial Intelligence (AI) can be used in detecting proper material and usage in cement kilns.
How do you see the use of AFR in cement production evolving in the future, and what role do you think your company will play in this process? The use of AFR has a bright future. Due to scarcity of fossil fuel, it is the need of the century to increase the use of AFR. The cement industry globally is in line with it and is continuously working towards maximising use of AFR. This will help the society to decrease waste dump in soil and reduce emission of CO2 and NOx in the environment. In some cement industries in Asia Pacific and Europe, they are taking it as a CSR (corporate social responsibility) to clean the environment. In India, too, the Government is encouraging use of MSW in cement plants. Our organisation is also aligned in the same path. After commissioning of our AFR feeding system, we also have a way forward towards the usage of AFR in our cement plant and have a target of 15-20 per cent TSR by 2026 depending on the availability in the northeast.
JSW Cement has announced a scheme of arrangement to merge its listed subsidiary Shiva Cement with itself, creating a single unified cement platform. The boards of both companies have approved the proposal, which will require clearances from stock exchanges, the Securities and Exchange Board of India, the National Company Law Tribunal, Odisha Industrial Infrastructure Development Corporation and other applicable authorities.
The transaction is expected to be completed within 12 to 14 months, subject to the necessary approvals from regulators, shareholders and creditors. Under the scheme, JSW Cement will issue 5 equity shares with a face value of Rs. 10 each for every 41 equity shares with a face value of Rs. 2 each held by Shiva Cement shareholders other than JSW Cement.
The company said the merger would consolidate financial, managerial, technical, distribution and marketing resources while reducing administrative duplication and compliance requirements. It would also provide greater funding flexibility, potentially lower financing costs and eliminate inter-company guarantees.
The consolidation is expected to strengthen backward integration by enabling JSW Cement to use Shiva Cement’s clinker manufacturing facility. This would reduce dependence on external clinker procurement and improve supply-chain efficiency. Public shareholders of Shiva Cement would receive direct ownership in JSW Cement, which has a broader institutional investor base and a more liquid listed presence.
JSW Cement acquired a controlling stake in Shiva Cement through transactions that began in January 2017. Shiva Cement operates a clinker facility in Odisha, near the borders of Odisha, Chhattisgarh and Jharkhand, and commissioned a 1 mtpa cement grinding unit at Sambalpur in FY26 through a commercial arrangement with Bhushan Power and Steel.
JSW Cement has 24.10 mtpa of cement grinding capacity and 9.74 mtpa of clinkerisation capacity. Its Indian operations comprise nine plants, including two integrated units, one clinker unit and six grinding units. The proposed merger is intended to simplify the corporate structure and align the financial statements of the two companies.
UltraTech Cement’s Kukurdih Cement Works in Chhattisgarh has met 100 per cent of its electricity requirement through green energy every month since April 2026. Commissioned in 2024, the integrated cement manufacturing unit has an installed grey cement capacity of 3.3 million tonnes per annum.
The plant meets its electricity requirement through a combination of renewable power sourcing and Waste Heat Recovery Systems (WHRS). UltraTech said the combination enables the unit to meet its power needs through green energy while maintaining operational reliability.
Since April 2026, nearly a third of UltraTech’s 76 manufacturing units in India have maintained green energy utilisation above 50 per cent of their electricity requirement. Five units, including Kukurdih, have exceeded 95 per cent green energy utilisation.
The company is also progressively deploying Battery Energy Storage Systems (BESS) across its manufacturing network to support greater integration of renewable energy. UltraTech said it has not invested in new captive thermal power capacity at its integrated units, including greenfield projects and brownfield expansions, for more than 10 years.
As of Q1FY27, UltraTech’s captive green energy capacity stood at 1,897 MW, comprising 1,463 MW of renewable capacity from solar, wind and hybrid sources, and 434 MW of WHRS capacity.
Under its RE100 commitment, the company aims to increase the share of green power in its total power mix to 85 per cent by 2030 and 100 per cent by 2050.
Cement companies may seek to raise prices by Rs. 5 to Rs. 20 per bag across most markets in October, although the ability to sustain the increases will depend on demand recovery and dealer acceptance, according to a report by Centrum Broking. The outlook follows a pickup in pricing momentum during September after largely stable prices in July and August.
The all-India average trade price increased by Rs. 7 per bag month-on-month to Rs. 356 in September. Centrum Broking’s channel checks indicated gains across both trade and non-trade segments, with non-trade prices recording sharper increases in most markets. However, higher company billing rates were not fully passed on to customers in several regions because dealers continued selling at earlier prices to meet quarter-end volume targets.
The brokerage said demand weakness in Q2FY27 was less pronounced than the usual seasonal trend, with construction activity improving in several markets towards the end of the quarter. Demand remained range-bound across several markets in July and August, while September produced mixed regional trends. Higher rainfall affected activity in some areas, whereas lower rainfall supported construction work elsewhere.
South India recorded the largest price increase in September, at Rs. 11 per bag, followed by West India at Rs. 9. Central, East and North India each reported increases of Rs. 5 per bag. Despite the September recovery, the average all-India trade price for Q2FY27 stood at Rs. 351 per bag, down Rs. 1 sequentially, as weaker pricing in July and August offset the later gains.
Centrum Broking said the success of any October increases would depend on the pace of demand recovery and dealers’ willingness to accept higher prices. Fuel prices have also risen sharply in recent weeks, making the implementation and sustainability of price increases a key factor for the cement industry’s pricing outlook.